益生菌膳食补充剂市场 - 2018-2028 年全球产业规模、份额、趋势、机会和预测，按形式、最终用途、应用、地区、竞争预测和机会细分，2018-2028F

2022 年全球益生菌膳食补充剂市场价值为70.9 亿美元，预计在预测期内将出现显着增长，预计到2028 年复合年增长率(CAGR) 将达到10.79%。这一全球市场近年来经历了大幅扩张多年来，这主要是由于消费者对肠道健康的重要性和益生菌提供的潜在优势的认识不断提高。益生菌是活的微生物，摄取适量时可提供一系列健康益处。

主要市场驱动因素

健康意识不断增强

市场概况
预测期	2024-2028
2022 年市场规模	70.9亿美元
2028 年市场规模	131.1亿美元
2023-2028 年复合年增长率	10.79%
成长最快的细分市场	整体健康
最大的市场	北美洲

在个人健康和福祉意识日益增强的时代，消费者正在寻求自然和整体的方法来维持和增强活力。这种日益增长的健康意识导致对膳食补充剂（尤其是益生菌）的需求大幅增加。益生菌是一种已证明对健康有益的活微生物，吸引了全世界注重健康的人们的想像。健康意识是个人为维持和改善健康而采取的高度认识和积极主动的方法。这不仅包括身体健康，还包括心理和情绪健康。如今，人们越来越致力于做出明智的选择，以实现更健康、更充实的生活。健康意识最重要的方面之一是人们越来越了解肠道在整体健康中的核心作用。肠道通常被称为“第二个大脑”，是一个复杂的微生物生态系统，其中有益细菌和有害细菌的平衡可以深刻影响健康。消费者现在认识到，平衡的肠道微生物组对于正常消化、强大的免疫系统甚至心理健康至关重要。随着注重健康的人们寻找自然的方法来增强健康，益生菌成为一种引人注目的解决方案。这些活菌和酵母如果摄取足够量，可以带来一系列好处，从改善消化到支持免疫系统。益生菌与整体健康实践的愿望完美契合。腹胀、胀气和肠躁症 (IBS) 等消化系统健康问题是许多人普遍关心的问题。注重健康的消费者正在转向益生菌来缓解这些问题并促进消化和谐。对消化健康的关注直接推动了对益生菌膳食补充剂的需求。免疫系统是抵抗感染和疾病的前线防御者。具有健康意识的人越来越意识到增强免疫系统的必要性，特别是在面对新冠肺炎 (COVID-19) 大流行等全球健康挑战时。益生菌因其支持免疫功能的作用而受到认可，这进一步促进了其受欢迎程度。具有健康意识的消费者往往具有敏锐的洞察力并寻求基于证据的解决方案。益生菌透过科学研究获得了可信度，证明了它们在解决各种健康问题方面的有效性。这项研究让消费者放心，并鼓励他们将益生菌纳入日常生活中。健康意识的增强并不限于某一地理区域。这是一个全球现象。这导致北美、欧洲、亚太等地区的益生菌膳食补充剂市场不断扩大。随着健康意识的传播，新兴经济体的采用率也增加。

消化系统健康问题

在当今快节奏、充满压力的世界中，消化健康问题变得越来越普遍，影响着全世界数百万人。当人们努力解决腹胀、消化不良、肠躁症 (IBS) 和其他胃肠道疾病等问题时，许多人开始寻求自然和整体疗法来寻求缓解。这种健康重点的转变极大地促进了全球益生菌膳食补充剂市场的成长。消化健康问题包括一系列与消化系统相关的问题，包括胃、肠和其他相关器官。这些问题可能表现为不适、疼痛、排便不规律等。它们会影响个人的整体生活质量，导致许多人寻求解决方案。近年来，消化系统健康问题变得越来越普遍。压力、不良饮食选择和久坐的生活方式等因素都会导致这些问题。因此，越来越多的人感到不适并寻求缓解症状的方法。益生菌是活的微生物，如果摄取足够量，可以带来许多健康益处。它们的主要优势之一是能够恢復和维持肠道细菌的健康平衡。随着消化系统健康问题的日益严重，益生菌已成为解决这些问题的自然而全面的方法。经历消化不适的消费者，无论是偶尔或慢性，通常都会求助于益生菌来缓解。这些补充剂可以帮助调节排便、减少腹胀并缓解与肠躁症相关的症状。对非药物和非侵入性解决方案的渴望刺激了对益生菌的需求。益生菌在解决消化健康问题的功效得到了科学研究的支持。研究表明，特定的益生菌菌株可以帮助维持肠道微生物群平衡并改善消化功能。这种科学验证使消费者对益生菌的有效性充满信心。肠道微生物组在消化健康中发挥着至关重要的作用。这种微生物生态系的不平衡会导致消化问题。益生菌透过引入有益细菌，帮助恢復肠道和谐，帮助消化并降低胃肠道问题的风险。

多样化的产品供应

全球益生菌膳食补充剂市场正在经历繁荣，而这一成长背后的关键驱动力之一是向消费者提供的多样化产品。益生菌是一种活的微生物，摄取适量后可带来健康益处，近年来受到了广泛欢迎。製造商透过推出多种益生菌膳食补充剂来满足这一需求。益生菌膳食补充剂市场现在提供了大量的产品配方，确保能够满足每个消费者的喜好和需求。这些多样化的产品在推动市场成长方面发挥了关键作用。益生菌补充剂有多种输送方式，包括胶囊、片剂、粉末、软糖，甚至饮料。这种多样性使消费者可以选择符合他们的便利性和个人喜好的形式。例如，难以吞嚥药片的人可能会选择液体或软糖形式的益生菌。製造商正在开发针对特定健康问题的益生菌配方。例如，有些产品专为解决消化问题而设计，而有些产品则专注于免疫系统支持或女性健康。这些定製配方引起了寻求适合其独特需求的解决方案的消费者的共鸣。不同的益生菌菌株具有不同的健康益处。多样化的产品包括含有已知对各种目的有效的特定菌株的补充剂。这使得消费者能够选择符合其健康目标的产品，无论是改善消化、增强免疫力或管理特定状况。益生菌已进入日常消费品中，例如优格、克菲尔和其他发酵食品。这使得消费者能够将益生菌无缝地融入他们的饮食中，从而更容易保持定期摄取。对于那些更喜欢传统食品而不是补充剂的人来说，这种选择特别有吸引力。多样化的产品格局迎合了广泛的消费者喜好。有些人可能喜欢每日服用益生菌药丸的便利性，而有些人则选择调味粉或益生菌饮料。这些选择使消费者更有可能将益生菌纳入日常生活中。

科学研究进展

在多种因素的推动下，全球益生菌膳食补充剂市场正在经历显着的成长。这种扩张背后最有影响力的驱动力之一是科学研究的不断进步。益生菌是已知在摄取足够量时可提供多种健康益处的活微生物，已引起了消费者的极大关注和兴趣。科学研究进步影响益生菌市场的主要方式之一是验证其功效。大量研究一致表明，特定的益生菌菌株可以提供广泛的健康益处。从改善消化系统健康到支持免疫系统，甚至在心理健康方面发挥作用，科学证据证明益生菌是一种有价值的膳食补充剂。研究的进步使得特定益生菌菌株的鑑定和表征成为可能。研究人员现在可以确定哪些菌株对于解决特定的健康问题最有效。这种精确性导致了有针对性的益生菌配方的开发，以满足消费者的特定需求。科学发现将益生菌的应用扩展到传统消化健康之外。例如，研究揭示了益生菌在治疗肠躁症 (IBS)、发炎性肠道疾病 (IBD) 和过敏等疾病方面的潜力。这种应用的多样化扩大了消费者基础和市场机会。肠道微生物组是消化道中的微生物群落，在整体健康中发挥关键作用。科学研究加深了我们对益生菌如何影响肠道微生物组的理解。这些知识促进了益生菌产品的开发，这些产品专门用于优化微生物平衡，以获得更好的健康结果。随着科学研究不断提供益生菌益处的有力证据，消费者对这些补充剂的信心不断增强。知情的消费者更有可能将益生菌纳入日常生活中，进一步推动市场成长。科学发现激发了益生菌市场的产品创新。製造商根据最新研究不断推出新的和改进的益生菌配方。这些创新吸引了消费者的注意并鼓励产品的采用。

主要市场挑战

品质控制和标准化

确保益生菌补充剂的品质和功效可能具有挑战性。益生菌是活的微生物，在整个製造、储存和分销过程中保持其活力至关重要。产品品质的差异可能导致健康益处不一致并削弱消费者的信任。

监理复杂性

各国膳食补充剂的监管框架各不相同，这使得製造商在复杂的环境中应对挑战。满足监管要求并获得不同地区的批准可能成本高且耗时，从而阻碍市场扩张。

消费者教育

儘管人们对益生菌的认识不断提高，但许多消费者仍然对益生菌如何发挥作用、哪些菌株适合其特定需求以及什么构成高品质产品缺乏深入了解。对消费者进行这些方面的教育对于建立信任和促进明智的决策至关重要。

生存能力和功效

益生菌菌株对温度和湿度等环境因素可能很脆弱且敏感。确保益生菌在整个保质期内的存活和有效性可能是一项挑战，特别是在气候条件极端的地区。

主要市场趋势

个人化营养

消费者越来越多地寻求满足其个人需求的客製化健康解决方案。个人化营养，包括个人化益生菌配方，正在受到越来越多的关注。 DNA 测试和微生物组分析正在帮助消费者识别针对其特定健康问题最有益的益生菌菌株。

针对性配方

益生菌补充剂不再是一刀切的。公司正在开发针对特定健康问题的产品，例如肠道健康、免疫力和心理健康。专为婴儿、儿童和老年人设计的配方也在增加，以解决各种与年龄相关的健康问题。

菌株的多样性

对益生菌的研究揭示了不同菌株的独特益处。市场正在超越传统的乳酸菌和双歧桿菌菌株，製造商在其产品中引入了鲜为人知但高效的益生菌菌株。

合生元

益生菌和益生元的组合（称为合生元）越来越受欢迎。合生元产品旨在透过提供必要的营养来支持益生菌在肠道中的生长和活动，从而增强益生菌的功效。这一趋势反映出人们对益生元在益生菌补充中的重要性的日益认识。

细分市场洞察

形成洞察

从剂型来看，2022年片剂和软胶囊在全球市场占据主导地位，占据总收入的最大份额。由于多种原因，预计未来几年对片剂形式的天然保健补充剂的需求将会增加。一个关键因素是使用高品质的赋形剂，促进片剂的吸收和崩解。平板电脑很方便，对于忙碌生活的人来说是一个有吸引力的选择。此外，片剂可以配製以提供精确的剂量，这对于需要特定水平以确保有效性和安全性的补充剂至关重要。虽然天然涂层可以改善溶解度，但功效和品质等因素也会影响身体吸收这些补充剂的速度。总体而言，这些优势预计将在预测期内推动该领域的成长。

最终用途见解

从最终用途类别来看，2022年成人在全球市场中占据主导地位，在总收入中占有最大的市场份额。成年人胃肠道问题发生率的增加刺激了益生菌补充剂的开发。例如，2021年4月，Bausch Health在美国推出了ENVIVE，这是一种非处方益生菌补充剂，专为成人日常食用而设计。 ENVIVE 有助于减轻五种胃肠道症状的频率，包括腹泻、便秘、胀气、腹胀和不适。

另一方面，预计婴儿在预测期内将大幅成长。婴儿益生菌补充剂市场通常提供无味的粉末或液体，可以轻鬆与餵养婴儿的各种液体（包括母乳和配方奶粉）混合。随着市场的扩大，对满足婴儿独特的代谢和消化需求的客製化产品的需求不断增加。

区域洞察

2022年，北美市场占据领先地位。北美益生菌补充剂需求增加的主要驱动力是具有健康意识的消费者数量的不断增加以及对促进肠道健康的产品日益增长的兴趣。该地区的製造商正在透过推出创新补充剂来满足消费者的需求，从而满足这一需求。此外，许多製造商正在提供根据个人喜好量身定制的个人化益生菌补充剂。此外，北美消费者已经对益生菌补充剂的健康优势有了强烈的认识。根据国际食品资讯理事会 2022 年的资料，大约 32% 的美国人积极寻求将益生菌纳入饮食中，其中 24% 的人计划每天多次这样做。

相较之下，中东和非洲正在成为益生菌膳食补充剂的前景广阔的市场，预计该地区在预测期内将以令人印象深刻的复合年增长率实现显着增长。该地区的人口格局正在发生重大变化，其特征是人口年轻化、就业率不断上升，并且更加重视健康和福祉。这个年轻族群倾向于将资源分配到能够增强其整体健康和生活品质的产品上，包括益生菌补充剂。

目录

第 1 章：产品概述

• 市场定义
• 市场范围
  • 涵盖的市场
  • 考虑学习的年份
  • 主要市场区隔

第 2 章：研究方法

• 研究目的
• 基线方法
• 主要产业伙伴
• 主要协会和二手资料来源
• 预测方法
• 数据三角测量与验证
• 假设和限制

第 3 章：执行摘要

• 市场概况
• 主要市场细分概述
• 主要市场参与者概述
• 重点地区/国家概况
• 市场驱动因素、挑战、趋势概述

第 4 章：客户之声

第 5 章：全球益生菌膳食补充剂市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按形式（咀嚼片和软糖、胶囊、粉末、片剂和软胶囊、其他）
  • 依最终用途（婴儿、儿童、成人、老年人）
  • 按应用（运动健身、能量和体重管理、一般健康、骨骼和关节健康、胃肠道健康、免疫、心臟健康、糖尿病、抗癌、皮肤/头髮/指甲、大脑/心理健康、其他）
  • 按地区
  • 按公司划分 (2022)
• 产品市场地图
  • 按形式
  • 按最终用途
  • 按应用
  • 按地区

第 6 章：北美益生菌膳食补充剂市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按形式（咀嚼片和软糖、胶囊、粉末、片剂和软胶囊、其他）
  • 依最终用途（婴儿、儿童、成人、老年人）
  • 按应用（运动健身、能量和体重管理、一般健康、骨骼和关节健康、胃肠道健康、免疫、心臟健康、糖尿病、抗癌、皮肤/头髮/指甲、大脑/心理健康、其他）
  • 按国家/地区
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第 7 章：欧洲益生菌膳食补充剂市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按形式（咀嚼片和软糖、胶囊、粉末、片剂和软胶囊、其他）
  • 依最终用途（婴儿、儿童、成人、老年人）
  • 按应用（运动健身、能量和体重管理、一般健康、骨骼和关节健康、胃肠道健康、免疫、心臟健康、糖尿病、抗癌、皮肤/头髮/指甲、大脑/心理健康、其他）
  • 按国家/地区
• 欧洲：国家分析
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙

第 8 章：亚太地区益生菌膳食补充剂市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按形式（咀嚼片和软糖、胶囊、粉末、片剂和软胶囊、其他）
  • 依最终用途（婴儿、儿童、成人、老年人）
  • 按应用（运动健身、能量和体重管理、一般健康、骨骼和关节健康、胃肠道健康、免疫、心臟健康、糖尿病、抗癌、皮肤/头髮/指甲、大脑/心理健康、其他）
  • 按国家/地区
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国

第 9 章：南美洲益生菌膳食补充剂市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按形式（咀嚼片和软糖、胶囊、粉末、片剂和软胶囊、其他）
  • 依最终用途（婴儿、儿童、成人、老年人）
  • 按应用（运动健身、能量和体重管理、一般健康、骨骼和关节健康、胃肠道健康、免疫、心臟健康、糖尿病、抗癌、皮肤/头髮/指甲、大脑/心理健康、其他）
  • 按国家/地区
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 10 章：中东和非洲益生菌膳食补充剂市场前景

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按形式（咀嚼片和软糖、胶囊、粉末、片剂和软胶囊、其他）
  • 依最终用途（婴儿、儿童、成人、老年人）
  • 按应用（运动健身、能量和体重管理、一般健康、骨骼和关节健康、胃肠道健康、免疫、心臟健康、糖尿病、抗癌、皮肤/头髮/指甲、大脑/心理健康、其他）
  • 按国家/地区
• MEA：国家分析
  • 南非益生菌膳食补充剂
  • 沙乌地阿拉伯益生菌膳食补充剂
  • 阿联酋益生菌膳食补充剂
  • 科威特益生菌膳食补充剂

第 11 章：市场动态

• 司机
• 挑战

第 12 章：市场趋势与发展

• 近期发展
• 併购
• 产品发布

第 13 章：波特的五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 客户的力量
• 替代产品的威胁

第14章：竞争格局

• 商业概览
• 产品供应
• 最近的发展
• 财务（据报导）
• 主要人员
• SWOT分析
  • Vitakem Nutraceutical Inc
  • Lesaffre International Corp
  • DuPont de Nemours Inc
  • H&H Group PLC
  • Amway Corp
  • Abbott Laboratories Inc
  • Bayer AG
  • Pfizer Inc.
  • GSK PLC
  • BASF SE

第 15 章：策略建议

第 16 章：关于我们与免责声明

The Global Probiotics Dietary Supplements Market, valued at USD 7.09 billion in 2022, is poised for remarkable growth in the forecast period, projecting an impressive Compound Annual Growth Rate (CAGR) of 10.79% through 2028. This global market has experienced substantial expansion in recent years, primarily propelled by the rising awareness among consumers regarding the significance of gut health and the potential advantages offered by probiotics. Probiotics, which are living microorganisms, provide a range of health benefits when ingested in appropriate quantities.

Key Market Drivers

Growing Health Consciousness

Market Overview
Forecast Period	2024-2028
Market Size 2022	USD 7.09 Billion
Market Size 2028	USD 13.11 Billion
CAGR 2023-2028	10.79%
Fastest Growing Segment	General Health
Largest Market	North America

In an era marked by increasing awareness of personal health and well-being, consumers are seeking natural and holistic approaches to maintain and enhance their vitality. This growing health consciousness has given rise to a significant surge in the demand for dietary supplements, especially probiotics. Probiotics, live microorganisms with demonstrated health benefits, have captured the imagination of health-conscious individuals worldwide. Health consciousness is the heightened awareness and proactive approach individuals take to maintain and improve their health. This encompasses not only physical health but also mental and emotional well-being. People today are increasingly invested in making informed choices that contribute to a healthier and more fulfilling life. One of the most significant facets of health consciousness is the growing understanding of the gut's central role in overall health. The gut, often referred to as the "second brain," is a complex ecosystem of microorganisms, where the balance of beneficial and harmful bacteria can profoundly impact health. Consumers now comprehend that a balanced gut microbiome is essential for proper digestion, a robust immune system, and even mental health. As health-conscious individuals look for natural ways to enhance their well-being, probiotics emerge as a compelling solution. These live bacteria and yeasts, when consumed in adequate quantities, offer an array of benefits, from improving digestion to supporting the immune system. Probiotics align perfectly with the desire for holistic health practices. Digestive health issues, such as bloating, gas, and irritable bowel syndrome (IBS), are common concerns for many people. Health-conscious consumers are turning to probiotics to alleviate these issues and promote digestive harmony. This focus on digestive wellness directly drives the demand for probiotics dietary supplements. The immune system is a frontline defender against infections and diseases. Health-conscious individuals are increasingly aware of the need to bolster their immune systems, especially in the face of global health challenges like the COVID-19 pandemic. Probiotics are recognized for their role in supporting immune function, further contributing to their popularity. Health-conscious consumers are often discerning and seek evidence-based solutions. Probiotics have gained credibility through scientific research, which has demonstrated their effectiveness in addressing various health concerns. This research provides reassurance to consumers and encourages them to incorporate probiotics into their daily routines. The growing health consciousness is not limited to one geographical region. It is a global phenomenon. This has resulted in an expanding market for probiotics dietary supplements in regions like North America, Europe, Asia-Pacific, and beyond. Emerging economies are also witnessing increased adoption as health awareness spreads.

Digestive Health Concerns

Digestive health concerns have become increasingly prevalent in today's fast-paced, stress-filled world, affecting millions of people worldwide. As individuals grapple with issues such as bloating, indigestion, irritable bowel syndrome (IBS), and other gastrointestinal disorders, many are turning to natural and holistic remedies to find relief. This shift in health priorities has significantly contributed to the growth of the global probiotics dietary supplements market. Digestive health concerns encompass a range of issues related to the digestive system, including the stomach, intestines, and other associated organs. These concerns can manifest as discomfort, pain, irregular bowel movements, and more. They can impact an individual's overall quality of life, leading many to seek solutions. In recent years, digestive health problems have become increasingly common. Factors such as stress, poor dietary choices, and sedentary lifestyles contribute to these issues. As a result, more people are experiencing discomfort and seeking ways to alleviate their symptoms. Probiotics are living microorganisms that, when consumed in adequate quantities, offer numerous health benefits. One of their primary advantages is their ability to restore and maintain a healthy balance of gut bacteria. With digestive health concerns on the rise, probiotics have emerged as a natural and holistic approach to addressing these issues. Consumers experiencing digestive discomfort, whether it's occasional or chronic, often turn to probiotics for relief. These supplements can help regulate bowel movements, reduce bloating, and ease symptoms associated with IBS. The desire for a non-pharmacological and non-invasive solution has fueled the demand for probiotics. The efficacy of probiotics in addressing digestive health concerns is supported by scientific research. Studies have shown that specific strains of probiotics can help maintain a balanced gut microbiome and improve digestive function. This scientific validation provides consumers with confidence in the effectiveness of probiotics. The gut microbiome plays a crucial role in digestive health. Imbalances in this microbial ecosystem can lead to digestive problems. Probiotics, by introducing beneficial bacteria, help restore harmony to the gut, aiding in digestion and reducing the risk of gastrointestinal issues.

Diverse Product Offerings

The global probiotics dietary supplements market is experiencing a boom, and one of the key drivers behind this growth is the diverse range of product offerings available to consumers. Probiotics, live microorganisms that confer health benefits when ingested in appropriate quantities, have gained immense popularity in recent years. Manufacturers have responded to this demand by introducing a wide variety of probiotics dietary supplements. The probiotics dietary supplements market now offers a plethora of product formulations, ensuring there is something to cater to every consumer's preference and need. These diverse offerings have played a pivotal role in driving market growth. Probiotic supplements are available in multiple delivery methods, including capsules, tablets, powders, gummies, and even beverages. This variety allows consumers to choose a form that aligns with their convenience and personal preferences. For instance, individuals who struggle with swallowing pills may opt for probiotics in liquid or gummy form. Manufacturers are developing probiotic formulations targeting specific health concerns. For example, some products are tailored to address digestive issues, while others focus on immune system support or women's health. These customized formulations resonate with consumers looking for solutions tailored to their unique needs. Different probiotic strains offer distinct health benefits. Diverse product offerings include supplements containing specific strains known to be effective for various purposes. This enables consumers to select products that align with their health goals, whether it's improving digestion, bolstering immunity, or managing specific conditions. Probiotics have found their way into everyday consumables, such as yogurt, kefir, and other fermented foods. This allows consumers to incorporate probiotics seamlessly into their diet, making it easier to maintain a regular intake. For those who prefer traditional foods over supplements, this option is particularly attractive. The diverse product landscape caters to a broad range of consumer preferences. Some individuals may prefer the convenience of a daily probiotic pill, while others opt for flavored powders or probiotic-infused drinks. These choices make it more likely for consumers to adopt probiotics into their daily routine.

Scientific Research Advancements

The global probiotics dietary supplements market is experiencing a remarkable surge in growth, driven by a multitude of factors. One of the most influential drivers behind this expansion is the continuous advancement in scientific research. Probiotics, live microorganisms known to provide various health benefits when consumed in adequate amounts, have garnered immense attention and consumer interest. One of the primary ways scientific research advances have impacted the probiotics market is through validation of their efficacy. Numerous studies have consistently shown that specific strains of probiotics can offer a wide range of health benefits. From improving digestive health to supporting the immune system and even playing a role in mental well-being, scientific evidence has lent credibility to probiotics as a valuable dietary supplement. Advancements in research have allowed for the identification and characterization of specific probiotic strains. Researchers can now pinpoint which strains are most effective for addressing particular health concerns. This precision has resulted in the development of targeted probiotic formulations, catering to consumers' specific needs. Scientific discoveries have expanded the applications of probiotics beyond traditional digestive health. For instance, research has revealed the potential of probiotics in managing conditions such as irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and allergies. This diversification of applications broadens the consumer base and market opportunities. The gut microbiome, the community of microorganisms residing in the digestive tract, plays a pivotal role in overall health. Scientific research has deepened our understanding of how probiotics influence the gut microbiome. This knowledge has led to the development of probiotic products specifically designed to optimize microbial balance for better health outcomes. As scientific research continues to provide robust evidence of the benefits of probiotics, consumer confidence in these supplements has grown. Informed consumers are more likely to incorporate probiotics into their daily routines, further fueling market growth. Scientific findings have inspired product innovation in the probiotics market. Manufacturers are continually introducing new and improved probiotic formulations based on the latest research. These innovations attract consumer attention and encourage product adoption.

Key Market Challenges

Quality Control and Standardization

Ensuring the quality and potency of probiotics supplements can be challenging. Probiotics are live microorganisms, and maintaining their viability throughout the manufacturing, storage, and distribution processes is crucial. Variability in product quality can lead to inconsistencies in health benefits and erode consumer trust.

Regulatory Complexity

Regulatory frameworks for dietary supplements vary across countries, making it challenging for manufacturers to navigate a complex landscape. Meeting regulatory requirements and obtaining approvals in different regions can be costly and time-consuming, hindering market expansion.

Consumer Education

While awareness of probiotics has grown, many consumers still lack a deep understanding of how probiotics work, which strains are suitable for their specific needs, and what constitutes a high-quality product. Educating consumers about these aspects is essential to building trust and fostering informed decision-making.

Survivability and Efficacy

Probiotic strains can be delicate and sensitive to environmental factors like temperature and humidity. Ensuring the survival and effectiveness of probiotics throughout their shelf life can be a challenge, especially in regions with extreme climate conditions.

Key Market Trends

Personalized Nutrition

Consumers are increasingly seeking tailored health solutions that cater to their individual needs. Personalized nutrition, including personalized probiotics formulations, is gaining traction. DNA testing and microbiome analysis are helping consumers identify the most beneficial probiotic strains for their specific health concerns.

Targeted Formulations

Probiotic supplements are no longer one-size-fits-all. Companies are developing products that target specific health issues, such as gut health, immunity, and mental well-being. Formulations designed for infants, children, and seniors are also on the rise, addressing various age-related health concerns.

Diversity in Strains

Research into probiotics is uncovering the unique benefits associated with different strains. The market is moving beyond the traditional Lactobacillus and Bifidobacterium strains, with manufacturers introducing lesser known but highly effective probiotic strains to their products.

Synbiotics

The combination of probiotics and prebiotics, known as synbiotics, is gaining popularity. Synbiotic products aim to enhance the effectiveness of probiotics by providing the necessary nutrients to support their growth and activity in the gut. This trend reflects a growing understanding of the importance of prebiotics in probiotic supplementation.

Segmental Insights

Form Insights

Based on the category of form, tablets and softgels dominated the global market in 2022, capturing the largest share of total revenue. The demand for natural health supplements in tablet form is projected to rise in the coming years for several reasons. One key factor is the use of high-quality excipients that facilitate the absorption and disintegration of tablets. Tablets are convenient, making them an attractive choice for people leading busy lives. Moreover, tablets can be formulated to provide precise dosages, which is crucial for supplements that require specific levels for effectiveness and safety. While natural coatings may improve dissolution, factors like efficacy and quality also impact the rate at which the body absorbs these supplements. Overall, these advantages are expected to drive growth in this segment during the forecast period.

Furthermore, the presence of well-established gelatin production facilities, coupled with the growing demand for nutraceutical products, is anticipated to create new opportunities for manufacturers of softgel probiotic dietary supplements on a global scale. Softgels have gained popularity due to their smooth texture and their ability to mask unpleasant tastes. These factors are poised to contribute significantly to market expansion throughout the forecast period.

End-use Insights

Based on the category of end-use, adults held the dominant position in the global market in 2022, boasting the largest market share of total revenue. The increasing incidence of gastrointestinal issues among adults has spurred the development of probiotic supplements. For example, in April 2021, Bausch Health introduced ENVIVE, an over-the-counter probiotic supplement in the United States, specifically designed for daily consumption by adults. ENVIVE aids in alleviating the frequency of five gastrointestinal symptoms, including diarrhea, constipation, gas, bloating, and discomfort.

Infants, on the other hand, are anticipated to exhibit substantial growth during the forecast period. The infant probiotic supplement market typically offers tasteless powders or liquids that can be easily mixed with various liquids fed to infants, including breast milk and formula. As the market expands, there is an increasing demand for customized products tailored to meet the unique metabolic and digestive needs of infants.

Regional Insights

In 2022, North America took the lead in the market. The primary driving force behind the increased demand for probiotic supplements in North America is the rising number of health-conscious consumers and the growing interest in products that promote gut health. Manufacturers in this region are responding to this demand by introducing innovative supplements to meet the needs of consumers. Moreover, many manufacturers are offering personalized probiotic supplements tailored to individual preferences. Additionally, consumers in North America have developed a strong awareness of the health advantages associated with probiotic supplements. According to the International Food Information Council's data for 2022, approximately 32% of Americans actively seek to incorporate probiotics into their diets, with 24% aiming to do so multiple times a day.

In contrast, the Middle East and Africa are emerging as promising markets for probiotic dietary supplements, with the region expected to experience significant growth at an impressive CAGR during the forecast period. The demographic landscape in this region is undergoing significant changes, characterized by a younger and increasingly employed population that places a heightened emphasis on health and well-being. This younger demographic is inclined to allocate resources to products that can enhance their overall health and quality of life, including probiotic supplements.

Key Market Players

• Vitakem Nutraceutical Inc

• Lesaffre International Corp

• DuPont de Nemours Inc

• H&H Group PLC

• Amway Corp

• Abbott Laboratories Inc

• Bayer AG

• Pfizer Inc.

• GSK PLC

• BASF SE

Report Scope:

In this report, the Global Probiotics Dietary Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Probiotics Dietary Supplements Market, By Form:

• Chewables & Gummies
• Capsules
• Powders
• Tablets & Softgels
• Others

Probiotics Dietary Supplements Market, By End-use:

• Infants
• Children
• Adults
• Geriatric

Probiotics Dietary Supplements Market, By Applications:

• Sports Fitness
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Skin/Hair/Nails
• Brain/Mental Health
• Others

Probiotics Dietary Supplements Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• Germany
• United Kingdom
• France
• Italy
• Spain
• Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Kuwait

Competitive Landscape

• Company Profiles: Detailed analysis of the major companies present in the Global Probiotics Dietary Supplements Market.

Available Customizations:

• Global Probiotics Dietary Supplements market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Probiotics Dietary Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others)
  • 5.2.2. By End-use (Infants, Children, Adults, Geriatric)
  • 5.2.3. By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2022)
• 5.3. Product Market Map
  • 5.3.1. By Form
  • 5.3.2. By End-use
  • 5.3.3. By Applications
  • 5.3.4. By Region

6. North America Probiotics Dietary Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others)
  • 6.2.2. By End-use (Infants, Children, Adults, Geriatric)
  • 6.2.3. By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others)
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Probiotics Dietary Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Form
      • 6.3.1.2.2. By End-use
      • 6.3.1.2.3. By Applications
  • 6.3.2. Canada Probiotics Dietary Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Form
      • 6.3.2.2.2. By End-use
      • 6.3.2.2.3. By Applications
  • 6.3.3. Mexico Probiotics Dietary Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Form
      • 6.3.3.2.2. By End-use
      • 6.3.3.2.3. By Applications

7. Europe Probiotics Dietary Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others)
  • 7.2.2. By End-use (Infants, Children, Adults, Geriatric)
  • 7.2.3. By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others)
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Probiotics Dietary Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Form
      • 7.3.1.2.2. By End-use
      • 7.3.1.2.3. By Applications
  • 7.3.2. United Kingdom Probiotics Dietary Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Form
      • 7.3.2.2.2. By End-use
      • 7.3.2.2.3. By Applications
  • 7.3.3. France Probiotics Dietary Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Form
      • 7.3.3.2.2. By End-use
      • 7.3.3.2.3. By Applications
  • 7.3.4. Italy Probiotics Dietary Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Form
      • 7.3.4.2.2. By End-use
      • 7.3.4.2.3. By Applications
  • 7.3.5. Spain Probiotics Dietary Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Form
      • 7.3.5.2.2. By End-use
      • 7.3.5.2.3. By Applications

8. Asia-Pacific Probiotics Dietary Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others)
  • 8.2.2. By End-use (Infants, Children, Adults, Geriatric)
  • 8.2.3. By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others)
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Probiotics Dietary Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Form
      • 8.3.1.2.2. By End-use
      • 8.3.1.2.3. By Applications
  • 8.3.2. Japan Probiotics Dietary Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Form
      • 8.3.2.2.2. By End-use
      • 8.3.2.2.3. By Applications
  • 8.3.3. India Probiotics Dietary Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Form
      • 8.3.3.2.2. By End-use
      • 8.3.3.2.3. By Applications
  • 8.3.4. Australia Probiotics Dietary Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Form
      • 8.3.4.2.2. By End-use
      • 8.3.4.2.3. By Applications
  • 8.3.5. South Korea Probiotics Dietary Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Form
      • 8.3.5.2.2. By End-use
      • 8.3.5.2.3. By Applications

9. South America Probiotics Dietary Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others)
  • 9.2.2. By End-use (Infants, Children, Adults, Geriatric)
  • 9.2.3. By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others)
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Probiotics Dietary Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Form
      • 9.3.1.2.2. By End-use
      • 9.3.1.2.3. By Applications
  • 9.3.2. Argentina Probiotics Dietary Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Form
      • 9.3.2.2.2. By End-use
      • 9.3.2.2.3. By Applications
  • 9.3.3. Colombia Probiotics Dietary Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Form
      • 9.3.3.2.2. By End-use
      • 9.3.3.2.3. By Applications

10. Middle East and Africa Probiotics Dietary Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Form (Chewables & Gummies, Capsules, Powders, Tablets & Softgels, Others)
  • 10.2.2. By End-use (Infants, Children, Adults, Geriatric)
  • 10.2.3. By Applications (Sports Fitness, Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Skin/Hair/Nails, Brain/Mental Health, Others)
  • 10.2.4. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Probiotics Dietary Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Form
      • 10.3.1.2.2. By End-use
      • 10.3.1.2.3. By Applications
  • 10.3.2. Saudi Arabia Probiotics Dietary Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Form
      • 10.3.2.2.2. By End-use
      • 10.3.2.2.3. By Applications
  • 10.3.3. UAE Probiotics Dietary Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Form
      • 10.3.3.2.2. By End-use
      • 10.3.3.2.3. By Applications
  • 10.3.4. Kuwait Probiotics Dietary Supplements Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Form
      • 10.3.4.2.2. By End-use
      • 10.3.4.2.3. By Applications

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Development
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Porter's Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Business Overview
• 14.2. Product Offerings
• 14.3. Recent Developments
• 14.4. Financials (As Reported)
• 14.5. Key Personnel
• 14.6. SWOT Analysis
  • 14.6.1. Vitakem Nutraceutical Inc
  • 14.6.2. Lesaffre International Corp
  • 14.6.3. DuPont de Nemours Inc
  • 14.6.4. H&H Group PLC
  • 14.6.5. Amway Corp
  • 14.6.6. Abbott Laboratories Inc
  • 14.6.7. Bayer AG
  • 14.6.8. Pfizer Inc.
  • 14.6.9. GSK PLC
  • 14.6.10. BASF SE

15. Strategic Recommendations

16. About Us & Disclaimer