查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1812310

燕麦奶市场－全球产业规模、份额、趋势、机会和预测，按产品类型（原味、调味）、按包装类型（利乐包、瓶装、其他）、按配销通路（线下、线上）、按地区和竞争，2020-2030F

Oat Milk Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Plain, Flavored), By Packaging Type (Tetra Pack, Bottle, Others), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

价格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

简介目录

2024 年全球燕麦奶市场价值为 31.2 亿美元，预计到 2030 年将成长到 60.8 亿美元，预测期内的复合年增长率为 11.81%。全球燕麦奶市场正在经历强劲成长，这得益于消费者对植物性和无乳糖乳製品替代品的偏好日益增加。人们对健康、环境永续性和动物福利的认识不断提高，促进了燕麦奶消费量的激增，尤其是在纯素食者、乳糖不耐症患者和有环保意识的消费者中。燕麦奶因其奶油般的质地、营养成分以及在饮料和烹饪中的多功能性而受到重视。製造商正在扩大产品范围，推出调味、强化和咖啡师风格的各种产品，以满足不断变化的消费者喜好。此外，电子商务和零售分销管道的成长进一步支持了市场在全球各个地区的扩张。

市场概况
预测期 2026-2030
2024年市场规模 31.2亿美元
2030年市场规模 60.8亿美元
2025-2030年复合年增长率 11.81%
成长最快的领域 在线的
最大的市场 北美洲

关键市场驱动因素

植物基和无乳糖替代品的需求不断增长

主要市场挑战

生产成本高且价格敏感

主要市场趋势

拓展风味和功能性燕麦奶产品

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球燕麦奶市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品种类（原味、调味）
    • 依包装类型（利乐包装、瓶装、其他）
    • 按配销通路（线下、线上）
    • 按地区
    • 按公司分类（2024 年）
  • 市场地图

第六章：北美燕麦奶市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲燕麦奶市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太燕麦奶市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印尼

第九章：中东和非洲燕麦奶市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美洲燕麦奶市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章：竞争格局

  • 公司简介
    • Agrifoods International Cooperative Ltd
    • Betterbody Foods & Nutrition LLC
    • Califia Farms LLC
    • Campbell Soup Company
    • Danone SA
    • Ecotone
    • Elmhurst Milked LLC
    • Green Grass Foods Inc. (Nutpods)
    • Oatly Group AB
    • Ripple Foods PBC

第 16 章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 30335

Global Oat Milk Market was valued at USD 3.12 billion in 2024 and is expected to grow to USD 6.08 billion by 2030 with a CAGR of 11.81% during the forecast period. The global oat milk market is witnessing robust growth, fueled by increasing consumer preference for plant-based and lactose-free dairy alternatives. Rising awareness about health, environmental sustainability, and animal welfare has contributed to the surge in oat milk consumption, particularly among vegans, lactose-intolerant individuals, and environmentally conscious consumers. Oat milk is valued for its creamy texture, nutritional profile, and versatility in beverages and cooking. Manufacturers are expanding product ranges with flavored, fortified, and barista-style variants to meet evolving consumer preferences. Additionally, the growth of e-commerce and retail distribution channels is further supporting the market's expansion across various regions worldwide.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 3.12 Billion
Market Size 2030USD 6.08 Billion
CAGR 2025-203011.81%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Demand for Plant-Based and Lactose-Free Alternatives

One of the most significant drivers of the global oat milk market is the increasing demand for plant-based and lactose-free dairy alternatives. Consumers around the world are actively seeking healthier, sustainable substitutes to traditional cow's milk due to lactose intolerance, dairy allergies, and growing awareness of animal welfare issues. Oat milk has emerged as a preferred choice among the various plant-based options because of its natural sweetness, creamy texture, and ability to blend well with coffee, cereals, smoothies, and baked goods. Unlike soy or almond milk, oat milk has a more neutral flavor and allergen-friendly profile, making it accessible to a broader audience. As more consumers adopt vegan or flexitarian lifestyles, oat milk is increasingly incorporated into daily diets, further driving its global market penetration. According to the Plant Based Foods Association (2024), plant-based milk remains the largest segment in the U.S. plant-based food market, accounting for over 35% of total plant-based food sales highlighting strong consumer demand for dairy-free alternatives like oat milk.

Key Market Challenges

High Production Costs and Price Sensitivity

One of the major challenges in the global oat milk market is the relatively high cost of production compared to traditional dairy milk and some other plant-based alternatives. The oat milk production process involves enzymatic treatment to break down oats into a creamy, milk-like liquid, followed by filtration, fortification, and packaging. This multistep process, combined with quality control measures and the cost of sourcing organic or non-GMO oats, can drive up overall production expenses. Additionally, oat milk often requires fortification with essential nutrients like calcium, vitamin D, and B vitamins to match the nutritional profile of cow's milk, adding to production complexity and cost.

As a result, oat milk is typically priced higher at retail than dairy milk and even some other plant-based options like soy or rice milk. In price-sensitive markets, particularly in developing countries, this premium pricing can act as a barrier to mass adoption. Consumers who are interested in plant-based diets may opt for more affordable alternatives, limiting oat milk's penetration in certain regions. To overcome this, manufacturers must find ways to optimize production efficiency and supply chain operations to reduce costs and enhance affordability.

Key Market Trends

Expansion of Flavored and Functional Oat Milk Products

A prominent trend in the global oat milk market is the increasing diversification of product offerings through flavored and functional variants. Originally marketed as a plain dairy substitute, oat milk has evolved into a versatile beverage segment with multiple options catering to different consumer preferences. Brands are launching a variety of flavors, including vanilla, chocolate, strawberry, and coffee-infused oat milk, to appeal to a broader audience, especially children and young adults seeking taste along with nutrition.

Beyond flavor innovation, functional oat milk is gaining momentum. These products are fortified with added nutrients and health-boosting ingredients such as plant-based protein, fiber, omega-3s, probiotics, adaptogens, and vitamins. Some formulations focus on specific health benefits such as immune support, digestive health, or energy enhancement aligning with the rising consumer demand for functional foods and beverages. This trend reflects a broader shift toward wellness-oriented lifestyles, where consumers seek not just basic nourishment but added value in their food and drink choices.

Key Market Players

  • Agrifoods International Cooperative Ltd
  • Betterbody Foods & Nutrition LLC
  • Califia Farms LLC
  • Campbell Soup Company
  • Danone SA
  • Ecotone
  • Elmhurst Milked LLC
  • Green Grass Foods Inc. (Nutpods)
  • Oatly Group AB
  • Ripple Foods PBC

Report Scope:

In this report, the Global Oat Milk Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Oat Milk Market, By Product Type:

  • Plain
  • Flavored

Oat Milk Market, By Packaging Type:

  • Tetra Pack
  • Bottle
  • Others

Oat Milk Market, By Distribution Channel:

  • Offline
  • Online

Oat Milk Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Oat Milk Market.

Available Customizations:

Global Oat Milk Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Oat Milk Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Plain, Flavored)
    • 5.2.2. By Packaging Type (Tetra Pack, Bottle, Others)
    • 5.2.3. By Distribution Channel (Offline, Online)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Oat Milk Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Packaging Type
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Oat Milk Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Packaging Type
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Oat Milk Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Packaging Type
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Oat Milk Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Packaging Type
        • 6.3.3.2.3. By Distribution Channel

7. Europe Oat Milk Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Packaging Type
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Oat Milk Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Packaging Type
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Oat Milk Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Packaging Type
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain Oat Milk Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Packaging Type
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Oat Milk Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Packaging Type
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Oat Milk Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Packaging Type
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Oat Milk Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Packaging Type
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Oat Milk Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Packaging Type
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2.Japan Oat Milk Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Packaging Type
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Oat Milk Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Packaging Type
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Oat Milk Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Packaging Type
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Indonesia Oat Milk Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Packaging Type
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Oat Milk Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Packaging Type
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Oat Milk Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Packaging Type
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Oat Milk Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Packaging Type
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Oat Milk Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Packaging Type
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Oat Milk Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Packaging Type
        • 9.3.4.2.3. By Distribution Channel

10. South America Oat Milk Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Packaging Type
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Oat Milk Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Packaging Type
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Oat Milk Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Packaging Type
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Oat Milk Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Packaging Type
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Agrifoods International Cooperative Ltd
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Betterbody Foods & Nutrition LLC
    • 15.1.3. Califia Farms LLC
    • 15.1.4. Campbell Soup Company
    • 15.1.5. Danone SA
    • 15.1.6. Ecotone
    • 15.1.7. Elmhurst Milked LLC
    • 15.1.8. Green Grass Foods Inc. (Nutpods)
    • 15.1.9. Oatly Group AB
    • 15.1.10. Ripple Foods PBC

16. Strategic Recommendations

17. About Us & Disclaimer