多通路网路市场－全球产业规模、份额、趋势、机会和预测，按通路类型、不同行销平台、服务和工具、应用、地区和竞争格局细分，2020-2030年预测

2024年全球多频道网路市场规模为72.7亿美元，预计2030年将以20.40%的复合年增长率成长至221.5亿美元。多频道网路（MCN）是与内容创作者合作的第三方实体，主要在影片分享平台上提供受众拓展、内容策划、数位版权管理和内容变现等服务。这些网路聚合众多独立频道，从而扩大其整体覆盖范围和商业价值。用户生成内容的广泛普及和数位内容平台数量的不断增长是推动市场成长的主要因素。

主要市场驱动因素

数位视讯消费和线上观看量的成长显着推动了全球多频道网路市场的发展。随着观众越来越倾向于透过数位平台获取娱乐和讯息，内容创作和消费量持续增长。

主要市场挑战

全球多通路网路市场扩张面临的一大挑战源自于其普遍采用的复杂收益分成模式。这些复杂的框架往往导致收益分配不明晰，使内容创作者觉得他们的贡献没有得到公平的报酬。

主要市场趋势

多频道网路（MCN）正受到人工智慧驱动的内容和受众优化加速应用的显着影响。 MCN正越来越多地部署人工智慧来优化内容製作流程、加强数位版权管理并个人化观众体验。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球多通路网路市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按通路类型（透过中间商销售、双重分销、逆向通路）
  • 透过不同的行销平台（GPS、SEO、电子邮件、公司网站）
  • 按服务和工具分类（盈利协助、交叉推广、製作和编辑工具、资金、数位版权管理）
  • 按应用领域（银行、金融服务与保险、电信、媒体与娱乐、电视广播、资讯科技）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美多通路网路市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲多通路网路市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太多通路网路市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲多通路网路市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美多通路网路市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球多通路网路市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Sony Corporation
• ZEFR, Inc.
• Qianxun Spatial Intelligence Inc.
• Vevo LLC
• Studio71
• Universal Music Investments, Inc.
• BroadbandTV Corp.
• Viral Nation Inc.
• Double S Media LLC
• United Talent Agency, LLC

第十六章：策略建议

第17章调查会社について・免责事项

The Global Multi-Channel Network Market, valued at USD 7.27 Billion in 2024, is projected to experience a CAGR of 20.40% to reach USD 22.15 Billion by 2030. Multi-Channel Networks (MCNs) are third-party entities collaborating with content creators, predominantly on video-sharing platforms, to provide services such as audience development, content programming, digital rights management, and monetization. These networks aggregate numerous individual channels, enhancing their collective reach and commercial viability. The market's growth is fundamentally supported by the pervasive expansion of user-generated content and the increasing number of digital content platforms.

Key Market Drivers

The increasing digital video consumption and online viewership significantly propels the Global Multi-Channel Network Market. As audiences increasingly gravitate towards digital platforms for entertainment and information, the volume of content created and consumed continues its upward trajectory. This heightened engagement creates a fertile environment for Multi-Channel Networks (MCNs) to offer their specialized services in content management, audience development, and monetization strategies to a growing pool of creators.

Key Market Challenges

A significant challenge impeding the expansion of the Global Multi-Channel Network Market stems from the intricate revenue-sharing models commonly employed. These complex frameworks often result in a lack of clarity regarding the distribution of earnings, fostering a perception among content creators that their contributions are not equitably compensated. This opacity can erode trust and diminish creator loyalty to their affiliated MCNs, prompting them to seek more transparent or advantageous monetization opportunities elsewhere.

Key Market Trends

Multi-Channel Networks are significantly influenced by the accelerating adoption of AI-driven content and audience optimization. MCNs are increasingly deploying artificial intelligence to refine content production workflows, enhance digital rights management, and personalize viewer experiences. According to the IAB, programmatic advertising revenue, significantly propelled by AI-driven ad placements, increased by $20.6 billion since 2023 to reach $134.8 billion in 2024.

Key Market Players

• Sony Corporation
• ZEFR, Inc.
• Qianxun Spatial Intelligence Inc.
• Vevo LLC
• Studio71
• Universal Music Investments, Inc.
• BroadbandTV Corp.
• Viral Nation Inc.
• Double S Media LLC
• United Talent Agency, LLC

Report Scope:

In this report, the Global Multi-Channel Network Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Multi-Channel Network Market, By Channel Type:

• Selling Through Intermediaries
• Dual Distribution
• Reverse Channel

Multi-Channel Network Market, By Different Marketing Platform:

• GPS
• SEO
• Email
• Company Website

Multi-Channel Network Market, By Services & Tools:

• Monetization Assistance
• Cross Promotion
• Production & Editing Tools
• Funding
• Digital Rights Management

Multi-Channel Network Market, By Application:

• BFSI
• Telecommunication
• Media & Entertainment
• TV Broadcasting
• Information Technology

Multi-Channel Network Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Multi-Channel Network Market.

Available Customizations:

Global Multi-Channel Network Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Multi-Channel Network Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Channel Type (Selling Through Intermediaries, Dual Distribution, Reverse Channel)
  • 5.2.2. By Different Marketing Platform (GPS, SEO, Email, Company Website)
  • 5.2.3. By Services & Tools (Monetization Assistance, Cross Promotion, Production & Editing Tools, Funding, Digital Rights Management)
  • 5.2.4. By Application (BFSI, Telecommunication, Media & Entertainment, TV Broadcasting, Information Technology)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Multi-Channel Network Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Channel Type
  • 6.2.2. By Different Marketing Platform
  • 6.2.3. By Services & Tools
  • 6.2.4. By Application
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Multi-Channel Network Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Channel Type
      • 6.3.1.2.2. By Different Marketing Platform
      • 6.3.1.2.3. By Services & Tools
      • 6.3.1.2.4. By Application
  • 6.3.2. Canada Multi-Channel Network Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Channel Type
      • 6.3.2.2.2. By Different Marketing Platform
      • 6.3.2.2.3. By Services & Tools
      • 6.3.2.2.4. By Application
  • 6.3.3. Mexico Multi-Channel Network Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Channel Type
      • 6.3.3.2.2. By Different Marketing Platform
      • 6.3.3.2.3. By Services & Tools
      • 6.3.3.2.4. By Application

7. Europe Multi-Channel Network Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Channel Type
  • 7.2.2. By Different Marketing Platform
  • 7.2.3. By Services & Tools
  • 7.2.4. By Application
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Multi-Channel Network Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Channel Type
      • 7.3.1.2.2. By Different Marketing Platform
      • 7.3.1.2.3. By Services & Tools
      • 7.3.1.2.4. By Application
  • 7.3.2. France Multi-Channel Network Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Channel Type
      • 7.3.2.2.2. By Different Marketing Platform
      • 7.3.2.2.3. By Services & Tools
      • 7.3.2.2.4. By Application
  • 7.3.3. United Kingdom Multi-Channel Network Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Channel Type
      • 7.3.3.2.2. By Different Marketing Platform
      • 7.3.3.2.3. By Services & Tools
      • 7.3.3.2.4. By Application
  • 7.3.4. Italy Multi-Channel Network Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Channel Type
      • 7.3.4.2.2. By Different Marketing Platform
      • 7.3.4.2.3. By Services & Tools
      • 7.3.4.2.4. By Application
  • 7.3.5. Spain Multi-Channel Network Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Channel Type
      • 7.3.5.2.2. By Different Marketing Platform
      • 7.3.5.2.3. By Services & Tools
      • 7.3.5.2.4. By Application

8. Asia Pacific Multi-Channel Network Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Channel Type
  • 8.2.2. By Different Marketing Platform
  • 8.2.3. By Services & Tools
  • 8.2.4. By Application
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Multi-Channel Network Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Channel Type
      • 8.3.1.2.2. By Different Marketing Platform
      • 8.3.1.2.3. By Services & Tools
      • 8.3.1.2.4. By Application
  • 8.3.2. India Multi-Channel Network Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Channel Type
      • 8.3.2.2.2. By Different Marketing Platform
      • 8.3.2.2.3. By Services & Tools
      • 8.3.2.2.4. By Application
  • 8.3.3. Japan Multi-Channel Network Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Channel Type
      • 8.3.3.2.2. By Different Marketing Platform
      • 8.3.3.2.3. By Services & Tools
      • 8.3.3.2.4. By Application
  • 8.3.4. South Korea Multi-Channel Network Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Channel Type
      • 8.3.4.2.2. By Different Marketing Platform
      • 8.3.4.2.3. By Services & Tools
      • 8.3.4.2.4. By Application
  • 8.3.5. Australia Multi-Channel Network Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Channel Type
      • 8.3.5.2.2. By Different Marketing Platform
      • 8.3.5.2.3. By Services & Tools
      • 8.3.5.2.4. By Application

9. Middle East & Africa Multi-Channel Network Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Channel Type
  • 9.2.2. By Different Marketing Platform
  • 9.2.3. By Services & Tools
  • 9.2.4. By Application
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Multi-Channel Network Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Channel Type
      • 9.3.1.2.2. By Different Marketing Platform
      • 9.3.1.2.3. By Services & Tools
      • 9.3.1.2.4. By Application
  • 9.3.2. UAE Multi-Channel Network Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Channel Type
      • 9.3.2.2.2. By Different Marketing Platform
      • 9.3.2.2.3. By Services & Tools
      • 9.3.2.2.4. By Application
  • 9.3.3. South Africa Multi-Channel Network Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Channel Type
      • 9.3.3.2.2. By Different Marketing Platform
      • 9.3.3.2.3. By Services & Tools
      • 9.3.3.2.4. By Application

10. South America Multi-Channel Network Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Channel Type
  • 10.2.2. By Different Marketing Platform
  • 10.2.3. By Services & Tools
  • 10.2.4. By Application
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Multi-Channel Network Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Channel Type
      • 10.3.1.2.2. By Different Marketing Platform
      • 10.3.1.2.3. By Services & Tools
      • 10.3.1.2.4. By Application
  • 10.3.2. Colombia Multi-Channel Network Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Channel Type
      • 10.3.2.2.2. By Different Marketing Platform
      • 10.3.2.2.3. By Services & Tools
      • 10.3.2.2.4. By Application
  • 10.3.3. Argentina Multi-Channel Network Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Channel Type
      • 10.3.3.2.2. By Different Marketing Platform
      • 10.3.3.2.3. By Services & Tools
      • 10.3.3.2.4. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Multi-Channel Network Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Sony Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. ZEFR, Inc.
• 15.3. Qianxun Spatial Intelligence Inc.
• 15.4. Vevo LLC
• 15.5. Studio71
• 15.6. Universal Music Investments, Inc.
• 15.7. BroadbandTV Corp.
• 15.8. Viral Nation Inc.
• 15.9. Double S Media LLC
• 15.10. United Talent Agency, LLC

16. Strategic Recommendations

17. About Us & Disclaimer