多用途清洁剂市场－全球产业规模、份额、趋势、机会和预测，按产品、类别、最终用途、销售通路、地区和竞争格局划分，2020-2030年预测

全球多用途清洁剂市场规模将从2024年的92.7亿美元成长到2030年的140.7亿美元，年复合成长率达7.20%。该市场涵盖多种配方，旨在有效清洁和消毒各种表面和环境。推动市场扩张的主要因素包括：消费者卫生和公共卫生意识的提高、可支配收入的增加，以及住宅和商业领域对便利高效清洁解决方案日益增长的需求。

主要市场驱动因素

全球多用途清洁剂市场受到消费者日益增强的卫生和健康意识的显着影响，同时消费者对便利性和多功能清洁解决方案的需求也十分旺盛。大众对卫生和健康的日益重视推动了清洁产品销售的持续成长，个人和机构都将保持清洁健康的生活和工作环境放在首位。

主要市场挑战

全球多用途清洁剂市场面临的一大挑战是原物料成本不断上涨。这直接推高了生产成本，进而导致清洁剂生产商的生产成本增加。

主要市场趋势

朝向浓缩型和可补充装形式的转变，正从根本上重塑多用途清洁剂市场，既解决了环境问题，也提升了消费者价值。这一趋势与整个行业对永续发展的更广泛承诺相一致，正如A.

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球多用途清洁剂市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依产品类型（喷雾剂、液体、粉末、其他）
  • 按类别（传统、有机）
  • 依最终用途（住宅、商业、机构）划分
  • 依销售管道（直销、超市/大型超市、百货公司、线上、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美多用途清洁剂市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲多用途清洁剂市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区多用途清洁剂市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲多用途清洁剂市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美多用途清洁剂市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球多用途清洁剂市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Murchison-Hume LLC
• Unilever plc
• Reckitt Benckiser Group PLC
• Werner & Mertz GmbH
• Kobayashi Pharmaceutical Co., Ltd.
• GRUPPO DESA SPA
• The Clorox Company
• GOJO Industries, Inc.
• Bona AB
• Venus Laboratories Inc.

第十六章：策略建议

第17章调查会社について・免责事项

The Global Multipurpose Cleanser Market will grow from USD 9.27 Billion in 2024 to USD 14.07 Billion by 2030 at a 7.20% CAGR. The global multipurpose cleanser market encompasses diverse formulations designed for effective cleaning and sanitation across various surfaces and environments. This market's expansion is fundamentally supported by drivers such as heightened consumer awareness regarding hygiene and public health, an increase in disposable incomes, and the growing demand for convenient and efficient cleaning solutions in both residential and commercial sectors.

Key Market Drivers

The global multipurpose cleanser market is significantly influenced by increased hygiene and health awareness among consumers, alongside a strong demand for convenience and versatility in cleaning solutions. Heightened public consciousness regarding sanitation and well-being has driven a consistent uptick in the purchase of cleaning products, as individuals and institutions prioritize maintaining meticulously clean and healthy living and working environments. This sustained focus translates directly into greater consumption of cleansers designed for effective germ elimination and surface disinfection.

Key Market Challenges

A significant challenge for the global multipurpose cleanser market is the escalating cost of raw materials. This directly increases manufacturing expenses, which can lead to higher production costs for cleanser manufacturers. These elevated costs can either compress profit margins or necessitate price increases for finished products, potentially reducing consumer affordability and demand, thereby hindering overall market expansion.

Key Market Trends

The shift towards concentrated and refillable formats is fundamentally reshaping the multipurpose cleanser market by addressing environmental concerns and offering enhanced consumer value. This trend aligns with the broader industry commitment to sustainability, where, according to the A.I.S.E. KPI Performance Report 2024, 97.3% of the European detergents and maintenance products industry's total output is reported under their Charter for Sustainable Cleaning, reflecting extensive participation in environmental improvement initiatives.

Key Market Players

• Murchison-Hume LLC
• Unilever plc
• Reckitt Benckiser Group PLC
• Werner & Mertz GmbH
• Kobayashi Pharmaceutical Co., Ltd.
• GRUPPO DESA S.P.A.
• The Clorox Company
• GOJO Industries, Inc.
• Bona AB
• Venus Laboratories Inc.

Report Scope:

In this report, the Global Multipurpose Cleanser Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Multipurpose Cleanser Market, By Product:

• Sprays
• Liquid
• Powder
• Others

Multipurpose Cleanser Market, By Category:

• Conventional
• Organic

Multipurpose Cleanser Market, By End Use:

• Residential
• Commercial
• Institutional

Multipurpose Cleanser Market, By Sales Channel:

• Direct Sales
• Supermarkets/Hypermarkets
• Departmental Stores
• Online
• Others

Multipurpose Cleanser Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Multipurpose Cleanser Market.

Available Customizations:

Global Multipurpose Cleanser Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Multipurpose Cleanser Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Sprays, Liquid, Powder, Others)
  • 5.2.2. By Category (Conventional, Organic)
  • 5.2.3. By End Use (Residential, Commercial, Institutional)
  • 5.2.4. By Sales Channel (Direct Sales, Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Multipurpose Cleanser Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Category
  • 6.2.3. By End Use
  • 6.2.4. By Sales Channel
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Multipurpose Cleanser Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Category
      • 6.3.1.2.3. By End Use
      • 6.3.1.2.4. By Sales Channel
  • 6.3.2. Canada Multipurpose Cleanser Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Category
      • 6.3.2.2.3. By End Use
      • 6.3.2.2.4. By Sales Channel
  • 6.3.3. Mexico Multipurpose Cleanser Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Category
      • 6.3.3.2.3. By End Use
      • 6.3.3.2.4. By Sales Channel

7. Europe Multipurpose Cleanser Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Category
  • 7.2.3. By End Use
  • 7.2.4. By Sales Channel
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Multipurpose Cleanser Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Category
      • 7.3.1.2.3. By End Use
      • 7.3.1.2.4. By Sales Channel
  • 7.3.2. France Multipurpose Cleanser Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Category
      • 7.3.2.2.3. By End Use
      • 7.3.2.2.4. By Sales Channel
  • 7.3.3. United Kingdom Multipurpose Cleanser Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Category
      • 7.3.3.2.3. By End Use
      • 7.3.3.2.4. By Sales Channel
  • 7.3.4. Italy Multipurpose Cleanser Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Category
      • 7.3.4.2.3. By End Use
      • 7.3.4.2.4. By Sales Channel
  • 7.3.5. Spain Multipurpose Cleanser Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Category
      • 7.3.5.2.3. By End Use
      • 7.3.5.2.4. By Sales Channel

8. Asia Pacific Multipurpose Cleanser Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Category
  • 8.2.3. By End Use
  • 8.2.4. By Sales Channel
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Multipurpose Cleanser Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Category
      • 8.3.1.2.3. By End Use
      • 8.3.1.2.4. By Sales Channel
  • 8.3.2. India Multipurpose Cleanser Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Category
      • 8.3.2.2.3. By End Use
      • 8.3.2.2.4. By Sales Channel
  • 8.3.3. Japan Multipurpose Cleanser Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Category
      • 8.3.3.2.3. By End Use
      • 8.3.3.2.4. By Sales Channel
  • 8.3.4. South Korea Multipurpose Cleanser Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Category
      • 8.3.4.2.3. By End Use
      • 8.3.4.2.4. By Sales Channel
  • 8.3.5. Australia Multipurpose Cleanser Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Category
      • 8.3.5.2.3. By End Use
      • 8.3.5.2.4. By Sales Channel

9. Middle East & Africa Multipurpose Cleanser Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Category
  • 9.2.3. By End Use
  • 9.2.4. By Sales Channel
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Multipurpose Cleanser Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Category
      • 9.3.1.2.3. By End Use
      • 9.3.1.2.4. By Sales Channel
  • 9.3.2. UAE Multipurpose Cleanser Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Category
      • 9.3.2.2.3. By End Use
      • 9.3.2.2.4. By Sales Channel
  • 9.3.3. South Africa Multipurpose Cleanser Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Category
      • 9.3.3.2.3. By End Use
      • 9.3.3.2.4. By Sales Channel

10. South America Multipurpose Cleanser Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Category
  • 10.2.3. By End Use
  • 10.2.4. By Sales Channel
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Multipurpose Cleanser Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Category
      • 10.3.1.2.3. By End Use
      • 10.3.1.2.4. By Sales Channel
  • 10.3.2. Colombia Multipurpose Cleanser Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Category
      • 10.3.2.2.3. By End Use
      • 10.3.2.2.4. By Sales Channel
  • 10.3.3. Argentina Multipurpose Cleanser Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Category
      • 10.3.3.2.3. By End Use
      • 10.3.3.2.4. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Multipurpose Cleanser Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Murchison-Hume LLC
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Unilever plc
• 15.3. Reckitt Benckiser Group PLC
• 15.4. Werner & Mertz GmbH
• 15.5. Kobayashi Pharmaceutical Co., Ltd.
• 15.6. GRUPPO DESA S.P.A.
• 15.7. The Clorox Company
• 15.8. GOJO Industries, Inc.
• 15.9. Bona AB
• 15.10. Venus Laboratories Inc.

16. Strategic Recommendations

17. About Us & Disclaimer