化妆品和香水零售连锁市场－全球产业规模、份额、趋势、机会和预测，按产品类型、按包装类型、按配销通路、按地区和竞争，2020-2030 年

2024 年全球化妆品和香水零售连锁市场价值为 5,314.5 亿美元，预计到 2030 年将达到 7,823.4 亿美元，预测期内复合年增长率为 4.45%。市场的成长受到消费者日益增强的美容意识的推动，尤其是受到社交媒体和不断变化的生活方式的影响。对高端护肤品、化妆品和香水的需求不断增长，正在重塑零售业的动态。数位转型也实现了无缝的全通路体验，品牌整合了人工智慧工具、虚拟试穿和电子商务平台。奢侈品和小众美容产品的扩张，加上对永续性的日益重视，正在推动对清洁、有机和无残忍产品的需求。此外，透过虚拟咨询和客製化产品推荐实现购物旅程的个人化，不断提高客户满意度和品牌忠诚度，并支持整体市场扩张。

关键市场驱动因素

电子商务和全通路零售的激增

主要市场挑战

激烈的市场竞争

主要市场趋势

可持续和清洁美容产品的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球化妆品与香水零售连锁市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（化妆品、香水、保养品、护髮品、其他）
  • 依包装类型（瓶装、管装、罐装、其他）
  • 依配销通路（网上、百货公司、专卖店等）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美化妆品与香水零售连锁市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲化妆品和香水零售连锁市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太化妆品及香水零售连锁市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国

第九章：中东及非洲化妆品及香水零售连锁市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲化妆品和香水零售连锁市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Amway Corp
  • Estee Lauder Inc.
  • Coty Inc.
  • Mary Kay Inc
  • Beauty Pie Limited
  • Oriflame Group
  • Avon Products, Inc.
  • LVMH Moet Hennessy
  • Revlon Consumer Products LLC
  • The Procter & Gamble Company

第 15 章：策略建议

第16章调查会社について・免责事项

The Global Cosmetic & Fragrance Retail Chain Market was valued at USD 531.45 billion in 2024 and is projected to reach USD 782.34 billion by 2030, growing at a CAGR of 4.45% during the forecast period. Market growth is being propelled by rising beauty consciousness among consumers, particularly influenced by social media and evolving lifestyles. The increasing demand for premium skincare, cosmetics, and fragrances is reshaping retail dynamics. Digital transformation has also enabled seamless omnichannel experiences, with brands integrating AI-powered tools, virtual try-ons, and e-commerce platforms. The expansion of luxury and niche beauty segments, combined with a growing emphasis on sustainability, is driving demand for clean, organic, and cruelty-free products. Furthermore, the personalization of shopping journeys, through virtual consultations and tailored product recommendations, continues to enhance customer satisfaction and brand loyalty, supporting overall market expansion.

Key Market Drivers

Surge of E-Commerce & Omnichannel Retailing

The accelerating rise of e-commerce and omnichannel strategies is a central force transforming the cosmetic and fragrance retail chain market. As of 2023, global retail e-commerce revenues were projected to reach USD 5.8 trillion, highlighting the scale of this shift. Brands are rapidly enhancing their online presence to meet growing consumer demand for convenient, 24/7 access and personalized digital experiences. Features such as virtual product try-ons, AI-powered suggestions, live-streamed shopping events, and integrated mobile apps are revolutionizing engagement. The integration of physical stores with digital platforms creates a cohesive brand experience. Subscription services and direct-to-consumer models further support this evolution by providing tailored product deliveries and flexible purchasing options. Social commerce, influencer collaborations, and real-time customer interactions on digital platforms also drive brand loyalty. Retailers embracing these innovations are better equipped to meet evolving consumer expectations and remain competitive in a fast-paced retail environment.

Key Market Challenges

Intense Market Competition

The cosmetic and fragrance retail chain market is characterized by high competition, with legacy players and emerging brands battling for consumer attention. Global giants such as L'Oreal, Estee Lauder, and Coty contend with independent and DTC startups that leverage agile business models and niche positioning. This competition has led to price sensitivity, elevated marketing costs, and a continuous push for innovation. The growth of e-commerce has lowered entry barriers, enabling smaller brands to scale rapidly without the need for extensive retail infrastructure. The proliferation of clean, ethical, and personalized beauty offerings has shifted consumer loyalty toward brands that can deliver authenticity and transparency. Additionally, discount-focused online retailers and marketplaces exert pressure on premium brands by offering similar products at competitive prices. To succeed, companies must invest in digital transformation, customer-centric strategies, and differentiated value propositions while navigating the evolving regulatory and sustainability landscape.

Key Market Trends

Rise of Sustainable & Clean Beauty Products

Sustainability is emerging as a key trend influencing the global cosmetic and fragrance retail market. Consumers are increasingly drawn to clean beauty products that prioritize safe ingredients, ethical sourcing, and eco-conscious packaging. In 2025, sales of clean beauty products are expected to reach USD 400 million annually. Brands are responding with formulations that are vegan, cruelty-free, and free from harmful chemicals. Packaging innovations such as biodegradable materials, refillable containers, and reduced plastic usage are gaining prominence. Retailers are curating eco-friendly product sections in stores and on digital platforms to cater to this growing demand. Certifications like Leaping Bunny, ECOCERT, and USDA Organic offer assurance of product integrity, reinforcing consumer trust. Companies are also embracing green initiatives through sustainable sourcing practices and carbon footprint reduction goals. As eco-conscious consumerism grows, clean beauty is becoming a vital pillar in retail strategy, driving product innovation and long-term brand growth.

Key Market Players

• Amway Corp
• Estee Lauder Inc.
• Coty Inc.
• Mary Kay Inc
• Beauty Pie Limited
• Oriflame Group
• Avon Products, Inc.
• LVMH Moet Hennessy
• Revlon Consumer Products LLC
• The Procter & Gamble Company

Report Scope:

In this report, the Global Cosmetic & Fragrance Retail Chain Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cosmetic & Fragrance Retail Chain Market, By Product Type:

• Makeup
• Fragrance
• Skin Care
• Hair Care
• Others

Cosmetic & Fragrance Retail Chain Market, By Packaging Type:

• Bottles
• Tubes
• Pot
• Others

Cosmetic & Fragrance Retail Chain Market, By Distribution Channel:

• Online
• Departmental Stores
• Specialty Stores
• Others

Cosmetic & Fragrance Retail Chain Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Cosmetic & Fragrance Retail Chain Market.

Available Customizations:

Global Cosmetic & Fragrance Retail Chain Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Cosmetic & Fragrance Retail Chain Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Makeup, Fragrance, Skin Care, Hair Care, Others)
  • 5.2.2. By Packaging Type (Bottles, Tubes, Pot, Others)
  • 5.2.3. By Distribution Channel (Online, Departmental Stores, Specialty Stores Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Cosmetic & Fragrance Retail Chain Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Packaging Type
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Cosmetic & Fragrance Retail Chain Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Packaging Type
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Cosmetic & Fragrance Retail Chain Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Packaging Type
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Cosmetic & Fragrance Retail Chain Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Packaging Type
      • 6.3.3.2.3. By Distribution Channel

7. Europe Cosmetic & Fragrance Retail Chain Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Packaging Type
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Cosmetic & Fragrance Retail Chain Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Packaging Type
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Cosmetic & Fragrance Retail Chain Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Packaging Type
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Cosmetic & Fragrance Retail Chain Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Packaging Type
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Cosmetic & Fragrance Retail Chain Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Packaging Type
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Cosmetic & Fragrance Retail Chain Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Packaging Type
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Cosmetic & Fragrance Retail Chain Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Packaging Type
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Cosmetic & Fragrance Retail Chain Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Packaging Type
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Cosmetic & Fragrance Retail Chain Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Packaging Type
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Cosmetic & Fragrance Retail Chain Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Packaging Type
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Australia Cosmetic & Fragrance Retail Chain Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Packaging Type
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Cosmetic & Fragrance Retail Chain Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Packaging Type
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Cosmetic & Fragrance Retail Chain Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Packaging Type
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Cosmetic & Fragrance Retail Chain Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Packaging Type
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Cosmetic & Fragrance Retail Chain Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Packaging Type
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Cosmetic & Fragrance Retail Chain Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Packaging Type
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Cosmetic & Fragrance Retail Chain Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Packaging Type
      • 9.3.4.2.3. By Distribution Channel

10. South America Cosmetic & Fragrance Retail Chain Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Packaging Type
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Cosmetic & Fragrance Retail Chain Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Packaging Type
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Cosmetic & Fragrance Retail Chain Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Packaging Type
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Cosmetic & Fragrance Retail Chain Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Packaging Type
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Amway Corp
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Estee Lauder Inc.
  • 14.1.3. Coty Inc.
  • 14.1.4. Mary Kay Inc
  • 14.1.5. Beauty Pie Limited
  • 14.1.6. Oriflame Group
  • 14.1.7. Avon Products, Inc.
  • 14.1.8. LVMH Moet Hennessy
  • 14.1.9. Revlon Consumer Products LLC
  • 14.1.10. The Procter & Gamble Company

15. Strategic Recommendations

16. About Us & Disclaimer