![]() |
市场调查报告书
商品编码
1843342
2021-2031 年北美网路钓鱼防护市场报告(范围、细分、动态和竞争分析)North America Phishing Protection Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis |
2023 年北美网路钓鱼防护市场价值约为 8.7879 亿美元,预计到 2031 年将成长至约 22.0385 亿美元,预测期内年复合成长率(CAGR) 为 12.2%。
日益增加的威胁推动市场成长
网路钓鱼攻击的复杂性和频率不断上升,是北美网路钓鱼防护市场成长的重要驱动力。攻击者如今正运用先进的技术,包括利用人工智慧 (AI) 製作逼真的网路钓鱼邮件,以及利用深度伪造 (Deepfake) 技术进行语音网路钓鱼。他们还利用社交媒体收集目标的详细资讯。网路钓鱼的财务影响急剧升级,商业电子邮件入侵 (BEC) 诈骗已造成巨额损失。 2022 年,美国联邦调查局 (FBI) 网路犯罪投诉中心 (IC3) 报告了 21,832 起 BEC 投诉,调整后损失超过 27 亿美元,凸显了对增强型网路钓鱼防护解决方案的迫切需求。
一些备受瞩目的事件,例如源自社会工程手段的2022年Uber资料外洩事件,以及始于网路钓鱼邮件的2021年Colonial Pipeline勒索软体攻击,都凸显了这一威胁的严重性。 Zscaler在2024年的报告指出,全球网路钓鱼攻击比前一年增加了60%,而ThreatLabz的2024年网路钓鱼报告则记录了2023年封锁的20亿笔网路钓鱼交易。此外,Check Point Research指出,与2021年第二季相比,全球针对组织的网路攻击增加了32%。这些令人震惊的统计数据促使各组织优先考虑网路钓鱼防护。
根据 SlashNext Inc. 统计,从 2022 年第四季到 2023 年第三季度,网路钓鱼攻击数量激增了 1,265%,增幅惊人。欧洲的《一般资料保护规范》(GDPR)等监管框架对网路钓鱼导致资料外洩的组织机构处以严厉的处罚,这进一步推动了对网路钓鱼防护解决方案的投资。因此,许多企业正在采用机器学习 (ML) 和人工智慧技术来主动侦测和分析网路钓鱼模式,从而预测攻击并自动化其回应策略。实施电子邮件过滤解决方案已被证明可有效显着减少网路钓鱼攻击。网路钓鱼事件的激增促使各组织大力投资于全面的网路钓鱼防护策略,包括培训员工识别潜在的网路钓鱼电子邮件,并将高阶威胁情报整合到其安全系统中。
北美网路钓鱼防护市场概况
网路钓鱼已成为网路上的一大隐患,光是在美国,联邦调查局 (FBI) 在 2022 年就报告了超过 30 万起网路钓鱼事件。人工智慧和机器学习技术正越来越多地被用于侦测诈欺活动,防止其造成严重损害。例如,微软的 Office 365 高阶威胁防护 (Advanced Threat Protection) 就使用人工智慧分析数百万封电子邮件,以发现潜在风险。 Zscaler 的报告指出,美国、英国和印度是受网路钓鱼诈骗影响最严重的国家,2023 年分别占全球事件的 55.9%、5.6% 和 3.9%,这可能是由于这些地区电子设备使用率较高。
基于云端的网路钓鱼防护服务正日益受到青睐,尤其是在北美的中小企业 (SME) 中。例如,2023 年,中西部大学的管理部门实施了 Barracuda 的云端电子邮件安全解决方案,以保护学生和教职员免受网路威胁,尤其是网路钓鱼的侵害。 Proofpoint 的《2023 年网路钓鱼现况报告》显示,他们的服务每天可在美国识别并拦截超过 1,000 万封网路钓鱼电子邮件。网路钓鱼防护领域的公司正专注于利用人工智慧驱动的行为分析并增强用户身份验证方法,以有效应对新兴威胁。
市场区隔
北美网路钓鱼防护市场按产品、部署、类型、企业规模、垂直和国家细分:
市场关键参与者
北美网路钓鱼防护市场的领先公司包括微软公司、思科系统公司、Open Text Corp、Barracuda Networks, Inc.、SlashNext, Inc.、Ironscales、Proofpoint Inc、Mimecast Services Limited、Paubox, Inc. 和 Trustwave Holdings, Inc.。
The North America phishing protection market was valued at approximately $878.79 million in 2023 and is projected to grow to around $2,203.85 million by 2031, reflecting a compound annual growth rate (CAGR) of 12.2% during the forecast period.
Increasing Threats Drive Market Growth
The rise in sophistication and frequency of phishing attacks is a significant driver for the growth of the phishing protection market in North America. Attackers are now employing advanced techniques, including artificial intelligence (AI) to craft convincing phishing emails and deepfake technology for voice phishing. They also utilize social media to gather detailed information about their targets. The financial impact of phishing has escalated dramatically, with business email compromise (BEC) scams leading to substantial losses. In 2022, the FBI's Internet Crime Complaint Center (IC3) reported 21,832 BEC complaints, resulting in adjusted losses exceeding $2.7 billion, highlighting the urgent need for enhanced phishing protection solutions.
High-profile incidents, such as the 2022 Uber data breach, which stemmed from social engineering tactics, and the 2021 Colonial Pipeline ransomware attack, which began with a phishing email, underscore the critical nature of this threat. A report from Zscaler in 2024 noted a 60% increase in global phishing attacks over the previous year, while ThreatLabz's 2024 Phishing Report documented 2 billion blocked phishing transactions in 2023. Additionally, Check Point Research indicated a 32% rise in cyberattacks on organizations globally compared to the second quarter of 2021. These alarming statistics are prompting organizations to prioritize phishing protection.
According to SlashNext Inc., there was a staggering 1,265% increase in phishing attacks from Q4 2022 to Q3 2023. Regulatory frameworks, such as the General Data Protection Regulation (GDPR) in Europe, impose strict penalties on organizations for data breaches resulting from phishing, further driving investment in phishing protection solutions. Consequently, many enterprises are adopting machine learning (ML) and AI technologies to detect and analyze phishing patterns proactively, allowing them to anticipate attacks and automate their response strategies. Implementing email filtering solutions has proven effective in significantly reducing phishing attempts. The surge in phishing incidents has led organizations to invest heavily in comprehensive phishing protection strategies, including staff training to recognize potential phishing emails and integrating advanced threat intelligence into their security systems.
Overview of the North America Phishing Protection Market
Phishing has emerged as a major concern on the internet, with over 300,000 phishing incidents reported in the US alone by the FBI in 2022. AI and machine learning technologies are increasingly being utilized to detect fraudulent activities before they can inflict serious damage. For example, Microsoft's Office 365 Advanced Threat Protection employs AI to analyze millions of emails for potential risks. A report by Zscaler indicated that the US, UK, and India were the most affected countries by phishing scams, accounting for 55.9%, 5.6%, and 3.9% of global incidents in 2023, respectively, likely due to the high usage of electronic devices in these regions.
Cloud-based phishing protection services are gaining traction, especially among small and medium-sized enterprises (SMEs) in North America. For instance, in 2023, the administration at Midwest University implemented Barracuda's cloud-based email security solution to protect students and faculty from cyber threats, particularly phishing. Proofpoint's 2023 State of Phishing report revealed that their services could identify and block over 10 million phishing emails daily in the US. Companies in the phishing protection sector are focusing on leveraging AI-driven behavioral analysis and enhancing user authentication methods to counter emerging threats effectively.
Market Segmentation
The North America phishing protection market is segmented by offerings, deployment, type, enterprise size, vertical, and country:
Key Players in the Market
Leading companies in the North America phishing protection market include Microsoft Corp, Cisco Systems Inc, Open Text Corp, Barracuda Networks, Inc., SlashNext, Inc., Ironscales, Proofpoint Inc, Mimecast Services Limited, Paubox, Inc., and Trustwave Holdings, Inc.