查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1703419

服饰服饰市场运动赞助－全球产业规模、份额、趋势、机会和预测（按体育类型、产品类型、地区和竞争情况，2020-2030 年）

Sports Sponsorship on Apparel Clothing Accessories Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Sports Type, By Product Type, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

价格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

简介目录

2024 年全球服饰服饰配件市场运动赞助价值为 53.4 亿美元，预计到 2030 年将达到 103.4 亿美元，预测期内年复合成长率(CAGR) 为 6.67%。市场成长主要得益于品牌越来越注重提高知名度和吸引运动观众。透过赞助，服装公司可以将自己的产品与积极的生活方式和精英表现结合起来，充分利用运动员、运动队和高调体育赛事的影响力和知名度。顶级运动员的代言不仅能提升品牌信誉，还能强烈影响消费者的购买行为——尤其是当这些运动员穿着或推广赞助产品时。

市场概览
预测期 2026-2030
2024年市场规模 53.4亿美元
2030年市场规模 103.4亿美元
2025-2030 年复合年增长率 6.67%
成长最快的领域 曲棍球
最大的市场 北美洲

此外，奥运、世界杯、国际联赛等大型体育赛事在全球范围内的日益普及，为赞助品牌提供了重要的曝光机会。随着体育继续主导全球娱乐和媒体，各大品牌正在加大对体育合作的投资，以吸引大量积极参与的观众。这一趋势正在促进对联名服装和配件的需求增加，增强品牌忠诚度并推动长期市场扩张。

关键市场驱动因素

全球体育赛事日益普及

主要市场挑战

赞助成本上涨

主要市场趋势

数位媒体和社群媒体在赞助策略中的整合

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

  • 品牌知名度
  • 影响购买决策的因素

第五章：全球运动赞助对服饰服饰配件市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依运动类型（棒球、篮球、网球、板球、曲棍球、其他）
    • 依产品类型（短裤、紧身裤、鞋子、T恤、其他）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美运动赞助对服饰服饰配件市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲运动赞助对服饰服饰配件市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太地区运动赞助对服饰服饰配件市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国

第九章：中东和非洲体育赞助对服饰服饰配件市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美洲运动赞助对服饰服饰配件市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第 13 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 14 章：竞争格局

  • 公司简介
    • Nike Inc
    • Adidas AG
    • Puma SE
    • Rolex SA
    • Under Armour, Inc.
    • HUGO BOSS AG
    • Macron
    • Athletic Drive LLP
    • Select Sport International
    • Onemix

第 15 章：策略建议

第16章调查会社について・免责事项

简介目录
Product Code: 28019

Global Sports Sponsorship on Apparel Clothing Accessories Market in apparel and clothing accessories was valued at USD 5.34 billion in 2024 and is projected to reach USD 10.34 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.67% during the forecast period. Market growth is primarily driven by brands' increasing focus on enhancing visibility and engaging sports-oriented audiences. Sponsorship enables apparel companies to capitalize on the influence and popularity of athletes, teams, and high-profile sporting events by aligning their products with active lifestyles and elite performance. Endorsements from top athletes not only boost brand credibility but also strongly influence consumer purchasing behavior-especially when these athletes are seen wearing or promoting sponsored products.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 5.34 Billion
Market Size 2030USD 10.34 Billion
CAGR 2025-20306.67%
Fastest Growing SegmentHockey
Largest MarketNorth America

Furthermore, the rising global popularity of major sports events such as the Olympics, FIFA World Cup, and international league tournaments offers significant exposure opportunities for sponsoring brands. As sports continue to dominate global entertainment and media, brands are investing more in sports partnerships to tap into large, engaged audiences. This trend is fostering increased demand for co-branded apparel and accessories, strengthening brand loyalty and driving long-term market expansion.

Key Market Drivers

Rising Popularity of Global Sporting Events

The increasing global viewership and influence of major sporting events is a crucial growth driver for the sports sponsorship market in apparel and accessories. According to recent statistics, as of 2022, the FIFA World Cup drew an estimated audience of 5 billion viewers worldwide, showcasing the immense exposure these events offer.

High-profile competitions such as the Olympics, NBA Finals, Super Bowl, and World Cup serve as powerful platforms for apparel brands to gain international visibility. These events attract broad and diverse audiences, creating opportunities for brands to position themselves alongside top-tier athletes and teams. Sponsorships frequently include branding on uniforms, performance wear, and fan merchandise, reinforcing associations with excellence, athleticism, and global appeal.

Moreover, the proliferation of digital and streaming platforms has significantly expanded the reach of these events, enabling brands to connect with consumers across multiple channels. As viewership continues to grow across traditional and digital media, sports sponsorship is becoming an increasingly strategic investment for apparel brands seeking to build long-term consumer engagement and loyalty.

Key Market Challenges

Rising Sponsorship Costs

One of the most significant challenges facing the sports sponsorship market in apparel and accessories is the high cost of securing partnerships. Collaborating with elite athletes, premier sports teams, or globally recognized events often requires multi-million-dollar investments, which may include endorsement fees, promotional campaigns, and the production of co-branded merchandise.

These high financial barriers can limit participation for smaller or emerging brands with constrained budgets. While established players may afford to dominate sponsorship opportunities, lesser-known companies often find it difficult to achieve comparable visibility or impact. The financial risk associated with such investments may also outweigh the anticipated returns, especially in competitive or saturated markets.

As a result, brands must carefully evaluate the return on investment for each sponsorship initiative and consider more cost-effective alternatives, such as influencer partnerships, grassroots sponsorships, or digital campaigns, to maximize brand exposure while maintaining budget efficiency.

Key Market Trends

Integration of Digital and Social Media in Sponsorship Strategies

The growing integration of digital and social media platforms into sponsorship strategies is reshaping how apparel brands engage with consumers. Companies are increasingly using platforms such as Instagram, TikTok, Twitter, and YouTube to extend the visibility and reach of their sponsorships in real time.

These digital channels allow brands to highlight collaborations with athletes and teams, showcase sponsored apparel in action, and engage with global audiences-particularly younger, tech-savvy consumers who favor authentic and interactive content. Sponsored athletes often act as digital brand ambassadors, using their personal social media accounts to amplify branded messaging and connect with followers on a more personal level.

Additionally, digital marketing enables brands to deploy highly targeted campaigns, track user engagement, and measure the effectiveness of their sponsorship efforts with precision. The shift toward digital integration is not only enhancing brand visibility and engagement but also supporting direct-to-consumer sales and strengthening brand loyalty. As such, digital and social media strategies have become essential components of modern sports sponsorship campaigns.

Key Market Players

  • Nike Inc
  • Adidas AG
  • Puma SE
  • Rolex SA
  • Under Armour, Inc.
  • HUGO BOSS AG
  • Macron
  • Athletic Drive LLP
  • Select Sport International
  • Onemix

Report Scope:

In this report, the Global Sports Sponsorship on Apparel Clothing Accessories Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sports Sponsorship on Apparel Clothing Accessories Market, By Sports Type:

  • Baseball
  • Basketball
  • Tennis
  • Cricket
  • Hockey
  • Others

Sports Sponsorship on Apparel Clothing Accessories Market, By Product Type:

  • Shorts
  • Leggings
  • Shoes
  • T-Shirts
  • Others

Sports Sponsorship on Apparel Clothing Accessories Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Sports Sponsorship on Apparel Clothing Accessories Market.

Available Customizations:

Global Sports Sponsorship on Apparel Clothing Accessories Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Sports Sponsorship on Apparel Clothing Accessories Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Sports Type (Baseball, Basketball, Tennis, Cricket, Hockey, Others)
    • 5.2.2. By Product Type (Shorts, Leggings, Shoes, T-Shirts, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Sports Sponsorship on Apparel Clothing Accessories Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Sports Type
    • 6.2.2. By Product Type
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Sports Type
        • 6.3.1.2.2. By Product Type
    • 6.3.2. Canada Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Sports Type
        • 6.3.2.2.2. By Product Type
    • 6.3.3. Mexico Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Sports Type
        • 6.3.3.2.2. By Product Type

7. Europe Sports Sponsorship on Apparel Clothing Accessories Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Sports Type
    • 7.2.2. By Product Type
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Sports Type
        • 7.3.1.2.2. By Product Type
    • 7.3.2. Germany Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Sports Type
        • 7.3.2.2.2. By Product Type
    • 7.3.3. Spain Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Sports Type
        • 7.3.3.2.2. By Product Type
    • 7.3.4. Italy Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Sports Type
        • 7.3.4.2.2. By Product Type
    • 7.3.5. United Kingdom Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Sports Type
        • 7.3.5.2.2. By Product Type

8. Asia-Pacific Sports Sponsorship on Apparel Clothing Accessories Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Sports Type
    • 8.2.2. By Product Type
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Sports Type
        • 8.3.1.2.2. By Product Type
    • 8.3.2. Japan Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Sports Type
        • 8.3.2.2.2. By Product Type
    • 8.3.3. India Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Sports Type
        • 8.3.3.2.2. By Product Type
    • 8.3.4. Australia Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Sports Type
        • 8.3.4.2.2. By Product Type
    • 8.3.5. South Korea Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Sports Type
        • 8.3.5.2.2. By Product Type

9. Middle East & Africa Sports Sponsorship on Apparel Clothing Accessories Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Sports Type
    • 9.2.2. By Product Type
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Sports Type
        • 9.3.1.2.2. By Product Type
    • 9.3.2. Saudi Arabia Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Sports Type
        • 9.3.2.2.2. By Product Type
    • 9.3.3. UAE Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Sports Type
        • 9.3.3.2.2. By Product Type
    • 9.3.4. Turkey Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Sports Type
        • 9.3.4.2.2. By Product Type

10. South America Sports Sponsorship on Apparel Clothing Accessories Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Sports Type
    • 10.2.2. By Product Type
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Sports Type
        • 10.3.1.2.2. By Product Type
    • 10.3.2. Argentina Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Sports Type
        • 10.3.2.2.2. By Product Type
    • 10.3.3. Colombia Sports Sponsorship on Apparel Clothing Accessories Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Sports Type
        • 10.3.3.2.2. By Product Type

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Nike Inc
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Adidas AG
    • 14.1.3. Puma SE
    • 14.1.4. Rolex SA
    • 14.1.5. Under Armour, Inc.
    • 14.1.6. HUGO BOSS AG
    • 14.1.7. Macron
    • 14.1.8. Athletic Drive LLP
    • 14.1.9. Select Sport International
    • 14.1.10. Onemix

15. Strategic Recommendations

16. About Us & Disclaimer