媒体广告和娱乐市场中的区块链—全球产业规模、份额、趋势、机会和预测，按应用、区块链类型、企业规模、地区和竞争格局划分，2020-2030 年预测

2024年全球媒体广告娱乐区块链市场规模为26亿美元，预计2030年将以80.22%的复合年增长率成长至890.8亿美元。媒体、广告和娱乐领域的区块链技术应用去中心化帐本和智慧合约，旨在提升内容创作、分发和变现的透明度、安全性和效率。市场成长的主要驱动因素包括：为打击诈欺行为，市场对透明追踪内容所有权和广告曝光量的需求日益增长；以及透过减少对中间商的依赖，为创作者提供直接变现的机会。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球区块链在媒体广告和娱乐市场的展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 以区块链类型（公有链、私有链）划分
  • 按应用领域（授权和版权管理、数位广告、智慧合约、线上游戏、付款）
  • 依企业规模（中小企业、大型企业）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美媒体广告与娱乐区块链市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲区块链在媒体广告和娱乐市场的展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区区块链在媒体广告和娱乐市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲媒体广告及娱乐区块链市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲区块链在媒体广告与娱乐市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球媒体广告与娱乐市场区块链应用：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• IBM Corporation
• Microsoft Corporation
• SAP SE
• Accenture Plc.
• Amazon Web Services Inc.
• Oracle Corporation
• Digital Currency Group Inc.
• Bitfury Holding BV
• Factom, Inc.
• Guardtime OU

第十六章：策略建议

第17章调查会社について・免责事项

The Global Blockchain in Media Advertising and Entertainment Market, valued at USD 2.60 Billion in 2024, is projected to experience a CAGR of 80.22% to reach USD 89.08 Billion by 2030. Blockchain technology in media, advertising, and entertainment involves applying decentralized ledgers and smart contracts to enhance transparency, security, and efficiency across content creation, distribution, and monetization. Main drivers for market growth include the increasing demand for transparent tracking of content ownership and advertising impressions to combat fraud, alongside enabling direct monetization opportunities for creators by reducing intermediary reliance.

Key Market Drivers

A primary catalyst for the Global Blockchain in Media Advertising and Entertainment Market is the imperative for enhanced copyright protection and anti-piracy measures. Content creators and distributors consistently face substantial financial losses due to unauthorized reproduction and distribution of intellectual property. Blockchain technology offers immutable records of ownership and creation timestamps, establishing verifiable provenance for digital assets and enabling transparent rights management. This cryptographic security directly counters illicit activities. According to ElectroIQ, in 2025, digital video piracy costs the global media and entertainment industry approximately $75 billion annually, underscoring the critical need for robust protective solutions.

Key Market Challenges

The scalability of current blockchain networks represents a significant impediment to the growth of the Global Blockchain in Media Advertising and Entertainment Market. These platforms frequently encounter difficulties in processing the extensive transaction volumes and substantial data throughput essential for efficient real-time media distribution and expansive digital advertising ecosystems. The immense volume of digital content interactions and advertising events necessitates a processing capability far exceeding what most current blockchain infrastructures can reliably provide. This limitation directly restricts the broader adoption of blockchain solutions, as they cannot adequately support the operational demands of high-frequency advertising campaigns or instantaneous content delivery platforms.

Key Market Trends

NFT-driven fan engagement and digital collectibles represent a transformative trend, fostering deeper connections between content creators, brands, and their audiences through verifiable digital ownership. This model enables the creation of unique, scarce digital assets that fans can collect, trade, and leverage for exclusive experiences. The inherent transparency and immutability of blockchain technology authenticate these collectibles, providing a secure framework for their provenance and value. This trend significantly diversifies revenue streams for media and entertainment entities beyond traditional consumption models. According to The Block, in October 2024, NBA Top Shot weekly sales reached 43,600 NFTs, representing a 94% increase compared to the prior week, underscoring the growing market for these digital assets and the desire for unique fan interactions.

Key Market Players

• IBM Corporation
• Microsoft Corporation
• SAP SE
• Accenture Plc.
• Amazon Web Services Inc.
• Oracle Corporation
• Digital Currency Group Inc.
• Bitfury Holding B.V.
• Factom, Inc.
• Guardtime OU

Report Scope:

In this report, the Global Blockchain in Media Advertising and Entertainment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Blockchain in Media Advertising and Entertainment Market, By Type of Blockchain:

• Public
• Private

Blockchain in Media Advertising and Entertainment Market, By Application:

• Licensing and Rights Management
• Digital Advertising
• Smart Contracts
• Online Gaming
• Payments

Blockchain in Media Advertising and Entertainment Market, By Size of the Enterprise:

• Small and Medium Enterprise
• Large Enterprise

Blockchain in Media Advertising and Entertainment Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Blockchain in Media Advertising and Entertainment Market.

Available Customizations:

Global Blockchain in Media Advertising and Entertainment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Blockchain in Media Advertising and Entertainment Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type of Blockchain (Public, Private)
  • 5.2.2. By Application (Licensing and Rights Management, Digital Advertising, Smart Contracts, Online Gaming, Payments)
  • 5.2.3. By Size of the Enterprise (Small and Medium Enterprise, Large Enterprise)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Blockchain in Media Advertising and Entertainment Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type of Blockchain
  • 6.2.2. By Application
  • 6.2.3. By Size of the Enterprise
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Blockchain in Media Advertising and Entertainment Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type of Blockchain
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Size of the Enterprise
  • 6.3.2. Canada Blockchain in Media Advertising and Entertainment Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type of Blockchain
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Size of the Enterprise
  • 6.3.3. Mexico Blockchain in Media Advertising and Entertainment Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type of Blockchain
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Size of the Enterprise

7. Europe Blockchain in Media Advertising and Entertainment Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type of Blockchain
  • 7.2.2. By Application
  • 7.2.3. By Size of the Enterprise
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Blockchain in Media Advertising and Entertainment Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type of Blockchain
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Size of the Enterprise
  • 7.3.2. France Blockchain in Media Advertising and Entertainment Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type of Blockchain
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Size of the Enterprise
  • 7.3.3. United Kingdom Blockchain in Media Advertising and Entertainment Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type of Blockchain
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Size of the Enterprise
  • 7.3.4. Italy Blockchain in Media Advertising and Entertainment Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type of Blockchain
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Size of the Enterprise
  • 7.3.5. Spain Blockchain in Media Advertising and Entertainment Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type of Blockchain
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Size of the Enterprise

8. Asia Pacific Blockchain in Media Advertising and Entertainment Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type of Blockchain
  • 8.2.2. By Application
  • 8.2.3. By Size of the Enterprise
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Blockchain in Media Advertising and Entertainment Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type of Blockchain
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Size of the Enterprise
  • 8.3.2. India Blockchain in Media Advertising and Entertainment Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type of Blockchain
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Size of the Enterprise
  • 8.3.3. Japan Blockchain in Media Advertising and Entertainment Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type of Blockchain
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Size of the Enterprise
  • 8.3.4. South Korea Blockchain in Media Advertising and Entertainment Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type of Blockchain
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Size of the Enterprise
  • 8.3.5. Australia Blockchain in Media Advertising and Entertainment Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type of Blockchain
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Size of the Enterprise

9. Middle East & Africa Blockchain in Media Advertising and Entertainment Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type of Blockchain
  • 9.2.2. By Application
  • 9.2.3. By Size of the Enterprise
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Blockchain in Media Advertising and Entertainment Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type of Blockchain
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Size of the Enterprise
  • 9.3.2. UAE Blockchain in Media Advertising and Entertainment Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type of Blockchain
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Size of the Enterprise
  • 9.3.3. South Africa Blockchain in Media Advertising and Entertainment Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type of Blockchain
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Size of the Enterprise

10. South America Blockchain in Media Advertising and Entertainment Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type of Blockchain
  • 10.2.2. By Application
  • 10.2.3. By Size of the Enterprise
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Blockchain in Media Advertising and Entertainment Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type of Blockchain
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Size of the Enterprise
  • 10.3.2. Colombia Blockchain in Media Advertising and Entertainment Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type of Blockchain
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Size of the Enterprise
  • 10.3.3. Argentina Blockchain in Media Advertising and Entertainment Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type of Blockchain
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Size of the Enterprise

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Blockchain in Media Advertising and Entertainment Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. IBM Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Microsoft Corporation
• 15.3. SAP SE
• 15.4. Accenture Plc.
• 15.5. Amazon Web Services Inc.
• 15.6. Oracle Corporation
• 15.7. Digital Currency Group Inc.
• 15.8. Bitfury Holding B.V.
• 15.9. Factom, Inc.
• 15.10. Guardtime OU

16. Strategic Recommendations

17. About Us & Disclaimer