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市场调查报告书
商品编码
1725180
2032 年低碳饮食市场预测:按产品类型、饮食类型、分销管道、应用、最终用户和地区进行的全球分析Low-Carb Diet Market Forecasts to 2032 - Global Analysis By Product Type (Bakery Products, Dairy Products, Snacks & Breakfast Cereals, Pasta & Noodles and Other Product Types), Diet Type, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球低碳水化合物饮食市场预计在 2025 年达到 156 亿美元,到 2032 年将达到 260 亿美元,预测期内的复合年增长率为 7.6%。
低碳水化合物饮食着重于减少碳水化合物的摄入,同时优先考虑富含蛋白质、健康脂肪和纤维的食物。目的是调节血糖值,促进体重管理和改善代谢健康。限制碳水化合物和淀粉可以促使身体利用储存的脂肪来获取能量,有助于脂肪减少并提高耐力。常见的食物包括瘦肉、鱼、蛋、蔬菜、坚果和乳製品。市面上有许多不同的低碳水化合物饮食,例如生酮饮食和古饮食,每种饮食都迎合不同的营养目标。这种饮食因其控製糖尿病、增加饱腹感和改善整体健康的潜在益处而广受欢迎。
根据美国疾病管制与预防中心 (CDC) 的数据,大约有 3,730 万美国人(占总人口的 11.3%)患有糖尿病,因此改变饮食以帮助控制血糖值的需求日益增加。
人们对肥胖、糖尿病和文明病的担忧日益加剧
人们越来越注重营养,希望减少糖的摄取并保持平衡的能量水平。低碳水化合物生活方式与体重管理、改善血糖控制和改善代谢健康有关,使其成为与文明病作斗争的人的首选。此外,低碳水化合物饮食在世界各地越来越受到重视,因为医学专家和营养师提倡低碳水化合物饮食作为预防糖尿病和心血管疾病的有效策略。
优质低碳产品
采购高品质蛋白质、高纤维替代品和天然甜味剂的成本导致价格上涨,限制了更广泛消费者的购买能力。此外,营养配方的监管标准要求品牌投资研发,进而增加生产成本。对价格敏感的消费者可能不愿意定期采用低碳水化合物饮食,这对市场扩张构成了挑战。
开发美味又营养的低碳水化合物替代品
每个品牌都专注于创造令人满意的低碳水化合物版本的经典美食,加入高蛋白和纤维成分,同时又不牺牲风味。食品技术的进步使製造商能够改善质地和风味,同时保持低血糖指数,确保愉快的饮食体验。杏仁粉、椰子替代品和天然甜味剂等功能性成分增强了产品的吸引力。
负面宣传和错误讯息
围绕碳水化合物限制的怀疑和对潜在健康风险的误解可能会阻碍消费者采用低碳水化合物的生活方式。相互矛盾的研究结果和媒体的夸大可能会影响公众的看法,使他们不愿购买此类产品。为了克服这个问题,品牌和健康组织正在强调基于证据的讯息,并强调低碳水化合物饮食的科学证明的好处。
新冠疫情改变了人们的饮食习惯,并加速了人们对包括低碳水化合物产品在内的更健康食品替代品的兴趣。消费者优先考虑增强免疫力和注重健康的饮食,从而增加了对营养丰富的食品的接受度。供应链中断最初影响了产品的可得性,但品牌迅速做出反应,加强了线上和直接面向消费者的行销策略。随着越来越多的人开始在家烹饪和进行营养规划,对方便、实用的低碳水化合物食品的需求激增。
烘焙产品市场预计将成为预测期内最大的市场
由于消费者对低碳水化合物麵包、饼干和糕点的需求不断增加,预计烘焙产品领域将在预测期内占据最大的市场占有率。製造商正在进行创新,使用杏仁粉和椰子粉等替代成分来重现传统质地,同时降低碳水化合物含量。无麸质和生酮烘焙产品的兴起进一步推动了不断增长的市场,以满足注重健康、寻求美味又营养选择的人们的需求。
预计零碳水化合物饮食部分将在预测期内见证最高的复合年增长率。
预计零碳水化合物饮食领域将在预测期内实现最高成长率,因为严格遵循无碳水化合物饮食的消费者正在选择零碳水化合物饮食计划并专注于富含蛋白质和脂肪的营养。生酮饮食和肉食饮食趋势的日益流行,引发了人们对零碳水化合物解决方案的兴趣,从而导致了专用代餐和高蛋白零食产品的开发。
由于人们的健康意识不断增强以及对机能性食品的需求强劲,预计北美将在预测期内占据最大的市场占有率。主要低碳水化合物食品品牌的出现,加上生酮饮食和原始人饮食的流行,推动了市场显着成长。零售业和电子商务的扩张进一步扩大了消费者范围,支持了北美在低碳水化合物市场的主导地位。
在预测期内,由于人们对METABOLIC INC.健康的认识不断提高以及饮食偏好的变化,预计亚太地区将呈现最高的复合年增长率。可支配收入的增加和都市化正在鼓励消费者探索更健康的饮食习惯。低碳水化合物产品的区域创新支持了市场扩张,满足了不同的区域偏好,同时促进了均衡的营养。
According to Stratistics MRC, the Global Low-Carb Diet Market is accounted for $15.6 billion in 2025 and is expected to reach $26.0 billion by 2032 growing at a CAGR of 7.6% during the forecast period. Low-carb diet focuses on reducing carbohydrate intake while prioritizing proteins, healthy fats, and fiber-rich foods. It aims to regulate blood sugar levels, promote weight management, and improve metabolic health. By limiting sugars and starches, this diet encourages the body to use stored fat for energy, supporting fat loss and enhanced endurance. Common food choices include lean meats, fish, eggs, vegetables, nuts, and dairy products. Various low-carb approaches, such as ketogenic and paleo diets, cater to different nutritional goals. This dietary strategy has gained popularity for its potential benefits in controlling diabetes, boosting satiety, and improving overall wellness.
According to the Centers for Disease Control and Prevention (CDC), roughly 37.3 million Americans-or 11.3% of the population-have diabetes, which increases the need for diets that help manage blood sugar.
Increasing concerns over obesity, diabetes, and lifestyle diseases
People are becoming more conscious of their nutritional intake, aiming to reduce sugar consumption and maintain balanced energy levels. A low-carb lifestyle is associated with weight management, improved blood sugar control, and enhanced metabolic health, making it a preferred choice for individuals combating lifestyle-related conditions. Furthermore, medical professionals and nutritionists are advocating low-carb diets as effective strategies for preventing diabetes and cardiovascular diseases, reinforcing their adoption worldwide.
Premium pricing low-carb products
The cost of sourcing high-quality protein, fiber-rich alternatives, and natural sweeteners contributes to elevated pricing, limiting affordability for a wider consumer base. Additionally, regulatory standards on nutritional formulations require brands to invest in research and development, adding to production expenses. Price-sensitive consumers may hesitate to adopt low-carb diets regularly, creating challenges for market expansion.
Development of tasty and nutritious low-carb alternatives
Brands are focused on creating satisfying low-carb versions of traditional favorites, incorporating high-protein and fiber-rich ingredients without compromising taste. Advances in food technology allow manufacturers to improve texture and flavor profiles while maintaining low glycemic indices, ensuring an enjoyable eating experience. Functional ingredients such as almond flour, coconut-based substitutes, and natural sweeteners enhance product appeal.
Negative publicity or misinformation
Skepticism surrounding restrictive carbohydrate intake, along with misconceptions about potential health risks, can deter consumers from adopting low-carb lifestyles. Conflicting research findings and exaggerated claims in media may influence public perception, creating hesitation in purchasing such products. To overcome this, brands and health organizations are emphasizing evidence-based information, highlighting the scientifically proven benefits of low-carb diets.
The COVID-19 pandemic reshaped dietary habits, accelerating interest in healthier food alternatives, including low-carb products. Consumers prioritized immune-boosting and wellness-focused diets, leading to increased adoption of nutrient-dense foods. Supply chain disruptions initially affected product availability, but brands quickly adapted by enhancing online distribution and direct-to-consumer marketing strategies. With more individuals engaging in home cooking and nutritional planning, demand for convenient and functional low-carb options surged.
The bakery products segment is expected to be the largest during the forecast period
The bakery products segment is expected to account for the largest market share during the forecast period rising consumer demand for low-carb versions of bread, cookies, and pastries. Manufacturers are innovating with alternative ingredients such as almond and coconut flour to replicate traditional textures while ensuring reduced carbohydrate content. The focus on gluten-free, keto-friendly bakery goods further supports market expansion catering to health-conscious individuals seeking indulgent yet nutritious options.
The zero-carb diet segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the zero-carb diet segment is predicted to witness the highest growth rate because consumers aiming for strict carbohydrate elimination are opting for zero-carb meal plans, emphasizing protein-rich and fat-based nutrition. The rising popularity of ketogenic diets and carnivore dietary trends has amplified interest in zero-carb solutions, leading to product development in specialized meal replacements and high-protein snacks.
During the forecast period, the North America region is expected to hold the largest market share due to increasing health consciousness and strong demand for functional food products. The presence of leading low-carb food brands, coupled with widespread adoption of keto and paleo diets, fosters significant market growth. Retail expansion and e-commerce accessibility further enhance consumer reach, supporting the dominance of North America in the low-carb market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR riven by growing awareness of metabolic health and shifting dietary preferences. Rising disposable incomes and urbanization are encouraging consumers to explore healthier eating habits. Market expansion is supported by local innovations in low-carb product offerings, catering to diverse regional tastes while promoting balanced nutrition.
Key players in the market
Some of the key players in Low-Carb Diet Market include Nestle S.A., The Kraft Heinz Company, Danone S.A., Atkins Nutritionals, Inc., The Coca-Cola Company, PepsiCo, Inc., General Mills, Inc., Keto and Company, Perfect Keto, Unilever Group, Conagra, Kerry Group, Carbe Diem, Hungry Bums, Diet Darzee, and Thrive Market.
In April 2025, Unilever announced a multi-tournament partnership with World Rugby, becoming an Official Supporter for upcoming rugby events. The partnership will see Unilever integrate its prominent Personal Care brands, such as Dove and Lynx, into the global rugby scene.
In February 2025, General Mills announced the successful completion of the sale of its Canadian Yogurt business to Sodiaal, a leading dairy cooperative. The transaction is part of General Mills' ongoing strategy to focus on its core businesses and optimize its portfolio.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.