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2021-2031年亚太地区壁纸市场报告：范围、细分、动态和竞争分析

Asia Pacific Wallpaper Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis

出版日期: 2025年09月01日 | 出版商:

The Insight Partners | 英文 129 Pages | 订单完成后即时交付

价格

简介目录图表

预计亚太地区壁纸市场将大幅成长，到 2031 年将达到约 214.3456 亿美元，高于 2023 年的 146.2877 亿美元，在此期间的年复合成长率(CAGR) 预计为 4.9%。

执行摘要和市场分析

亚太地区的壁纸市场正经历快速扩张，其驱动因素包括城市化进程加快、可支配收入增加以及对室内设计的日益关注。随着该地区经济的持续发展，人们对家居和办公室美观的室内装饰需求激增。壁纸因其经济实惠和用途广泛而成为室内装饰的热门选择。此外，住宅开发案的增加和城市中产阶级的壮大也是推动亚太地区壁纸市场成长的关键因素。

该地区被公认为壁纸的重要市场，这主要得益于建筑业的蓬勃发展。政府的各项倡议，例如印度的「印度製造」计划，正在推动製造工厂的建立，进一步刺激了市场成长。印度的建筑业是仅次于农业的第二大产业，约占该国GDP的11%，凸显了住宅和商业领域对壁纸的巨大需求潜力。

关键参与者

亚太地区壁纸市场的知名企业包括亚洲涂料（Asian Paints）、伯格涂料（Berger Paints）、D Dandeacute;cor、马歇尔墙纸（Marshalls Wallcoverings）、Eximus Wallpaper 和 Life n Colors。近年来，製造商专注于创新和拓展产品线。例如，Life n Colors 于 2024 年 2 月推出了全新的奢华壁纸系列 Suneherii，该系列以其精美繁复的设计树立了超奢华壁纸的新标竿。

市场区隔

亚太地区壁纸市场可按类型和最终用途进行细分。按类型划分，市场包括纸基壁纸、乙烯基壁纸、织物壁纸和其他类别。截至2023年，乙烯基壁纸占据最大的市场份额。依最终用途划分，市场分为住宅和非住宅两大领域，其中非住宅应用在2023年占据主导地位。

市场展望

由于乙烯基壁纸在住宅和商业用途方面都具有许多优势，因此越来越受到消费者的青睐。其耐用性和使用寿命长是其显着优势，乙烯基材质坚固耐用且耐刮擦，使其适用于人流量大的区域，并能长期保持鲜艳的色彩和图案。此外，乙烯基壁纸防水且可水洗，非常适合厨房和浴室等潮湿区域，因为这些区域对易于维护的要求很高。乙烯基壁纸的实用性，加上现代印刷技术带来的多样化设计选择，使其能够在各种环境中进行创意应用。此外，一些乙烯基壁纸的设计旨在降低挥发性有机化合物（VOC）的释放量，从而改善室内空气品质，吸引註重环保的消费者。这些优势正在推动壁纸市场的成长。

国家概况

亚太壁纸市场涵盖澳洲、中国、印度、日本、韩国等国。 2023年，中国占了最大的市场份额。作为全球经济成长最快的国家之一，中国各行各业蓬勃发展，这得益于生活水平的提高、人口的增长以及人均收入的增加。根据国际贸易管理局统计，中国是全球最大的建筑市场，预计在「十四五」规划（2021-2025年）期间，基础建设投资将达到约4.2兆美元。持续的人口增长、家庭收入的提高以及城市化进程推动了住宅建设行业的发展，进而增加了对壁纸的需求。此外，中国政府积极推动保障性住宅建设，也进一步促进了壁纸市场的成长。

公司简介

壁纸市场的主要参与者包括 Milton & King Pty Ltd.、Walls Republic US、A-Street Prints、Abigail Edwards、Glamora Srl、Coordonne、Borastapeter AB、Sanderson Design Group、Asian Paints Ltd、Wall&deco Srl、Galerie Limited、Fborn & Ballpers、Os Son & Little Ltd、Cole & Hold、Galerie Limited、Fborn & Ballpers、Os Sone Ltd、Cpersole & Holdulpers Spersoles. 等。这些公司正采取各种策略，包括扩张、产品创新以及併购，以增强产品供应并提高市场份额。

The wallpaper market in the Asia Pacific region is experiencing rapid expansion, driven by factors such as increasing urbanization, rising disposable incomes, and a growing interest in interior design. As economies in this region continue to develop, the demand for visually appealing interiors in homes and offices has surged. Wallpaper has become a favored choice for interior decoration due to its cost-effectiveness and versatility. Additionally, the rise in housing developments and the expanding urban middle class are key contributors to the wallpaper market's growth in Asia Pacific.

The region is recognized as a significant market for wallpaper, largely due to a boom in construction activities. Government initiatives, such as India's Make-in-India program, are promoting the establishment of manufacturing facilities, further stimulating the market. The construction sector in India, which is the second largest after agriculture, contributes around 11% to the country's GDP, highlighting the potential for wallpaper demand in both residential and commercial sectors.

Key Players

Prominent companies in the Asia Pacific wallpaper market include Asian Paints, Berger Paints, D Dandeacute;cor, Marshalls Wallcoverings, Eximus Wallpaper, and Life n Colors. Recently, manufacturers have focused on innovation and expanding their product lines. For example, in February 2024, Life n Colors launched its new luxury wallpaper collection, Suneherii, which features intricate designs and sets a new standard in ultra-luxury wallpaper.

Market Segmentation

The Asia Pacific wallpaper market can be segmented by type and end-use. In terms of type, the market includes paper-based, vinyl-based, fabric-based, and other categories. As of 2023, vinyl-based wallpaper held the largest market share. Regarding end-use, the market is divided into residential and non-residential segments, with non-residential applications dominating in 2023.

Market Outlook

Vinyl-based wallpaper is increasingly favored by consumers due to its numerous advantages for both residential and commercial use. Its durability and longevity are significant benefits, as vinyl is robust and scratch-resistant, making it suitable for high-traffic areas while retaining vibrant colors and patterns over time. Moreover, vinyl wallpaper is water-resistant and washable, making it ideal for moisture-prone areas like kitchens and bathrooms, where easy maintenance is crucial. The practicality of vinyl wallpaper, combined with a diverse range of design options made possible by modern printing technologies, allows for creative applications in various settings. Additionally, some vinyl wallpapers are designed to emit low levels of volatile organic compounds (VOCs), enhancing indoor air quality and appealing to environmentally conscious consumers. These advantages are driving the growth of the wallpaper market.

Country Insights

The Asia Pacific wallpaper market includes countries such as Australia, China, India, Japan, South Korea, and others. China accounted for the largest market share in 2023. As one of the fastest-growing economies globally, China is witnessing a boom across various industries, fueled by improving living standards, a growing population, and increasing per capita income. According to the International Trade Administration, China is the largest construction market in the world, with an estimated investment of around US$ 4.2 trillion in new infrastructure during the 14th Five-Year Plan (2021-2025). The continuous population growth, rising household incomes, and urban migration are driving the residential construction sector, thereby increasing the demand for wallpaper. Furthermore, the Chinese government is actively promoting affordable housing initiatives, which further supports the wallpaper market's growth.

Company Profiles

Key players in the wallpaper market include Milton & King Pty Ltd., Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonne, Borastapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&deco S.r.l., Galerie Limited, Farrow & Ball Ltd, Osborne & Little, Cole & Son (Wallpapers) Ltd, and Holden Decor, among others. These companies are employing various strategies, including expansion, product innovation, and mergers and acquisitions, to enhance their product offerings and increase market share.

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macroeconomic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country-level data:

4. Asia Pacific Wallpaper Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Competitive Rivalry
- 4.2.4 Threat of Substitutes
- 4.2.5 Threat of New Entrants
4.3 Ecosystem Analysis
- 4.3.1 Raw Materials:
- 4.3.2 Manufacturers:
- 4.3.3 End Use

5. Asia Pacific Wallpaper Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Proliferating Non-Residential Construction sector
- 5.1.2 Advantages of Vinyl Based Wallpaper
5.2 Market Restraints
- 5.2.1 Availability of Alternative
5.3 Market Opportunities
- 5.3.1 Increasing Home Decor and Interior Design Activities
5.4 Future Trends
- 5.4.1 Increasing Demand for Sustainable and Eco-Friendly Products
5.5 Impact of Drivers and Restraints:

6. Wallpaper Market - Asia Pacific Analysis

6.1 Asia Pacific Wallpaper Market Revenue (US$ Million), 2021-2031
6.2 Asia Pacific Wallpaper Market Forecast Analysis

7. Asia Pacific Wallpaper Market Analysis - by Type

7.1 Paper Based
- 7.1.1 Overview
- 7.1.2 Paper Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.2 Vinyl Based
- 7.2.1 Overview
- 7.2.2 Vinyl Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.3 Fabric Based
- 7.3.1 Overview
- 7.3.2 Fabric Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. Asia Pacific Wallpaper Market Analysis - by End-use

8.1 Residential
- 8.1.1 Overview
- 8.1.2 Residential: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.2 Non-residential
- 8.2.1 Overview
- 8.2.2 Non-residential: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. Asia Pacific Wallpaper Market - Country Analysis

9.1 Asia Pacific
- 9.1.1 Asia Pacific Wallpaper Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.1 Asia Pacific Wallpaper Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.2 Australia: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.2.1 Australia: Asia Pacific Wallpaper Market Share - by Type
    - 9.1.1.2.2 Australia: Asia Pacific Wallpaper Market Share - by End-use
  - 9.1.1.3 China: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.3.1 China: Asia Pacific Wallpaper Market Share - by Type
    - 9.1.1.3.2 China: Asia Pacific Wallpaper Market Share - by End-use
  - 9.1.1.4 India: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.4.1 India: Asia Pacific Wallpaper Market Share - by Type
    - 9.1.1.4.2 India: Asia Pacific Wallpaper Market Share - by End-use
  - 9.1.1.5 Japan: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.5.1 Japan: Asia Pacific Wallpaper Market Share - by Type
    - 9.1.1.5.2 Japan: Asia Pacific Wallpaper Market Share - by End-use
  - 9.1.1.6 South Korea: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.6.1 South Korea: Asia Pacific Wallpaper Market Share - by Type
    - 9.1.1.6.2 South Korea: Asia Pacific Wallpaper Market Share - by End-use
  - 9.1.1.7 Rest of APAC: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.7.1 Rest of APAC: Asia Pacific Wallpaper Market Share - by Type
    - 9.1.1.7.2 Rest of APAC: Asia Pacific Wallpaper Market Share - by End-use

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players
10.2 Company Positioning and Concentration

11. Industry Landscape

11.1 Overview
11.2 Market Initiative
11.3 Partnerships and Collaborations
11.4 Other Developments

12. Company Profiles

12.1 Milton & King Pty Ltd.
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Walls Republic US
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 A-Street Prints
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Abigail Edwards
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Glamora Srl
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Coordonne
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Borastapeter AB
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Sanderson Design Group
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Asian Paints Ltd
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Wall&deco S.r.l.
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments
12.11 Galerie Limited
- 12.11.1 Key Facts
- 12.11.2 Business Description
- 12.11.3 Products and Services
- 12.11.4 Financial Overview
- 12.11.5 SWOT Analysis
- 12.11.6 Key Developments
12.12 Farrow & Ball Ltd
- 12.12.1 Key Facts
- 12.12.2 Business Description
- 12.12.3 Products and Services
- 12.12.4 Financial Overview
- 12.12.5 SWOT Analysis
- 12.12.6 Key Developments
12.13 Osborne & Little
- 12.13.1 Key Facts
- 12.13.2 Business Description
- 12.13.3 Products and Services
- 12.13.4 Financial Overview
- 12.13.5 SWOT Analysis
- 12.13.6 Key Developments
12.14 Cole & Son (Wallpapers) Ltd
- 12.14.1 Key Facts
- 12.14.2 Business Description
- 12.14.3 Products and Services
- 12.14.4 Financial Overview
- 12.14.5 SWOT Analysis
- 12.14.6 Key Developments
12.15 Holden Decor
- 12.15.1 Key Facts
- 12.15.2 Business Description
- 12.15.3 Products and Services
- 12.15.4 Financial Overview
- 12.15.5 SWOT Analysis
- 12.15.6 Key Developments

13. Appendix

13.1 About Us

简介目录图表

List Of Tables

Table 1. Asia Pacific Wallpaper Market Segmentation
Table 2. Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Table 3. Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Type
Table 4. Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by End-use
Table 5. Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million) - by Country
Table 6. Australia: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 7. Australia: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 8. China: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 9. China: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 10. India: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 11. India: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 12. Japan: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 13. Japan: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 14. South Korea: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 15. South Korea: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use
Table 16. Rest of APAC: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by Type
Table 17. Rest of APAC: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021 - 2031 (US$ Million) - by End-use

List Of Figures

Figure 1. Asia Pacific Wallpaper Market Segmentation - Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem Analysis
Figure 4. Asia Pacific Wallpaper Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Asia Pacific Wallpaper Market Revenue (US$ Million), 2021-2031
Figure 7. Asia Pacific Wallpaper Market Share (%) - by Type (2023 and 2031)
Figure 8. Paper Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 9. Vinyl Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 10. Fabric Based: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 11. Others: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 12. Asia Pacific Wallpaper Market Share (%) - by End-use (2023 and 2031)
Figure 13. Residential: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 14. Non-residential: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
Figure 15. Asia Pacific Wallpaper Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 16. Australia: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 17. China: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 18. India: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 19. Japan: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 20. South Korea: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 21. Rest of APAC: Asia Pacific Wallpaper Market - Revenue and Forecast, 2021- 2031 (US$ Million)
Figure 22. Heat Map Analysis by Key Players
Figure 23. Company Positioning and Concentration