行动应用和网路分析市场－全球产业规模、份额、趋势、机会和预测，按组件、按部署模式、按垂直行业、按地区和竞争细分，2020-2030 年预测

2024 年，全球行动应用和网站分析市场规模为 105.4 亿美元，预计到 2030 年将达到 236.1 亿美元，复合年增长率为 14.39%。全球行动应用和网站分析市场是指专注于收集、衡量和分析用户与行动应用程式和网站互动所产生的资料的工具和平台的行业。这些分析平台追踪使用者行为、参与模式、转换率和其他关键绩效指标，为企业提供实际的洞察。透过了解使用者如何浏览应用程式和网站，企业可以优化设计、改进功能并提供个人化体验，从而提高使用者留存率和收入。分析解决方案通常包括即时报告、事件追踪、用户细分以及与行销和客户关係管理工具的整合。

全球行动应用和网路分析市场的成长得益于智慧型手机、行动应用程式和数位服务的全球快速普及。零售、金融、医疗保健、娱乐和旅游等行业的企业越来越依赖资料来做出明智的决策并增强客户参与度。电子商务、手机银行和线上娱乐平台的兴起产生了大量的用户资料，企业可以利用这些数据来了解用户偏好并预测趋势。此外，人工智慧、机器学习和云端运算的进步带来了更复杂的分析能力，使企业能够获得更深入的洞察和切实可行的建议。

随着企业日益重视数位转型和数据驱动策略，全球行动应用和网路分析市场预计将继续保持上升势头。与全通路行销、个人化引擎和人工智慧驱动的预测分析的整合将进一步提升这些平台的价值。企业将投资分析技术，以改善客户体验、优化应用效能并提升跨数位触点的参与度。随着网路普及率的提高、行动应用程式使用量的增加以及提供卓越数位体验的竞争日益激烈，未来几年市场将迎来大幅成长。

关键市场驱动因素

行动应用程式采用率和智慧型手机普及率不断上升

主要市场挑战

资料隐私和安全问题

主要市场趋势

人工智慧与机器学习的融合

目录

第 1 章：解决方案概述

• 市场定义
• 市场范围
  • 覆盖市场
  • 考虑学习的年限
  • 主要市场区隔

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球行动应用与网路分析市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按组件（解决方案、服务）
  • 依部署模式（云端、本机）
  • 按垂直行业（BFSI、零售和电子商务、电信、IT 和 ITES、製造、运输和物流、政府、医疗保健和生命科学、媒体和娱乐、旅游和酒店、其他）
  • 按地区（北美、欧洲、南美、中东和非洲、亚太地区）
• 按公司分类（2024 年）
• 市场地图

第六章：北美行动应用与网路分析市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲行动应用与网路分析市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区行动应用与网路分析市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲行动应用和网路分析市场展望

• 市场规模和预测
• 市场占有率和预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第 10 章：南美洲行动应用与网路分析市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：公司简介

• Microsoft Corporation
• Google LLC
• Oracle Corporation
• Amazon.com, Inc.
• IBM Corporation
• Adobe Inc.
• Salesforce, Inc.
• SAP SE
• Teradata Corporation
• SAS Institute Inc.

第 14 章：策略建议

第15章调查会社について・免责事项

The Global Mobile Apps and Web Analytics Market was valued at USD 10.54 Billion in 2024 and is expected to reach USD 23.61 Billion by 2030 with a CAGR of 14.39% through 2030. The Global Mobile Apps and Web Analytics Market refers to the industry focused on tools and platforms that collect, measure, and analyze data generated by users interacting with mobile applications and websites. These analytics platforms track user behavior, engagement patterns, conversion rates, and other key performance indicators to provide actionable insights for businesses. By understanding how users navigate apps and websites, organizations can optimize design, improve functionality, and deliver personalized experiences that drive retention and revenue. Analytics solutions typically include real-time reporting, event tracking, user segmentation, and integration with marketing and customer relationship management tools.

The growth of the Global Mobile Apps and Web Analytics Market is fueled by the rapid adoption of smartphones, mobile applications, and digital services worldwide. Businesses across sectors such as retail, finance, healthcare, entertainment, and travel are increasingly relying on data to make informed decisions and enhance customer engagement. The rise of e-commerce, mobile banking, and online entertainment platforms has generated massive volumes of user data, which companies leverage to understand preferences and predict trends. Additionally, advancements in artificial intelligence, machine learning, and cloud computing enable more sophisticated analytics capabilities, allowing organizations to derive deeper insights and actionable recommendations.

The Global Mobile Apps and Web Analytics Market is expected to continue its upward trajectory as businesses increasingly prioritize digital transformation and data-driven strategies. Integration with omnichannel marketing, personalization engines, and AI-driven predictive analytics will further enhance the value of these platforms. Companies will invest in analytics to improve customer experience, optimize app performance, and drive engagement across digital touchpoints. With expanding internet penetration, increasing mobile app usage, and growing competition to deliver superior digital experiences, the market is poised for substantial growth in the coming years.

Key Market Drivers

Rising Mobile App Adoption and Smartphone Penetration

The rapid proliferation of smartphones and mobile applications is a primary driver for the Global Mobile Apps and Web Analytics Market. Mobile devices have become ubiquitous in daily life, with users relying on them for communication, entertainment, shopping, banking, and health management. As smartphone adoption increases, businesses are launching mobile applications to reach consumers directly and enhance engagement. These applications generate vast volumes of behavioral data, including app usage patterns, session durations, feature interactions, and navigation paths. Mobile analytics tools allow companies to process this data, measure user engagement, and optimize app performance to improve customer experience and retention. By understanding how users interact with applications, organizations can implement data-driven strategies to increase adoption rates and revenue generation.

In addition, the mobile-first approach across industries has amplified the demand for robust analytics platforms. E-commerce, banking, entertainment, and travel sectors increasingly rely on mobile apps as a primary channel to connect with customers. The data generated from apps provides insights into user preferences, purchasing patterns, and engagement trends, enabling organizations to personalize offerings and optimize marketing strategies. Furthermore, mobile analytics tools help businesses monitor app performance, detect technical issues, and improve usability, ensuring higher customer satisfaction. As global smartphone penetration continues to rise, the volume of app-generated data will grow exponentially, reinforcing the importance of analytics solutions for informed decision-making and competitive advantage. Globally, smartphone users are projected to exceed 7.5 billion by 2025. Each user generates multiple daily interactions across apps, producing vast datasets. This enormous volume of behavior and engagement data provides businesses with actionable insights for optimizing mobile applications and enhancing customer experiences.

Key Market Challenges

Data Privacy and Security Concerns

The growing reliance on mobile apps and web platforms has created massive volumes of consumer data, including personal, financial, and behavioral information. While this data drives analytics and insights, it also exposes organizations to significant data privacy and security risks. Regulatory frameworks such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other regional privacy laws impose strict requirements on data collection, storage, and processing. Non-compliance can result in heavy fines, reputational damage, and reduced consumer trust. Moreover, cyberattacks, including ransomware, phishing, and unauthorized access, pose ongoing threats to sensitive customer information. Organizations must implement robust security measures such as encryption, secure cloud storage, multi-factor authentication, and continuous monitoring to safeguard data. These requirements not only increase operational costs but also add complexity to analytics initiatives, as businesses must balance data accessibility with strict security protocols.

Consumers are increasingly aware of privacy risks and are demanding transparency in how their data is collected and used. This growing awareness has made privacy a critical factor in user adoption of mobile apps and web services. Any breach or misuse of customer data can lead to immediate loss of trust, negatively impacting user engagement and retention. For analytics platforms, limited access to complete and accurate datasets due to privacy restrictions can reduce the effectiveness of insights, potentially leading to suboptimal business decisions. Organizations must therefore prioritize compliance, security, and ethical use of data to ensure sustainable adoption of analytics solutions, maintain customer confidence, and protect long-term business value in a highly competitive digital landscape.

Key Market Trends

Integration of Artificial Intelligence and Machine Learning

The integration of artificial intelligence and machine learning into mobile apps and web analytics platforms is transforming the Global Mobile Apps and Web Analytics Market. Businesses are increasingly adopting AI-driven analytics to process vast datasets in real time, identify behavioral patterns, and generate actionable insights. Machine learning algorithms enable predictive modeling, customer segmentation, and automated decision-making, allowing organizations to anticipate user needs and optimize digital experiences. By leveraging AI, companies can personalize app interfaces, deliver targeted promotions, and enhance user engagement, leading to higher retention rates and revenue growth.

AI and machine learning facilitate advanced anomaly detection and sentiment analysis, helping businesses identify potential issues before they escalate. Analytics platforms can automatically detect trends, measure campaign effectiveness, and offer recommendations for optimization without manual intervention. The adoption of AI-powered analytics also improves operational efficiency by reducing the time and resources required for data processing. As artificial intelligence technologies continue to advance, their integration with mobile apps and web analytics will remain a key trend, driving deeper insights, improved personalization, and enhanced decision-making capabilities for enterprises across industries.

Key Market Players

• Microsoft Corporation
• Google LLC
• Oracle Corporation
• Amazon.com, Inc.
• IBM Corporation
• Adobe Inc.
• Salesforce, Inc.
• SAP SE
• Teradata Corporation
• SAS Institute Inc.

Report Scope:

In this report, the Global Mobile Apps and Web Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Mobile Apps and Web Analytics Market, By Component:

• Solutions
• Services

Mobile Apps and Web Analytics Market, By Deployment Mode:

• Cloud
• On-premises

Mobile Apps and Web Analytics Market, By Vertical:

• BFSI
• Retail & E-commerce
• Telecom
• IT & ITES
• Manufacturing
• Transportation & Logistics
• Government
• Healthcare & Life Sciences
• Media & Entertainment
• Travel & Hospitality
• Others

Mobile Apps and Web Analytics Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Mobile Apps and Web Analytics Market.

Available Customizations:

Global Mobile Apps and Web Analytics Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Mobile Apps and Web Analytics Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Solutions, Services)
  • 5.2.2. By Deployment Mode (Cloud, On-premises)
  • 5.2.3. By Vertical (BFSI, Retail & E-commerce, Telecom, IT & ITES, Manufacturing, Transportation & Logistics, Government, Healthcare & Life Sciences, Media & Entertainment, Travel & Hospitality, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Mobile Apps and Web Analytics Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Deployment Mode
  • 6.2.3. By Vertical
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Mobile Apps and Web Analytics Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Deployment Mode
      • 6.3.1.2.3. By Vertical
  • 6.3.2. Canada Mobile Apps and Web Analytics Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Deployment Mode
      • 6.3.2.2.3. By Vertical
  • 6.3.3. Mexico Mobile Apps and Web Analytics Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Deployment Mode
      • 6.3.3.2.3. By Vertical

7. Europe Mobile Apps and Web Analytics Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Deployment Mode
  • 7.2.3. By Vertical
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Mobile Apps and Web Analytics Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Deployment Mode
      • 7.3.1.2.3. By Vertical
  • 7.3.2. France Mobile Apps and Web Analytics Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Deployment Mode
      • 7.3.2.2.3. By Vertical
  • 7.3.3. United Kingdom Mobile Apps and Web Analytics Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Deployment Mode
      • 7.3.3.2.3. By Vertical
  • 7.3.4. Italy Mobile Apps and Web Analytics Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Deployment Mode
      • 7.3.4.2.3. By Vertical
  • 7.3.5. Spain Mobile Apps and Web Analytics Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Deployment Mode
      • 7.3.5.2.3. By Vertical

8. Asia Pacific Mobile Apps and Web Analytics Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Deployment Mode
  • 8.2.3. By Vertical
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Mobile Apps and Web Analytics Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Deployment Mode
      • 8.3.1.2.3. By Vertical
  • 8.3.2. India Mobile Apps and Web Analytics Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Deployment Mode
      • 8.3.2.2.3. By Vertical
  • 8.3.3. Japan Mobile Apps and Web Analytics Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Deployment Mode
      • 8.3.3.2.3. By Vertical
  • 8.3.4. South Korea Mobile Apps and Web Analytics Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Deployment Mode
      • 8.3.4.2.3. By Vertical
  • 8.3.5. Australia Mobile Apps and Web Analytics Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Deployment Mode
      • 8.3.5.2.3. By Vertical

9. Middle East & Africa Mobile Apps and Web Analytics Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Deployment Mode
  • 9.2.3. By Vertical
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Mobile Apps and Web Analytics Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Deployment Mode
      • 9.3.1.2.3. By Vertical
  • 9.3.2. UAE Mobile Apps and Web Analytics Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Deployment Mode
      • 9.3.2.2.3. By Vertical
  • 9.3.3. South Africa Mobile Apps and Web Analytics Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Deployment Mode
      • 9.3.3.2.3. By Vertical

10. South America Mobile Apps and Web Analytics Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Deployment Mode
  • 10.2.3. By Vertical
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Mobile Apps and Web Analytics Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Deployment Mode
      • 10.3.1.2.3. By Vertical
  • 10.3.2. Colombia Mobile Apps and Web Analytics Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Deployment Mode
      • 10.3.2.2.3. By Vertical
  • 10.3.3. Argentina Mobile Apps and Web Analytics Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Deployment Mode
      • 10.3.3.2.3. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Microsoft Corporation
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Google LLC
• 13.3. Oracle Corporation
• 13.4. Amazon.com, Inc.
• 13.5. IBM Corporation
• 13.6. Adobe Inc.
• 13.7. Salesforce, Inc.
• 13.8. SAP SE
• 13.9. Teradata Corporation
• 13.10. SAS Institute Inc.

14. Strategic Recommendations

15. About Us & Disclaimer