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市场调查报告书
商品编码
1830930

媒体、广告和娱乐市场的区块链

Blockchain in Media, Advertising, and Entertainment Market
出版日期: | 出版商: The Insight Partners | 英文 150 Pages | 商品交期: 1-5个工作天内

价格
简介目录

媒体、广告和娱乐领域的区块链市场预计将从 2024 年的 24 亿美元成长到 2031 年的 455 亿美元，预计 2025 年至 2031 年期间的复合年增长率为 58.5%。媒体、娱乐和广告领域资料盗版事件的增加可能会推动这些领域区块链市场的成长。

区块链在媒体、广告和娱乐市场的分析

媒体和娱乐产业对区块链技术的需求日益增长，这与内容商业化程度的提高以及智慧财产权（IP）侵权现象的普遍联繫。消除内容创作者和消费者之间的中介机构的迫切需求、对安全快速交易的需求日益增长，以及这些行业资料盗版现象的日益猖獗，是推动市场成长的关键因素。

区块链在媒体、广告和娱乐市场的概述

媒体、广告和娱乐领域的区块链是指在这些领域运用区块链技术应对各种挑战并抓住机会。这项技术有助于开发透明、安全、高效的内容分发、消费和货币化系统。值得关注的用例包括：支援内容存取的微支付、点对点销售和分发、高效的版税支付以及基于使用量的计费模式。区块链技术的优势在于，它能够提升整个媒体供应链的透明度、信任度、效率、速度、安全性和控制力，进而影响内容交付、消费、支付流程和广告。

区块链在媒体、广告和娱乐市场的驱动力和机会

数据盗版事件增加推动区块链在媒体、广告和娱乐市场的成长

媒体和娱乐产业资料盗版事件日益频繁，推动了对区块链解决方案的需求，因为区块链技术能够增强内容分发和消费的安全性和透明度。区块链技术可以显着阻止盗版者非法分享媒体内容并从中牟利。它能够透过分散式帐本技术追踪非法活动，使个人难以隐瞒其盗版行为。

区块链在媒体、广告和娱乐市场的細項分析报告

根据区块链类型，市场分为公共区块链和私有区块链。预计到 2024 年，公共区块链将在媒体、广告和娱乐市场中占据相当大的份额。

在这个市场背景下，公有区块链是指一个去中心化、透明且所有人都可以存取的数位帐本。这类区块链支援各种行业用例，包括小额支付、点对点销售和内容分发、高效的版税支付以及基于使用量的计费模式。

区块链在媒体、广告和娱乐市场份额的地理分析

区块链在媒体、广告和娱乐市场的报告主要分为五个地区：北美、欧洲、亚太、中东和非洲以及南美。北美正经历快速成长，预计将在媒体、广告和娱乐市场的区块链领域占据显着份额。该地区在媒体、娱乐和广告领域采用区块链技术，应用于各种领域，包括授权和版权管理、数位广告、智慧合约、内容安全、线上游戏和支付，是推动其市场成长的主要因素。

区块链在媒体、广告和娱乐市场的应用范围报告

「媒体、广告和娱乐领域区块链市场分析」基于组件、区块链类型、企业规模、应用和地理区域进行。市场按组件细分为解决方案和服务。依区块链类型，市场分为公有链和私有链。依企业规模，市场分为中小企业和大型企业。按应用，市场包括许可和版权管理、数位广告、智慧合约、内容安全、线上游戏和支付。按地理区域，市场细分为北美、欧洲、亚太地区、中东和非洲以及南美。

区块链在媒体、广告和娱乐市场的最新发展和新闻

企业在市场中既采用无机策略，也采用有机策略，例如併购。对区块链在媒体、广告和娱乐市场的预测是基于各种二手和一手研究结果，包括主要公司出版物、协会资料和资料库。近期一些重要的市场发展包括：

2024 年 2 月，Xfinite 和 Eros Now（Eros STX Global Corporation 旗下着名的南亚 OTT 娱乐平台）宣布扩大与 Xfinite 旗下 Mzaalo 平台的合作。 Mzaalo 平台是一项游戏化视讯串流服务，预计到今年底将拥有 1000 万用户。 [来源：Eros Now，公司网站]

区块链在媒体、广告和娱乐市场的覆盖范围和交付成果报告

这份题为《区块链在媒体、广告和娱乐市场规模和预测（2021-2031）》的市场报告对市场进行了全面的分析，涵盖以下领域：

范围内所有关键市场领域的全球、区域和国家层面的市场规模和预测。市场动态，例如驱动因素、限制因素和关键机会。主要未来趋势。详细的 PEST 和 SWOT 分析。全球和区域市场分析涵盖关键市场趋势、主要参与者、法规和最近的市场发展。产业格局和竞争分析，包括市场集中度、热图分析、主要参与者和最新发展。深入的公司简介。

目录

第一章：引言

第二章：关键要点

第三章：研究方法

第四章：区块链在媒体、广告和娱乐市场的应用

  • 概述
  • 生态系分析
  • 害虫分析
    • 北美 - PEST 分析
    • 欧洲 - PEST 分析
    • 亚太地区 (APAC) - PEST 分析
    • 中东和非洲 (MEA) - PEST 分析
    • 南美洲 (SAM)- PEST 分析

第五章：媒体、广告与娱乐市场的区块链－关键产业动态

  • 主要市场驱动因素
  • 主要市场限制因素
  • 主要市场机会
  • 未来趋势
  • COVID-19 疫情的驱动因素、限制因素及预期影响分析

第六章：媒体、广告和娱乐市场中的区块链 - 全球市场分析

  • 媒体、广告和娱乐领域的区块链—全球市场概览
  • 区块链在媒体、广告和娱乐领域的应用－全球市场与预测（2028 年）
  • 市场定位/市场占有率

第六章：区块链在媒体、广告和娱乐市场的收入和预测 T-2028 - 应用

  • 概述
  • 应用市场预测与分析
  • 授权和权利管理
    • 概述
    • 授权与权利管理市场预测与分析
  • 数位广告
    • 概述
    • 数位广告市场预测与分析
  • 智能合约
    • 概述
    • 智能合约市场预测与分析
  • 内容安全
    • 概述
    • 内容安全市场预测与分析
  • 线上游戏
    • 概述
    • 线上游戏市场预测与分析
  • 付款
    • 概述
    • 支付市场预测与分析
  • 其他的
    • 概述
    • 其他市场预测与分析

第七章：区块链在媒体、广告和娱乐市场的收入和预测 T-2028 - 地理分析

  • 北美洲
    • 北美洲
    • 北美市场预测与分析 - 按应用
    • 北美市场预测与分析 - 按国家
      • 美国市场
      • 加拿大市场
      • 墨西哥市场
  • 欧洲
    • 欧洲
    • 欧洲市场预测与分析 - 按应用
    • 欧洲市场预测与分析 - 按国家
      • 法国市场
      • 德国市场
      • 义大利市场
      • 俄罗斯市场
      • 英国市场
      • 欧洲其他市场
  • 亚太地区（APAC）
    • 亚太地区
    • 亚太市场预测与分析 - 按应用
    • 亚太市场预测与分析 - 按国家
      • 韩国
      • 中国市场
      • 印度市场
      • 日本市场
      • 澳洲市场
      • 亚太其他市场
  • 中东和非洲（MEA）
    • 中东和非洲区块链在媒体、广告和娱乐市场概览
    • 中东和非洲区块链在媒体、广告和娱乐市场的预测和分析
    • 中东和非洲市场预测与分析 - 按应用
    • 中东和非洲市场预测与分析 - 按国家
      • 南非市场
      • 沙乌地阿拉伯市场
      • 阿联酋市场
      • 中东和非洲其他市场
  • 南美洲（SAM）
    • 南美区块链在媒体、广告和娱乐市场的概览
    • 南美区块链在媒体、广告和娱乐市场的预测与分析
    • 南美市场预测与分析 - 按应用
    • 南美市场预测与分析 - 按国家
      • 巴西市场
      • 阿根廷市场
      • 南美洲其他市场

第八章：产业格局

  • 併购
  • 市场倡议
  • 新发展

第九章：区块链在媒体、广告和娱乐市场的应用，主要公司简介

  • IBM CORPORATION
  • MICROSOFT CORPORATION
  • ORACLE CORPORATION
  • SAP SE
  • AMAZON WEB SERVICES
  • FACTOM INC
  • ACCENTURE
  • GUARDTIME
  • AUXESIS GROUP
  • NYIAX, INC.

第 10 章：附录

简介目录
Product Code: TIPRE00002965

The market for blockchain in media, advertising, and entertainment is projected to increase from US$ 2.4 billion in 2024 to US$ 45.5 billion by 2031, with an expected CAGR of 58.5% during the period from 2025 to 2031. The rise in data piracy incidents within the media, entertainment, and advertising sectors is likely to drive the growth of the blockchain market in these areas.

Analysis of Blockchain in Media, Advertising, and Entertainment Market

The growing demand for blockchain technology in the media and entertainment industries is linked to the increasing commercialization of content and the widespread violation of intellectual property (IP) rights. The urgent need to eliminate intermediaries between content creators and consumers, the rising demand for secure and fast transactions, and the growing instances of data piracy in these sectors are key factors fueling market growth.

Overview of Blockchain in Media, Advertising, and Entertainment Market

Blockchain in media, advertising, and entertainment pertains to the use of blockchain technology in these fields to tackle various challenges and seize opportunities. This technology facilitates the development of transparent, secure, and efficient systems for content distribution, consumption, and monetization.Notable use cases include enabling micropayments for content access, peer-to-peer sales and distribution, efficient royalty payments, and usage-based billing models. Blockchain technology provides advantages such as improved transparency, trust, efficiency, speed, security, and control throughout the media supply chain, affecting content delivery, consumption, payment processes, and advertising.

Drivers and Opportunities in the Blockchain in Media, Advertising, and Entertainment Market

Rising Data Piracy Incidents to Propel Blockchain in Media, Advertising, and Entertainment Market Growth

The increasing frequency of data piracy in the media and entertainment sectors is driving the demand for blockchain solutions, as blockchain technology offers enhanced security and transparency in content distribution and consumption.Blockchain technology can significantly hinder pirates from illegally sharing and profiting from media content. It enables the tracking of illicit activities through distributed ledger technology, making it challenging for individuals to conceal their piracy actions.

Segmentation Analysis of Blockchain in Media, Advertising, and Entertainment Market Report

The market is categorized by blockchain type into public and private segments. The public segment is anticipated to capture a significant share of the blockchain in media, advertising, and entertainment market in 2024.

A public blockchain, in the context of this market, refers to a decentralized and transparent digital ledger that is accessible to all. This type of blockchain supports various industry use cases, including micropayments, peer-to-peer sales and content distribution, efficient royalty payments, and usage-based billing models.

Geographical Analysis of Blockchain in Media, Advertising, and Entertainment Market Share

The blockchain in media, advertising, and entertainment market report is primarily segmented into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is witnessing rapid growth and is expected to hold a significant share of the blockchain in media, advertising, and entertainment market. The region's adoption of blockchain technologies across media, entertainment, and advertising for various applications, including licensing and rights management, digital advertising, smart contracts, content security, online gaming, and payments, is a major factor contributing to its market growth.

Scope of the Blockchain in Media, Advertising, and Entertainment Market Report

The "Blockchain in Media, Advertising, and Entertainment Market Analysis" was conducted based on components, blockchain types, enterprise sizes, applications, and geographical regions. The market is segmented by component into solutions and services. By blockchain type, it is divided into public and private. By enterprise size, it is categorized into SMEs and large enterprises. By application, it includes licensing and rights management, digital advertising, smart contracts, content security, online gaming, and payments. Geographically, the market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Recent Developments and News in the Blockchain in Media, Advertising, and Entertainment Market

Companies are employing both inorganic and organic strategies, such as mergers and acquisitions, within the market. The forecast for the blockchain in media, advertising, and entertainment market is based on various secondary and primary research findings, including key company publications, association data, and databases. Some recent significant market developments include:

In February 2024, Xfinite and Eros Now, a prominent over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation, announced an expansion of their partnership with Xfinite's Mzaalo platform, a gamified video streaming service projected to reach 10 million users by the end of the year.[Source: Eros Now, Company Website]

Coverage and Deliverables of the Blockchain in Media, Advertising, and Entertainment Market Report

The market report titled "Blockchain in Media, Advertising, and Entertainment Market Size and Forecast (2021-2031)" provides a comprehensive analysis of the market, covering the following areas:

Market size & forecast at global, regional, and country levels for all key market segments included in the scope.Market dynamics such as drivers, restraints, and key opportunities.Key future trends.Detailed PEST & SWOT analysis.Global and regional market analysis covering key market trends, major players, regulations, and recent market developments.Industry landscape and competition analysis, including market concentration, heat map analysis, key players, and recent developments.In-depth company profiles.

Table Of Contents

1. INTRODUCTION

  • 1.1. SCOPE OF THE STUDY
  • 1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
  • 1.3. MARKET SEGMENTATION
  • Blockchain in Media, Advertising, and Entertainment Market - By Application
  • Blockchain in Media, Advertising, and Entertainment Market - By Region
  • By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET LANDSCAPE

  • 4.1. OVERVIEW
  • 4.2. ECOSYSTEM ANALYSIS
  • 4.3. PEST ANALYSIS
    • 4.3.1. North America - PEST Analysis
    • 4.3.2. Europe - PEST Analysis
    • 4.3.3. Asia Pacific (APAC) - PEST Analysis
    • 4.3.4. Middle East & Africa (MEA) - PEST Analysis
    • 4.3.5. South America (SAM)- PEST Analysis

5. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET - KEY INDUSTRY DYNAMICS

  • 5.1. KEY MARKET DRIVERS
  • 5.2. KEY MARKET RESTRAINTS
  • 5.3. KEY MARKET OPPORTUNITIES
  • 5.4. FUTURE TRENDS
  • 5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC

6. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET - GLOBAL MARKET ANALYSIS

  • 6.1. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT- GLOBAL MARKET OVERVIEW
  • 6.2. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT- GLOBAL MARKET AND FORECAST T-2028
  • 6.3. MARKET POSITIONING/ MARKET SHARE

6. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET REVENUE AND FORECASTS T-2028 - APPLICATION

  • 6.4. OVERVIEW
  • 6.5. APPLICATION MARKET FORECASTS AND ANALYSIS
  • 6.6. LICENSING AND RIGHTS MANAGEMENT
    • 6.6.1. Overview
    • 6.6.2. Licensing and Rights Management Market Forecast and Analysis
  • 6.7. DIGITAL ADVERTISING
    • 6.7.1. Overview
    • 6.7.2. Digital Advertising Market Forecast and Analysis
  • 6.8. SMART CONTRACTS
    • 6.8.1. Overview
    • 6.8.2. Smart Contracts Market Forecast and Analysis
  • 6.9. CONTENT SECURITY
    • 6.9.1. Overview
    • 6.9.2. Content Security Market Forecast and Analysis
  • 6.10. ONLINE GAMING
    • 6.10.1. Overview
    • 6.10.2. Online Gaming Market Forecast and Analysis
  • 6.11. PAYMENTS
    • 6.11.1. Overview
    • 6.11.2. Payments Market Forecast and Analysis
  • 6.12. OTHERS
    • 6.12.1. Overview
    • 6.12.2. Others Market Forecast and Analysis

7. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET REVENUE AND FORECASTS T-2028 - GEOGRAPHICAL ANALYSIS

  • 7.1. NORTH AMERICA
    • 7.1.1. North America Blockchain in Media, Advertising, and Entertainment Market Overview
    • 7.1.2. North America Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
    • 7.1.3. North America Market Forecasts and Analysis - By Application
    • 7.1.4. North America Market Forecasts and Analysis - By Countries
      • 7.1.4.1. US market
        • 7.1.4.1.1. US Market by Application
      • 7.1.4.2. Canada market
        • 7.1.4.2.1. Canada Market by Application
      • 7.1.4.3. Mexic-market
        • 7.1.4.3.1. Mexic-Market by Application
  • 7.2. EUROPE
    • 7.2.1. Europe Blockchain in Media, Advertising, and Entertainment Market Overview
    • 7.2.2. Europe Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
    • 7.2.3. Europe Market Forecasts and Analysis - By Application
    • 7.2.4. Europe Market Forecasts and Analysis - By Countries
      • 7.2.4.1. France market
        • 7.2.4.1.1. France Market by Application
      • 7.2.4.2. Germany market
        • 7.2.4.2.1. Germany Market by Application
      • 7.2.4.3. Italy market
        • 7.2.4.3.1. Italy Market by Application
      • 7.2.4.4. Russia market
        • 7.2.4.4.1. Russia Market by Application
      • 7.2.4.5. UK market
        • 7.2.4.5.1. UK Market by Application
      • 7.2.4.6. Rest of Europe market
        • 7.2.4.6.1. Rest of Europe Market by Application
  • 7.3. ASIA PACIFIC (APAC)
    • 7.3.1. Asia Pacific Blockchain in Media, Advertising, and Entertainment Market Overview
    • 7.3.2. Asia Pacific Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
    • 7.3.3. Asia Pacific Market Forecasts and Analysis - By Application
    • 7.3.4. Asia Pacific Market Forecasts and Analysis - By Countries
      • 7.3.4.1. South Korea
        • 7.3.4.1.1. South Korea Market by Application
      • 7.3.4.2. China market
        • 7.3.4.2.1. China Market by Application
      • 7.3.4.3. India market
        • 7.3.4.3.1. India Market by Application
      • 7.3.4.4. Japan market
        • 7.3.4.4.1. Japan Market by Application
      • 7.3.4.5. Australia market
        • 7.3.4.5.1. Australia Market by Application
      • 7.3.4.6. Rest of APAC market
        • 7.3.4.6.1. Rest of APAC Market by Application
  • 7.4. MIDDLE EAST AND AFRICA (MEA)
    • 7.4.1. Middle East and Africa Blockchain in Media, Advertising, and Entertainment Market Overview
    • 7.4.2. Middle East and Africa Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
    • 7.4.3. Middle East and Africa Market Forecasts and Analysis - By Application
    • 7.4.4. Middle East and Africa Market Forecasts and Analysis - By Countries
      • 7.4.4.1. South Africa market
        • 7.4.4.1.1. South Africa Market by Application
      • 7.4.4.2. Saudi Arabia market
        • 7.4.4.2.1. Saudi Arabia Market by Application
      • 7.4.4.3. UAE market
        • 7.4.4.3.1. UAE Market by Application
      • 7.4.4.4. Rest of MEA market
        • 7.4.4.4.1. Rest of MEA Market by Application
  • 7.5. SOUTH AMERICA (SAM)
    • 7.5.1. South America Blockchain in Media, Advertising, and Entertainment Market Overview
    • 7.5.2. South America Blockchain in Media, Advertising, and Entertainment Market Forecasts and Analysis
    • 7.5.3. South America Market Forecasts and Analysis - By Application
    • 7.5.4. South America Market Forecasts and Analysis - By Countries
      • 7.5.4.1. Brazil market
        • 7.5.4.1.1. Brazil Market by Application
      • 7.5.4.2. Argentina market
        • 7.5.4.2.1. Argentina Market by Application
      • 7.5.4.3. Rest of SAM market
        • 7.5.4.3.1. Rest of SAM Market by Application

8. INDUSTRY LANDSCAPE

  • 8.1. MERGERS & ACQUISITIONS
  • 8.2. MARKET INITIATIVES
  • 8.3. NEW DEVELOPMENTS

9. BLOCKCHAIN IN MEDIA, ADVERTISING, AND ENTERTAINMENT MARKET, KEY COMPANY PROFILES

  • 9.1. IBM CORPORATION
    • 9.1.1. Key Facts
    • 9.1.2. Business Description
    • 9.1.3. Products & Services
    • 9.1.4. Financial Overview
    • 9.1.5. SWOT Analysis
    • 9.1.6. Key Developments
  • 9.2. MICROSOFT CORPORATION
    • 9.2.1. Key Facts
    • 9.2.2. Business Description
    • 9.2.3. Products & Services
    • 9.2.4. Financial Overview
    • 9.2.5. SWOT Analysis
    • 9.2.6. Key Developments
  • 9.3. ORACLE CORPORATION
    • 9.3.1. Key Facts
    • 9.3.2. Business Description
    • 9.3.3. Products & Services
    • 9.3.4. Financial Overview
    • 9.3.5. SWOT Analysis
    • 9.3.6. Key Developments
  • 9.4. SAP SE
    • 9.4.1. Key Facts
    • 9.4.2. Business Description
    • 9.4.3. Products & Services
    • 9.4.4. Financial Overview
    • 9.4.5. SWOT Analysis
    • 9.4.6. Key Developments
  • 9.5. AMAZON WEB SERVICES
    • 9.5.1. Key Facts
    • 9.5.2. Business Description
    • 9.5.3. Products & Services
    • 9.5.4. Financial Overview
    • 9.5.5. SWOT Analysis
    • 9.5.6. Key Developments
  • 9.6. FACTOM INC
    • 9.6.1. Key Facts
    • 9.6.2. Business Description
    • 9.6.3. Products & Services
    • 9.6.4. Financial Overview
    • 9.6.5. SWOT Analysis
    • 9.6.6. Key Developments
  • 9.7. ACCENTURE
    • 9.7.1. Key Facts
    • 9.7.2. Business Description
    • 9.7.3. Products & Services
    • 9.7.4. Financial Overview
    • 9.7.5. SWOT Analysis
    • 9.7.6. Key Developments
  • 9.8. GUARDTIME
    • 9.8.1. Key Facts
    • 9.8.2. Business Description
    • 9.8.3. Products & Services
    • 9.8.4. Financial Overview
    • 9.8.5. SWOT Analysis
    • 9.8.6. Key Developments
  • 9.9. AUXESIS GROUP
    • 9.9.1. Key Facts
    • 9.9.2. Business Description
    • 9.9.3. Products & Services
    • 9.9.4. Financial Overview
    • 9.9.5. SWOT Analysis
    • 9.9.6. Key Developments
  • 9.10. NYIAX, INC.
    • 9.10.1. Key Facts
    • 9.10.2. Business Description
    • 9.10.3. Products & Services
    • 9.10.4. Financial Overview
    • 9.10.5. SWOT Analysis
    • 9.10.6. Key Developments

10. APPENDIX

  • 10.1. ABOUT THE INSIGHT PARTNERS
  • 10.2. GLOSSARY OF TERMS