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罐装葡萄酒市场 - 全球行业规模、份额、趋势、机遇和预测，2017-2027F 按产品类型、分销渠道、酒精强度和地区划分
市场调查报告书
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1228284

罐装葡萄酒市场 - 全球行业规模、份额、趋势、机遇和预测，2017-2027F 按产品类型、分销渠道、酒精强度和地区划分

Canned Wine Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027F Segmented By Product Type, By Distribution Channel, By Alcohol Content, By Region
出版日期: | 出版商: TechSci Research | 英文 118 Pages | 商品交期: 2-3个工作天内

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简介目录

到 2027 年，全球罐装葡萄酒市场预计将出现令人瞩目的增长，原因是人们对这种饮料的健康益处越来越了解，对这种饮料的需求也在增加。

年轻人比老年人更倾向于探索新的饮酒场景，这有助于增加饮料销量。 千禧一代的口味正在转向罐装葡萄酒，对罐装葡萄酒的需求正在显着增长。 例如，美国Union Wine Company的Underwood品牌提供各种口味的罐装葡萄酒，包括Underwood玫瑰气泡酒、Underwood玫瑰、Underwood黑皮诺、Underwood气泡酒、Underwood white Haute sangria和Underwood the Spritz。

饮酒量的变化

世界各地不断变化的人口结构对罐装葡萄酒市场产生了重大影响。 在过去的 20 年里，千禧一代的全球酒类消费发生了变化。 千禧一代越来越注意自己的酒精摄入量，并且更喜欢中度到低度的酒精含量。 此外，年轻一代越来越关注环境及其碳足迹，迫使酿酒商推出有机葡萄酒和环保包装。

消费者偏好的变化推动市场增长

消费者的喜好从传统的瓶装葡萄酒迅速转变为罐装葡萄酒，增加了全球对罐装葡萄酒的需求。 这是由于便携性和旅行时的易用性等因素造成的。 此外，年轻人和工作人口不断增长的需求也推动了全球对罐装葡萄酒的需求。 消费者需要新的方便的产品来适应他们繁忙的日程安排。 与传统酒瓶相比，易拉罐卓越的耐用性和冷却速度正在推动市场的增长。 例如，美国消费者被罐装起泡酒的便携性和重量轻所吸引，低糖酒销量的激增也有助于美国的良好增长，这是一个机会因素。 Heineken 提供一种名为“Comb and Hive”的起泡酒，它是通过将真正的糖和野花蜂蜜与橙花一起发酵并使其略带气泡而製成的。

社交聚会的增加进一步推动了市场增长

在预测期内，对野营、房车露营和钓鱼等户外休閒活动的渴望是推动罐装葡萄酒市场增长的关键因素。 消费者也越来越倾向于在户外聚会、家庭聚会和露营等聚会中以更适当的方式饮用葡萄酒。 在户外活动中，对比玻璃酒瓶更便携、方便和坚固的酒瓶的需求不断增长，这对市场增长产生了积极影响。 由于消费者口味的变化以及对新奇和异国口味的需求不断增长，千禧一代，尤其是工薪阶层，在葡萄酒上的花费也高于威士忌和朗姆酒等其他酒精饮料。这是市场增长的推动力。

消费者意识的提高促进了市场增长

随着消费者对健康和环境问题意识的增强，消费者希望花更多钱购买采用可持续包装的方便、有机食品和饮料。 因此，罐装葡萄酒的需求预计将增加，从而推动该行业的增长。 研究表明，铝罐比其他包装选择更便宜，便于储存和堆放，因此不易破损。

随着意识的提高，製造商纷纷推出罐装酒来吸引消费者。 例如，美国女演员兼女商人 Lisa Rinna 创立了 Rinna Wines。 此次推出的“Sparkling Brut”和“Sparkling Brut Rose”是与Prestige Beverage Group合作在普罗旺斯市中心生产的。 Sparkling Brut”具有青苹果和奶油蛋捲、柑橘和梨的香气。 Sparkling Brut Rose 将新鲜的草莓和覆盆子风味与柑橘橙和淡淡的香料味相结合。

定制可能性

TechSci Research 根据市场数据为公司的特定需求提供定制服务。 该报告可以定制为：

公司信息

  • 对其他市场参与者（最多 5 家公司）进行深入分析和概况分析。

内容

第 1 章概述

第2章研究方法论

第 3 章执行摘要

第 4 章 COVID-19 对全球罐装葡萄酒市场的影响

第5章客户反馈

第6章全球罐装酒市场展望

  • 市场规模和预测
    • 按金额
  • 市场份额和预测
    • 按产品类型（起泡酒、烈性酒、红酒等）
    • 按酒精含量（低度酒精、中度酒精、高度酒精）
    • 按分销渠道（超市/大卖场、网上交易、专业零售商、在线、其他）
    • 按地区
    • 按公司分类（2021 年）
  • 市场地图（按产品类型、酒精含量、分销渠道、地区）

第7章北美罐装酒市场展望

  • 市场规模和预测
    • 按金额
  • 市场份额和预测
    • 按产品类型
    • 按酒精含量
    • 按分销渠道
    • 按国家
  • 按国家/地区划分的北美市场分析
    • 美国
    • 加拿大
    • 墨西哥

第八章欧洲罐装酒市场前景

  • 市场规模和预测
    • 按金额
  • 市场份额和预测
    • 按产品类型
    • 按酒精含量
    • 按分销渠道
    • 按国家/地区（法国、德国、英国、意大利、西班牙和其他欧洲地区）
  • 欧洲国家分析
    • 法国
    • 德国
    • 英国
    • 意大利
    • 西班牙

第9章亚太罐装酒市场展望

  • 市场规模和预测
    • 按金额
  • 市场份额和预测
    • 按产品类型
    • 按酒精含量
    • 按分销渠道
    • 按国家/地区（中国、印度、日本、韩国、澳大利亚、亚太其他地区）
  • 亚太国家/地区分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳大利亚

第10章中东和非洲罐装酒市场展望

  • 市场规模和预测
    • 按金额
  • 市场份额和预测
    • 按产品类型
    • 按酒精含量
    • 按分销渠道
    • 按国家/地区（南非、埃及、阿联酋、土耳其、其他中东地区）
  • MEA：国家分析
    • 罐装南非葡萄酒
    • 埃及罐装酒
    • 阿联酋罐装葡萄酒
    • 土耳其罐装酒

第11章南美罐装酒市场展望

  • 市场规模和预测
    • 按金额
  • 市场份额和预测
    • 按产品类型
    • 按酒精含量
    • 按分销渠道
    • 按国家/地区（巴西、阿根廷、哥伦比亚、其他南美国家）
  • 南美洲。 国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 12 章市场动态

  • 司机
  • 任务

第13章新兴国家市场趋势与发展

第14章竞争格局

  • 公司简介
    • E. & J. Gallo Winery
    • Union Wine Company
    • Constellation Brands Inc.
    • SANS Wine Co.
    • Integrated Beverage Group LLC
    • The Family Coppola
    • Sula Vineyards Pvt. Ltd.
    • The Canned Wine Company
    • Treasury Wine Estates
    • Anheuser-Busch Companies LLC

第 15 章战略建议

第16章关于我们/免责声明

简介目录
Product Code: 12887

The global canned wine market is expected to grow at an impressive rate through 2027 on account of rising demand for the beverage due to people's growing awareness of its health benefits. Young people are more likely than older generations to develop new drinking occasions, which helps to increase beverage sales. The millennial generations are shifting their preferences toward canned wines which have resulted in a huge increase in the demand for canned wines, combined with rising demand for different types of flavors attracting customers for the consumption of canned wines. For Instance, the Underwood brand of the Union Wine Company, a US-based company, provides various canned wines with different flavors such as Underwood rose bubbles, Underwood rose, Underwood pinot noir, Underwood the bubbles, Underwood white Haute sangria, Underwood the Spritz, etc.

Shift in Alcohol Consumption

Changing demographics in different parts of the world significantly impact the canned wine market. There has been a shift in millennials' global alcohol consumption over the past 20 years. The millennial generation is more aware of how much alcohol they consume and looks for options with moderate or lower alcohol content. Additionally, as younger generations have grown more concerned with the environment and their carbon footprints, wine producers have been forced to introduce organic and environmentally friendly packaged wines.

Changing Consumer Preferences Will Fuel the Market Growth

The quick shift in consumer preferences away from traditional bottled wines to canned wines has fueled the demand for canned wine globally. This is due to their portability, ease of use while traveling, and other factors. Moreover, rising demand from the young and working population is also fueling the demand for canned wines worldwide. As consumers demand new and convenient products to fit their hectic schedules. Cans' superior durability and quicker cooling speed compared to conventional wine bottles are fostering the market growth. For instance, consumers in the United States are attracted to canned sparkling wines, as they are more portable, and lightweight than their counterparts, and booming sales of wines with less sugar content, are some of the factors providing lucrative growth opportunities across the country. Heineken provides sparkling wine under the name "Comb and Hive", which is made up of real sugar and wildflower honey fermented with orange blossom flowers and a hint of fizz.

Increase in Social Gathering Will Further Fuel the Market Growth

The desire for outdoor recreational activities such as overnight camping, RV camping, and fishing are significant factors fueling the growth of the canned wine market during the forecast period. These factors include the rising customer preference for more suitable ways to consume wine during outdoor parties, house parties, camping, and other social gatherings. The growing demand for portable, convenient, and more sturdy wine containers than glass at the time for outdoor activities is positively influencing the market growth. In addition, millennials, particularly working-class members, are spending more on wine than other alcoholic beverages, such as whiskey and rum, due to customers' changing tastes and preferences and the rising demand for novel and exotic flavors, which in turn is driving the growth of the market.

Rising Consumer Awareness to Aid the Market Growth

Due to growing consumer awareness of health and environmental issues, consumers are willing to spend more on convenient, organic foods and beverages that use sustainable packaging. As a result, the demand for canned wines is expected to increase, fostering industry growth. According to studies, aluminum cans are less expensive and more convenient to store and stack than other packaging options, which results in less breakage.

Due to the rise in awareness, manufacturers launch canned wines to attract consumers. For instance, Lisa Rinna, a US-based actress, and businesswoman established Rinna Wines. The Sparkling Brut and Sparkling Brut Rose in the release were made in collaboration with Prestige Beverage Group and produced in Provence's heart. The Sparkling Brut offers flavors of green apple, hints of Brioche, and citrus and pear aromas. At the same time, the Sparkling Brut Rose combines fresh strawberry and raspberry flavors with layers of citrus orange and a tinge of spice.

Market Segmentation

The global canned wine market is segmented into product type, alcoholic content, distribution channel, region, and competitional landscape. Based on product type, the global canned wine market is further fragmented into sparkling wine, fortified wine, red wine, and others). Based on distribution channels, the market is segmented into supermarkets/hypermarkets, On Trade, specialist retailers, online, and others. Based on alcohol content, the market is segmented into low, medium, and high. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, Middle East & Africa, and South America.

Company Profiles

E. & J. Gallo Winery, Union Wine Company, Constellation Brands Inc., SANS Wine Co., Integrated Beverage Group LLC, The Family Coppola, Sula Vineyards Pvt. Ltd., The Canned Wine Company, Treasury Wine Estates, Anheuser-Busch Companies LLC are among the major market players in the global platform that lead the market growth of the global canned wines market. Various companies are offering a wide variety of canned wines such as Barefoot Hard Seltzer, Underwood Rose, Underwood White Haute Sangria, Underwood Pinot Gris, Kim Crawford Iced Tea Wine Spritz, Kim Crawford Iced Tea Wine Spritz.

Report Scope

In this report, the global canned wines market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Canned Wine Market, By Type:

  • Sparkling Wine
  • Fortified Wine
  • Red Wine
  • Others

Canned Wine Market, By Alcohol Content:

  • Low
  • Medium
  • High

Canned Wine Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • On Trade
  • Specialist Retailers
  • Online
  • Others

Canned Wine Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • United Kingdom
    • Italy
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Middle East & Africa
    • South Africa
    • Egypt
    • UAE
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Canned Wines market.

Available Customizations

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on Global Canned Wine Market

5. Voice of Customer

6. Global Canned Wine Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type (Sparkling Wine, Fortified Wine, Red Wine, Others)
    • 6.2.2. By Alcoholic Content (Low, Medium, High)
    • 6.2.3. By Distribution Channel (Supermarkets/Hypermarkets, On Trade, Specialist Retailers, Online, Others)
    • 6.2.4. By Region
    • 6.2.5. By Company (2021)
  • 6.3. Market Map (By Product Type, By Alcoholic Content, By Distribution Channel, By Region)

7. North America Canned Wine Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Alcoholic Content
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. North America: Country Analysis
    • 7.3.1. United States Canned Wine Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Alcoholic Content
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Canada Canned Wine Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Alcoholic Content
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Mexico Canned Wine Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Alcoholic Content
        • 7.3.3.2.3. By Distribution Channel

8. Europe Canned Wine Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Alcoholic Content
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country (France; Germany; UK; Italy; Spain and Rest of Europe)
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Canned Wine Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Alcoholic Content
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. Germany Canned Wine Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Alcoholic Content
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. United Kingdom Canned Wine Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Alcoholic Content
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. Italy Canned Wine Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Alcoholic Content
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Spain Canned Wine Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Alcoholic Content
        • 8.3.5.2.3. By Distribution Channel

9. Asia-Pacific Canned Wine Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Alcoholic Content
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country (China; India; Japan; South Korea; Australia; and Rest of Asia Pacific)
  • 9.3. Asia-Pacific: Country Analysis
    • 9.3.1. China Canned Wine Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Alcoholic Content
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. India Canned Wine Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Alcoholic Content
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. Japan Canned Wine Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Alcoholic Content
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. South Korea Canned Wine Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Alcoholic Content
        • 9.3.4.2.3. By Distribution Channel
    • 9.3.5. Australia Canned Wine Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Product Type
        • 9.3.5.2.2. By Alcoholic Content
        • 9.3.5.2.3. By Distribution Channel

10. Middle East and Africa Canned Wine Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Alcoholic Content
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country (South Africa; Egypt; UAE; Turkey and Rest of Middle East & Africa)
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Canned Wine Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Alcoholic Content
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Egypt Canned Wine Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Alcoholic Content
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. UAE Canned Wine Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Alcoholic Content
        • 10.3.3.2.3. By Distribution Channel
    • 10.3.4. Turkey Canned Wine Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Product Type
        • 10.3.4.2.2. By Alcoholic Content
        • 10.3.4.2.3. By Distribution Channel

11. South America Canned Wine Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value
  • 11.2. Market Share & Forecast
    • 11.2.1. By Product Type
    • 11.2.2. By Alcoholic Content
    • 11.2.3. By Distribution Channel
    • 11.2.4. By Country (Brazil; Argentina; Colombia; and Rest of South America)
  • 11.3. South America: Country Analysis
    • 11.3.1. Brazil Canned Wine Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By Product Type
        • 11.3.1.2.2. By Alcoholic Content
        • 11.3.1.2.3. By Distribution Channel
    • 11.3.2. Argentina Canned Wine Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By Product Type
        • 11.3.2.2.2. By Alcoholic Content
        • 11.3.2.2.3. By Distribution Channel
    • 11.3.3. Colombia Canned Wine Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By Product Type
        • 11.3.3.2.2. By Alcoholic Content
        • 11.3.3.2.3. By Distribution Channel

12. Market Dynamics

  • 12.1. Drivers
  • 12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. E. & J. Gallo Winery
    • 14.1.2. Union Wine Company
    • 14.1.3. Constellation Brands Inc.
    • 14.1.4. SANS Wine Co.
    • 14.1.5. Integrated Beverage Group LLC
    • 14.1.6. The Family Coppola
    • 14.1.7. Sula Vineyards Pvt. Ltd.
    • 14.1.8. The Canned Wine Company
    • 14.1.9. Treasury Wine Estates
    • 14.1.10. Anheuser-Busch Companies LLC

15. Strategic Recommendations

16. About Us & Disclaimer