男性保健品市场－全球产业规模、份额、趋势、机会和预测，按类型、配方、配销通路、地区和竞争细分，2020-2030 年

2024年，全球男性保健品市场规模达635.9亿美元，并有望大幅成长，预计到2030年复合年增长率将达到8.36%。随着全球健康意识的不断提升，男性也越来越多地投资于自身健康，这为保健品产业带来了巨大的发展动力。该行业专注于满足男性独特的健康需求，例如生殖健康、心血管功能、肌肉生长和前列腺保健。负责任营养委员会的数据显示，人们对预防性医疗保健和整体健康的日益增长的兴趣推动了保健品的消费增长，73%的男性使用保健品，42%的男性则特别寻求全方位的健康和保健解决方案。此外，透过线上平台获取健康资讯的管道日益普及以及产品供应的日益丰富，也促使消费者行为不断演变。像Cymbiotika这样的品牌正利用这一趋势，拓展国际电商业务。随着认知度和需求的不断提升，男性保健品市场持续多元化，为不同人生阶段和健康目标的男性提供有针对性的解决方案。

关键市场驱动因素

健康意识不断提高

主要市场挑战

监管挑战

主要市场趋势

技术进步

目录

第 1 章：产品概述

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球男性保健品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（运动补充剂、生殖健康补充剂、骨骼与关节健康补充剂、心血管健康补充剂、益生菌补充剂、抗衰老补充剂、头髮生长补充剂、体重管理补充剂、免疫健康补充剂、其他）
  • 依配方（片剂、胶囊、液体、粉末、软糖、其他）
  • 依配销通路（线上、线下）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美男性保健品市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲男性保健品市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 英国
  • 义大利
  • 法国
  • 西班牙

第八章：亚太地区男性保健品市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：南美洲男性保健品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第十章：中东与非洲男性保健品市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购
• 产品开发
• 最新动态

第 13 章：全球男性保健品市场：SWOT 分析

第 14 章：竞争格局

• Nature's Laboratory Ltd
• Nordic Naturals
• NOW Foods
• Irwin Naturals inc.
• Guardian Healthcare Services Pvt. Ltd
• The Vitamin Shopee
• Amway Corporation
• Life Extension
• New Chapter, Inc.
• Metagenics LLC

第 15 章：策略建议

第16章调查会社について・免责事项

The Global Men's Health Supplements Market was valued at USD 63.59 billion in 2024 and is poised to grow significantly, projecting a CAGR of 8.36% through 2030. As health consciousness surges globally, men are increasingly investing in their wellness, creating substantial momentum within the health supplements industry. This sector focuses on addressing men's unique health needs such as reproductive health, cardiovascular function, muscle growth, and prostate support. The growing interest in preventative healthcare and overall well-being is driving supplement consumption, with 73% of men using health supplements and 42% specifically seeking all-around health and wellness solutions, according to the Council for Responsible Nutrition. Additionally, increased digital access to health information and product availability through online platforms is contributing to evolving consumer behaviors. Brands like Cymbiotika are capitalizing on this trend with international e-commerce expansions. With rising awareness and demand, the men's health supplements market continues to diversify, offering targeted solutions across life stages and health goals.

Key Market Drivers

Rising Increasing Health Awareness

A growing emphasis on preventive health and personal well-being is driving men to proactively address their health needs through supplements. Traditionally less likely to seek routine healthcare, men are now embracing a holistic view of health encompassing nutrition, fitness, and disease prevention. Factors such as increased health education, social media influence, and public endorsements by athletes and celebrities have played significant roles in shaping this behavior shift. Easy access to online health content and growing visibility of natural supplement brands have further encouraged men to adopt self-care practices. This increasing health consciousness is driving the uptake of targeted supplements, including those for muscle development, sexual wellness, heart health, and immune support. In line with this trend, companies are expanding their global presence and product offerings, like Cymbiotika's launch in the UK market to meet demand for natural supplements. As men become more engaged in managing their health, the sector is expected to witness robust and sustained growth.

Key Market Challenges

Regulatory Challenges

Navigating the complex and variable regulatory frameworks governing dietary supplements is one of the primary hurdles for industry stakeholders. Regulations vary across regions, with differing standards for labeling, permissible ingredients, product claims, and marketing practices. These inconsistencies increase compliance burdens, especially for companies operating internationally. In many jurisdictions, regulatory updates are frequent and require constant monitoring to avoid non-compliance, product recalls, or legal penalties. The lack of global harmonization in supplement regulations also restricts market entry for new brands and discourages innovation due to uncertainty and high costs associated with approvals. Furthermore, stricter rules aimed at preventing misleading health claims and ensuring product safety create additional constraints, particularly for smaller players. In this regulatory climate, companies must invest heavily in legal counsel, quality assurance, and product testing to maintain credibility and consumer trust, all of which can impede market scalability and profitability.

Key Market Trends

Technological Advancements

The men's health supplements market is experiencing a significant transformation through technological innovation. Personalized nutrition is emerging as a key trend, fueled by advances in genetic testing and artificial intelligence that allow for customized supplement regimens based on individual health profiles. This personalization boosts product efficacy and consumer satisfaction. E-commerce and direct-to-consumer platforms are also reshaping the purchasing experience by making supplements more accessible, with AI-driven apps offering health tracking and supplement recommendations. Meanwhile, blockchain technology is enhancing supply chain transparency, allowing consumers to verify ingredient authenticity and product origin. Advanced R&D tools are enabling the discovery of new bioactive compounds and functional ingredients tailored to men's health, particularly in areas like energy, aging, and testosterone support. As technology continues to drive convenience, efficacy, and consumer confidence, it is expected to be a major catalyst for growth and differentiation in the global men's health supplements market.

Key Market Players

• Nature's Laboratory Ltd
• Nordic Naturals
• NOW Foods
• Irwin Naturals Inc.
• Guardian Healthcare Services Pvt. Ltd
• The Vitamin Shopee
• Amway Corporation
• Life Extension
• New Chapter, Inc.
• Metagenics LLC

Report Scope:

In this report, the Global Men's Health Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Health Supplements Market, By Type:

• Sports Supplements
• Reproductive Health Supplements
• Bone & Joint Health Supplements
• Cardiovascular Health Supplements
• Probiotic Supplements
• Anti-Aging Supplements
• Hair Growth Supplements
• Weight Management Supplements
• Immune Health Supplements
• Others

Men's Health Supplements Market, By Formulation:

• Tablets
• Capsules
• Liquids
• Powders
• Gummies
• Others

Men's Health Supplements Market, By Distribution Channel:

• Online
• Offline

Men's Health Supplements Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men's Health Supplements Market.

Available Customizations:

Global Men's Health Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

4. Voice of Customer

5. Global Men's Health Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Sports Supplements, Reproductive Health Supplements, Bone & Joint Health Supplements, Cardiovascular Health Supplements, Probiotic Supplements, Anti-Aging Supplements, Hair Growth Supplements, Weight Management Supplements, Immune Health Supplements, Others)
  • 5.2.2. By Formulation (Tablets, Capsules, Liquids, Powders, Gummies, Others)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Men's Health Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Formulation
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Men's Health Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Formulation
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Men's Health Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Formulation
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Men's Health Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Formulation
      • 6.3.3.2.3. By Distribution Channel

7. Europe Men's Health Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Formulation
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Men's Health Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Formulation
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. United Kingdom Men's Health Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Formulation
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Italy Men's Health Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecasty
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Formulation
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. France Men's Health Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Formulation
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Men's Health Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Formulation
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Men's Health Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Formulation
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Men's Health Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Formulation
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Men's Health Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Formulation
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Men's Health Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Formulation
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Men's Health Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Formulation
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Men's Health Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Formulation
      • 8.3.5.2.3. By Distribution Channel

9. South America Men's Health Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Formulation
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Men's Health Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Formulation
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Argentina Men's Health Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Formulation
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. Colombia Men's Health Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Formulation
      • 9.3.3.2.3. By Distribution Channel

10. Middle East and Africa Men's Health Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Formulation
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Men's Health Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Formulation
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Saudi Arabia Men's Health Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Formulation
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. UAE Men's Health Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Formulation
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition
• 12.2. Product Development
• 12.3. Recent Developments

13. Global Men's Health Supplements Market: SWOT Analysis

14. Competitive Landscape

• 14.1. Nature's Laboratory Ltd
  • 14.1.1. Business Overview
  • 14.1.2. Age Group Offerings
  • 14.1.3. Recent Developments
  • 14.1.4. Key Personnel
  • 14.1.5. SWOT Analysis
• 14.2. Nordic Naturals
• 14.3. NOW Foods
• 14.4. Irwin Naturals inc.
• 14.5. Guardian Healthcare Services Pvt. Ltd
• 14.6. The Vitamin Shopee
• 14.7. Amway Corporation
• 14.8. Life Extension
• 14.9. New Chapter, Inc.
• 14.10. Metagenics LLC

15. Strategic Recommendations

16. About Us & Disclaimer