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市场调查报告书
商品编码
1748811

传统玩具和游戏市场－全球产业规模、份额、趋势、机会和预测（按产品类型、按销售管道、按地区和竞争情况，2020-2030 年）

Traditional Toys and Games Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年，全球传统玩具和游戏市场规模达963.1亿美元，预计2030年将达到1,301.3亿美元，预测期内复合年增长率为5.19%。受消费者行为变化和怀旧消费日益增长的推动，市场正焕发新的发展势头。 「Kidult」（成年人购买玩具用于个人娱乐）群体的兴起显着改变了需求模式，乐高套装和收藏娃娃等产品在年龄较大的群体中越来越受欢迎。同时，家长们更注重无萤幕游戏，以帮助孩子提升认知、创造力和情感发展，这激发了人们对拼图、积木和益智玩具的兴趣。环境问题也影响着人们对产品的偏好，对可回收或可持续材料製成的玩具的需求日益增长。随着这些趋势的融合，传统玩具在已开发市场和新兴市场都重新受到重视，这得益于广泛的产品创新和社群媒体对塑造消费者情绪的影响。

市场概览
预测期 2026-2030
2024年市场规模 963.1亿美元
2030年市场规模 1301.3亿美元
2025-2030 年复合年增长率 5.19%
成长最快的领域 在线的
最大的市场 北美洲

关键市场驱动因素

怀旧与「Kidult」市场的兴起

主要市场挑战

来自数位娱乐的竞争

主要市场趋势

收藏盲盒的兴起

科技与传统游戏的融合

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球传统玩具与游戏市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（户外及运动玩具、建筑套装、玩偶及毛绒玩具、车辆玩具、其他）
    • 依销售管道（超市/大卖场、专卖店、网路、其他）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美传统玩具与游戏市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲传统玩具与游戏市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太传统玩具与游戏市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印尼

第九章：中东和非洲传统玩具和游戏市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美传统玩具与游戏市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章：竞争格局

  • 公司简介
    • Dream International Limited
    • Hasbro, Inc.
    • Jakks Pacific Inc.
    • Mattel, Inc.
    • Lego A/S
    • BANDAI NAMCO Holdings Inc.
    • LeapFrog Enterprises, Inc.
    • Spin Master Corp
    • Tomy Co., Ltd.
    • Playmates Toys Limited

第 16 章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 29483

The Global Traditional Toys and Games Market was valued at USD 96.31 billion in 2024 and is projected to reach USD 130.13 billion by 2030, growing at a CAGR of 5.19% during the forecast period. The market is experiencing renewed momentum, driven by evolving consumer behavior and the expanding influence of nostalgia-driven purchases. The rise of the "kidult" segment-adults purchasing toys for personal enjoyment-has significantly reshaped demand patterns, with products like LEGO sets and collectible dolls gaining strong traction among older age groups. At the same time, parents are prioritizing screen-free play to aid children's cognitive, creative, and emotional development, fueling interest in puzzles, building sets, and educational toys. Environmental concerns are also impacting product preferences, with rising demand for toys made from recyclable or sustainable materials. As these trends converge, traditional toys are regaining relevance in both developed and emerging markets, supported by broad product innovation and the influence of social media in shaping consumer sentiment.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 96.31 Billion
Market Size 2030USD 130.13 Billion
CAGR 2025-20305.19%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Nostalgia and the Rise of the 'Kidult' Market

Nostalgia is a powerful force driving the growth of the traditional toys and games market, as adults increasingly revisit beloved childhood brands and characters. Toys from past decades-such as Care Bears, Tamagotchi, and Sylvanian Families-are being reintroduced and embraced by adult consumers seeking comfort and emotional connection. This "kidult" demographic is playing a larger role in toy sales, contributing to the resurgence of classic products and collectibles. Social media platforms further amplify this trend by building online communities and normalizing adult toy collecting, turning what was once niche behavior into a mainstream cultural phenomenon.

Key Market Challenges

Competition from Digital Entertainment

A key challenge for the traditional toys and games market is the growing competition from digital devices and platforms. With the widespread adoption of smartphones, tablets, and video games, children are increasingly drawn to interactive digital experiences. These platforms often offer more dynamic, personalized content than physical toys. Studies show that in many developed nations, children now spend an average of 7-8 hours daily on screens, reducing time available for physical play. This shift is prompting toy manufacturers to explore hybrid solutions that integrate digital features into physical products. While AR, app-connected toys, and smart educational games offer some solutions, striking the right balance between physical engagement and digital innovation remains a complex challenge for the industry.

Key Market Trends

The Surge of Collectible Blind Boxes

Collectible blind boxes have emerged as a major trend in the traditional toys and games space, combining surprise elements with the thrill of collecting. Brands like Pop Mart have gained widespread popularity with their mystery-box approach, attracting consumers-particularly Gen Z and millennials-who value novelty and exclusivity. The format encourages repeat purchases and collection-building, contributing to brand loyalty and viral engagement. Pop Mart, for instance, doubled its 2024 sales to USD 1.8 billion and now commands a market valuation of USD 38 billion, surpassing traditional toymakers such as Mattel and Hasbro.

Integration of Technology into Traditional Play

Technological innovation is reshaping traditional play by blending physical toys with smart features such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI). These tech-enhanced toys offer interactive, immersive experiences that appeal to today's digitally native children. AR-enabled toys, for example, can project digital animations over physical components, turning standard playtime into engaging adventures. This integration is allowing traditional toys to evolve with modern preferences, ensuring continued relevance and expanding their educational and entertainment potential.

Key Market Players

  • Dream International Limited
  • Hasbro, Inc.
  • Jakks Pacific Inc.
  • Mattel, Inc.
  • Lego A/S
  • BANDAI NAMCO Holdings Inc.
  • LeapFrog Enterprises, Inc.
  • Spin Master Corp
  • Tomy Co., Ltd.
  • Playmates Toys Limited

Report Scope:

In this report, the Global Traditional Toys and Games Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Traditional Toys and Games Market, By Product Type:

  • Outdoor & Sports Toys
  • Construction Sets
  • Dolls & Plush Toys
  • Vehicles Toys
  • Others

Traditional Toys and Games Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online
  • Others

Traditional Toys and Games Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Traditional Toys and Games Market.

Available Customizations:

Global Traditional Toys and Games Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Traditional Toys and Games Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Outdoor & Sports Toys, Construction Sets, Dolls & Plush Toys, Vehicles Toys, Others)
    • 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Traditional Toys and Games Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Traditional Toys and Games Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Traditional Toys and Games Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Traditional Toys and Games Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Traditional Toys and Games Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Traditional Toys and Games Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. Germany Traditional Toys and Games Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. Spain Traditional Toys and Games Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Traditional Toys and Games Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. United Kingdom Traditional Toys and Games Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia-Pacific Traditional Toys and Games Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Traditional Toys and Games Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2.Japan Traditional Toys and Games Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. India Traditional Toys and Games Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Traditional Toys and Games Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Indonesia Traditional Toys and Games Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Traditional Toys and Games Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Traditional Toys and Games Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. Saudi Arabia Traditional Toys and Games Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. UAE Traditional Toys and Games Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel
    • 9.3.4. Turkey Traditional Toys and Games Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Sales Channel

10. South America Traditional Toys and Games Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Traditional Toys and Games Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Argentina Traditional Toys and Games Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Colombia Traditional Toys and Games Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Dream International Limited
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Hasbro, Inc.
    • 15.1.3. Jakks Pacific Inc.
    • 15.1.4. Mattel, Inc.
    • 15.1.5. Lego A/S
    • 15.1.6. BANDAI NAMCO Holdings Inc.
    • 15.1.7. LeapFrog Enterprises, Inc.
    • 15.1.8. Spin Master Corp
    • 15.1.9. Tomy Co., Ltd.
    • 15.1.10. Playmates Toys Limited

16. Strategic Recommendations

17. About Us & Disclaimer