天然和有机化妆品市场－全球产业规模、份额、趋势、机会和预测（按类型、按最终用户、按销售管道、按地区和竞争情况，2020-2030 年预测）

2024年，全球天然和有机化妆品市场规模达407.9亿美元，预计2030年将成长至720.4亿美元，预测期内复合年增长率为9.98%。受消费者日益增强的健康、保健和环境永续意识的推动，全球天然和有机化妆品市场正呈现强劲成长动能。消费者正转向无化学成分、环保且符合道德规范的产品，优先考虑植物萃取物、精油和矿物质等天然成分。人们对合成化学品有害影响的担忧日益加剧，加上清洁标籤趋势，推动了护肤、护髮和彩妆品类的需求。社群媒体影响力、明星代言和电商平台的推广进一步加速了这类产品的普及。此外，监管部门对更安全配方的支持以及可持续包装的创新，也促进了市场扩张，使天然和有机化妆品成为全球主流选择。

关键市场驱动因素

消费者健康意识不断提升

主要市场挑战

保质期缩短和产品稳定性问题

主要市场趋势

对清洁标籤和透明产品的需求不断增长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球天然与有机化妆品市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依类型（护肤、护髮、彩妆、其他）
  • 按最终用户（男性、女性、男女）
  • 依销售管道（超市/大卖场、百货公司、网路、其他）
  • 按地区
  • 按公司分类（2024 年）
• 市场地图

第六章：北美天然与有机化妆品市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲天然与有机化妆品市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太天然与有机化妆品市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼

第九章：中东和非洲天然和有机化妆品市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲天然与有机化妆品市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 15 章：竞争格局

• 公司简介
  • Shiseido Company Limited
  • Natura & Co.
  • The Estee Lauder Companies
  • Yves Rocher
  • True Botanicals
  • Tata Harper
  • The Hain Celestial Group
  • Weleda AG
  • Arbonne International
  • Purity Cosmetics (100% Pure)

第 16 章：策略建议

第17章调查会社について・免责事项

Global Natural & Organic Cosmetics Market was valued at USD 40.79 billion in 2024 and is expected to grow to USD 72.04 billion by 2030 with a CAGR of 9.98% during the forecast period. The global natural and organic cosmetics market is witnessing robust growth, fueled by increasing consumer awareness of health, wellness, and environmental sustainability. Shoppers are shifting toward chemical-free, eco-friendly, and ethically produced products, prioritizing natural ingredients like plant extracts, essential oils, and minerals. Rising concerns about the harmful effects of synthetic chemicals, coupled with clean-label trends, are boosting demand across skincare, haircare, and makeup categories. Social media influence, celebrity endorsements, and e-commerce platforms further accelerate adoption. Additionally, regulatory support for safer formulations and innovations in sustainable packaging strengthen market expansion, making natural and organic cosmetics a mainstream choice worldwide

Key Market Drivers

Rising Consumer Awareness About Health and Wellness

One of the most significant drivers of the natural and organic cosmetics market is the growing consumer focus on health and wellness. Modern consumers are increasingly conscious of what they apply to their skin and hair, recognizing the potential long-term risks associated with synthetic ingredients such as parabens, sulfates, silicones, and artificial fragrances. These chemicals have been linked to skin irritation, allergies, hormonal disruptions, and other health concerns, prompting a noticeable shift toward safer alternatives. According to the Soil Association's Organic Beauty & Wellbeing report 2023, sales of certified organic and natural beauty products grew by 6.8% in 2022, reflecting rising demand for cleaner formulations.

Natural and organic cosmetics, often formulated with plant-based oils, botanical extracts, essential oils, and mineral pigments, align with this growing desire for holistic well-being. As self-care becomes a central aspect of modern lifestyles, consumers are drawn to cosmetics that not only enhance beauty but also support overall skin and hair health. This heightened awareness is especially evident among millennials and Gen Z, who actively research ingredients, read product labels, and follow clean beauty influencers before making purchases. Consequently, brands promoting transparency, ingredient safety, and health-conscious formulations are witnessing rising demand, pushing natural and organic cosmetics into the mainstream.

Key Market Challenges

Shorter Shelf Life and Product Stability Issues

Another critical challenge is ensuring the stability and shelf life of natural and organic cosmetics. Since these products avoid synthetic stabilizers, preservatives, and artificial fragrances, they are more prone to spoilage, microbial contamination, and degradation over time. For example, natural oils can oxidize quickly, while plant-based extracts may lose their potency when exposed to light, air, or heat. This not only reduces product effectiveness but also raises safety concerns if items are used beyond their intended shelf life.

Ensuring stability in natural formulations requires significant investment in research and innovation, including the use of alternative preservation techniques, protective packaging, and cold-chain logistics in some cases. However, these measures add complexity and cost to the supply chain. Moreover, shorter shelf life creates challenges for retailers and distributors, as unsold stock may expire faster, leading to higher wastage. For consumers, this can cause dissatisfaction if products do not perform as expected or spoil prematurely, potentially undermining trust in the natural and organic cosmetics category.

Key Market Trends

Growing Demand for Clean-Label and Transparent Products

One of the strongest trends in the natural and organic cosmetics market is the rising preference for clean-label beauty. Consumers are no longer satisfied with vague product claims; they expect brands to be transparent about every ingredient and its purpose. Shoppers increasingly research formulations, check labels for certifications, and even use mobile apps to scan ingredients before purchasing. This trend is fueled by growing awareness of the potential side effects of synthetic additives and the demand for "free-from" products that avoid parabens, sulfates, phthalates, and artificial fragrances.

Brands that highlight their ingredient sourcing, manufacturing processes, and sustainability practices are gaining consumer trust. Moreover, certifications such as COSMOS, Ecocert, and USDA Organic are becoming essential symbols of authenticity, as they assure customers that products meet strict natural and organic standards. This transparency trend is also closely tied to ethical considerations-consumers want assurance that cosmetics are cruelty-free, vegan, and responsibly produced. As transparency becomes the new norm, companies that fail to clearly communicate ingredient safety and sourcing may struggle to retain consumer loyalty.

Key Market Players

• Shiseido Company Limited
• Natura & Co.
• The Estee Lauder Companies
• Yves Rocher
• True Botanicals
• Tata Harper
• The Hain Celestial Group
• Weleda AG
• Arbonne International
• Purity Cosmetics (100% Pure)

Report Scope:

In this report, the Global Natural & Organic Cosmetics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Natural & Organic Cosmetics Market, By Type:

• Skin Care
• Hair Care
• Color Cosmetics
• Others

Natural & Organic Cosmetics Market, By End User:

• Male
• Female
• Unisex

Natural & Organic Cosmetics Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

Natural & Organic Cosmetics Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Natural & Organic Cosmetics Market.

Available Customizations:

Global Natural & Organic Cosmetics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Natural & Organic Cosmetics Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Skin Care, Hair Care, Color Cosmetics, Others)
  • 5.2.2. By End User (Male, Female, Unisex)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Natural & Organic Cosmetics Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By End User
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Natural & Organic Cosmetics Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Natural & Organic Cosmetics Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Natural & Organic Cosmetics Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Sales Channel

7. Europe Natural & Organic Cosmetics Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By End User
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Natural & Organic Cosmetics Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. Germany Natural & Organic Cosmetics Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. Spain Natural & Organic Cosmetics Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Natural & Organic Cosmetics Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. United Kingdom Natural & Organic Cosmetics Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Natural & Organic Cosmetics Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By End User
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Natural & Organic Cosmetics Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2.Japan Natural & Organic Cosmetics Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. India Natural & Organic Cosmetics Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Natural & Organic Cosmetics Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Indonesia Natural & Organic Cosmetics Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Natural & Organic Cosmetics Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By End User
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Natural & Organic Cosmetics Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. Saudi Arabia Natural & Organic Cosmetics Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. UAE Natural & Organic Cosmetics Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Sales Channel
  • 9.3.4. Turkey Natural & Organic Cosmetics Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By End User
      • 9.3.4.2.3. By Sales Channel

10. South America Natural & Organic Cosmetics Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By End User
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Natural & Organic Cosmetics Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Argentina Natural & Organic Cosmetics Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Colombia Natural & Organic Cosmetics Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Shiseido Company Limited
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Natura & Co.
  • 15.1.3. The Estee Lauder Companies
  • 15.1.4. Yves Rocher
  • 15.1.5. True Botanicals
  • 15.1.6. Tata Harper
  • 15.1.7. The Hain Celestial Group
  • 15.1.8. Weleda AG
  • 15.1.9. Arbonne International
  • 15.1.10. Purity Cosmetics (100% Pure)

16. Strategic Recommendations

17. About Us & Disclaimer