奢侈沐浴及身体护理产品市场－全球产业规模、份额、趋势、机会及预测（依产品、销售通路、地区及竞争状况，2020-2030 年）

2024 年全球奢侈沐浴和身体护理产品市场价值为 163.6 亿美元，预计到 2030 年将达到 251 亿美元，预测期内年复合成长率(CAGR) 为 7.45%。

市场成长的动力来自于消费者对高端自我照护产品的日益增长的倾向，这得益于可支配收入的增加、健康意识的增强以及对天然、有机和可持续配方的强劲需求。奢侈品牌越来越重视环保包装、道德采购和个人化护肤解决方案，以吸引更富裕、更挑剔的客户。

关键市场驱动因素

高端化和可支配所得的成长

主要市场挑战

竞争加剧，差异化需求

要在线上和跨市场扩张的同时保持良好的形象，需要精心策划品牌讯息、合作伙伴关係和客户体验。

主要市场趋势

个性化和客製化产品

这种个人化的转变正在促进品牌与消费者之间更紧密的情感联繫，提高忠诚度并强化奢侈品牌体验。

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：全球奢华沐浴及身体保养产品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 副产品（身体油、沐浴露、身体乳霜和乳液、其他）
  • 依销售管道（大卖场/超市、专卖店、网路、多品牌店、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第五章：北美奢华沐浴及身体保养产品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按产品
  • 按销售管道
  • 按国家/地区
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第六章：欧洲奢华沐浴及身体保养品市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第七章：亚太地区奢华沐浴及身体保养品市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼

第八章：中东和非洲奢侈沐浴及身体护理产品市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第九章：南美洲奢侈沐浴及身体护理产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第十章：市场动态

• 驱动程式
• 挑战

第 11 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 12 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 13 章：竞争格局

• 公司简介
  • L'Oreal SA
  • Unilever PLC
  • The Procter & Gamble Company
  • The Body Shop International Limited
  • L'Occitane International SA
  • Kao Corporation
  • Beiersdorf AG
  • CHANEL Limited
  • The Estee Lauder Companies Inc.
  • The Boots Company PLC

第 14 章：策略建议

第15章调查会社について・免责事项

Global luxury bath and body products market was valued at USD 16.36 billion in 2024 and is projected to reach USD 25.10 billion by 2030, registering a compound annual growth rate (CAGR) of 7.45% during the forecast period.

Market growth is fueled by an increasing consumer inclination toward premium self-care products, supported by rising disposable incomes, heightened wellness awareness, and a strong demand for natural, organic, and sustainable formulations. Luxury brands are increasingly emphasizing eco-conscious packaging, ethical sourcing, and personalized skincare solutions to attract a more affluent and discerning clientele.

Key Market Drivers

Premiumization and Growth in Disposable Income

A key driver of market expansion is the growing desire for luxury self-care experiences, particularly among middle- and high-income consumers. As purchasing power increases globally, individuals are increasingly willing to invest in personal care products that deliver indulgent, sensorial experiences and superior performance.

Consumers are moving away from mass-market offerings in favor of premium products that feature high-quality ingredients, sophisticated packaging, and exclusive formulations. In response, luxury brands are enhancing their portfolios with products enriched with rare botanical extracts, unique fragrances, and advanced skincare technologies. These elements not only meet functional skincare needs but also evoke a sense of exclusivity and prestige.

Key Market Challenges

Intensified Competition and the Need for Differentiation

The luxury bath and body segment is becoming increasingly competitive, with a blend of legacy players and boutique brands vying for market share. Industry leaders such as Estee Lauder, L'Occitane, and Jo Malone face competition from niche, independent brands that offer tailored, artisanal experiences appealing to specific consumer segments.

In this saturated landscape, brand differentiation is a critical challenge. Companies must continuously innovate in terms of formulation, design, and customer engagement to remain relevant. Furthermore, luxury brands must strike a balance between accessibility and exclusivity, especially in the digital space. While e-commerce expands reach, overexposure may erode the brand's luxury positioning.

Maintaining a prestigious image while scaling online and across markets requires careful curation of brand messaging, partnerships, and customer experiences.

Key Market Trends

Personalization and Custom-Tailored Products

Personalization is emerging as a pivotal trend in the luxury bath and body products market. Consumers increasingly seek bespoke experiences that align with their individual preferences, skin types, and lifestyles. Leveraging advancements in AI and digital technologies, premium brands are delivering highly tailored product recommendations and experiences.

Tools such as AI-powered skin diagnostics, online quizzes, and virtual consultations enable consumers to receive customized solutions-ranging from fragrance blends to ingredient preferences. Products such as customizable oils, scrubs, and lotions allow for ingredient-level personalization, further enhancing perceived value and exclusivity.

This shift toward personalization is fostering stronger emotional connections between brands and consumers, boosting loyalty and reinforcing the luxury brand experience.

Key Market Players

• L'Oreal S.A.
• Unilever PLC
• The Procter & Gamble Company
• The Body Shop International Limited
• L'Occitane International S.A.
• Kao Corporation
• Beiersdorf AG
• CHANEL Limited
• The Estee Lauder Companies Inc.
• The Boots Company PLC

Report Scope:

In this report, the Global Luxury Bath And Body Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Luxury Bath and Body Products Market, By Product:

• Body Oil
• Body Washes
• Body Creams & Lotions
• Others

Luxury Bath and Body Products Market, By Sales Channel:

• Hypermarket/Supermarket
• Specialty Store
• Online
• Multi-branded Stores
• Others

Luxury Bath and Body Products Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Luxury Bath and Body Products Market.

Available Customizations:

Global Luxury Bath and Body Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Luxury Bath and Body Products Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product (Body Oil, Body Washes, Body Creams & Lotions, Others)
  • 4.2.2. By Sales Channel (Hypermarket/Supermarket, Specialty Store, Online, Multi-branded Stores, Others)
  • 4.2.3. By Region
  • 4.2.4. By Company (2024)
• 4.3. Market Map

5. North America Luxury Bath and Body Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product
  • 5.2.2. By Sales Channel
  • 5.2.3. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Luxury Bath and Body Products Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product
      • 5.3.1.2.2. By Sales Channel
  • 5.3.2. Canada Luxury Bath and Body Products Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product
      • 5.3.2.2.2. By Sales Channel
  • 5.3.3. Mexico Luxury Bath and Body Products Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product
      • 5.3.3.2.2. By Sales Channel

6. Europe Luxury Bath and Body Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Sales Channel
  • 6.2.3. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Luxury Bath and Body Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Sales Channel
  • 6.3.2. Germany Luxury Bath and Body Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Sales Channel
  • 6.3.3. Spain Luxury Bath and Body Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Sales Channel
  • 6.3.4. Italy Luxury Bath and Body Products Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product
      • 6.3.4.2.2. By Sales Channel
  • 6.3.5. United Kingdom Luxury Bath and Body Products Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product
      • 6.3.5.2.2. By Sales Channel

7. Asia-Pacific Luxury Bath and Body Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Sales Channel
  • 7.2.3. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Luxury Bath and Body Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Sales Channel
  • 7.3.2.Japan Luxury Bath and Body Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Sales Channel
  • 7.3.3. India Luxury Bath and Body Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Sales Channel
  • 7.3.4. South Korea Luxury Bath and Body Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Sales Channel
  • 7.3.5. Indonesia Luxury Bath and Body Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Sales Channel

8. Middle East & Africa Luxury Bath and Body Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Sales Channel
  • 8.2.3. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Luxury Bath and Body Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Sales Channel
  • 8.3.2. Saudi Arabia Luxury Bath and Body Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Sales Channel
  • 8.3.3. UAE Luxury Bath and Body Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Sales Channel
  • 8.3.4. Turkey Luxury Bath and Body Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Sales Channel

9. South America Luxury Bath and Body Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Sales Channel
  • 9.2.3. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Luxury Bath and Body Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Sales Channel
  • 9.3.2. Argentina Luxury Bath and Body Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Sales Channel
  • 9.3.3. Colombia Luxury Bath and Body Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Sales Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. L'Oreal S.A.
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Unilever PLC
  • 13.1.3. The Procter & Gamble Company
  • 13.1.4. The Body Shop International Limited
  • 13.1.5. L'Occitane International S.A.
  • 13.1.6. Kao Corporation
  • 13.1.7. Beiersdorf AG
  • 13.1.8. CHANEL Limited
  • 13.1.9. The Estee Lauder Companies Inc.
  • 13.1.10. The Boots Company PLC

14. Strategic Recommendations

15. About Us & Disclaimer