维生素补充剂市场 - 2018-2028F 全球产业规模、份额、趋势、机会和预测，按类型、按应用、来源、形式、配销通路、地区、竞争细分

2022 年，全球维生素补充剂市场估值达到1,101.2 亿美元，预计在预测期内将呈现强劲增长，到2028 年复合年增长率为6.13%。维生素补充剂旨在透过为个人提供必需营养素来增强日常营养。维生素在身体发育和功能中发挥关键作用，可作为激素、辅酶和抗氧化剂。饮食偏好的改变、忙碌的生活方式、就业率的提高以及人们对维生素补充剂相关健康益处的认识不断提高等几个因素预计将积极推动全球市场的成长。

在当今快节奏的世界中，许多人努力保持均衡饮食，导致营养缺乏。因此，随着人们寻求满足日常营养和维生素需求，促进整体健康和活力，维生素补充剂的消费量显着增加。此外，全球医疗保健支出的不断增加预计将刺激对维生素补充剂的需求。此外，已开发经济体和发展中经济体不断增长的老年人口在预测期内为市场参与者提供了利润丰厚的机会。尤其是老年人，依靠维生素补充剂来满足饮食需求、促进骨骼健康并支持整体健康。

主要市场驱动因素：

市场概况
预测期	2018-2028
2022 年市场规模	454.9亿美元
2028 年市场规模	782.4亿美元
2023-2028 年复合年增长率	9.29%
成长最快的细分市场	平板电脑
最大的市场	北美洲

维生素缺乏症发生率增加

维生素缺乏症发病率的增加是世界各地观察到的一个令人担忧的健康趋势。现代饮食中加工食品、糖、不健康脂肪含量较高，而完整水果、蔬菜和全谷物含量较低，可能导致必需维生素摄取不足。社会经济因素可能会限制获得新鲜、营养丰富的食物，导致饮食缺乏必要的维生素。遵循限制性饮食（例如素食或纯素饮食）的人们，如果不仔细规划饮食以包含必需营养素，可能会面临某些维生素缺乏症的更高风险。某些健康状况和消化系统疾病会损害营养吸收，即使一个人的饮食看起来足够，也会导致营养缺乏。随着文化采用更多的加工和西化饮食，传统的营养丰富的食物可能会被能量密集、营养不良的替代品所取代。

人口老化加剧

老年人可能因各种因素导致营养吸收减少、营养需求增加或饮食摄取有限，增加维生素缺乏的风险。随着年龄的增长，身体吸收某些营养素（例如维生素 B12、维生素 D 和钙）的能力会下降。这可能会导致血液中这些维生素的含量降低。胃酸产生和消化酵素活性的变化会影响食物中营养物质的分解和吸收。老年人可能会出现食慾、味觉变化或嗅觉减弱，导致食物摄取量减少和潜在的营养缺乏。有些老年人获取营养食品的机会可能有限，导致饮食不平衡，缺乏必需的维生素和矿物质。糖尿病、胃肠道疾病和肾臟疾病等健康状况会影响营养素的代谢、利用或增加营养物质的排泄。

对营养强化加工食品的高需求

由于消费者偏好的变化、健康意识以及食品科学与技术的进步，对营养强化加工食品的高需求是一个显着的趋势。消费者越来越重视自己的健康和福祉，寻找除了基本营养之外还具有功能性益处的食品。营养强化加工食品可以提供添加的维生素、矿物质、抗氧化剂和其他生物活性化合物，支持健康的各个方面。加工食品因其方便性而闻名，当这些食品的营养也得到增强时，消费者既可以享受到易于製备的优点，又可以保证营养成分的提高。繁忙的日程和忙碌的生活方式促使消费者寻找能够提供快速、均衡营养的食物。营养强化型加工食品可以透过提供便利的必需营养素来源来满足这项需求。植物性蛋白质、益生菌、益生元和超级食品等新功能成分的开发扩大了生产营养强化加工食品的可能性。营养强化食品可以针对特定的健康问题进行配製，例如心臟健康、消化、体重管理和能量水平，从而吸引寻求客製化营养解决方案的消费者。

主要市场挑战

欺骗性行销行为导致消费者不信任，对市场扩张构成重大障碍

製造商和行销机构采用广泛的广告策略来促进维生素补充剂的销售。不幸的是，其中一些策略涉及对这些补充剂的有效性作出虚假声明，以快速和卓越效果的承诺来吸引毫无戒心的顾客。因此，当这些产品未能按承诺交付时，首次购买者往往会感到失望。

产品品质问题

欺骗性行销也可能涉及歪曲维生素补充剂的品质、纯度或来源。如果消费者怀疑有误导性做法，他们可能会担心产品的安全性和有效性。歪曲补充剂的品质或纯度可能会为消费者带来健康风险。如果消费者认为自己购买的是优质产品，但却收到了不合格或受污染的补充剂，他们的健康可能会受到损害。消费者可能会将金钱和希望投入到补充剂上，但由于欺骗性行销，这些补充剂无法提供承诺的好处。这会导致财务浪费和失望。失实陈述可能会导致媒体负面报导和消费者强烈反对，损害品牌和更广泛的补充剂行业的声誉。对欺骗性行销的担忧可能会阻止一些人完全使用补充剂，即使合法产品可以提供健康益处。

主要市场趋势

对个人化补充剂的需求不断增加

对个人化补充剂解决方案的需求不断增长是维生素补充剂市场的新兴趋势。越来越多的线上零售商和製造商正在为消费者提供个人化工具和平台。这些工具允许消费者根据他们的营养需求、健康状况和偏好建立专门的补充剂清单。透过收集消费者的补充方案、睡眠模式和日常活动的资料，这些线上工具可以根据特定需求提出建议。这将根据个人的健康需求为个人提供客製化的营养讯息，从而满足日益增长的消费者需求。

近年来，一些新参与者进入了市场，提供基于订阅的客製化补充计划，并直接向客户提供膳食产品。预计未来几年将会出现更多这类企业。预计这些因素将在预测期内推动全球维生素和维生素补充剂市场的成长。

植物性和永续成分

随着永续性成为消费者更重要的考虑因素，维生素补充剂可能会转向植物性和永续来源的成分。消费者可能更喜欢天然来源的补充剂而不是合成替代品。消费者可能要求补充剂的采购、生产和品质控制具有更大的透明度。能够提供清晰资讯并确保产品可追溯性的品牌可能会获得竞争优势。行动应用程式和数位平台可以在维生素补充剂市场中发挥更大的作用。这些工具可以提供个人化建议、剂量追踪和即时健康监测，从而提高消费者的参与和依从性。未来的补充剂可能专注于结合多种营养素或生物活性化合物，以提供协同的健康益处。这些功能性混合物可以针对特定的健康问题，例如免疫支持或认知功能。随着消费者寻求整体健康方法，解决心理健康、压力管理和认知健康的补充剂可能会变得更加突出。

细分市场洞察

表单类型见解

根据形式类别，片剂细分市场将在 2022 年成为全球维生素补充剂市场的主导者。这可归因于片剂的成本效益、延长的保质期和易于食用的特点。此外，片剂因其天然包衣而在全球范围内被广泛消费，这确保了更好的溶出度、功效和品质。因此，在越来越多的采用和医生的强烈建议的推动下，预计该细分市场在预测期内将出现显着增长。

预计胶囊部门将在整个预测期内呈现稳定成长。与片剂相比，胶囊在胃肠道中的消化率和溶解度更快，这使得它们对最终用户更具吸引力。此外，胶囊不太可能具有令人不愉快的味道或气味并且更耐篡改。对成品微胶囊化以确保控制释放的需求不断增长，也推动了对胶囊製剂的需求。

此外，预计软糖细分市场在预测期内将出现适度成长。软糖形式的维生素补充剂类似于小水果糖，例如软糖。喜欢食用和咀嚼果冻豆的成年人可能会被健康的软糖所吸引，因为它们的味道和外观相似。软糖因其比药丸更优越的生物利用度而受到青睐，因为它们很容易被人体吸收。此外，软糖令人愉悦的味道也使其受到消费者的欢迎，并且各种口味的供应进一步扩大了消费群体。预计这些因素将推动该领域的成长。

配销通路洞察

预计医院药房部门将在预测期内经历快速成长。医生、营养师和其他医疗保健专业人员越来越多地向患者推荐维生素补充剂，以增强健康并提高生活品质。因此，处方药主要在药房出售，预计这将有助于该细分市场的成长。此外，由于终端用户的广泛接受，大卖场/超市领域预计将在预测期内提供有利的成长机会。组织化的产品展示板、消费者愿意为特定产品支付高价以及销售主管和买家之间的牢固关係等因素有助于更好地了解消费者对产品和品牌的偏好。这些因素共同促进了该细分市场的成长。

区域洞察

到2022年，北美将成为全球维生素补充剂市场的主导者，在价值和数量上都占据最大的市场份额。该地区加工食品和即食食品的大量消费，加上不健康的饮食习惯和久坐的生活方式，导致肥胖和生活方式相关疾病的盛行率增加。此外，老年人口的迅速增长导致北美慢性病的增加。因此，为了维持健康、无疾病的生活，北美人经常将强化、丰富、增强和改良的食品以及各种营养补充剂纳入其多样化的饮食中。人们日益增强的健康维护意识是北美维生素补充剂市场的重要动力。

根据美国国立卫生研究院的数据，2020 年美国膳食补充剂总销售额估计达到 557 亿美元，其中 212 亿美元来自含有维生素、矿物质或两者兼而有之的补充剂。其中，80 亿美元用于多种维生素/矿物质和多种维生素。此外，该地区拥有大量领先市场参与者、不断发展的工业发展和基础设施，以及旨在透过膳食补充剂提高生活品质的政府有利倡议，预计将进一步推动该地区的成长。

亚太市场可望成为成长最快的市场，在预测期内为维生素补充剂厂商提供利润丰厚的成长机会。健康问题日益严重、老年人口激增、医疗保健支出增加、可支配收入增加以及当地市场参与者的出现等因素预计将推动该地区的市场成长。此外，医疗保健系统的改善、促进行业巨头建立生产设施的政府补贴、低廉的劳动力成本以及易于获取原材料预计将进一步支持亚太维生素补充剂市场的成长。

主要市场参与者

• 哥兰比亚有限公司
• 辉瑞公司
• 拜耳公司
• 安丽公司
• 葛兰素史克公司
• 纽西兰好健康
• 自然之宝公司
• 现在食品
• 雅培
• 康宝莱营养

可用的客製化：

全球维生素补充剂市场报告根据给定的市场资料，技术科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项：

公司资讯

• 其他市场参与者（最多五个）的详细分析和概况分析。

目录

第 1 章：产品概述

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：客户之声

第 5 章：全球维生素补充剂市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型（维生素 B、维生素 E、维生素 D、维生素 C、维生素 A、维生素 K）
  • 按应用（保健品、药品、食品和饮料、动物饲料、个人护理）
  • 依来源（合成、天然、植物、动物、其他）
  • 按剂型（粉末、锭剂、胶囊、软胶囊、软糖）
  • 按配销通路（医院药房、零售药房、电子商店、大卖场/超市）
  • 按地区
  • 按公司划分 (2022)
• 市场地图

第 6 章：北美维生素补充剂市场前景

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型
  • 按应用
  • 按来源
  • 按形式
  • 按配销通路
  • 按国家/地区
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第 7 章：欧洲维生素补充剂市场前景

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型
  • 按应用
  • 按来源
  • 按形式
  • 按配销通路
  • 按国家/地区
• 欧洲：国家分析
  • 德国
  • 英国
  • 义大利
  • 法国
  • 西班牙

第 8 章：亚太地区维生素补充剂市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型
  • 按应用
  • 按来源
  • 按形式
  • 按配销通路
  • 按国家/地区
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第 9 章：南美洲维生素补充剂市场前景

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型
  • 按应用
  • 按来源
  • 按形式
  • 按配销通路
  • 按国家/地区
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 10 章：中东和非洲维生素补充剂市场前景

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型
  • 按应用
  • 按来源
  • 按形式
  • 按配销通路
  • 按国家/地区
• MEA：国家分析
  • 南非维生素补充剂
  • 沙乌地阿拉伯维生素补充剂
  • 阿联酋维生素补充剂

第 11 章：市场动态

第 12 章：市场趋势与发展

第 13 章：全球维生素补充剂市场：SWOT 分析

第14章：竞争格局

• 商业概览
• 应用程式产品
• 最近的发展
• 主要人员
• SWOT分析
  • Glanbia Plc
  • Pfizer Inc.
  • Bayer AG
  • Amway Corp.
  • GlaxoSmithKline plc.
  • Good Health New Zealand
  • The Nature's Bounty Co.
  • NOW Foods
  • Abbott
  • Herbalife Nutrition

第 15 章：策略建议

第 16 章：关于我们与免责声明

The global market for vitamin supplements reached a valuation of USD 110.12 billion in 2022 and is projected to exhibit robust growth in the forecast period, with a CAGR of 6.13% through 2028. Vitamin supplements are formulated to enhance daily nutrition by providing individuals with essential nutrients. Vitamins play pivotal roles in body development and functioning, serving as hormones, coenzymes, and antioxidants. Several factors, including changing dietary preferences, busy lifestyles, increasing employment rates, and growing awareness of the health benefits associated with vitamin supplements, are expected to drive the global market growth positively.

In today's fast-paced world, many individuals struggle to maintain a balanced diet, leading to nutrient deficiencies. Consequently, the consumption of vitamin supplements has witnessed a significant rise as people seek to fulfill their daily nutrient and vitamin requirements, promoting overall health and vitality. Moreover, the escalating healthcare expenditure worldwide is expected to fuel the demand for vitamin supplements. Additionally, the growing elderly population in both developed and developing economies presents lucrative opportunities for market players in the forecast period. The senior population, in particular, relies on vitamin supplements to meet their dietary needs, promote bone health, and support overall well-being.

Key Market Drivers:

Market Overview
Forecast Period	2018-2028
Market Size 2022	USD 45.49 Billion
Market Size 2028	USD 78.24 Billion
CAGR 2023-2028	9.29%
Fastest Growing Segment	Tablets
Largest Market	North America

Increase in The Incidence of Vitamin Deficiencies

The increase in the incidence of vitamin deficiencies is a concerning health trend that has been observed in various parts of the world. Modern diets that are high in processed foods, sugars, unhealthy fats, and low in whole fruits, vegetables, and whole grains can lead to inadequate intake of essential vitamins. Socioeconomic factors can restrict access to fresh, nutrient-dense foods, leading to diets that lack the necessary vitamins. People following restrictive diets, such as vegetarian or vegan diets, may be at a higher risk of certain vitamin deficiencies if they do not carefully plan their diets to include essential nutrients. Certain medical conditions and digestive disorders can impair nutrient absorption, leading to deficiencies even when a person's diet seems sufficient. As cultures adopt more processed and Westernized diets, traditional nutrient-rich foods may be replaced with energy-dense, nutrient-poor alternatives.

Increase in the Aging Population

Older adults may have reduced nutrient absorption, increased nutrient requirements, or limited dietary intake due to various factors, increasing their risk of vitamin deficiencies. With aging, the body's ability to absorb certain nutrients, such as vitamin B12, vitamin D, and calcium, can decline. This can lead to lower levels of these vitamins in the bloodstream. Changes in stomach acid production and digestive enzyme activity can affect the breakdown and absorption of nutrients from food. Older adults might experience changes in appetite, taste perception, or a reduced sense of smell, leading to decreased food intake and potentially nutrient deficiencies. Some older adults may have limited access to nutritious foods, leading to an imbalanced diet that lacks essential vitamins and minerals. Health conditions such as diabetes, gastrointestinal disorders, and kidney disease can affect nutrient metabolism, utilization, or increase nutrient excretion.

High Demand for Nutritionally Enhanced Processed Foods

The high demand for nutritionally enhanced processed foods is a notable trend driven by changing consumer preferences, health consciousness, and advancements in food science and technology. Consumers are increasingly prioritizing their health and well-being, seeking out foods that offer functional benefits beyond basic nutrition. Nutritionally enhanced processed foods can provide added vitamins, minerals, antioxidants, and other bioactive compounds that support various aspects of health. Processed foods are known for their convenience, and when these foods are also nutritionally enhanced, consumers can enjoy both ease of preparation and the assurance of improved nutritional content. Busy schedules and on-the-go lifestyles have led consumers to look for foods that provide quick, balanced nutrition. Nutritionally enhanced processed foods can fill this need by offering a convenient source of essential nutrients. The development of new functional ingredients, such as plant-based proteins, probiotics, prebiotics, and superfoods, has expanded the possibilities for creating nutritionally enhanced processed foods. Nutritionally enhanced foods can be formulated to target specific health concerns, such as heart health, digestion, weight management, and energy levels, appealing to consumers seeking tailored nutritional solutions.

Key Market Challenges

Consumer Mistrust Resulting from Deceptive Marketing Practices Poses a Significant Obstacle to Market Expansion

Manufacturers and marketing agencies employ a wide range of advertising strategies to boost the sales of vitamins supplements. Unfortunately, some of these strategies involve making false claims about the effectiveness of these supplements, luring unsuspecting customers with promises of fast and superior results. Consequently, first-time buyers are often left disappointed when these products fail to deliver as promised.

Deceptive marketing may involve making unsubstantiated claims about the benefits of vitamin supplements that lack scientific evidence. Consumers who purchase supplements based on such claims may feel misled and dissatisfied if the promised results are not achieved. Deceptive marketing might withhold or obscure important information about potential risks or interactions associated with vitamin supplements. This lack of transparency can lead to distrust. The dietary supplement industry is regulated differently from pharmaceuticals, and this can create opportunities for unscrupulous marketers to make false or exaggerated claims without facing the same level of scrutiny.

While the number of misleading advertisements is relatively small compared to genuine ones, these instances have eroded consumer trust in the efficacy and value of vitamins supplements. This challenge significantly hampers the adoption and usage of such supplements by new customers, ultimately impacting market growth in the forecast period.

Product Quality Concerns

Deceptive marketing can also involve misrepresenting the quality, purity, or sourcing of vitamin supplements. Consumers may become concerned about the safety and effectiveness of products if they suspect misleading practices. Misrepresenting the quality or purity of supplements can pose health risks to consumers. If consumers believe they are purchasing a high-quality product but receive a substandard or contaminated supplement, their health could be compromised. Consumers may invest their money and hope in supplements that do not deliver the promised benefits due to deceptive marketing. This leads to financial waste and disappointment. Instances of misrepresentation can lead to negative media coverage and consumer backlash, harming the reputation of the brand and the broader supplement industry. Concerns about deceptive marketing may deter some individuals from using supplements altogether, even when legitimate products could offer health benefits.

Key Market Trends

Increasing Demand for Personalized Supplement

The increasing demand for personalized supplement solutions is an emerging trend in the vitamins supplements market. A growing number of online retailers and manufacturers are providing consumers with access to personalization tools and platforms. These tools allow consumers to create a specialized supplement list tailored to their nutritional requirements, health conditions, and preferences. By collecting data on a consumer's supplement regime, sleep patterns, and daily activities, these online tools can make recommendations based on specific needs. This will cater to the growing consumer needs by providing individuals with customized nutrient information based on their health requirements.

In recent years, several new players have entered the market, offered subscription-based customized supplement plans and delivering dietary products directly to customers. It is expected that more such businesses will emerge in the coming years. These factors are anticipated to drive the growth of the global vitamins & vitamins supplements market during the forecast period.

Plant-Based and Sustainable Ingredients

As sustainability becomes a more significant consideration for consumers, there could be a shift towards plant-based and sustainably sourced ingredients for vitamins supplements. Consumers may prefer supplements derived from natural sources rather than synthetic alternatives. Consumers are likely to demand greater transparency about the sourcing, production, and quality control of supplements. Brands that can provide clear information and ensure traceability of their products may gain a competitive edge. Mobile apps and digital platforms could play a larger role in the vitamin's supplements market. These tools might offer personalized recommendations, dosage tracking, and real-time health monitoring, enhancing consumer engagement and adherence. Future supplements might focus on combining multiple nutrients or bioactive compounds to offer synergistic health benefits. These functional blends could target specific health concerns, such as immune support or cognitive function. Supplements that address mental well-being, stress management, and cognitive health could become more prominent as consumers seek holistic approaches to health.

Segmental Insights

Form Type Insights

Based on the category of Form, the Tablets segment emerged as the dominant player in the global market for vitamin supplements in 2022. This can be attributed to the cost-effectiveness, extended shelf life, and ease of consumption offered by tablets. Moreover, tablets are widely consumed worldwide due to their natural coating, which ensures better dissolution, efficacy, and quality. Consequently, the segment is anticipated to witness significant growth during the forecast period, driven by the increasing adoption and strong recommendations from physicians.

The Capsules segment is expected to demonstrate steady growth throughout the forecast period. The faster digestibility and dissolvability of capsules in the gastrointestinal tract compared to tablets make them more appealing to end-users. Furthermore, capsules are less likely to have an unpleasant taste or odor and are more tamper resistant. The demand for capsule formulations is also fueled by the growing need for microencapsulation of finished products to ensure controlled release.

Additionally, the Gummies segment is projected to experience moderate growth during the forecast period. Vitamin supplements in gummy form resemble small fruit candies, such as jelly beans. Adults who enjoy consuming and chewing jelly beans may be attracted to healthy gummies due to their similar flavour and appearance. Gummies are preferred due to their superior bioavailability compared to pills, as they are easily absorbed by the body. Moreover, the enjoyable taste of gummies contributes to their popularity among consumers, and the availability of various flavours further expands the consumer base. These factors are expected to drive the growth of this segment.

Distribution Channel Insights

The hospital pharmacies segment is projected to experience rapid growth during the forecast period. Physicians, dieticians, and other healthcare professionals are increasingly recommending vitamin supplements to their patients to enhance health and improve quality of life. Consequently, prescription medicines are predominantly available in pharmacies, which is expected to contribute to the growth of this segment. Moreover, the hypermarkets/supermarkets segment is anticipated to present favorable growth opportunities in the forecast period due to its wide acceptance among end-users. Factors such as organized product display panels, consumers' willingness to pay premium prices for specific products, and the strong relationship between sales executives and buyers facilitate a better understanding of consumer preferences for products and brands. These factors collectively contribute to the growth of this segment.

Regional Insights

North America emerged as the dominant player in the global vitamin supplements market in 2022, holding the largest market share in terms of both value and volume. The region's high consumption of processed and ready-to-eat foods, coupled with unhealthy dietary habits and sedentary lifestyles, has contributed to an increased prevalence of obesity and lifestyle-related disorders. Moreover, the rapidly growing geriatric population has led to a rise in chronic diseases among North Americans. Consequently, to maintain a healthy and disease-free life, North Americans regularly incorporate fortified, enriched, enhanced, and improved food products, along with various nutritious supplements, into their diversified diets. The growing awareness of health maintenance acts as a significant driver for the North American vitamin supplements market.

According to the National Institute of Health, total dietary supplement sales in the United States reached an estimated USD 55.7 billion in 2020, with USD 21.2 billion attributed to supplements containing vitamins, minerals, or both. Of this total, USD 8.0 billion was spent on multivitamins/minerals and multivitamins. Furthermore, the region's abundant presence of leading market players, growing industrial development and infrastructure, and favorable government initiatives aimed at enhancing the quality of life through dietary supplements are expected to further drive regional growth.

The Asia-Pacific market is poised to be the fastest-growing market, offering lucrative growth opportunities for vitamin supplement players during the forecast period. Factors such as increasing health concerns, a burgeoning senior population, rising healthcare spending, growing disposable income, and the emergence of local market players are expected to fuel market growth in the region. Additionally, improvements in the healthcare system, government subsidies facilitating the establishment of production facilities by industry giants, low labor costs, and easy access to raw materials are anticipated to further support the growth of the Asia-Pacific vitamin supplements market.

Key Market Players

• Glanbia Plc
• Pfizer Inc.
• Bayer AG
• Amway Corp.
• GlaxoSmithKline plc.
• Good Health New Zealand
• The Nature's Bounty Co.
• NOW Foods
• Abbott
• Herbalife Nutrition

Report Scope:

In this report, the Global Vitamins Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vitamins Supplements Market, By Type:

• Vitamin B
• Vitamin E
• Vitamin D
• Vitamin C
• Vitamin A
• Vitamin K

Vitamins Supplements Market, By Application:

• Healthcare products
• Pharmaceuticals
• Food and Beverages
• Animal Feed
• Personal care

Vitamins Supplements Market, By Source:

• Synthetic
• Natural
• Plant
• Animal
• Others

Vitamins Supplements Market, By Form:

• Powder
• Tablets
• Capsules
• Soft Gels
• Gummies

Vitamins Supplements Market, By Distribution Channel:

• Hospital Pharmacies
• Retail Pharmacies
• E-stores
• Hypermarkets/supermarkets

Vitamins Supplements Market, By Region:

• North America
  • United States
  • Canada
  • Mexico

• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea

• South America
  • Brazil
  • Argentina
  • Colombia

• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Vitamins Supplements Market.

Available Customizations:

Global Vitamins Supplements market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

5. Global Vitamins Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, Vitamin K)
  • 5.2.2. By Application (Healthcare products, Pharmaceuticals, Food and Beverages, Animal Feed, Personal care)
  • 5.2.3. By Source (Synthetic, Natural, Plant, Animal, Others)
  • 5.2.4. By Form (Powder, Tablets, Capsules, Soft Gels, Gummies)
  • 5.2.5. By Distribution Channel (Hospital Pharmacies, Retail Pharmacies, E-stores, Hypermarkets/Supermarkets)
  • 5.2.6. By Region
  • 5.2.7. By Company (2022)
• 5.3. Market Map

6. North America Vitamins Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Source
  • 6.2.4. By Form
  • 6.2.5. By Distribution Channel
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Vitamins Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Source
      • 6.3.1.2.4. By Form
      • 6.3.1.2.5. By Distribution Channel
  • 6.3.2. Canada Vitamins Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Source
      • 6.3.2.2.4. By Form
      • 6.3.2.2.5. By Distribution Channel
  • 6.3.3. Mexico Vitamins Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Source
      • 6.3.3.2.4. By Form
      • 6.3.3.2.5. By Distribution Channel

7. Europe Vitamins Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Source
  • 7.2.4. By Form
  • 7.2.5. By Distribution Channel
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Vitamins Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Source
      • 7.3.1.2.4. By Form
      • 7.3.1.2.5. By Distribution Channel
  • 7.3.2. United Kingdom Vitamins Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Source
      • 7.3.2.2.4. By Form
      • 7.3.2.2.5. By Distribution Channel
  • 7.3.3. Italy Vitamins Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecasty
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Source
      • 7.3.3.2.4. By Form
      • 7.3.3.2.5. By Distribution Channel
  • 7.3.4. France Vitamins Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Source
      • 7.3.4.2.4. By Form
      • 7.3.4.2.5. By Distribution Channel
  • 7.3.5. Spain Vitamins Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Source
      • 7.3.5.2.4. By Form
      • 7.3.5.2.5. By Distribution Channel

8. Asia-Pacific Vitamins Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Source
  • 8.2.4. By Form
  • 8.2.5. By Distribution Channel
  • 8.2.6. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Vitamins Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Source
      • 8.3.1.2.4. By Form
      • 8.3.1.2.5. By Distribution Channel
  • 8.3.2. India Vitamins Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Source
      • 8.3.2.2.4. By Form
      • 8.3.2.2.5. By Distribution Channel
  • 8.3.3. Japan Vitamins Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Source
      • 8.3.3.2.4. By Form
      • 8.3.3.2.5. By Distribution Channel
  • 8.3.4. South Korea Vitamins Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Source
      • 8.3.4.2.4. By Form
      • 8.3.4.2.5. By Distribution Channel
  • 8.3.5. Australia Vitamins Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Source
      • 8.3.5.2.4. By Form
      • 8.3.5.2.5. By Distribution Channel

9. South America Vitamins Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Source
  • 9.2.4. By Form
  • 9.2.5. By Distribution Channel
  • 9.2.6. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Vitamins Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Source
      • 9.3.1.2.4. By Form
      • 9.3.1.2.5. By Distribution Channel
  • 9.3.2. Argentina Vitamins Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Source
      • 9.3.2.2.4. By Form
      • 9.3.2.2.5. By Distribution Channel
  • 9.3.3. Colombia Vitamins Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Source
      • 9.3.3.2.4. By Form
      • 9.3.3.2.5. By Distribution Channel

10. Middle East and Africa Vitamins Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Source
  • 10.2.4. By Form
  • 10.2.5. By Distribution Channel
  • 10.2.6. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Vitamins Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Source
      • 10.3.1.2.4. By Form
      • 10.3.1.2.5. By Distribution Channel
  • 10.3.2. Saudi Arabia Vitamins Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Source
      • 10.3.2.2.4. By Form
      • 10.3.2.2.5. By Distribution Channel
  • 10.3.3. UAE Vitamins Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Source
      • 10.3.3.2.4. By Form
      • 10.3.3.2.5. By Distribution Channel

11. Market Dynamics

12. Market Trends & Developments

13. Global Vitamins Supplements Market: SWOT Analysis

14. Competitive Landscape

• 14.1. Business Overview
• 14.2. Application Offerings
• 14.3. Recent Developments
• 14.4. Key Personnel
• 14.5. SWOT Analysis
  • 14.5.1. Glanbia Plc
  • 14.5.2. Pfizer Inc.
  • 14.5.3. Bayer AG
  • 14.5.4. Amway Corp.
  • 14.5.5. GlaxoSmithKline plc.
  • 14.5.6. Good Health New Zealand
  • 14.5.7. The Nature's Bounty Co.
  • 14.5.8. NOW Foods
  • 14.5.9. Abbott
  • 14.5.10. Herbalife Nutrition

15. Strategic Recommendations

16. About Us & Disclaimer