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市场调查报告书
商品编码
1812258

蛋白棒市场－全球产业规模、份额、趋势、机会和预测（按产品类型、按销售管道、按地区和竞争情况，2020-2030 年）

Protein Bar Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球蛋白棒市场价值为 145.5 亿美元，预计到 2030 年将成长到 202.1 亿美元，预测期内的复合年增长率为 5.68%。全球蛋白棒市场正在经历显着成长，这得益于消费者对健康、保健和健身意识的不断提高。随着生活节奏加快以及对方便、营养零食的需求不断增长，蛋白棒已成为运动员、健身爱好者和注重健康的人士的热门选择。这些棒提供快速的蛋白质来源，有助于肌肉恢復、体重管理和能量补充。美国人经常吃甜食，平均每週 6.4 次。蛋白棒等强化蛋白质的零食越来越受欢迎，因为它们被认为是更健康的替代品。消费者洞察显示，56% 的美国消费者正在积极寻求增加蛋白质摄取量，其中三分之一的人选择富含蛋白质的食物来实现他们的饮食目标。对富含蛋白质的零食的需求不断增长，加上人们对美味又营养的选择的吸引力，极大地促进了蛋白质棒市场的成长。

市场概况
预测期 2026-2030
2024年市场规模 145.5亿美元
2030年市场规模 202.1亿美元
2025-2030年复合年增长率 5.68%
成长最快的领域 在线的
最大的市场 北美洲

关键市场驱动因素

健康与健身意识的提升

主要市场挑战

市场竞争激烈，品牌饱和

主要市场趋势

转向植物性和纯素蛋白棒

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球蛋白棒市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（运动营养棒、代餐棒、其他）
    • 依销售管道（超市/大卖场、百货公司、网路、其他）
    • 按地区
    • 按公司分类（2024 年）
  • 市场地图

第六章：北美蛋白棒市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲蛋白棒市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太蛋白棒市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印尼

第九章：中东和非洲蛋白棒市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美洲蛋白棒市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章：竞争格局

  • 公司简介
    • Mondelez International, Inc.
    • Nestle SA
    • Barebells Functional Foods AB
    • PepsiCo Inc.
    • Mars, Incorporated
    • WK Kellogg Co
    • General Mills Inc.
    • MusclePharm Corp
    • Orgain, LLC
    • BellRing Brands, Inc. (PowerBar)

第 16 章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 30248

Global Protein Bar Market was valued at USD 14.55 billion in 2024 and is expected to grow to USD 20.21 billion by 2030 with a CAGR of 5.68% during the forecast period. The global protein bar market is witnessing significant growth, driven by increasing consumer awareness of health, wellness, and fitness. With busy lifestyles and a rising demand for convenient, nutritious snacks, protein bars have emerged as a popular choice among athletes, fitness enthusiasts, and health-conscious individuals. These bars offer a quick source of protein, aiding in muscle recovery, weight management, and energy replenishment. Americans frequently indulge in sweet snacks, averaging 6.4 occasions per week. Protein-fortified snacks, like protein bars, have gained traction as they are perceived as healthier alternatives. Consumer insights reveal that 56% of U.S. consumers are actively seeking to boost their protein intake, with one in three turning to protein-enriched foods to achieve their dietary goals. This rising demand for protein-rich snacks, paired with the appeal of indulgent yet nutritious choices, is significantly contributing to the growth of the protein bar market.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 14.55 Billion
Market Size 2030USD 20.21 Billion
CAGR 2025-20305.68%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Health and Fitness Consciousness

One of the key drivers of the global protein bar market is the increasing emphasis on health, wellness, and physical fitness. With growing awareness about the role of macronutrients like protein in maintaining overall health, consumers are increasingly turning to functional foods. Protein bars provide a convenient way to meet daily protein needs, particularly for athletes, gym-goers, and individuals with active routines. According to the International Health, Racquet & Sportsclub Association (IHRSA), global health club memberships surpassed 230 million in 2024, reflecting the expanding fitness culture. Additionally, social media influencers and fitness professionals continue to endorse protein bars as part of a healthy lifestyle, driving greater consumer adoption and market engagement.

Key Market Challenges

Intense Market Competition and Brand Saturation

One of the most significant challenges in the protein bar market is the high level of competition and market saturation. The increasing demand for protein-enriched snacks has attracted numerous players ranging from global nutrition brands and food manufacturers to startups and private labels resulting in a crowded marketplace. This intense competition has made it difficult for new and small players to gain visibility and shelf space. Established brands with larger marketing budgets and strong distribution networks tend to dominate retail outlets and e-commerce platforms. As a result, smaller brands often struggle to differentiate themselves or retain loyal customers.

Furthermore, the abundance of similar products, especially those offering comparable nutritional profiles, leads to brand fatigue among consumers. To stand out, brands must constantly innovate in terms of flavors, ingredients, packaging, and marketing strategies. However, continuous innovation requires significant investment in research and development, which may not be feasible for all players. As the market becomes increasingly saturated, companies face the challenge of maintaining profitability while delivering unique and high-quality products

Key Market Trends

Shift Toward Plant-Based and Vegan Protein Bars

A significant trend in the protein bar market is the growing demand for plant-based and vegan protein sources. Increasing consumer awareness around environmental sustainability, animal welfare, and personal health has accelerated the shift toward plant-derived protein options. Traditional whey and casein-based bars now compete with formulations using pea protein, brown rice protein, hemp, chia seeds, and other alternatives. These appeal not only to vegans and vegetarians but also to flexitarians and health-conscious consumers seeking cleaner, allergen-free options. According to the Plant Based Foods Association (PBFA), U.S. plant-based food sales grew by 6.6% in 2024, reaching over USD9 billion, indicating strong momentum in plant-based nutrition. Additionally, plant-based bars are favored for their digestibility and hypoallergenic benefits, attracting consumers with dairy allergies or lactose intolerance. To capitalize on this trend, brands are reformulating products with organic, non-GMO, and gluten-free ingredients, while enhancing flavor and texture for broader appeal.

Key Market Players

  • Mondelez International, Inc.
  • Nestle S.A.
  • Barebells Functional Foods AB
  • PepsiCo Inc.
  • Mars, Incorporated
  • WK Kellogg Co
  • General Mills Inc.
  • MusclePharm Corp
  • Orgain, LLC
  • BellRing Brands, Inc. (PowerBar)

Report Scope:

In this report, the Global Protein Bar Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Protein Bar Market, By Product Type:

  • Sports Nutritional Bar
  • Meal Replacement Bar
  • Others

Protein Bar Market, By Sales Channel:

  • Supermarket/Hypermarket
  • Departmental Stores
  • Online
  • Others

Protein Bar Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Protein Bar Market.

Available Customizations:

Global Protein Bar Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Protein Bar Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Sports Nutritional Bar, Meal Replacement Bar, Others)
    • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Departmental Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Protein Bar Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Protein Bar Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Protein Bar Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Protein Bar Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Protein Bar Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Protein Bar Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. Germany Protein Bar Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. Spain Protein Bar Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Protein Bar Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. United Kingdom Protein Bar Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia-Pacific Protein Bar Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Protein Bar Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2.Japan Protein Bar Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. India Protein Bar Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Protein Bar Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Indonesia Protein Bar Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Protein Bar Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Protein Bar Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. Saudi Arabia Protein Bar Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. UAE Protein Bar Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel
    • 9.3.4. Turkey Protein Bar Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Sales Channel

10. South America Protein Bar Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Protein Bar Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Argentina Protein Bar Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Colombia Protein Bar Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Mondelez International, Inc.
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Nestle S.A.
    • 15.1.3. Barebells Functional Foods AB
    • 15.1.4. PepsiCo Inc.
    • 15.1.5. Mars, Incorporated
    • 15.1.6. WK Kellogg Co
    • 15.1.7. General Mills Inc.
    • 15.1.8. MusclePharm Corp
    • 15.1.9. Orgain, LLC
    • 15.1.10. BellRing Brands, Inc. (PowerBar)

16. Strategic Recommendations

17. About Us & Disclaimer