天然家用清洁剂市场－全球产业规模、份额、趋势、机会和预测，按类型、配销通路、应用、地区和竞争格局划分，2020-2030年预测

全球天然家用清洁剂市场规模预计将从2024年的78.1亿美元成长至2030年的108.4亿美元，年复合成长率（CAGR）为5.61%。天然家用清洁剂是指采用源自无毒、有机且可生物降解的成分（例如植物或矿物）配製而成的产品，为传统的化学清洁剂提供了环保替代方案。推动该市场成长的关键因素包括消费者对合成化学品健康风险的日益关注，以及不断增强的环保意识，从而促进了对永续产品的需求。此外，针对清洁产品中有害物质的监管压力不断加大，也进一步促使製造商开发更环保的配方。

主要市场驱动因素

影响全球天然家用清洁剂市场的两大关键因素是消费者日益增强的健康意识和不断提高的环保意识，以及对永续产品的需求。消费者健康意识的提高促使他们寻求更安全的替代品，以取代传统的化学清洁剂，因为他们越来越了解合成成分可能带来的健康隐患。

主要市场挑战

消费者普遍认为天然清洁剂在去除顽固污渍方面可能不如传统化学清洁剂有效，严重阻碍了全球天然家用清洁剂市场的成长。这种普遍存在的疑虑直接影响了消费者的购买决策，导致他们在全面转向天然替代品时犹豫不决，尤其是在处理高难度清洁任务时。

主要市场趋势

影响全球天然家用清洁剂市场的一个重要市场趋势是配方转向浓缩型和无水型产品。这一趋势代表着产业为应对环境永续性议题所采取的策略性倡议，旨在最大限度地减少产品用量和包装浪费。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球天然家用清洁剂市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型（表面清洁剂、玻璃清洁剂、织物清洁剂、其他）
  • 按配销通路（超市/大型超市、便利商店、线上、其他）
  • 按应用领域（厨房、浴室、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美天然家用清洁剂市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲天然家用清洁剂市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区天然家用清洁剂市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲天然家用清洁剂市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲天然家用清洁剂市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球天然家用清洁剂市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Reckitt Benckiser Group Plc
• Henkel Ag & Co. KgaA
• The Procter & Gamble Company
• Unilever PLC
• AlEn USA, LLC
• Netsurf Communications Pvt. Ltd
• Saje Natural Business Inc.
• Kao Corporation
• SC Johnson & Son, Inc
• The Clorox Company

第十六章：策略建议

第17章调查会社について・免责事项

The Global Natural Household Cleaners Market will grow from USD 7.81 Billion in 2024 to USD 10.84 Billion by 2030 at a 5.61% CAGR. Natural household cleaners are products formulated with ingredients derived from non-toxic, organic, and biodegradable sources, such as plants or minerals, offering an environmentally conscious alternative to conventional chemical-based cleaning agents. Key drivers propelling this market include heightened consumer awareness regarding health risks associated with synthetic chemicals and a growing environmental consciousness fostering demand for sustainable options. Increasing regulatory pressures against harmful substances in cleaning products further stimulate manufacturers to develop greener formulations.

Key Market Drivers

Two pivotal factors significantly influencing the global natural household cleaners market are increasing consumer health consciousness and growing environmental awareness coupled with a demand for sustainable products. Heightened consumer health consciousness drives individuals to seek safer alternatives to conventional chemical-laden cleaning agents, as they become more informed about potential adverse health impacts from synthetic ingredients.

Key Market Challenges

The enduring perception among consumers that natural cleaners may offer comparatively less effective performance against stubborn stains than traditional chemical options presents a significant impediment to the growth of the Global Natural Household Cleaners Market. This prevalent skepticism directly influences purchasing decisions, causing consumers to hesitate in fully transitioning to natural alternatives, particularly for demanding cleaning tasks. When faced with persistent dirt or grime, many consumers prioritize proven cleaning power, leading them to select conventional products over natural ones, thereby limiting broader adoption of greener formulations.

Key Market Trends

A significant market trend shaping the global natural household cleaners market is the formulation shift towards concentrates and waterless products. This trend represents a strategic industry move to address environmental sustainability concerns by minimizing product volume and packaging waste. Concentrated and waterless formats translate into reduced shipping costs, a smaller carbon footprint, and enhanced consumer convenience through compact storage and prolonged product usage per purchase.

Key Market Players

• Reckitt Benckiser Group Plc
• Henkel Ag & Co. KgaA
• The Procter & Gamble Company
• Unilever PLC
• AlEn USA, LLC
• Netsurf Communications Pvt. Ltd
• Saje Natural Business Inc.
• Kao Corporation
• S. C. Johnson & Son, Inc
• The Clorox Company

Report Scope:

In this report, the Global Natural Household Cleaners Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Natural Household Cleaners Market, By Type:

• Surface Cleaners
• Glass Cleaners
• Fabric Cleaners
• Others

Natural Household Cleaners Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Natural Household Cleaners Market, By Application:

• Kitchen
• Bathroom
• Others

Natural Household Cleaners Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Natural Household Cleaners Market.

Available Customizations:

Global Natural Household Cleaners Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Natural Household Cleaners Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Surface Cleaners, Glass Cleaners, Fabric Cleaners, Others)
  • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
  • 5.2.3. By Application (Kitchen, Bathroom, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Natural Household Cleaners Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Application
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Natural Household Cleaners Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Distribution Channel
      • 6.3.1.2.3. By Application
  • 6.3.2. Canada Natural Household Cleaners Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Distribution Channel
      • 6.3.2.2.3. By Application
  • 6.3.3. Mexico Natural Household Cleaners Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Distribution Channel
      • 6.3.3.2.3. By Application

7. Europe Natural Household Cleaners Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Application
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Natural Household Cleaners Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Distribution Channel
      • 7.3.1.2.3. By Application
  • 7.3.2. France Natural Household Cleaners Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Distribution Channel
      • 7.3.2.2.3. By Application
  • 7.3.3. United Kingdom Natural Household Cleaners Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Distribution Channel
      • 7.3.3.2.3. By Application
  • 7.3.4. Italy Natural Household Cleaners Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Distribution Channel
      • 7.3.4.2.3. By Application
  • 7.3.5. Spain Natural Household Cleaners Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Distribution Channel
      • 7.3.5.2.3. By Application

8. Asia Pacific Natural Household Cleaners Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Application
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Natural Household Cleaners Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Distribution Channel
      • 8.3.1.2.3. By Application
  • 8.3.2. India Natural Household Cleaners Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Distribution Channel
      • 8.3.2.2.3. By Application
  • 8.3.3. Japan Natural Household Cleaners Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Distribution Channel
      • 8.3.3.2.3. By Application
  • 8.3.4. South Korea Natural Household Cleaners Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Distribution Channel
      • 8.3.4.2.3. By Application
  • 8.3.5. Australia Natural Household Cleaners Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Distribution Channel
      • 8.3.5.2.3. By Application

9. Middle East & Africa Natural Household Cleaners Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Application
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Natural Household Cleaners Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Distribution Channel
      • 9.3.1.2.3. By Application
  • 9.3.2. UAE Natural Household Cleaners Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Distribution Channel
      • 9.3.2.2.3. By Application
  • 9.3.3. South Africa Natural Household Cleaners Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Distribution Channel
      • 9.3.3.2.3. By Application

10. South America Natural Household Cleaners Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Application
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Natural Household Cleaners Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Distribution Channel
      • 10.3.1.2.3. By Application
  • 10.3.2. Colombia Natural Household Cleaners Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Distribution Channel
      • 10.3.2.2.3. By Application
  • 10.3.3. Argentina Natural Household Cleaners Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Distribution Channel
      • 10.3.3.2.3. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Natural Household Cleaners Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Reckitt Benckiser Group Plc
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Henkel Ag & Co. KgaA
• 15.3. The Procter & Gamble Company
• 15.4. Unilever PLC
• 15.5. AlEn USA, LLC
• 15.6. Netsurf Communications Pvt. Ltd
• 15.7. Saje Natural Business Inc.
• 15.8. Kao Corporation
• 15.9. S. C. Johnson & Son, Inc
• 15.10. The Clorox Company

16. Strategic Recommendations

17. About Us & Disclaimer