电子商务个人护理产品市场－全球产业规模、份额、趋势、机会和预测（按产品类型、按性别、按价格范围、按配销通路、按地区和竞争情况，2020-2030 年）

2024 年全球电子商务个人护理产品市场价值为 505.6 亿美元，预计到 2030 年将成长至 763.4 亿美元，预测期内复合年增长率为 6.95%。随着数位化应用的不断增加和互联网普及率的不断提高，市场正在经历强劲增长，消费者可以更轻鬆地进行线上购物。人工智慧驱动的个人化透过客製化推荐、虚拟产品试用和聊天机器人支援增强用户体验。直接面向消费者 (DTC) 品牌的扩张使公司能够以具有竞争力的价格提供独家产品。消费者对有机、永续和清洁美容产品的兴趣日益浓厚，也推动了市场需求。此外，影响力行销、社交商务和订阅模式在促进销售方面发挥关键作用，使电子商务平台成为购买个人护理产品的首选。

关键市场驱动因素

智慧型手机使用率上升

主要市场挑战

物流与供应链的复杂性

主要市场趋势

网上购物日益流行

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球电子商务个人护理产品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（皮肤护理、头髮护理、口腔护理、身体护理、其他）
  • 依性别（男性、女性、中立）
  • 依价格范围（低、中、高）
  • 按配销通路（线上零售商、品牌网站、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美电子商务个人护理产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲电子商务个人护理产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太电子商务个人护理产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国

第九章：中东和非洲电子商务个人护理产品市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美电商个人护理产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Oriflame Cosmetics AG
  • NYKAA E-RETAIL LIMITED
  • Amway Corp
  • Herbalife International of America, Inc.
  • Revlon Consumer Products LLC
  • Loreal SA
  • Colgate-Palmolive Company
  • Estee Lauder Inc
  • Nu Skin International, Inc.
  • Mary Kay Inc.

第 15 章：策略建议

第16章调查会社について・免责事项

The Global E-Commerce Personal Care Product Market was valued at USD 50.56 billion in 2024 and is projected to grow to USD 76.34 billion by 2030, registering a CAGR of 6.95% during the forecast period. The market is witnessing strong growth fueled by increased digital adoption and broader internet penetration, making online shopping more accessible for consumers. AI-driven personalization is enhancing user experiences through tailored recommendations, virtual product trials, and chatbot support. The expansion of direct-to-consumer (DTC) brands enables companies to offer exclusive products at competitive prices. Rising consumer interest in organic, sustainable, and clean beauty products also propels market demand. Additionally, influencer marketing, social commerce, and subscription models are playing pivotal roles in boosting sales, establishing e-commerce platforms as the preferred choice for purchasing personal care products.

Key Market Drivers

Rising Smartphone Usage

The widespread adoption of smartphones is a key driver of the global e-commerce personal care product market, enhancing accessibility and convenience for consumers. As of 2023, approximately seven billion smartphone subscriptions were in use globally, with projections to reach nearly eight billion by 2028. The rise of mobile commerce (m-commerce), facilitated by high-speed internet connectivity, enables consumers to browse, compare, and purchase personal care products via mobile apps and websites. Mobile payment solutions, digital wallets, and one-click checkout systems simplify transactions, encouraging online shopping. Social media platforms further influence purchasing decisions, as users discover products through platforms like Instagram, TikTok, and Facebook. E-commerce brands are investing in mobile-optimized websites, AR-powered virtual try-ons, and AI-driven customer engagement tools to enhance mobile shopping experiences. As smartphone usage continues to grow, particularly in emerging markets, the e-commerce personal care sector is set for sustained expansion.

Key Market Challenges

Logistics & Supply Chain Complexities

Logistics and supply chain complexities present major challenges for the global e-commerce personal care product market. As demand rises, companies face hurdles related to distribution networks, inventory management, and increasing shipping costs. Handling sensitive and perishable products such as organic skincare items requires specialized logistics to maintain product integrity. Cross-border trade introduces additional difficulties, including customs regulations and longer delivery times, which increase operational costs. Last-mile delivery inefficiencies, particularly in remote areas, contribute to delays and customer dissatisfaction. Growing consumer expectations for instant delivery place further pressure on logistics networks. High return rates and the complexities of reverse logistics add additional operational burdens. To address these challenges, companies are investing in AI-powered demand forecasting, automated warehouses, and sustainable supply chain innovations. Efficient logistics management is crucial for maintaining growth momentum in the digital personal care market.

Key Market Trends

Increasing Trend of Online Shopping

The shift toward online shopping is a major trend driving growth in the global e-commerce personal care product market. As of 2023, around 35% of the global population engaged in weekly online shopping. Consumers are drawn to digital platforms for their convenience, diverse product offerings, and personalized recommendations powered by AI. The rise of direct-to-consumer (DTC) brands has intensified this trend, allowing personal care companies to build direct relationships with consumers. Enhanced mobile shopping experiences, secure payment methods, and flexible return policies have bolstered consumer confidence. Social media and influencer marketing are powerful forces in shaping buying behavior, while AR tools and virtual try-ons offer interactive and immersive product experiences. The expansion of quick-commerce and same-day delivery options further improves the shopping journey. As digital-first behavior becomes the norm, the e-commerce personal care sector is poised for continued growth and innovation.

Key Market Players

• Oriflame Cosmetics AG
• Nykaa E-Retail Limited
• Amway Corp
• Herbalife International of America, Inc.
• Revlon Consumer Products LLC
• Loreal SA
• Colgate-Palmolive Company
• Estee Lauder Inc
• Nu Skin International, Inc.
• Mary Kay Inc.

Report Scope:

In this report, the Global E-Commerce Personal Care Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

E-Commerce Personal Care Product Market, By Product Type:

• Skin Care
• Hair Care
• Oral Care
• Body Care
• Others

E-Commerce Personal Care Product Market, By Gender:

• Men
• Women
• Unisex

E-Commerce Personal Care Product Market, By Price Range:

• Low
• Medium
• High

E-Commerce Personal Care Product Market, By Distribution Channel:

• Online Retailer
• Brand Websites
• Others

E-Commerce Personal Care Product Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global E-Commerce Personal Care Product Market.

Available Customizations:

Global E-Commerce Personal Care Product Market report with the given market data, TechSci Research offers customizations according to a company's specific needs.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global E-Commerce Personal Care Product Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Skin Care, Hair Care, Oral Care, Body Care, Others)
  • 5.2.2. By Gender (Male, Female, Unisex)
  • 5.2.3. By Price Range (Low, Medium, High)
  • 5.2.4. By Distribution Channel (Online Retailer, Brand Websites, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America E-Commerce Personal Care Product Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Gender
  • 6.2.3. By Price Range
  • 6.2.4. By Distribution Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States E-Commerce Personal Care Product Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Gender
      • 6.3.1.2.3. By Price Range
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada E-Commerce Personal Care Product Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Gender
      • 6.3.2.2.3. By Price Range
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico E-Commerce Personal Care Product Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Gender
      • 6.3.3.2.3. By Price Range
      • 6.3.3.2.4. By Distribution Channel

7. Europe E-Commerce Personal Care Product Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Gender
  • 7.2.3. By Price Range
  • 7.2.4. By Distribution Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France E-Commerce Personal Care Product Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Gender
      • 7.3.1.2.3. By Price Range
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. Germany E-Commerce Personal Care Product Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Gender
      • 7.3.2.2.3. By Price Range
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. Spain E-Commerce Personal Care Product Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Gender
      • 7.3.3.2.3. By Price Range
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy E-Commerce Personal Care Product Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Gender
      • 7.3.4.2.3. By Price Range
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. United Kingdom E-Commerce Personal Care Product Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Gender
      • 7.3.5.2.3. By Price Range
      • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific E-Commerce Personal Care Product Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Gender
  • 8.2.3. By Price Range
  • 8.2.4. By Distribution Channel
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China E-Commerce Personal Care Product Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Gender
      • 8.3.1.2.3. By Price Range
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. Japan E-Commerce Personal Care Product Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Gender
      • 8.3.2.2.3. By Price Range
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. India E-Commerce Personal Care Product Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Gender
      • 8.3.3.2.3. By Price Range
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. Australia E-Commerce Personal Care Product Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Gender
      • 8.3.4.2.3. By Price Range
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. South Korea E-Commerce Personal Care Product Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Gender
      • 8.3.5.2.3. By Price Range
      • 8.3.5.2.4. By Distribution Channel

9. Middle East & Africa E-Commerce Personal Care Product Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Gender
  • 9.2.3. By Price Range
  • 9.2.4. By Distribution Channel
  • 9.2.5. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa E-Commerce Personal Care Product Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Gender
      • 9.3.1.2.3. By Price Range
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. Saudi Arabia E-Commerce Personal Care Product Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Gender
      • 9.3.2.2.3. By Price Range
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. UAE E-Commerce Personal Care Product Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Gender
      • 9.3.3.2.3. By Price Range
      • 9.3.3.2.4. By Distribution Channel
  • 9.3.4. Turkey E-Commerce Personal Care Product Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Gender
      • 9.3.4.2.3. By Price Range
      • 9.3.4.2.4. By Distribution Channel

10. South America E-Commerce Personal Care Product Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Gender
  • 10.2.3. By Price Range
  • 10.2.4. By Distribution Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil E-Commerce Personal Care Product Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Gender
      • 10.3.1.2.3. By Price Range
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Argentina E-Commerce Personal Care Product Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Gender
      • 10.3.2.2.3. By Price Range
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. Colombia E-Commerce Personal Care Product Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Gender
      • 10.3.3.2.3. By Price Range
      • 10.3.3.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Oriflame Cosmetics AG
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. NYKAA E-RETAIL LIMITED
  • 14.1.3. Amway Corp
  • 14.1.4. Herbalife International of America, Inc.
  • 14.1.5. Revlon Consumer Products LLC
  • 14.1.6. Loreal SA
  • 14.1.7. Colgate-Palmolive Company
  • 14.1.8. Estee Lauder Inc
  • 14.1.9. Nu Skin International, Inc.
  • 14.1.10. Mary Kay Inc.

15. Strategic Recommendations

16. About Us & Disclaimer