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市场调查报告书
商品编码
1879245

软触感聚氨酯涂料市场－全球产业规模、份额、趋势、机会和预测，按产品类型、基材类型、最终用途、地区和竞争格局划分，2020-2030年预测

Soft-Touch Polyurethane Coatings Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Base Type, By End Use, By Region and Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年全球软触感聚氨酯涂料市场规模为77.9亿美元，预计2030年将以9.14%的复合年增长率成长至131.6亿美元。软触感聚氨酯涂料是一种先进的表面处理剂，由聚氨酯分散体配製而成，旨在赋予各种基材理想的触感、增强的耐刮擦性和美观的哑光效果。市场成长的主要驱动力是工业界对具有高端感官体验和卓越耐久性的产品的日益增长的需求，这在汽车内饰、消费电子产品和奢侈品包装领域尤为明显。即使在经济实惠的材料上，这些涂料也能赋予产品精緻的外观和触感，从而使製造商的产品脱颖而出。

市场概览
预测期 2026-2030
2024年市场规模 77.9亿美元
2030年市场规模 131.6亿美元
2025-2030年复合年增长率 9.14%
成长最快的细分市场 家具和木材
最大的市场 亚太地区

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球软触感聚氨酯涂料市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型（2K、UV）
    • 依基质类型（水性、溶剂型）
    • 依最终用途（家具及木材、电气及电子产品、运输及汽车、其他）
    • 按地区
    • 按公司（2024 年）
  • 市场地图

第六章：北美软触感聚氨酯涂料市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲软触感聚氨酯涂料市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区软触感聚氨酯涂料市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲软触感聚氨酯涂料市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第十章：南美洲软触感聚氨酯涂料市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章：市场动态

  • 司机
  • 挑战

第十二章：市场趋势与发展

  • 併购（如有）
  • 产品发布（如有）
  • 最新进展

第十三章：全球软触感聚氨酯涂料市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商议价能力
  • 顾客的力量
  • 替代产品的威胁

第十五章：竞争格局

  • The Sherwin-Williams Company
  • Akzo Nobel NV
  • PPG Industries UK Ltd
  • Axalta Coating Systems LLC
  • Rust-Oleum Inc.
  • Aexcel Corporation
  • Jotun A/S

第十六章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 20859

The Global Soft-Touch Polyurethane Coatings Market, valued at USD 7.79 Billion in 2024, is projected to experience a CAGR of 9.14% to reach USD 13.16 Billion by 2030. Soft-touch polyurethane coatings are advanced surface treatments formulated from polyurethane dispersions, designed to impart a desirable tactile feel, enhanced scratch resistance, and an appealing matte finish to various substrates. The market's growth is primarily driven by the escalating industrial demand for products offering a premium sensory experience and superior durability, particularly evident in the automotive interiors, consumer electronics, and luxury packaging sectors. These coatings enable manufacturers to differentiate products by providing a sophisticated look and feel, even on economically viable materials.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 7.79 Billion
Market Size 2030USD 13.16 Billion
CAGR 2025-20309.14%
Fastest Growing SegmentFurniture & Wood
Largest MarketAsia Pacific

Key Market Drivers

The increasing demand for premium aesthetic and tactile finishes significantly propels the global soft-touch polyurethane coatings market. Consumers increasingly seek products that provide a superior sensory experience and a perceived higher quality through their tactile properties, motivating manufacturers across various sectors to adopt these specialized coatings. Such finishes enhance product appeal by delivering a luxurious feel and improved grip, differentiating items in competitive markets. For instance, according to Industry Today, in September 2025, Covestro reported a 14% year-on-year increase in its Bayhydur line across South Korea and China, reflecting a clear preference for ergonomic, tactile finishes in consumer electronics. This broad market impetus is a key contributor to the overall market expansion.

Key Market Challenges

The market for soft-touch polyurethane coatings confronts a significant challenge stemming from the volatility of raw material prices. Key chemical components, including polyols and isocyanates, are derived from petrochemical feedstocks. This reliance renders their supply and pricing susceptible to fluctuations in the global crude oil and energy markets, directly resulting in unpredictable production costs for coating manufacturers. Such instability in input costs directly hampers the growth of the Global Soft-Touch Polyurethane Coatings Market by compressing profit margins for producers and hindering competitive pricing strategies.

Key Market Trends

The increasing adoption of sustainable and eco-friendly formulations represents a significant trend in the Global Soft-Touch Polyurethane Coatings Market, driven by evolving environmental regulations and consumer demand for responsible products. This shift emphasizes reducing the environmental footprint of coatings through bio-based raw materials, lower volatile organic compound content, and improved production processes. The World Coatings Council's Sustainability Report highlights the global industry's ongoing efforts to advance sustainable technologies, underscoring this commitment. Companies are actively developing solutions; according to BASF Coatings, in May 2025, their portfolio of over 250 biomass-balanced products facilitated the reduction of approximately 8 million kilograms of CO2 emissions in 2024, demonstrating tangible progress in eco-friendly offerings.

Key Market Players

  • The Sherwin-Williams Company
  • Akzo Nobel NV
  • PPG Industries UK Ltd
  • Axalta Coating Systems LLC
  • Rust-Oleum Inc.
  • Aexcel Corporation
  • Jotun A/S

Report Scope:

In this report, the Global Soft-Touch Polyurethane Coatings Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Soft-Touch Polyurethane Coatings Market, By Product Type:

  • 2K
  • UV

Soft-Touch Polyurethane Coatings Market, By Base Type:

  • Water-based
  • Solvent-based

Soft-Touch Polyurethane Coatings Market, By End Use:

  • Furniture & Wood
  • Electrical & Electronics
  • Transport & Automotive
  • Others

Soft-Touch Polyurethane Coatings Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Soft-Touch Polyurethane Coatings Market.

Available Customizations:

Global Soft-Touch Polyurethane Coatings Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Soft-Touch Polyurethane Coatings Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (2K, UV)
    • 5.2.2. By Base Type (Water-based, Solvent-based)
    • 5.2.3. By End Use (Furniture & Wood, Electrical & Electronics, Transport & Automotive, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Soft-Touch Polyurethane Coatings Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Base Type
    • 6.2.3. By End Use
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Soft-Touch Polyurethane Coatings Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Base Type
        • 6.3.1.2.3. By End Use
    • 6.3.2. Canada Soft-Touch Polyurethane Coatings Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Base Type
        • 6.3.2.2.3. By End Use
    • 6.3.3. Mexico Soft-Touch Polyurethane Coatings Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Base Type
        • 6.3.3.2.3. By End Use

7. Europe Soft-Touch Polyurethane Coatings Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Base Type
    • 7.2.3. By End Use
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Soft-Touch Polyurethane Coatings Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Base Type
        • 7.3.1.2.3. By End Use
    • 7.3.2. France Soft-Touch Polyurethane Coatings Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Base Type
        • 7.3.2.2.3. By End Use
    • 7.3.3. United Kingdom Soft-Touch Polyurethane Coatings Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Base Type
        • 7.3.3.2.3. By End Use
    • 7.3.4. Italy Soft-Touch Polyurethane Coatings Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Base Type
        • 7.3.4.2.3. By End Use
    • 7.3.5. Spain Soft-Touch Polyurethane Coatings Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Base Type
        • 7.3.5.2.3. By End Use

8. Asia Pacific Soft-Touch Polyurethane Coatings Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Base Type
    • 8.2.3. By End Use
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Soft-Touch Polyurethane Coatings Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Base Type
        • 8.3.1.2.3. By End Use
    • 8.3.2. India Soft-Touch Polyurethane Coatings Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Base Type
        • 8.3.2.2.3. By End Use
    • 8.3.3. Japan Soft-Touch Polyurethane Coatings Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Base Type
        • 8.3.3.2.3. By End Use
    • 8.3.4. South Korea Soft-Touch Polyurethane Coatings Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Base Type
        • 8.3.4.2.3. By End Use
    • 8.3.5. Australia Soft-Touch Polyurethane Coatings Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Base Type
        • 8.3.5.2.3. By End Use

9. Middle East & Africa Soft-Touch Polyurethane Coatings Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Base Type
    • 9.2.3. By End Use
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Soft-Touch Polyurethane Coatings Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Base Type
        • 9.3.1.2.3. By End Use
    • 9.3.2. UAE Soft-Touch Polyurethane Coatings Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Base Type
        • 9.3.2.2.3. By End Use
    • 9.3.3. South Africa Soft-Touch Polyurethane Coatings Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Base Type
        • 9.3.3.2.3. By End Use

10. South America Soft-Touch Polyurethane Coatings Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Base Type
    • 10.2.3. By End Use
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Soft-Touch Polyurethane Coatings Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Base Type
        • 10.3.1.2.3. By End Use
    • 10.3.2. Colombia Soft-Touch Polyurethane Coatings Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Base Type
        • 10.3.2.2.3. By End Use
    • 10.3.3. Argentina Soft-Touch Polyurethane Coatings Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Base Type
        • 10.3.3.2.3. By End Use

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Soft-Touch Polyurethane Coatings Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Sherwin-Williams Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Akzo Nobel NV
  • 15.3. PPG Industries UK Ltd
  • 15.4. Axalta Coating Systems LLC
  • 15.5. Rust-Oleum Inc.
  • 15.6. Aexcel Corporation
  • 15.7. Jotun A/S

16. Strategic Recommendations

17. About Us & Disclaimer