网路钓鱼防护市场 - 全球产业规模、份额、趋势、机会和预测（按组件、按部署模式、按垂直行业、按地区和竞争细分，2020-2030 年预测）

2024 年全球网路钓鱼防护市场价值为 26.8 亿美元，预计到 2030 年将达到 60.4 亿美元，复合年增长率为 14.50%。网路钓鱼防护是指一系列网路安全解决方案、工具和策略，旨在侦测、预防和应对网路钓鱼攻击——透过冒充可信任实体窃取敏感资讯的恶意企图。

这些攻击通常透过电子邮件、简讯、虚假网站或社群媒体发起，诱骗用户洩漏凭证、财务资料或其他机密资讯。全球网路钓鱼防护市场涵盖电子邮件过滤、多因素身份验证、浏览器安全、网域监控、基于机器学习的威胁侦测和即时警报系统等技术。这些解决方案对于降低数位生态系统中员工、客户和高阶主管的社会工程风险至关重要。

由于全球网路钓鱼攻击的频率、复杂性和成功率不断上升，该市场正在经历快速增长。向云端运算、行动存取和混合工作环境的转变扩大了攻击面，使得传统的基于边界的安全模型变得不那么有效。网路犯罪分子现在使用更个人化和人工智慧驱动的网路钓鱼活动，从而增强了他们绕过传统安全过滤器的能力。为此，企业正在采用下一代网路钓鱼防护解决方案，这些解决方案利用行为分析、即时威胁情报和自动化技术，在用户接触恶意内容之前识别威胁。这些工具不仅可以阻止威胁，还可以透过培训和模拟程式增强使用者意识，从而创建多层防御模型。

关键市场驱动因素

跨通讯管道的网路钓鱼攻击激增

主要市场挑战

网路钓鱼攻击的策略和复杂性不断演变

主要市场趋势

人工智慧和机器学习在威胁侦测中的集成

目录

第 1 章：解决方案概述

• 市场定义
• 市场范围
  • 覆盖市场
  • 考虑学习的年限
  • 主要市场区隔

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球网路钓鱼防护市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按组件（解决方案、服务）
  • 按部署模式（本地、云端）
  • 按垂直产业（BFSI、IT 和 ITES、政府、医疗保健、零售和电子商务、媒体和娱乐、其他）
  • 按地区（北美、欧洲、南美、中东和非洲、亚太地区）
• 按公司分类（2024）
• 市场地图

第六章：北美网路钓鱼防护市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲网路钓鱼防护市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区网路钓鱼防护市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲网路钓鱼防护市场展望

• 市场规模和预测
• 市场占有率和预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲网路钓鱼防护市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：公司简介

• Proofpoint, Inc.
• Cisco Systems, Inc.
• Microsoft Corporation
• Barracuda Networks, Inc.
• Broadcom Inc.
• Trend Micro Incorporated
• Forcepoint LLC
• Mimecast Limited

第 14 章：策略建议

第15章调查会社について・免责事项

Global Phishing Protection Market was valued at USD 2.68 Billion in 2024 and is expected to reach USD 6.04 Billion by 2030 with a CAGR of 14.50% through 2030. Phishing protection refers to a range of cybersecurity solutions, tools, and strategies designed to detect, prevent, and respond to phishing attacks-malicious attempts to steal sensitive information by impersonating trusted entities.

These attacks often come through emails, text messages, fake websites, or social media, tricking users into revealing credentials, financial data, or other confidential information. The Global Phishing Protection Market comprises technologies such as email filtering, multi-factor authentication, browser security, domain monitoring, machine learning-based threat detection, and real-time alerting systems. These solutions are essential in mitigating social engineering risks that target employees, customers, and executives across digital ecosystems.

The market is witnessing rapid growth due to the rising frequency, complexity, and success rates of phishing attacks globally. The shift to cloud computing, mobile access, and hybrid work environments has expanded the attack surface, making traditional perimeter-based security models less effective. Cybercriminals are now using more personalized and AI-driven phishing campaigns, increasing their ability to bypass legacy security filters. In response, organizations are adopting next-generation phishing protection solutions that leverage behavioral analytics, real-time threat intelligence, and automation to identify threats before users engage with malicious content. These tools not only block threats but also enhance user awareness through training and simulation programs, creating a multi-layered defense model.

Key Market Drivers

Surge in Phishing Attacks Across Communication Channels

The continuous increase in phishing attacks across email, messaging apps, social media, and mobile platforms has become a major catalyst for the growth of the Global Phishing Protection Market. Unlike the earlier days when phishing was primarily limited to emails, cybercriminals now exploit multiple communication vectors-targeting users through SMS, social media impersonation, collaboration tools, and even QR code redirection. These channels are often less regulated and harder to monitor, creating critical vulnerabilities for businesses. Organizations can no longer rely solely on basic email filters; instead, they require comprehensive, multi-layered phishing protection tools that provide broad coverage across digital platforms.

This expanded threat surface has made phishing protection a strategic priority for enterprises of all sizes. Businesses are investing in tools that integrate behavioral analytics, URL filtering, real-time scanning, and automated remediation across devices and communication methods. The ability to detect phishing attempts early-before the user even interacts with them-has become vital for avoiding credential theft, data breaches, and financial loss. As attackers diversify their methods, demand for adaptive, real-time phishing protection systems is growing rapidly. In 2024, more than one-third of all phishing incidents originated outside of email-through SMS, social media platforms, collaboration apps, and QR codes. This diversification of attack vectors underscores the need for organizations to expand their security measures beyond traditional email filters and adopt multi-channel phishing protection strategies to effectively mitigate rising cyber threats.

Key Market Challenges

Evolving Tactics and Sophistication of Phishing Attacks

One of the most significant challenges in the Global Phishing Protection Market is the constantly evolving nature and increasing sophistication of phishing attacks. Cybercriminals no longer rely on generic mass emails; instead, they are leveraging artificial intelligence, machine learning, and advanced social engineering techniques to create highly personalized and targeted attacks. These include spear-phishing, whaling, clone phishing, and business email compromise, all of which exploit trust relationships and psychological triggers. Attackers are crafting messages that closely mimic legitimate communications from known entities such as financial institutions, technology providers, or even internal executives, making it extremely difficult for employees and legacy security systems to detect threats in real-time.

Furthermore, phishing vectors are expanding beyond traditional email platforms into messaging apps, social media, collaborative tools, and mobile-based communication. With the increasing adoption of decentralized work environments and cloud-based operations, organizations are exposed to a broader and more complex attack surface. These diverse platforms often lack consistent monitoring and policy enforcement, creating gaps in visibility and response. As phishing tactics grow more intricate and multi-channel in nature, traditional reactive approaches are proving insufficient. This necessitates continuous updates to threat detection engines, integration of behavioral analytics, and deployment of artificial intelligence-driven threat intelligence. However, maintaining this level of technological and strategic adaptability presents a formidable operational and financial burden, particularly for mid-sized enterprises and resource-constrained sectors.

Key Market Trends

Integration of Artificial Intelligence and Machine Learning in Threat Detection

Artificial intelligence and machine learning are becoming integral components of phishing protection platforms as organizations seek to counter increasingly sophisticated and evasive phishing attacks. These technologies enable real-time analysis of behavioral patterns, communication context, metadata, and historical threat indicators to detect anomalies that may indicate phishing attempts. Unlike traditional signature-based systems, artificial intelligence-driven models continuously learn from new data, allowing them to identify zero-day phishing tactics and contextually deceptive content with greater accuracy and speed.

The adoption of these technologies is reshaping phishing protection strategies across enterprises, especially in sectors with high exposure to targeted attacks such as financial services, healthcare, and technology. Artificial intelligence-powered tools can evaluate hundreds of variables in milliseconds, determine the legitimacy of a message, and trigger automatic alerts or block malicious content before it reaches the end user. This proactive and adaptive defense significantly reduces the window of vulnerability and improves response times. As attackers increasingly use generative artificial intelligence to craft believable content, the countermeasure will increasingly rely on artificial intelligence-powered defensive layers embedded within broader cybersecurity ecosystems.

Key Market Players

• Proofpoint, Inc.
• Cisco Systems, Inc.
• Microsoft Corporation
• Barracuda Networks, Inc.
• Broadcom Inc.
• Trend Micro Incorporated
• Forcepoint LLC
• Mimecast Limited

Report Scope:

In this report, the Global Phishing Protection Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Phishing Protection Market, By Component:

• Solution
• Services

Phishing Protection Market, By Deployment Model:

• On-premises
• Cloud

Phishing Protection Market, By Vertical:

• BFSI
• IT & ITES
• Government
• Healthcare
• Retail & E-commerce
• Media & Entertainment
• Others

Phishing Protection Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Phishing Protection Market.

Available Customizations:

Global Phishing Protection Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Phishing Protection Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Solution, Services)
  • 5.2.2. By Deployment Model (On-premises, Cloud)
  • 5.2.3. By Vertical (BFSI, IT & ITES, Government, Healthcare, Retail & E-commerce, Media & Entertainment, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Phishing Protection Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Deployment Model
  • 6.2.3. By Vertical
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Phishing Protection Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Deployment Model
      • 6.3.1.2.3. By Vertical
  • 6.3.2. Canada Phishing Protection Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Deployment Model
      • 6.3.2.2.3. By Vertical
  • 6.3.3. Mexico Phishing Protection Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Deployment Model
      • 6.3.3.2.3. By Vertical

7. Europe Phishing Protection Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Deployment Model
  • 7.2.3. By Vertical
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Phishing Protection Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Deployment Model
      • 7.3.1.2.3. By Vertical
  • 7.3.2. France Phishing Protection Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Deployment Model
      • 7.3.2.2.3. By Vertical
  • 7.3.3. United Kingdom Phishing Protection Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Deployment Model
      • 7.3.3.2.3. By Vertical
  • 7.3.4. Italy Phishing Protection Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Deployment Model
      • 7.3.4.2.3. By Vertical
  • 7.3.5. Spain Phishing Protection Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Deployment Model
      • 7.3.5.2.3. By Vertical

8. Asia Pacific Phishing Protection Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Deployment Model
  • 8.2.3. By Vertical
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Phishing Protection Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Deployment Model
      • 8.3.1.2.3. By Vertical
  • 8.3.2. India Phishing Protection Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Deployment Model
      • 8.3.2.2.3. By Vertical
  • 8.3.3. Japan Phishing Protection Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Deployment Model
      • 8.3.3.2.3. By Vertical
  • 8.3.4. South Korea Phishing Protection Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Deployment Model
      • 8.3.4.2.3. By Vertical
  • 8.3.5. Australia Phishing Protection Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Deployment Model
      • 8.3.5.2.3. By Vertical

9. Middle East & Africa Phishing Protection Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Deployment Model
  • 9.2.3. By Vertical
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Phishing Protection Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Deployment Model
      • 9.3.1.2.3. By Vertical
  • 9.3.2. UAE Phishing Protection Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Deployment Model
      • 9.3.2.2.3. By Vertical
  • 9.3.3. South Africa Phishing Protection Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Deployment Model
      • 9.3.3.2.3. By Vertical

10. South America Phishing Protection Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Deployment Model
  • 10.2.3. By Vertical
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Phishing Protection Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Deployment Model
      • 10.3.1.2.3. By Vertical
  • 10.3.2. Colombia Phishing Protection Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Deployment Model
      • 10.3.2.2.3. By Vertical
  • 10.3.3. Argentina Phishing Protection Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Deployment Model
      • 10.3.3.2.3. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Proofpoint, Inc.
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Cisco Systems, Inc.
• 13.3. Microsoft Corporation
• 13.4. Barracuda Networks, Inc.
• 13.5. Broadcom Inc.
• 13.6. Trend Micro Incorporated
• 13.7. Forcepoint LLC
• 13.8. Mimecast Limited

14. Strategic Recommendations

15. About Us & Disclaimer