染髮市场－全球产业规模、份额、趋势、机会和预测（按产品类型、按类型、按销售管道、按地区和竞争情况，2020-2030 年预测）

2024年，全球染髮市场规模达251.4亿美元，预计2030年将成长至386.1亿美元，预测期内复合年增长率为7.45%。受日益提升的美学意识、不断发展的时尚潮流以及对个人化护理解决方案日益增长的需求的推动，全球染髮市场正稳步增长。出于健康和安全的考虑，消费者越来越多地转向天然、有机和无氨产品。配方创新，例如持久、滋养和无损伤的染髮剂，正在进一步扩大产品的普及范围。社群媒体、明星代言和线上教学的影响力日益增强，也在塑造消费者的偏好。

此外，电商平台和美髮服务的快速扩张使染髮产品更加触手可及，显着提升了市场的全球渗透率和消费者覆盖率。 2024年上半年，中国电商产业蓬勃发展，网路零售额年增9.8%，达到近9,960亿美元，推动了消费復苏，促进了市场扩张。

关键市场驱动因素

日益提升的美丽和时尚意识

主要市场挑战

与化学成分相关的健康和安全问题

主要市场趋势

家用染髮产品的成长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球染髮市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品类型（永久性染髮剂、临时性染髮剂）
  • 依类型（粉状、膏状、其他）
  • 按销售管道（超市/大卖场、百货公司、药局和药局、网路、其他）
  • 按地区
  • 按公司分类（2024 年）
• 市场地图

第六章：北美染髮市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲染髮市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太染髮市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼

第九章：中东和非洲染髮市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美染髮市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 15 章：竞争格局

• 公司简介
  • Shiseido Company, Limited
  • The Procter & Gamble Company
  • Coty Inc.
  • L'Oreal SA
  • Estee Lauder Companies Inc.
  • Revlon, Inc.
  • Avon Products Inc.
  • Unilever PLC
  • Combe Inc.
  • Kao Corp

第 16 章：策略建议

第17章调查会社について・免责事项

Global Hair Color Market was valued at USD 25.14 billion in 2024 and is expected to grow to USD 38.61 billion by 2030 with a CAGR of 7.45% during the forecast period. The global hair color market is witnessing steady growth, fueled by rising beauty consciousness, evolving fashion trends, and increasing demand for personalized grooming solutions. Consumers are increasingly shifting toward natural, organic, and ammonia-free products due to health and safety concerns. Innovation in formulations, such as long-lasting, nourishing, and damage-free colorants, is further expanding product adoption. The growing influence of social media, celebrity endorsements, and online tutorials is also shaping consumer preferences.

Additionally, the rapid expansion of e-commerce platforms and salon services is making hair color products more accessible, contributing significantly to the market's global penetration and consumer reach. In the first half of 2024, China's e-commerce sector surged, with online retail sales rising 9.8% year-on-year to nearly USD 996 billion, driving consumption recovery and fueling market expansion.

Key Market Drivers

Rising Beauty and Fashion Consciousness

The growing focus on personal appearance and fashion is a key driver of the global hair color market. Hair coloring is increasingly viewed not just as a solution for covering gray hair but also as a powerful form of self-expression and style enhancement. Rapid urbanization, broader social acceptance of frequent hair coloring, and the influence of evolving beauty trends are encouraging both men and women to explore bold and vibrant shades. Younger demographics, particularly millennials and Gen Z, are more drawn to fashion-forward looks, inspired by global beauty campaigns, celebrities, and social media influencers. With beauty consciousness now a lifestyle choice, hair color has transitioned from a niche product to an essential element of personal care, fueling steady market growth worldwide. In the United States, women spend an average of USD 3,756 annually on beauty products and services, significantly boosting demand in the market.

Key Market Challenges

Health and Safety Concerns Related to Chemical Ingredients

One of the most pressing challenges in the global hair color market is the increasing concern over the potential health risks associated with chemical-based formulations. Traditional hair dyes often contain harsh ingredients such as ammonia, parabens, peroxide, and synthetic fragrances that may cause allergic reactions, scalp irritation, or long-term hair damage. Prolonged exposure to such chemicals has also raised debates about possible links to more severe health issues, prompting regulatory scrutiny in several regions. Consumers today are more informed, carefully analyzing ingredient labels before making a purchase decision. This has created pressure on manufacturers to reformulate products without compromising color performance. However, developing ammonia-free or natural alternatives that deliver the same vibrancy and long-lasting effects remains costly and technically challenging. As a result, balancing consumer safety demands with performance expectations continues to be a major hurdle for industry players.

Key Market Trends

Growth of At-Home Hair Coloring Solutions

The rise of convenient, at-home hair coloring kits is another defining trend in the market. Busy lifestyles, rising service costs at salons, and the growing influence of do-it-yourself (DIY) beauty culture have made self-application products highly popular. During the COVID-19 pandemic, consumers worldwide shifted toward at-home hair coloring due to salon closures, and this behavior has continued post-pandemic due to convenience and affordability. Brands have capitalized on this trend by launching easy-to-use kits with no-drip formulas, precision applicators, and pre-mixed shades. In addition, subscription-based models and e-commerce platforms have made regular deliveries of hair dye products possible, further boosting consumer adoption. Virtual hair try-on apps and shade-matching tools are enhancing the at-home coloring experience by helping customers make informed choices before purchase. With more consumers opting for DIY hair coloring solutions, this trend is expected to remain strong, especially in urban markets where convenience is highly valued.

Key Market Players

• Shiseido Company, Limited
• The Procter & Gamble Company
• Coty Inc.
• L'Oreal S.A.
• Estee Lauder Companies Inc.
• Revlon, Inc.
• Avon Products Inc.
• Unilever PLC
• Combe Inc.
• Kao Corp

Report Scope:

In this report, the Global Hair Color Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Color Market, By Product Type:

• Permanent Hair Color
• Temporary Hair Color

Hair Color Market, By Type:

• Powder
• Cream
• Others

Hair Color Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Drug Stores & Pharmacies
• Online
• Others

Hair Color Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Hair Color Market.

Available Customizations:

Global Hair Color Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Hair Color Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Permanent Hair Color, Temporary Hair Color)
  • 5.2.2. By Type (Powder, Cream, Others)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Drug Stores & Pharmacies, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Hair Color Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Hair Color Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Hair Color Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Hair Color Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Type
      • 6.3.3.2.3. By Sales Channel

7. Europe Hair Color Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Hair Color Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. Germany Hair Color Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. Spain Hair Color Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Hair Color Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. United Kingdom Hair Color Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Type
      • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Hair Color Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Hair Color Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2.Japan Hair Color Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. India Hair Color Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Hair Color Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Indonesia Hair Color Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Hair Color Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Hair Color Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. Saudi Arabia Hair Color Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. UAE Hair Color Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Type
      • 9.3.3.2.3. By Sales Channel
  • 9.3.4. Turkey Hair Color Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Type
      • 9.3.4.2.3. By Sales Channel

10. South America Hair Color Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Hair Color Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Argentina Hair Color Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Colombia Hair Color Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Shiseido Company, Limited
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. The Procter & Gamble Company
  • 15.1.3. Coty Inc.
  • 15.1.4. L'Oreal S.A.
  • 15.1.5. Estee Lauder Companies Inc.
  • 15.1.6. Revlon, Inc.
  • 15.1.7. Avon Products Inc.
  • 15.1.8. Unilever PLC
  • 15.1.9. Combe Inc.
  • 15.1.10. Kao Corp

16. Strategic Recommendations

17. About Us & Disclaimer