市场调查报告书
商品编码
1379888
咆哮者市场 - 全球产业规模、份额、趋势、机会和预测,按材料、容量、按应用、最终用户、配销通路、地区、竞争细分,2018-2028 年Growlers Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material, By Capacity, By Application, By End User, By Distribution Channel, By Region, By Competition, 2018-2028 |
2022 年,全球 Growlers 市场价值为 4.8752 亿美元,预计在预测期内将强劲增长,到 2028 年复合CAGR为 5.21%。精酿啤酒的日益普及、家庭酿造趋势的增长、Growlers 日益便利是预测期内市场成长的主要因素。
种植器是一种可重复使用的容器,通常用于运输和储存来自啤酒厂或啤酒吧的生啤酒。它是精酿啤酒爱好者的热门选择,他们想在家中享用新鲜的当地啤酒或与朋友分享。精酿啤酒产业的发展极大地促进了种植啤酒的流行。精酿啤酒厂通常会轮流提供独特的季节性啤酒,这些啤酒可以装入啤酒瓶中,让顾客享受各种口味。与传统的瓶装或罐装啤酒相比,许多消费者更喜欢种植啤酒,因为他们认为这是一种更环保的选择,并相信它可以更好地保留啤酒的新鲜度和风味。咆哮者有各种尺寸,通常范围从 32 盎司到 128 盎司。一些啤酒厂甚至提供更大尺寸的啤酒。这种多样性迎合了不同消费者的需求和偏好。咆哮器通常由玻璃、不銹钢或塑胶製成。每种材料在耐用性、绝缘性和美观方面都有其优点和缺点。
除了传统的啤酒酿造机外,一些公司还推出了加压啤酒酿造机等创新产品,有助于更长时间地保持碳酸化和新鲜度,满足想要更长时间享用啤酒的消费者的需求。电子商务的发展使得消费者能够购买种植者并远端灌装,在法律允许的地区,啤酒厂将填充后的种植者直接运送到客户家中。
市场概况 | |
---|---|
预测期 | 2024-2028 |
2022 年市场规模 | 4.8752 亿美元 |
2028 年市场规模 | 6.5528亿美元 |
2023-2028 年CAGR | 5.21% |
成长最快的细分市场 | 玻璃 |
最大的市场 | 北美洲 |
环境问题和永续性已成为影响消费者选择的越来越重要的因素,包括与包装和消费习惯相关的因素。这一趋势对种植者市场产生了重大影响,使其成为具有环保意识的消费者更具吸引力的选择。在这种情况下,种植者市场的主要驱动力之一是减少一次性包装。传统的瓶装和罐装啤酒会产生大量废物,而玻璃和铝是製造和回收的资源密集型材料。另一方面,咆哮者是可重复使用的容器,可以无数次重新填充,减少与啤酒消费相关的整体环境足迹。 「减少、再利用、回收」的口号在种植者身上得到了充分发挥。透过重复使用同一个容器,消费者有助于减少对新包装材料的需求并减少製造所需的能源。这与减少浪费和节约资源的更广泛的永续发展目标一致。许多啤酒厂也透过激励种植者的使用来促进这种永续发展趋势。他们可能会为自备啤酒瓶的顾客提供啤酒续杯折扣,鼓励更多人采取环保做法。这不仅有利于环境,而且还能在具有环保意识的消费者中建立商誉和忠诚度。
种植者市场与精酿啤酒厂的体验紧密相连,因为它为消费者提供了与他们最喜欢的啤酒厂的实际联繫,并提供了一种以独特方式享受新鲜啤酒的方式。精酿啤酒厂不仅仅以其啤酒而闻名。他们提供完整的体验。这种体验通常包括参观啤酒厂的酒吧间,顾客可以在那里品嚐各种啤酒,了解酿造过程,并与酿酒师和员工互动。咆哮者在增强这种体验方面发挥着核心作用。当消费者参观啤酒厂时,他们可以直接从水龙头中为他们的啤酒罐装满他们喜欢的啤酒。这让他们不仅能带回家一杯饮料,还能留下参观啤酒厂的回忆。它还提供了一种瓶装或罐装啤酒难以复製的真实感和联繫感。
许多精酿啤酒厂都秉承「啤酒厂独家」的概念,提供仅在现场供应或用于种植者填充的独特啤酒。这鼓励啤酒爱好者亲自参观啤酒厂,创造人流和对啤酒厂的忠诚度。此外,种植者可以作为品牌推广和讲故事的画布。啤酒厂经常设计带有其标誌、艺术品和啤酒讯息的客製化啤酒瓶。这些种植者成为收藏品,并作为啤酒厂经历的提醒。精酿啤酒厂的体验也延伸到活动和发布。啤酒厂经常举办特别活动、啤酒发布和促销活动,例如“咆哮者星期五”或“仅限酒吧”发布。这些活动吸引了顾客,并在啤酒厂周围引起了轰动,种植者是把这些独家啤酒带回家的常见容器。总之,精酿啤酒厂的经验是种植者市场的重要驱动力。咆哮者与参观精酿啤酒厂的身临其境的真实体验密切相关,让消费者带回家的不仅是啤酒,还有参观期间形成的记忆和联繫。
品种是种植者市场的主要驱动力之一。 Growers 为啤酒爱好者提供了各种口味、风格和季节性的产品,而这些产品可能无法在瓶装或罐装中轻鬆获得。精酿啤酒厂以其酿造实验和创造力而闻名。他们经常生产限量版或小批量啤酒,展示独特的成分、口味和酿造技术。这些啤酒的供应时间可能很短,因此种植者啤酒成为消费者品嚐啤酒的便捷方式。种植者值得注意的方面之一是它们能够灵活地适应不同的啤酒风格和尺寸。咆哮者有各种尺寸,通常范围从 32 盎司(咆哮者)到 64 盎司(标准咆哮者)。有些啤酒厂甚至提供更大的尺寸,让消费者可以根据自己的喜好和场合选择合适的数量。
季节性产品是种植者市场的另一个驱动力。精酿啤酒厂经常生产季节性啤酒来庆祝假期、节日或季节变化。这些啤酒通常受到喜欢尝试新啤酒和主题啤酒的消费者的欢迎。咆哮者让啤酒厂能够利用这种需求,为顾客提供一种方便的方式将这些季节性啤酒带回家。咆哮者也迎合了那些想要在一次啤酒厂参观中探索各种啤酒的消费者。他们可以在一次访问期间向种植者装满一种啤酒,并在下一次访问时向种植者装满不同的啤酒,从而提供多样化的品嚐体验。这种多样性可以吸引消费者并鼓励他们重复访问啤酒厂。此外,种植者是与朋友和家人分享啤酒的理想方式。它们较大的尺寸和可重新密封的瓶盖使其适合聚会、聚会和野餐,多人可以一起享用精选的啤酒。总之,啤酒风格、口味和季节性产品的多样性是种植者市场的主要驱动力。 Growers 为消费者提供了品嚐各种啤酒并与他人分享的灵活性,使其成为寻求多样化品嚐体验的人的首选。
种植者市场面临的最重大挑战之一是管理其销售、填充和分销的复杂法规网络。这些法规因州而异,甚至在市镇之间也存在很大差异,为消费者和啤酒厂创造了一个充满挑战且常常令人困惑的环境。一项常见的监管挑战是种植者填充量的限制。一些州将种植者的尺寸限制为特定容量,例如 32 盎司、64 盎司或 128 盎司。这可能会限制消费者的选择,并导致需要提供多种容器尺寸以遵守各州法律的啤酒厂效率低下。
除了数量限制外,许多州还对种植者的填充地点和方式进行限制。有些要求种植者只能在啤酒厂灌装,而有些则允许在酒吧和餐厅等获得许可的地点进行场外填充。这些法规可能会影响啤酒厂的商业模式及其接触客户的能力。对种植者的标籤和品牌要求也可能带来挑战。啤酒厂通常必须遵守特定的标籤指南,遵守这些指南可能既昂贵又耗时,特别是对于资源有限的小型精酿啤酒厂而言。
此外,有关装满的种植者的运输的规定可能很复杂。有些州限制消费者跨州运输种植者,而有些州则允许。这种缺乏一致性可能会阻碍种植者市场的成长,因为它限制了消费者的流动性以及他们与不同地点的朋友和家人分享种植者的能力。杂乱无章的法规给跨州分销啤酒的啤酒厂带来了合规负担。他们必须应对错综复杂的规则,这可能会导致成本增加、法律挑战和管理开销增加。总之,种植者市场的监管复杂性提出了重大挑战。各州和地方法律法规缺乏统一可能会阻碍市场成长,给消费者带来困惑,并给啤酒厂带来合规负担。
虽然种植者提供了一种方便且环保的方式来享用生啤酒,但它们也带来了啤酒厂必须解决的包装和品质控制挑战。主要挑战之一是密封在啤酒罐中后保持啤酒的新鲜度和品质。与罐装或瓶装啤酒通常在受控条件下进行巴氏杀菌和密封不同,种植啤酒是直接从水龙头填充的。这意味着它们暴露在氧气中,随着时间的推移,可能会导致氧化和风味退化。为了缓解这项挑战,啤酒厂通常采取措施尽量减少填充过程中的氧气暴露。他们可能会在填充之前用二氧化碳净化种植者以减少氧气含量。此外,啤酒厂可以使用反压填充系统来填充种植器,以进一步减少氧气接触。
与品质控制相关的另一个问题是确保种植机在填充之间得到适当的清洁和消毒。如果不彻底清洁,之前啤酒中的残留味道可能会污染下一次填充,影响啤酒的味道和品质。啤酒厂必须制定严格的清洁方案并投资设备以保持种植者的卫生。此外,啤酒厂需要教育消费者正确储存种植者的重要性。种植器中的啤酒通常最好在装满后立即饮用,以保持新鲜度。储存不当,例如暴露在阳光下或极端温度下,可能会导致风味退化和腐败。种植器材料(包括玻璃、不銹钢和塑胶)的变化也可能为品质控制带来挑战。每种材料都有其独特的特性,例如绝缘性能和易破损性。啤酒厂必须选择合适的种植机类型,并对客户进行保养和维护方面的教育。总之,包装和品质控制挑战是种植者市场的重大障碍。啤酒厂必须采取措施保持啤酒品质,并教育消费者如何正确处理和储存,以确保啤酒酿造者获得积极的体验。
近年来,种植机市场的重要趋势之一是加压种植机的兴起。这些创新的容器因其能够延长生啤酒的新鲜度和碳酸化程度而受到精酿啤酒爱好者和家庭酿酒师的欢迎。传统的啤酒壶,无论是由玻璃、不銹钢或塑胶製成,都依靠简单的旋盖或旋盖来密封内部的啤酒。虽然这些容器适合短期储存和饮用,但在长期保持啤酒的碳酸化方面有其限制。另一方面,加压种植器具有二氧化碳罐、整合水龙头和可调压力调节器等功能。这些组件允许使用者给种植者加压,形成二氧化碳屏障,防止氧气进入和碳酸逸出。因此,加压啤酒罐中的啤酒在填充后可以保持数週甚至数月的新鲜和泡腾状态。
加压种植机的优点是多方面的。它们吸引了那些想要方便地将生啤酒带回家而不牺牲品质或碳酸化的消费者。这一趋势与人们对在家中获得「酒吧般」体验的渴望相一致,消费者可以在家中享受来自种植者的新鲜起泡啤酒。此外,加压种植者受到家庭酿酒师的青睐,他们将其用作自製啤酒的便携式小桶。这些容器为碳酸化和分配提供了受控环境,使其成为小型啤酒厂和实验啤酒爱好者的宝贵工具。几家公司已经进入市场推出他们的加压种植机版本,提供各种尺寸、材料和功能。这种竞争格局推动了设计的创新和改进,带来了更多用户友好和多功能的选择。然而,值得注意的是,由于加压种植机的附加功能和复杂性,它们往往比传统种植者更昂贵。儘管如此,对这些容器的需求仍在持续增长,它们代表了不断发展的种植者市场的一个重要趋势。
总之,受对生啤酒延长新鲜度和碳酸化的渴望的推动,加压啤酒酿造机的兴起已成为啤酒酿造市场的一个突出趋势。这些创新的容器迎合了精酿啤酒爱好者和家庭酿酒师的需求,提供了一种便捷、高品质的享受和运输生啤酒的方式。
电子商务和线上销售的成长已成为种植者市场的一个显着趋势,重塑了消费者获取和享用来自远近啤酒厂的生啤酒的方式。电子商务平台和啤酒厂网站日益成为种植者销售的中心。啤酒厂已经认识到在线销售的潜力,可以作为接触更广泛客户群的一种手段,包括那些可能无法访问啤酒厂实体店的客户。线上种植者销售的一大优势是便利。消费者可以在舒适的家中浏览啤酒厂的产品、下订单,甚至安排取货或送货。对于那些无法进入当地啤酒厂或喜欢在网上购物的消费者来说,这种便利性尤其有吸引力。
线上销售还为啤酒厂提供了向更广泛的受众提供独家或限量版种植者填充的机会。啤酒厂可以透过其网站、社交媒体管道和电子邮件行销来推广这些产品,从而在其客户群中产生兴奋和需求。此外,电子商务平台为啤酒厂提供了宝贵的客户资料和见解。啤酒厂可以追踪消费者偏好,分析购买行为,并针对特定的线上受众群体量身打造行销活动。这种数据驱动的方法使啤酒厂能够完善其产品供应和行销策略。为了促进线上种植者销售,许多啤酒厂都实施了用户友好的网站,提供安全的支付处理和易于导航的线上菜单。有些还提供订阅服务,允许客户定期接收种植者填充或透过定期订单存取独家版本。
然而,种植者市场中存在与电子商务相关的挑战。啤酒厂必须投资强大的线上基础设施,包括网站开发、库存管理系统和安全运输包装。遵守酒精法规和线上订单年龄验证对于防止未成年人销售也至关重要。此外,有效的包装和运输解决方案对于确保种植者完好无损地到达客户手中至关重要。啤酒厂必须仔细选择包装材料和载体,以尽量减少运输过程中的破损和腐败。总而言之,电子商务和线上销售的趋势在种植者市场中变得越来越重要,为啤酒厂提供了接触消费者和扩大客户群的新途径。虽然线上销售在物流和合规方面带来了挑战,但其便利性和覆盖范围正在重塑种植者的购买体验。
根据材料,全球市场分为塑胶、玻璃、金属、陶瓷等。这是因为酒精饮料,例如啤酒、葡萄酒和烈酒,具有多种酒精含量,通常被包装和储存在玻璃中。玻璃提供了一种透明的介质,透过呈现诱人的颜色,可以增加饮料销量。由于有色玻璃不会随着时间的推移而变质,因此它也比塑胶替代品更环保。随着消费者越来越关注环保,玻璃瓶的好处现在已被认可。为了解决一次性塑胶瓶带来的环境问题,各种瓶子生产商正在生产有机、多用途和可回收的玻璃瓶。此外,陶瓷领域预计在预测期内将以最高的CAGR成长。
2022年,北美成为全球维生素补充剂市场的主导者,占据最大的市场份额。这是因为可支配资金的大幅增加带来了生活方式的转变,增加了美国市场对优质种植者的需求。企业正在收购大型和小型企业,以使其在美国的种植者产品多样化,以满足消费者不断增长的需求。另一方面,在预测期内,亚太地区预计将大幅成长。
Global Growlers Market has valued at USD487.52 Million in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 5.21% through 2028. The increasing popularity of craft beer, growing trend of homebrewing, increasing convenience of growlers are the leading factors dicing the growth of the market during the forecasted period.
A growler is a reusable container typically used to transport and store draft beer from a brewery or brewpub. It is a popular choice among craft beer enthusiasts who want to enjoy fresh, local brews at home or share them with friends. The growth of the craft beer industry has significantly contributed to the popularity of growlers. Craft breweries often offer a rotating selection of unique and seasonal beers that can be filled into growlers, allowing customers to enjoy a variety of flavors. Many consumers prefer growlers over traditional bottled or canned beer because they perceive it as a more environmentally friendly option and believe that it preserves the freshness and flavor of the beer better. Growlers come in various sizes, typically ranging from 32 ounces to 128 ounces. Some breweries even offer larger sizes. This variety caters to different consumer needs and preferences. Growlers are commonly made from glass, stainless steel, or plastic. Each material has its advantages and drawbacks in terms of durability, insulation, and aesthetics.
In addition to traditional growlers, some companies have introduced innovative products like pressurized growlers that help maintain carbonation and freshness for longer periods, catering to the needs of consumers who want to enjoy their beer over a more extended timeframe. The growth of e-commerce has allowed consumers to purchase growlers and fill them remotely, with breweries shipping filled growlers directly to customers' homes in areas where this practice is legally permitted.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 487.52 Million |
Market Size 2028 | USD 655.28 Million |
CAGR 2023-2028 | 5.21% |
Fastest Growing Segment | Glass |
Largest Market | North America |
Environmental concerns and sustainability have become increasingly important factors influencing consumer choices, including those related to packaging and consumption habits. This trend has significantly impacted the growler market, making it a more attractive option for environmentally conscious consumers. One of the key drivers of the growler market in this context is the reduction of single-use packaging. Traditional bottled and canned beers produce a significant amount of waste, with glass and aluminum being resource-intensive materials to manufacture and recycle. Growlers, on the other hand, are reusable containers that can be refilled countless times, reducing the overall environmental footprint associated with beer consumption. The "reduce, reuse, recycle" mantra is in full play with growlers. By reusing the same container, consumers help reduce the demand for new packaging materials and decrease the energy required for manufacturing. This aligns with the broader sustainability goals of reducing waste and conserving resources. Many breweries are also contributing to this sustainability trend by incentivizing growler use. They may offer discounts on beer refills for customers who bring their own growlers, encouraging more people to adopt eco-friendly practices. This not only benefits the environment but also builds goodwill and loyalty among environmentally conscious consumers.
Moreover, the environmental benefits of growlers extend beyond waste reduction. Since growlers are typically filled directly from the tap at a brewery or brewpub, there's no need for additional processing steps like pasteurization or filtration. This can result in a more natural and less resource-intensive beer production process. In conclusion, sustainability and environmental awareness are powerful drivers of the growler market. As consumers become increasingly mindful of their ecological footprint, growlers offer a sustainable and reusable alternative to single-use beer packaging, making them an attractive choice for eco-conscious beer enthusiasts.
The growler market is closely intertwined with the craft brewery experience, as it provides consumers with a tangible connection to their favorite breweries and a means to enjoy fresh beer in a unique way. Craft breweries are known for more than just their beer; they offer a complete experience. This experience often includes visiting the brewery's taproom, where customers can sample a variety of beers, learn about the brewing process, and engage with the brewers and staff. Growlers play a central role in enhancing this experience. When consumers visit a brewery, they can have their growlers filled with their preferred beer right from the tap. This allows them to take home not just a beverage but a memory of their brewery visit. It also provides a sense of authenticity and connection that is hard to replicate with bottled or canned beer.
Many craft breweries embrace the concept of "brewery exclusives," offering unique beers that are only available on-site or for growler fills. This encourages beer enthusiasts to visit the brewery in person, creating foot traffic and loyalty for the establishment. Furthermore, growlers serve as a canvas for branding and storytelling. Breweries often design custom growlers with their logos, artwork, and information about the beer. These growlers become collectible items and serve as a reminder of the brewery experience. The craft brewery experience also extends to events and releases. Breweries frequently host special events, beer releases, and promotions, such as "growler fill Fridays" or "taproom-only" releases. These events draw in customers and create a buzz around the brewery, with growlers being a common vessel for taking home these exclusive brews. In conclusion, the craft brewery experience is a significant driver of the growler market. Growlers are closely associated with the immersive and authentic experience of visiting a craft brewery, allowing consumers to take home not just beer but the memories and connections formed during their visit.
Variety is one of the primary drivers of the growler market. Growlers provide beer enthusiasts with access to a wide range of flavors, styles, and seasonal offerings that may not be readily available in bottles or cans. Craft breweries are known for their experimentation and creativity in brewing. They often produce limited-edition or small-batch beers that showcase unique ingredients, flavors, and brewing techniques. These beers may be available for only a short time, making growlers a convenient way for consumers to try them. One of the notable aspects of growlers is their flexibility in accommodating different beer styles and sizes. Growlers come in various sizes, typically ranging from 32 ounces (howlers) to 64 ounces (standard growlers). Some breweries even offer larger sizes, allowing consumers to choose the right quantity for their preferences and occasions.
Seasonal offerings are another driving force in the growler market. Craft breweries frequently produce seasonal beers to celebrate holidays, festivals, or the changing of the seasons. These beers are often well-received by consumers who enjoy trying new and themed brews. Growlers allow breweries to capitalize on this demand by providing a convenient means for customers to take these seasonal beers home. Growlers also cater to consumers who want to explore a variety of beers within a single brewery visit. They can fill a growler with one beer during one visit and a different one during the next, allowing for a diverse tasting experience. This variety keeps consumers engaged and encourages repeat visits to the brewery. Furthermore, growlers are an ideal format for sharing beer with friends and family. Their larger size and resealable cap make them suitable for gatherings, parties, and picnics where multiple people can enjoy a selection of beers together. In conclusion, the variety of beer styles, flavors, and seasonal offerings is a major driver of the growler market. Growlers offer consumers the flexibility to sample a wide range of beers and share them with others, making them a preferred choice for those who seek diverse tasting experiences.
One of the most significant challenges facing the growler market is the complex web of regulations governing their sale, filling, and distribution. These regulations can vary widely from state to state and even between municipalities, creating a challenging and often confusing environment for both consumers and breweries. One common regulatory challenge is the volume restrictions on growler fills. Some states limit the size of growlers to specific volumes, such as 32 ounces, 64 ounces, or 128 ounces. This can restrict consumer choice and create inefficiencies for breweries that need to offer multiple container sizes to comply with various state laws.
In addition to volume limits, many states have restrictions on where and how growlers can be filled. Some require that growlers be filled exclusively at the brewery, while others allow off-site filling at licensed locations, such as bars and restaurants. These regulations can impact breweries' business models and their ability to reach customers. Labeling and branding requirements for growlers can also pose challenges. Breweries must often adhere to specific labeling guidelines, which can be costly and time-consuming to comply with, particularly for small craft breweries with limited resources.
Furthermore, the regulations surrounding the transportation of filled growlers can be complex. Some states restrict consumers from transporting growlers across state lines, while others allow it. This lack of consistency can hinder the growth of the growler market, as it limits the mobility of consumers and their ability to share growlers with friends and family in different locations. The patchwork of regulations creates compliance burdens for breweries that distribute their beer across state lines. They must navigate a maze of rules, which can result in increased costs, legal challenges, and administrative overhead. In conclusion, the regulatory complexity surrounding the growler market presents a major challenge. The lack of uniformity in laws and regulations across states and localities can hinder market growth, create confusion for consumers, and impose compliance burdens on breweries.
While growlers offer a convenient and eco-friendly way to enjoy draft beer, they also pose packaging and quality control challenges that breweries must address. One of the primary challenges is maintaining the freshness and quality of beer once it's sealed in a growler. Unlike canned or bottled beer, which is typically pasteurized and sealed under controlled conditions, growlers are filled directly from the tap. This means they are exposed to oxygen, which can lead to oxidation and a degradation of flavor over time. To mitigate this challenge, breweries often take steps to minimize oxygen exposure during the filling process. They may purge the growler with carbon dioxide before filling to reduce the oxygen content. Additionally, breweries may fill growlers using counter-pressure filling systems to further minimize oxygen contact.
Another issue related to quality control is ensuring that growlers are properly cleaned and sanitized between fills. If not cleaned thoroughly residual flavors from previous beers can contaminate the next fill, affecting the taste and quality of the beer. Breweries must establish stringent cleaning protocols and invest in equipment to maintain growler hygiene. Furthermore, breweries need to educate consumers about the importance of storing growlers properly. Beer in growlers is often best consumed shortly after filling to preserve freshness. Improper storage, such as exposure to sunlight or temperature extremes, can lead to flavor degradation and spoilage. The variability in growler materials, including glass, stainless steel, and plastic, can also pose challenges for quality control. Each material has its unique characteristics, such as insulation properties and susceptibility to breakage. Breweries must select suitable growler types and educate customers on their care and maintenance. In conclusion, packaging and quality control challenges are significant hurdles in the growler market. Breweries must implement measures to maintain beer quality and educate consumers on proper handling and storage to ensure a positive growler experience.
In recent years, one of the significant trends in the growler market has been the rise of pressurized growlers. These innovative containers have gained popularity among craft beer enthusiasts and homebrewers for their ability to extend the freshness and carbonation of draft beer. Traditional growlers, whether made of glass, stainless steel, or plastic, rely on a simple screw-on cap or swing-top closure to seal the beer inside. While these containers are suitable for short-term storage and consumption, they have limitations when it comes to preserving the beer's carbonation over an extended period. Pressurized growlers, on the other hand, incorporate features such as CO2 cartridges, integrated taps, and adjustable pressure regulators. These components allow users to pressurize the growler, creating a barrier of CO2 that prevents oxygen from entering and carbonation from escaping. As a result, beer in a pressurized growler can remain fresh and effervescent for weeks, if not months, after filling.
The advantages of pressurized growlers are multi-fold. They appeal to consumers who want the convenience of taking home draft beer without sacrificing the quality or carbonation. This trend aligns with the desire for a "taproom-like" experience at home, where consumers can enjoy fresh, bubbly beer from their growlers. Furthermore, pressurized growlers have found favor among homebrewers who use them as portable kegs for their homemade brews. These containers provide a controlled environment for carbonation and dispensing, making them a valuable tool for small-scale brewers and experimental beer enthusiasts. Several companies have entered the market with their versions of pressurized growlers, offering a range of sizes, materials, and features. This competitive landscape has driven innovation and improvements in design, resulting in more user-friendly and versatile options. However, it's important to note that pressurized growlers tend to be more expensive than traditional growlers due to their added features and complexity. Nevertheless, the demand for these containers continues to grow, and they represent a significant trend in the ever-evolving growler market.
In conclusion, the rise of pressurized growlers has been a prominent trend in the growler market, driven by the desire for extended freshness and carbonation in draft beer. These innovative containers cater to both craft beer enthusiasts and homebrewers, offering a convenient and high-quality way to enjoy and transport draft beer.
The growth of e-commerce and online sales has become a notable trend in the growler market, reshaping how consumers access and enjoy draft beer from breweries near and far. E-commerce platforms and brewery websites have increasingly become hubs for growler sales. Breweries have recognized the potential of online sales as a means to reach a broader customer base, including those who may not be able to visit the physical brewery location. One significant advantage of online growler sales is convenience. Consumers can browse a brewery's selection, place orders, and even schedule pickups or deliveries from the comfort of their homes. This convenience is particularly appealing for consumers who may have limited access to local breweries or those who prefer to shop online.
Online sales also open up opportunities for breweries to offer exclusive or limited-edition growler fills to a wider audience. Breweries can promote these releases through their websites, social media channels, and email marketing, generating excitement and demand among their customer bases. Furthermore, e-commerce platforms provide breweries with valuable customer data and insights. Breweries can track consumer preferences, analyze purchasing behavior, and tailor marketing efforts to specific segments of their online audience. This data-driven approach allows breweries to refine their product offerings and marketing strategies. To facilitate online growler sales, many breweries have implemented user-friendly websites with secure payment processing and easy-to-navigate online menus. Some also offer subscription services, allowing customers to receive regular growler fills or access exclusive releases through recurring orders.
However, there are challenges associated with e-commerce in the growler market. Breweries must invest in robust online infrastructure, including website development, inventory management systems, and packaging for safe shipping. Compliance with alcohol regulations and age verification for online orders is also essential to prevent underage sales. Moreover, the need for effective packaging and shipping solutions is crucial for ensuring that growlers reach customers intact and without leakage. Breweries must carefully select packaging materials and carriers to minimize breakage and spoilage during transit. In conclusion, the trend of e-commerce and online sales has become increasingly significant in the growler market, offering breweries new avenues to reach consumers and expand their customer base. While it presents challenges in terms of logistics and compliance, the convenience and reach of online sales are reshaping the growler purchasing experience.
Based on the material, the global market is bifurcated into plastic, glass, metal, ceramic, others. This is because alcoholic beverages, such as beers, wines, and spirits, which have a range of alcohol contents, are frequently packaged and stored in glass. Glass provides a transparent medium that, by presenting enticing colors, can increase beverage sales. Since tinted glass doesn't deteriorate over time, it is also more environmentally friendly than plastic alternatives. The benefits of glass bottles are now being acknowledged as customers become more environmentally concerned. To address the environmental issues brought on by single-use plastic bottles, various bottle producers are creating organic, multipurpose, and recyclable glass bottles. Besides, the ceramic segment is expected to grow at the highest CAGR during the forecast period.
North America emerged as the dominant player in the global vitamin supplements market in 2022, holding the largest market share. This is because a shift in lifestyle brought on by a large increase in disposable money has increased demand for premium growlers in the American market. Businesses are purchasing both large and small businesses to diversify their growler product offerings in United States in order to fulfil the growing demand from consumers. On the other hand, during the projection period, the Asia Pacific is anticipated to increase significantly.
In this report, the Global Growlers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: