男士染髮市场－全球产业规模、份额、趋势、机会和预测（按类型、按类别、按形式、按销售管道、按地区和竞争，2020-2030 年预测）

2024 年全球男士染髮市场价值为 5.7156 亿美元，预计到 2030 年将成长到 9.4303 亿美元，预测期内的复合年增长率为 8.74%。全球男士染髮市场正在稳步成长，这得益于不断变化的梳妆习惯和社会对男性自我照顾的接受度不断提高。年轻消费者对时尚外观的需求不断增长，而老年男性则希望遮盖白髮，这是主要驱动力。对天然、无化学和持久产品的偏好正在重塑产品创新，而电子商务平台和沙龙则扩大了可及性。根据美国商务部的资料，2024 年美国电子商务销售额达到创纪录水平，线上渗透率上升到总零售额的 22.7%。这一里程碑凸显了消费者越来越多地向数位购物转变，其驱动力是便利性、更广泛的产品可及性、有竞争力的价格以及行动平台日益增强的作用。自 2020 年以来，线上销售一直占零售总额的 20% 以上，推动了市场需求

关键市场驱动因素

男性美容意识不断增强

主要市场挑战

文化耻辱与社会认知

主要市场趋势

天然、有机和清洁标籤产品的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球男士染髮市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（有机、常规）
  • 依类别（永久性染髮剂、暂时性染髮剂、其他）
  • 依形态（粉状、霜状、其他）
  • 依销售管道（超市/大卖场、百货公司、网路、其他）
  • 按地区
  • 按公司分类（2024 年）
• 市场地图

第六章：北美男士染髮市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲男士染髮市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太男士染髮市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼

第九章：中东和非洲男士染髮市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲男士染髮市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 15 章：竞争格局

• 公司简介
  • Revlon Inc.
  • L'Oreal SA
  • Coty, Inc.
  • Combe Incorporated
  • Indus Valley
  • Cover Your Gray
  • Hoyu Co. Ltd
  • Natulique aps
  • Kao Corporation
  • John Paul Mitchell

第 16 章：策略建议

第17章调查会社について・免责事项

Global Men's Hair Color Market was valued at USD 571.56 million in 2024 and is expected to grow to USD 943.03 million by 2030 with a CAGR of 8.74% during the forecast period. The global men's hair color market is experiencing steady growth, fueled by evolving grooming habits and increasing societal acceptance of male self-care. Rising demand among younger consumers for stylish looks and older men seeking to cover gray hair are key drivers. Preference for natural, chemical-free, and long-lasting products is reshaping product innovation, while e-commerce platforms and salons expand accessibility. According to U.S. Department of Commerce data, e-commerce sales in the United States reached record levels in 2024, with online penetration rising to 22.7% of total retail sales. This milestone underscores the growing consumer shift toward digital shopping, driven by convenience, broader product accessibility, competitive pricing, and the increasing role of mobile platforms. Since 2020, online sales have consistently accounted for over 20% of total retail activity, driving the market demand

Key Market Drivers

Growing Grooming Awareness Among Men

In recent years, grooming has shifted from being primarily associated with women to becoming a mainstream aspect of men's lifestyles. Changing perceptions about masculinity, coupled with greater societal acceptance of self-care among men, are driving the demand for hair color products. Younger generations, particularly millennials and Gen Z, view grooming not just as a necessity but as an expression of personal style and individuality. This has encouraged men to experiment with different hair colors, highlights, and styling trends. Additionally, professional environments increasingly value neat and polished appearances, motivating men to use hair color for a confident and modern look. The rise of men-focused salons, barbershops, and specialized grooming brands further highlights the growing awareness and availability of products tailored specifically for men. As this trend deepens, the hair color market for men is expected to gain more mainstream acceptance across both urban and semi-urban regions worldwide.

Key Market Challenges

Cultural Stigma and Social Perceptions

Although male grooming is gaining mainstream acceptance globally, in many societies, men using hair color is still subject to cultural stigma and social stereotypes. Traditionally, hair coloring has been associated with women or with covering gray hair in older men, rather than being viewed as a fashion statement for men across age groups. In conservative markets, men who use bold or unconventional hair colors may face criticism or negative judgment, which deters wider adoption. Even in professional settings, there can be an implicit bias against men with brightly colored or experimental hair shades, as such appearances may be perceived as less formal or less suitable for traditional workplaces. These cultural and social barriers restrict the scope of market expansion in regions where grooming habits are slower to evolve. Although younger generations are gradually challenging these norms, overcoming deep-rooted cultural stigma requires sustained marketing efforts, influencer campaigns, and broader acceptance of male grooming in mainstream media.

Key Market Trends

Rise of Natural, Organic, and Clean-Label Products

One of the most significant trends in the men's hair color market is the growing shift toward natural, organic, and clean-label formulations. Modern consumers are increasingly aware of the harmful effects of synthetic chemicals commonly used in traditional hair dyes, such as ammonia, parabens, and sulfates. Men, who were once hesitant to use grooming products beyond basics, are now becoming more conscious about what they apply to their hair and scalp. This has led to a rise in demand for plant-based alternatives enriched with natural ingredients like henna, indigo, coffee, and herbal oils.

Eco-friendly, cruelty-free, and vegan certifications further enhance consumer confidence. Clean-label products not only resonate with health-conscious men but also align with broader sustainability and ethical consumerism movements. The Organic Trade Association's 2024 Organic Industry Survey reported that U.S. certified organic product sales nearly hit USD 70 billion in 2023, marking a record high and reflecting rising consumer demand for clean, healthy, and sustainably made products. Brands are capitalizing on this trend by launching ammonia-free, hypoallergenic, and dermatologist-tested products specifically tailored for men. This shift is reshaping the industry, positioning natural and chemical-free products as a mainstream choice rather than a niche offering.

Key Market Players

• Revlon Inc.
• L'Oreal S.A.
• Coty, Inc.
• Combe Incorporated
• Indus Valley
• Cover Your Gray
• Hoyu Co. Ltd
• Natulique aps
• Kao Corporation
• John Paul Mitchell

Report Scope:

In this report, the Global Men's Hair Color Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men's Hair Color Market, By Type:

• Organic
• Conventional

Men's Hair Color Market, By Category:

• Permanent Hair Color
• Temporary Hair Color
• Others

Men's Hair Color Market, By Form:

• Powder
• Cream
• Others

Men's Hair Color Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

Men's Hair Color Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Men's Hair Color Market.

Available Customizations:

Global Men's Hair Color Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Men's Hair Color Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Organic, Conventional)
  • 5.2.2. By Category (Permanent Hair Color, Temporary Hair Color, Others)
  • 5.2.3. By Form (Powder, Cream, Others)
  • 5.2.4. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Men's Hair Color Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Category
  • 6.2.3. By Form
  • 6.2.4. By Sales Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Men's Hair Color Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Category
      • 6.3.1.2.3. By Form
      • 6.3.1.2.4. By Sales Channel
  • 6.3.2. Canada Men's Hair Color Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Category
      • 6.3.2.2.3. By Form
      • 6.3.2.2.4. By Sales Channel
  • 6.3.3. Mexico Men's Hair Color Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Category
      • 6.3.3.2.3. By Form
      • 6.3.3.2.4. By Sales Channel

7. Europe Men's Hair Color Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Category
  • 7.2.3. By Form
  • 7.2.4. By Sales Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Men's Hair Color Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Category
      • 7.3.1.2.3. By Form
      • 7.3.1.2.4. By Sales Channel
  • 7.3.2. Germany Men's Hair Color Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Category
      • 7.3.2.2.3. By Form
      • 7.3.2.2.4. By Sales Channel
  • 7.3.3. Spain Men's Hair Color Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Category
      • 7.3.3.2.3. By Form
      • 7.3.3.2.4. By Sales Channel
  • 7.3.4. Italy Men's Hair Color Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Category
      • 7.3.4.2.3. By Form
      • 7.3.4.2.4. By Sales Channel
  • 7.3.5. United Kingdom Men's Hair Color Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Category
      • 7.3.5.2.3. By Form
      • 7.3.5.2.4. By Sales Channel

8. Asia-Pacific Men's Hair Color Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Category
  • 8.2.3. By Form
  • 8.2.4. By Sales Channel
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Men's Hair Color Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Category
      • 8.3.1.2.3. By Form
      • 8.3.1.2.4. By Sales Channel
  • 8.3.2.Japan Men's Hair Color Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Category
      • 8.3.2.2.3. By Form
      • 8.3.2.2.4. By Sales Channel
  • 8.3.3. India Men's Hair Color Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Category
      • 8.3.3.2.3. By Form
      • 8.3.3.2.4. By Sales Channel
  • 8.3.4. South Korea Men's Hair Color Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Category
      • 8.3.4.2.3. By Form
      • 8.3.4.2.4. By Sales Channel
  • 8.3.5. Indonesia Men's Hair Color Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Category
      • 8.3.5.2.3. By Form
      • 8.3.5.2.4. By Sales Channel

9. Middle East & Africa Men's Hair Color Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Category
  • 9.2.3. By Form
  • 9.2.4. By Sales Channel
  • 9.2.5. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Men's Hair Color Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Category
      • 9.3.1.2.3. By Form
      • 9.3.1.2.4. By Sales Channel
  • 9.3.2. Saudi Arabia Men's Hair Color Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Category
      • 9.3.2.2.3. By Form
      • 9.3.2.2.4. By Sales Channel
  • 9.3.3. UAE Men's Hair Color Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Category
      • 9.3.3.2.3. By Form
      • 9.3.3.2.4. By Sales Channel
  • 9.3.4. Turkey Men's Hair Color Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Category
      • 9.3.4.2.3. By Form
      • 9.3.4.2.4. By Sales Channel

10. South America Men's Hair Color Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Category
  • 10.2.3. By Form
  • 10.2.4. By Sales Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Men's Hair Color Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Category
      • 10.3.1.2.3. By Form
      • 10.3.1.2.4. By Sales Channel
  • 10.3.2. Argentina Men's Hair Color Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Category
      • 10.3.2.2.3. By Form
      • 10.3.2.2.4. By Sales Channel
  • 10.3.3. Colombia Men's Hair Color Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Category
      • 10.3.3.2.3. By Form
      • 10.3.3.2.4. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Revlon Inc.
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. L'Oreal S.A.
  • 15.1.3. Coty, Inc.
  • 15.1.4. Combe Incorporated
  • 15.1.5. Indus Valley
  • 15.1.6. Cover Your Gray
  • 15.1.7. Hoyu Co. Ltd
  • 15.1.8. Natulique aps
  • 15.1.9. Kao Corporation
  • 15.1.10. John Paul Mitchell

16. Strategic Recommendations

17. About Us & Disclaimer