全球鬍鬚膏市场－产业规模、份额、趋势、机会和预测，按类型、包装、销售通路、地区和竞争格局划分，2020-2030年预测

2024年全球鬍鬚膏市场规模为238.6亿美元，预计到2030年将以6.60%的复合年增长率增长至350.1亿美元。鬍鬚膏是一种专门的男士护理产品，采用天然油脂、乳木果油和蜡质配製而成，旨在滋养、保湿、调理和定型面部毛髮。它能为鬍鬚和下方的肌肤补充水分，帮助驯服毛躁的鬍鬚，并提供轻盈的定型效果。全球鬍鬚膏市场正经历着显着增长，这主要得益于男性个人护理意识的提高以及精心打理的鬍鬚作为一种时尚宣言的日益流行。这种文化转变，尤其是在年轻族群中，促使男性在个人护理产品方面投入更多资金。

主要市场驱动因素

全球鬍鬚膏市场受益于脸部毛髮潮流的日益流行和男性个人护理意识的增强。鬍鬚和其他脸部毛髮造型在文化上的广泛接受度和时尚地位，从根本上扩大了专业护理产品的消费群体。

主要市场挑战

激烈的市场竞争和市场饱和是全球鬍鬚膏市场成长的主要障碍。新品牌不断涌入，与现有品牌并驾齐驱，导致市场竞争日益激烈，有效的产品差异化变得越来越困难。

主要市场趋势

全球鬍鬚膏市场的一大趋势是转向天然有机配方。消费者越来越重视成分透明度，并寻求不含合成化学物质的产品，转而选择采用天然油脂、乳木果油和蜡製成的鬍鬚膏。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球鬍鬚膏市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依类型（有机鬍鬚膏、合成鬍鬚膏）
  • 依包装类型（罐装、锡罐装）
  • 依销售管道（大型超市/超市、便利商店、线上、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美鬍鬚膏市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲鬍鬚膏市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区鬍鬚膏市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲鬍鬚膏市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲鬍鬚膏市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球鬍鬚膏市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• The Captain's Beard Ltd.
• B2 Premium Ltd (Seven Potions)
• Honest Amish, LLC.
• Lancaster Beard Company
• Badass Brand, Inc
• Newport Apothecary, Inc.
• Grave Before Shave
• Rocky Mountain Barber Company
• The Bearded Bastard, LLC
• Texas Beard Company

第十六章：策略建议

第17章调查会社について・免责事项

The Global Beard Balm Market, valued at USD 23.86 Billion in 2024, is projected to experience a CAGR of 6.60% to reach USD 35.01 Billion by 2030. Beard balm is a specialized grooming product formulated with natural oils, butters, and waxes, designed to nourish, moisturize, condition, and style facial hair. It provides hydration to the beard and the underlying skin, helps tame unruly hairs, and offers a light hold for shaping. The Global Beard Balm Market is experiencing significant growth driven by increasing male grooming consciousness and the rising popularity of well-maintained beards as a style statement. This cultural shift, particularly among younger demographics, has led to greater investment in male self-care products.

Key Market Drivers

The global beard balm market experiences significant impetus from the rising popularity of facial hair trends and increasing male grooming awareness. The widespread cultural acceptance and fashion prominence of beards and other facial hair styles have fundamentally expanded the consumer base for specialized grooming products. This shift is evident in demographic data, where according to the American Academy of Dermatology, a 2023 survey indicated that 67% of men aged 25-40 maintain some form of facial hair, a notable increase from 42% in 2015. This trend drives demand for beard balm as men seek to maintain well-groomed and healthy facial hair.

Key Market Challenges

Intense competition and market saturation represent a significant impediment to the growth of the Global Beard Balm Market. The continuous entry of new brands, alongside established players, fosters a crowded market landscape where effective product differentiation becomes increasingly difficult. This saturation frequently results in heightened price sensitivity among consumers and compressed profit margins for manufacturers. Many brands encounter challenges in securing prominent retail placement or achieving distinct visibility in competitive online channels, directly affecting their sales performance and ability to capture market share.

Key Market Trends

A significant trend in the global beard balm market is the shift towards natural and organic formulations. Consumers are increasingly prioritizing ingredient transparency and seeking products free from synthetic chemicals, opting instead for balms crafted with naturally derived oils, butters, and waxes. This preference for cleaner ingredients resonates across the broader personal care sector; according to Statistisches Bundesamt, revenue for body care and fragrance production in Germany reached approximately EUR 6.43 billion in 2023, an increase from EUR 6.14 billion in 2022.

Key Market Players

• The Captain's Beard Ltd.
• B2 Premium Ltd (Seven Potions)
• Honest Amish, LLC.
• Lancaster Beard Company
• Badass Brand, Inc
• Newport Apothecary, Inc.
• Grave Before Shave
• Rocky Mountain Barber Company
• The Bearded Bastard, LLC
• Texas Beard Company

Report Scope:

In this report, the Global Beard Balm Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Beard Balm Market, By Type:

• Organic Beard Balms
• Synthetic Beard Balms

Beard Balm Market, By Packaging:

• Jars Packaging
• Tins Packaging

Beard Balm Market, By Sales Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online
• Others

Beard Balm Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Beard Balm Market.

Available Customizations:

Global Beard Balm Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Beard Balm Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Organic Beard Balms, Synthetic Beard Balms)
  • 5.2.2. By Packaging (Jars Packaging, Tins Packaging)
  • 5.2.3. By Sales Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Beard Balm Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Packaging
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Beard Balm Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Packaging
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Beard Balm Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Packaging
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Beard Balm Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Packaging
      • 6.3.3.2.3. By Sales Channel

7. Europe Beard Balm Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Packaging
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Beard Balm Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Packaging
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Beard Balm Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Packaging
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Beard Balm Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Packaging
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Beard Balm Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Packaging
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Beard Balm Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Packaging
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Beard Balm Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Packaging
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Beard Balm Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Packaging
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Beard Balm Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Packaging
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Beard Balm Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Packaging
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Beard Balm Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Packaging
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Beard Balm Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Packaging
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Beard Balm Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Packaging
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Beard Balm Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Packaging
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Beard Balm Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Packaging
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Beard Balm Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Packaging
      • 9.3.3.2.3. By Sales Channel

10. South America Beard Balm Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Packaging
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Beard Balm Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Packaging
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Beard Balm Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Packaging
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Beard Balm Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Packaging
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Beard Balm Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. The Captain's Beard Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. B2 Premium Ltd (Seven Potions)
• 15.3. Honest Amish, LLC.
• 15.4. Lancaster Beard Company
• 15.5. Badass Brand, Inc
• 15.6. Newport Apothecary, Inc.
• 15.7. Grave Before Shave
• 15.8. Rocky Mountain Barber Company
• 15.9. The Bearded Bastard, LLC
• 15.10. Texas Beard Company

16. Strategic Recommendations

17. About Us & Disclaimer