户外电视市场－全球产业规模、份额、趋势、机会和预测，按萤幕尺寸、显示类型、销售通路、地区和竞争格局划分，2020-2030年预测

全球户外电视市场规模将从2024年的3.1419亿美元成长到2030年的6.5171亿美元，年复合成长率达12.93%。户外电视是专为户外环境永久安装而设计的显示设备，具有更强的耐用性、抗风雨性能，通常亮度更高，以确保在阳光直射下也能获得最佳观看效果，并能承受各种气候条件。市场成长的主要驱动力包括：消费者对户外生活空间的日益增长的需求、可支配收入的增加促使人们投资于高端家庭娱乐设备，以及显示技术的不断进步，从而提升了产品在严苛户外环境下的性能和使用寿命。

主要市场驱动因素

全球户外电视市场受到户外生活空间日益增长的趋势以及显示和耐用性技术不断进步的显着影响。消费者越来越希望将居家舒适圈延伸至户外，将庭院、露台和花园改造成功能齐全的居家延伸空间。

主要市场挑战

全球户外电视市场扩张面临的主要挑战在于其专用组件和严苛的防风雨需求所带来的高昂製造成本。为了使显示单元能够承受极端温度、湿度和阳光直射，必须采用优质材料和复杂的生产流程。

主要市场趋势

全球户外电视市场正呈现出智慧功能和串流服务日益融合的显着趋势。这一发展趋势与室内观看习惯相呼应，使消费者能够无缝存取各种内容，并透过将熟悉的数位生态系统扩展到户外环境，提升整体用户体验。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球户外电视市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按萤幕尺寸（小于 40 吋、40 吋至 50 吋、50 吋至 70 吋、大于 70 吋）
  • 按下显示类型（LCD、LED）
  • 依销售管道（超市/大型超市、多品牌商店、线上、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美户外电视市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲户外电视市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太户外电视市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲户外电视市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美户外电视市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球户外电视市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Peerless-AV Limited
• Luxurite UK Limited
• Yolo TV Limited
• SunBriteTV, LLC
• LG Electronics Inc.
• Global Outdoor Concepts, Inc
• Seura, Inc.
• SkyVue Inc.
• Cinios Inc.
• Evervue USA Inc.

第十六章：策略建议

第17章调查会社について・免责事项

The Global Outdoor TV Market will grow from USD 314.19 Million in 2024 to USD 651.71 Million by 2030 at a 12.93% CAGR. An outdoor television is a specialized display unit engineered for permanent installation in exterior environments, featuring enhanced durability, weather resistance, and often increased brightness to ensure optimal viewing under direct sunlight and withstand various climatic conditions. The market's growth is primarily driven by increasing consumer demand to extend living spaces outdoors, rising disposable incomes facilitating investment in premium home entertainment, and continuous advancements in display technology enhancing performance and longevity in challenging outdoor settings.

Key Market Drivers

The global outdoor television market is significantly influenced by the growing trend of outdoor living spaces and continuous technological advancements in display and durability. Consumers are increasingly seeking to expand their domestic comfort zones to exterior areas, transforming patios, decks, and gardens into fully functional extensions of their homes. This cultural shift creates a robust demand for specialized outdoor entertainment solutions, including high-performance televisions capable of operating in diverse environmental conditions.

Key Market Challenges

The primary challenge impeding the expansion of the Global Outdoor TV Market stems from the elevated manufacturing costs associated with its specialized components and rigorous weatherproofing demands. Engineering display units to withstand extreme temperatures, humidity, and direct sunlight necessitates premium-grade materials and intricate production processes. This directly translates into a premium retail price point for outdoor televisions, positioning them as a luxury item rather than a widely accessible consumer electronic.

Key Market Trends

The global outdoor television market is seeing a notable trend in the increased integration of smart features and streaming services. This development mirrors indoor viewing preferences, offering consumers seamless access to diverse content and enhancing the overall user experience by extending familiar digital ecosystems to outdoor environments.

Key Market Players

• Peerless-AV Limited
• Luxurite UK Limited
• Yolo TV Limited
• SunBriteTV, LLC
• LG Electronics Inc.
• Global Outdoor Concepts, Inc
• Seura, Inc.
• SkyVue Inc.
• Cinios Inc.
• Evervue USA Inc.

Report Scope:

In this report, the Global Outdoor TV Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Outdoor TV Market, By Screen Size:

• Less than 40 inch
• 40 inch to 50 inch
• 50 inch to 70 inch
• More than 70 inch

Outdoor TV Market, By Display Type:

• LCD
• LED

Outdoor TV Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Multi Branded Stores
• Online
• Others

Outdoor TV Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Outdoor TV Market.

Available Customizations:

Global Outdoor TV Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Outdoor TV Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Screen Size (Less than 40 inch, 40 inch to 50 inch, 50 inch to 70 inch, More than 70 inch)
  • 5.2.2. By Display Type (LCD, LED)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Outdoor TV Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Screen Size
  • 6.2.2. By Display Type
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Outdoor TV Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Screen Size
      • 6.3.1.2.2. By Display Type
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Outdoor TV Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Screen Size
      • 6.3.2.2.2. By Display Type
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Outdoor TV Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Screen Size
      • 6.3.3.2.2. By Display Type
      • 6.3.3.2.3. By Sales Channel

7. Europe Outdoor TV Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Screen Size
  • 7.2.2. By Display Type
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Outdoor TV Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Screen Size
      • 7.3.1.2.2. By Display Type
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Outdoor TV Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Screen Size
      • 7.3.2.2.2. By Display Type
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Outdoor TV Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Screen Size
      • 7.3.3.2.2. By Display Type
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Outdoor TV Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Screen Size
      • 7.3.4.2.2. By Display Type
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Outdoor TV Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Screen Size
      • 7.3.5.2.2. By Display Type
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Outdoor TV Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Screen Size
  • 8.2.2. By Display Type
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Outdoor TV Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Screen Size
      • 8.3.1.2.2. By Display Type
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Outdoor TV Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Screen Size
      • 8.3.2.2.2. By Display Type
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Outdoor TV Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Screen Size
      • 8.3.3.2.2. By Display Type
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Outdoor TV Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Screen Size
      • 8.3.4.2.2. By Display Type
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Outdoor TV Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Screen Size
      • 8.3.5.2.2. By Display Type
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Outdoor TV Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Screen Size
  • 9.2.2. By Display Type
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Outdoor TV Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Screen Size
      • 9.3.1.2.2. By Display Type
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Outdoor TV Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Screen Size
      • 9.3.2.2.2. By Display Type
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Outdoor TV Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Screen Size
      • 9.3.3.2.2. By Display Type
      • 9.3.3.2.3. By Sales Channel

10. South America Outdoor TV Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Screen Size
  • 10.2.2. By Display Type
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Outdoor TV Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Screen Size
      • 10.3.1.2.2. By Display Type
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Outdoor TV Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Screen Size
      • 10.3.2.2.2. By Display Type
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Outdoor TV Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Screen Size
      • 10.3.3.2.2. By Display Type
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Outdoor TV Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Peerless-AV Limited
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Luxurite UK Limited
• 15.3. Yolo TV Limited
• 15.4. SunBriteTV, LLC
• 15.5. LG Electronics Inc.
• 15.6. Global Outdoor Concepts, Inc
• 15.7. Seura, Inc.
• 15.8. SkyVue Inc.
• 15.9. Cinios Inc.
• 15.10. Evervue USA Inc.

16. Strategic Recommendations

17. About Us & Disclaimer