蛋白棒市场（按蛋白质含量、产品类型和地区）—2025-2032 年产业预测

预计 2023 年全球蛋白质棒市场规模将达到 151 亿美元，从 2024 年的 160.8 亿美元成长到 2032 年的 266.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.5%。

全球对蛋白棒的需求很大程度上受到日益增长的健康和健身意识的推动，因为消费者越来越追求便利的营养解决方案。这一趋势尤其受到运动爱好者和健美人士的青睐，凸显了蛋白健身者是快速摄取蛋白质的理想选择，对肌肉恢復、体重管理和整体健康至关重要。便利性起着至关重要的作用，因为忙碌的生活方式促使消费者寻求便携且易于食用的零食选择。注重健康的食品趋势的兴起正在改变偏好，人们更青睐糖分和人工成分含量极低的高蛋白产品。这种转变反映了消费者整体向洁净标示和营养零食的转变，从而刺激了蛋白棒领域的进一步创新，尤其是针对千禧世代和Z世代等注重健康的人群。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

全球蛋白棒市场规模（依蛋白质含量及复合年增长率）(2025-2032)

• 市场概览
• 中等蛋白质（16克-25克）
• 高蛋白（25克或更多）
• 低蛋白（0-15克）

全球蛋白棒市场规模（依产品类型和复合年增长率） (2025-2032)

• 市场概览
• 代餐棒
• 低糖/无糖棒
• 功能性免疫与健康棒
• 低碳蛋白棒
• 能量蛋白棒
• 其他的

全球蛋白棒市场规模（依蛋白质来源类型和复合年增长率）(2025-2032)

• 市场概览
• 动物性蛋白质
• 植物蛋白

全球蛋白棒市场规模（依口味及复合年增长率） (2025-2032)

• 市场概览
• 蔓越莓
• 水果坚果棒
• 巧克力杏仁
• 巧克力
• 其他的

全球蛋白棒市场规模（依分销通路和复合年增长率） (2025-2032)

• 市场概览
• 离线
• 在线的

全球蛋白棒市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Quest Nutrition（USA）
• ONE Brands（USA）
• Pure Protein（USA）
• Built Bar（USA）
• No Cow（USA）
• GoMacro（USA）
• Glanbia plc（Ireland）
• General Mills Inc.（USA）
• Kellogg Company（USA）
• Mars, Incorporated（USA）
• The Simply Good Foods Company（USA）
• Nestle SA（Switzerland）
• Abbott Laboratories（USA）
• Amway Corp.（USA）

结论和建议

Global Protein Bar Market size was valued at USD 15.1 billion in 2023 and is poised to grow from USD 16.08 billion in 2024 to USD 26.61 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The global demand for protein bars is substantially driven by a growing health and fitness consciousness, with consumers increasingly seeking convenient nutritional solutions. This trend highlights protein bars as optimal for quick protein intake, essential for muscle recovery, weight management, and overall health, particularly appealing to sports enthusiasts and bodybuilders. Convenience plays a pivotal role, as busy lifestyles push consumers towards portable, easily integrated snack options. The rise of health-focused food trends is reshaping preferences, leading to a preference for high-protein products with minimal sugar or artificial ingredients. This shift reflects a broader consumer shift towards clean-label, nutritious snacks, catalyzing further innovation in the protein bar segment, specifically targeting health-conscious demographics such as millennials and Gen Z.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Bar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Bar Market Segments Analysis

Global Protein Bar Market is segmented by Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel and region. Based on Protein Content, the market is segmented into Medium Protein (16 Gm - 25 gm), High Protein (Above 25 Gm) and Low Protein (0-15 gm). Based on Product Type, the market is segmented into Meal Replacement Bars, Low/No Sugar Bars, Functional Immune & Health Bar, Low-Carb Protein Bars, Energy Protein Bars and Others. Based on Protein Source Type, the market is segmented into Animal Protein and Plant Protein. Based on Flavor, the market is segmented into Cranberry, Fruit & Nut Bar, Choco Almond, Chocolate and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Bar Market

The Global Protein Bar market is witnessing significant growth, driven by the rising consumer preference for convenient and nutritious snack alternatives. As more individuals become health-conscious, awareness around healthy eating has surged, leading to an increased demand for protein bars, which are often low in sugar and packed with beneficial ingredients. These bars are gaining traction among those looking to replace traditional snacks with healthier options, reflecting a broader trend toward improved wellbeing. Consequently, the market for protein bars continues to expand as consumers prioritize health, convenience, and nutritional value in their snacking choices.

Restraints in the Global Protein Bar Market

Despite the growing popularity of protein bars, the higher costs associated with specialty options, especially organic or customized varieties, pose a significant restraint on the market. Consumers who are budget-conscious may find these products beyond their financial reach, limiting their accessibility. Retail pricing is primarily influenced by the increased production expenses linked to certain types of plant-based protein bars or those utilizing premium animal-based proteins. As a result, these elevated costs can deter potential buyers, ultimately hindering overall market growth and adoption among price-sensitive consumers who prioritize affordability in their purchasing decisions.

Market Trends of the Global Protein Bar Market

The global protein bar market is witnessing a notable shift towards plant-based products, driven by the rising trend of plant-based diets among consumers. With an increasing number of individuals adopting vegetarian, vegan, and flexitarian lifestyles, the demand for plant-based protein bars made from ingredients like peas, rice, and hemp is surging. Manufacturers are responding to this trend by diversifying their offerings, introducing innovative flavors and formats that appeal to health-conscious consumers seeking sustainable, high-protein snacks. This growing emphasis on plant-derived ingredients not only aligns with environmental concerns but also caters to a broad demographic seeking nutritious and convenient options, thereby shaping the future landscape of the protein bar market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Protein Bar Market Size by Protein Content & CAGR (2025-2032)

• Market Overview
• Medium Protein (16 Gm - 25 gm)
• High Protein (Above 25 Gm)
• Low Protein (0-15 gm)

Global Protein Bar Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Meal Replacement Bars
• Low/No Sugar Bars
• Functional Immune & Health Bar
• Low-Carb Protein Bars
• Energy Protein Bars
• Others

Global Protein Bar Market Size by Protein Source Type & CAGR (2025-2032)

• Market Overview
• Animal Protein
• Plant Protein

Global Protein Bar Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Cranberry
• Fruit & Nut Bar
• Choco Almond
• Chocolate
• Others

Global Protein Bar Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Protein Bar Market Size & CAGR (2025-2032)

• North America (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
  • US
  • Canada
• Europe (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Quest Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ONE Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pure Protein (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Built Bar (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• No Cow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoMacro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Simply Good Foods Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations