男性防脱髮及生髮产品市场－全球产业规模、份额、趋势、机会及预测（按类型、类别、销售通路、地区及竞争情况，2020-2030 年预测）

2024年，全球男性防脱髮及生髮产品市场规模达14.2亿美元，预计2030年将成长至20.2亿美元，预测期间内复合年增长率为6.09%。全球男性防脱髮及生髮产品市场专注于解决男性头髮稀疏、秃头和头皮健康问题。个人护理意识的增强、可支配收入的增加以及对外表的日益重视，推动了对有效解决方案的需求。主要产品包括洗髮精、护髮素、精华液、精油和外用护理产品，通常富含生物素、咖啡因和草本萃取物等天然成分。奈米技术和人工智慧驱动的个人化护理等技术进步正在提升产品功效。此外，消费者对天然、无化学成分配方的青睐，反映出他们对更安全、更亲肤、能促进头髮可持续生长的产品的偏好。

关键市场驱动因素

个人仪容和男性美容标准的意识不断提高

主要市场挑战

竞争激烈，市场饱和

主要市场趋势

扩展多功能和先进的产品系列

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球男性防脱髮及生髮产品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（洗髮、护髮素、油、精华液、其他）
  • 按类别（常规、有机）
  • 依销售管道（超市/大卖场、便利商店、药局/药妆店、网路、其他）
  • 按地区
  • 按公司分类（2024 年）
• 市场地图

第六章：北美男性防脱髮及生髮产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲男性防脱髮及生髮产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太地区男性防脱髮及生髮产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼

第九章：中东和非洲男性防脱髮和生长产品市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲男性防脱髮及生髮产品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 15 章：竞争格局

• 公司简介
  • The Procter & Gamble Company
  • L'oreal SA
  • Unilever
  • Kao Corporation
  • Shiseido Company, Limited
  • Taisho Pharmaceutical Holdings Co., Ltd
  • Johnson & Johnson Services, Inc.
  • Rohto Pharmaceutical Co., Ltd.
  • Church & Dwight Co., Inc.
  • Forest Essentials

第 16 章：策略建议

第17章调查会社について・免责事项

Global Men's Hair Loss Prevention and Growth Products Market was valued at USD 1.42 billion in 2024 and is expected to grow to USD 2.02 billion by 2030 with a CAGR of 6.09% during the forecast period. The global men's hair loss prevention and growth products market focuses on addressing thinning hair, baldness, and scalp health concerns among men. Rising awareness of personal grooming, increasing disposable incomes, and a growing emphasis on appearance have fueled demand for effective solutions. Key products include shampoos, conditioners, serums, oils, and topical treatments, often enriched with natural ingredients like biotin, caffeine, and herbal extracts. Technological advancements, such as nanotechnology and AI-driven personalized treatments, are enhancing product efficacy. Additionally, the shift toward natural, chemical-free formulations reflects consumer preference for safer, skin-friendly options that promote sustainable hair growth

Key Market Drivers

Rising Awareness of Personal Grooming and Male Beauty Standards

Over the past decade, there has been a significant shift in men's attitudes toward personal grooming and appearance. Once considered a primarily female-oriented domain, grooming and hair care for men have gained increasing social acceptance and importance. Media portrayal, social networks, and influencer marketing have played a pivotal role in shaping contemporary male beauty standards. Men are now more conscious of their hair health, recognizing it as a key aspect of overall appearance and self-confidence. This growing awareness drives demand for preventive and restorative hair care solutions, from shampoos and conditioners to topical treatments and serums designed to combat thinning hair and hair loss. According to a 2025 study, over two-thirds of U.S. men use personal care products beyond basic hygiene, and nearly half of American men aged 18-24 are expanding their routines to include facial makeup.

Key Market Challenges

High Competition and Market Saturation

The men's hair loss prevention and growth products market is highly competitive, with numerous global and regional brands vying for consumer attention. Established multinational companies compete alongside smaller, niche brands that often focus on natural or premium formulations. This saturation makes differentiation a significant challenge, as many products offer similar benefits, ingredients, and price points. The presence of counterfeit or low-quality products, particularly in emerging markets, further intensifies competition and can erode consumer trust. Companies must invest heavily in research, marketing, and brand positioning to stand out in a crowded marketplace, which can increase operational costs and affect profitability.

Key Market Trends

Expansion of Multi-Functional and Advanced Product Offerings

Men's hair care products are evolving beyond single-purpose treatments. Multi-functional formulations that combine hair loss prevention, scalp health improvement, and hair strengthening are becoming more prevalent. For example, shampoos may now include anti-dandruff properties, conditioners may promote hair thickening, and serums may combine growth stimulants with antioxidants for overall scalp health. Additionally, technological innovations such as nanotechnology, liposomal delivery systems, and peptide-based formulations are enhancing the penetration and effectiveness of active ingredients. This trend caters to consumers seeking convenience and comprehensive solutions while positioning brands as cutting-edge and technologically advanced.

Key Market Players

• The Procter & Gamble Company
• L'oreal S.A.
• Unilever
• Kao Corporation
• Shiseido Company, Limited
• Taisho Pharmaceutical Holdings Co., Ltd
• Johnson & Johnson Services, Inc.
• Rohto Pharmaceutical Co., Ltd.
• Church & Dwight Co., Inc.
• Forest Essentials

Report Scope:

In this report, the Global Men's Hair Loss Prevention and Growth Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Hair Loss Prevention and Growth Products Market, By Type:

• Shampoo
• Conditioner
• Oil
• Serum
• Others

Men's Hair Loss Prevention and Growth Products Market, By Category:

• Conventional
• Organic

Men's Hair Loss Prevention and Growth Products Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Pharmacies/Drug Stores
• Online
• Others

Men's Hair Loss Prevention and Growth Products Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Men's Hair Loss Prevention and Growth Products Market.

Available Customizations:

Global Men's Hair Loss Prevention and Growth Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Men's Hair Loss Prevention and Growth Products Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Shampoo, Conditioner, Oil, Serum, Others)
  • 5.2.2. By Category (Conventional, Organic)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Men's Hair Loss Prevention and Growth Products Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Category
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Men's Hair Loss Prevention and Growth Products Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Category
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Men's Hair Loss Prevention and Growth Products Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Category
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Men's Hair Loss Prevention and Growth Products Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Category
      • 6.3.3.2.3. By Sales Channel

7. Europe Men's Hair Loss Prevention and Growth Products Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Category
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Men's Hair Loss Prevention and Growth Products Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Category
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. Germany Men's Hair Loss Prevention and Growth Products Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Category
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. Spain Men's Hair Loss Prevention and Growth Products Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Category
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Men's Hair Loss Prevention and Growth Products Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Category
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. United Kingdom Men's Hair Loss Prevention and Growth Products Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Category
      • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Men's Hair Loss Prevention and Growth Products Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Category
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Men's Hair Loss Prevention and Growth Products Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Category
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2.Japan Men's Hair Loss Prevention and Growth Products Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Category
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. India Men's Hair Loss Prevention and Growth Products Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Category
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Men's Hair Loss Prevention and Growth Products Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Category
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Indonesia Men's Hair Loss Prevention and Growth Products Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Category
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Men's Hair Loss Prevention and Growth Products Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Category
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Men's Hair Loss Prevention and Growth Products Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Category
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. Saudi Arabia Men's Hair Loss Prevention and Growth Products Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Category
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. UAE Men's Hair Loss Prevention and Growth Products Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Category
      • 9.3.3.2.3. By Sales Channel
  • 9.3.4. Turkey Men's Hair Loss Prevention and Growth Products Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Category
      • 9.3.4.2.3. By Sales Channel

10. South America Men's Hair Loss Prevention and Growth Products Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Category
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Men's Hair Loss Prevention and Growth Products Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Category
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Argentina Men's Hair Loss Prevention and Growth Products Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Category
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Colombia Men's Hair Loss Prevention and Growth Products Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Category
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. The Procter & Gamble Company
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. L'oreal S.A.
  • 15.1.3. Unilever
  • 15.1.4. Kao Corporation
  • 15.1.5. Shiseido Company, Limited
  • 15.1.6. Taisho Pharmaceutical Holdings Co., Ltd
  • 15.1.7. Johnson & Johnson Services, Inc.
  • 15.1.8. Rohto Pharmaceutical Co., Ltd.
  • 15.1.9. Church & Dwight Co., Inc.
  • 15.1.10. Forest Essentials

16. Strategic Recommendations

17. About Us & Disclaimer