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市场调查报告书
商品编码
1813445

2032 年极简美容订阅市场预测：按产品类型、订阅模式、性别、价格分布、分销管道和地区进行的全球分析

Minimalist Grooming Subscription Market Forecasts to 2032 - Global Analysis By Product Type, Subscription Model, Gender Demographics, Price Point, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球极简主义美容订阅市场预计在 2025 年达到 1.7609 亿美元，到 2032 年将达到 3.9662 亿美元，预测期内的复合年增长率为 12.3%。

极简主义美容订阅服务是精心策划的定期提供个人保健产品，强调简洁、功能性和永续性。这些订阅通常包含刮鬍刀、刮鬍膏、保湿霜和洁面乳等高品质产品，旨在简化日常护理流程，避免过度浪费。它们的目标客户是寻求高效、环保解决方案的个人，重点是减少杂乱和决策疲劳。透过提供包含可重复使用组件的客製化套件，极简主义美容订阅服务鼓励一致性、成本效益和精细化的自我护理方法。

自我护理和个人照护的需求不断增加

消费者越来越青睐那些兼具便利性、高品质和美感的精选洗护套件，而非杂乱无章的传统产品。这种趋势在都市区千禧世代和Z世代中尤其明显，他们注重省时的解决方案和个人化体验。刮鬍刀、保湿霜和洁面乳等洗护必需品的订阅模式正日益流行，因为它们鼓励品牌推广、生活方式的契合以及日常习惯的简化。

客户维繫和“订阅疲劳”

每月重复配送会导致产品堆积，降低感知价值。此外，在竞争激烈的市场中留住客户需要持续创新、个人化客製化和透明的定价策略。品牌必须透过提供灵活的方案、忠诚度奖励和自适应的产品组合来应对客户流失。如果没有这些措施，即使是老字型大小企业也有可能将市场份额拱手让给新参与企业和其他零售模式。挑战在于如何在一致性和新颖性之间取得平衡，以长期保持用户的兴趣。

拓展新类别

极简主义美容品牌正在探索口腔护理、美髮造型和健康补充品等相关品类，以拓展产品线并提升顾客终身价值。这种多元化发展使企业能够在秉持其核心极简主义理念的同时，拓展更广泛的自我护理方案。人工智慧个人化和皮肤诊断等新兴技术使品牌能够根据个人需求客製化产品。此外，与皮肤科医生和健康专家的伙伴关係有助于检验产品功效，并增强消费者信任。

不断变化的消费者偏好和趋势

极简主义品牌必须持续关注护肤成分、美容习惯和偏好偏好的趋势，才能保持与时俱进。突然兴起的极简主义护肤流程、DIY美妆技巧和自然疗法，可能会削弱理性订阅模式的吸引力。此外，体验式零售和网红主导的产品发布的兴起，可能会将人们的注意力从标准化的订阅模式上转移开来。在一个以新颖性和个性化为核心的忠诚度驱动力的市场中，未能适应的品牌可能会变得陈旧。

COVID-19的影响：

新冠疫情显着影响了美容产业的消费行为，加速了居家自我护理习惯的普及。由于美容沙龙和零售店暂时关闭，消费者转向订阅服务购买必需的美容产品，推动了短期成长。然而，供应链中断和物流限制给及时配送和库存管理带来了挑战。这场危机也提高了消费者的卫生意识，促使品牌强调清洁配方和安全包装。

剃鬚精华预计将成为预测期内最大的细分市场

剃须配件细分市场预计将在预测期内占据最大的市场份额，这得益于其稳定的需求和广泛的适用性。刮鬍刀、刮鬍膏和鬍后膏等产品被视为所有细分市场中必不可少的护理用品。订阅模式提供符合人体工学设计和温和配方的高品质刀片，尤其受欢迎。润滑条、可回收手柄和精准修剪器等创新技术正在提升产品的吸引力。随着护理越来越性别化，剃须配件也正在根据不同的肤质和偏好进行客製化。

预计定期补货市场在预测期内将出现最高的复合年增长率

预计在预测期内，补货订阅细分市场将实现最高成长率，这得益于其便利性和成本效益。消费者越来越倾向于自动配送常用的美容用品，从而减少了店内购买的需求。品牌正在利用预测分析来优化配送週期并避免库存过剩。订阅平台也整合了回馈机制，以动态调整产品数量和偏好。行动应用程式和数位钱包的兴起正在简化订阅管理并提升用户体验。

占比最大的地区：

预计北美将在预测期内占据最大的市场份额，这得益于其较高的消费者认知度和完善的电商基础设施。该地区对健康、清洁美容和个人化护理的强劲需求，使其成为订阅模式的沃土。知名品牌正在投资直销平台、网红行销和数据主导的个人化服务，以抢占市场份额。监管部门对零残忍和永续产品的支持，进一步提升了品牌信誉和消费者忠诚度。

复合年增长率最高的地区：

受都市化进程加快、中产阶级人口成长以及数位化渗透率上升的推动，亚太地区预计将在预测期内实现最高的复合年增长率。印度、中国和韩国等国家对价格实惠、高品质且符合当地偏好的美容解决方案的需求激增。该地区充满活力的美容文化和对护肤习惯的重视，正在推动极简主义产品形式的创新。本地新兴企业和全球参与企业正在尝试融合电子商务和社交商务的混合订阅模式。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球极简主义美容订阅市场（依产品类型）

  • 刮鬍必需品
  • 护肤
  • 护髮
  • 身体与卫生
  • 口腔清洁用品
  • 其他产品类型

6. 全球极简主义美容订阅市场（以订阅模式）

  • 续订
  • 精选订阅

7. 全球极简主义美容订阅市场（依性别划分）

  • 男性
  • 女士
  • 男女通用的

8. 全球极简主义美容订阅市场（以价格分布范围）

  • 经济/价值
  • 中端/高阶
  • 奢华

9. 全球极简主义美容订阅市场（按分销管道）

  • 直接面向消费者（D2C）
  • 网路零售
  • 线下零售

第十章 全球极简主义美容订阅市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第 12 章：公司概况

  • Dollar Shave Club
  • Harry's
  • Birchbox Grooming
  • The Man Company
  • Bombay Shaving Company
  • Geologie
  • Scentbird
  • Manscaped
  • Beardo
  • Ustraa
  • Cornerstone
  • Horace
  • gruum
  • The Personal Barber
  • Quip
Product Code: SMRC30894

According to Stratistics MRC, the Global Minimalist Grooming Subscription Market is accounted for $176.09 million in 2025 and is expected to reach $396.62 million by 2032 growing at a CAGR of 12.3% during the forecast period. Minimalist grooming subscription is a curated service that delivers essential personal care products on a recurring basis, emphasizing simplicity, functionality, and sustainability. These subscriptions typically include high-quality items such as razors, shaving creams, moisturizers, and cleansers designed to streamline grooming routines without excess. Focused on reducing clutter and decision fatigue, they cater to individuals seeking efficient, eco-conscious solutions. By offering tailored kits with reusable components, minimalist grooming subscriptions promote consistency, cost-effectiveness, and a refined approach to self-care.

Market Dynamics:

Driver:

Growing demand for self-care and personal grooming

Consumers are increasingly seeking curated grooming kits that offer convenience, quality, and aesthetic appeal without the clutter of traditional product assortments. This trend is especially prominent among urban millennials and Gen Z, who value time-saving solutions and personalized experiences. Subscription models that deliver essential grooming items such as razors, moisturizers, and cleansers are gaining traction due to their ability to streamline daily routines encouraging brand adoption and lifestyle alignment.

Restraint:

Customer retention and "subscription fatigue

The repetitive nature of monthly deliveries can result in product accumulation, diminishing perceived value. Moreover, retaining customers in a competitive landscape requires continuous innovation, personalization, and transparent pricing strategies. Brands must address churn by offering flexible plans, loyalty incentives, and adaptive product assortments. Without these measures, even well-established players risk losing market share to newer entrants or alternative retail formats. The challenge lies in balancing consistency with novelty to maintain long-term subscriber interest.

Opportunity:

Expansion into new product categories

Minimalist grooming brands are increasingly exploring adjacent categories such as oral care, hair styling, and wellness supplements to expand their offerings and increase customer lifetime value. This diversification allows companies to tap into broader self-care routines while maintaining their core minimalist ethos. Emerging technologies like AI-driven personalization and skin diagnostics are enabling brands to tailor product bundles based on individual needs. Additionally, partnerships with dermatologists and wellness experts are helping validate product efficacy, enhancing consumer trust.

Threat:

Changing consumer preferences and trends

Minimalist brands must continuously monitor trends in skincare ingredients, grooming rituals, and aesthetic preferences to stay relevant. A sudden pivot toward maximalist routines, DIY beauty hacks, or natural remedies could undermine the appeal of streamlined subscriptions. Furthermore, the rise of experiential retail and influencer-driven product launches may divert attention from standardized subscription models. Brands that fail to adapt risk obsolescence in a market where novelty and personalization are key drivers of loyalty.

Covid-19 Impact:

The COVID-19 pandemic significantly influenced consumer behavior in the grooming sector, accelerating the adoption of home-based self-care routines. With salons and retail outlets temporarily closed, individuals turned to subscription services for essential grooming products, driving short-term growth. However, supply chain disruptions and logistical constraints posed challenges for timely deliveries and inventory management. The crisis also heightened awareness around hygiene, prompting brands to emphasize clean formulations and safe packaging.

The shaving essentials segment is expected to be the largest during the forecast period

The shaving essentials segment is expected to account for the largest market share during the forecast period due to its consistent demand and universal applicability. Products such as razors, shaving creams, and aftershave balms are considered foundational grooming items across demographics. Subscription models offering high-quality blades with ergonomic designs and skin-friendly formulations are particularly popular. Innovations like lubricating strips, recyclable handles, and precision trimmers are enhancing product appeal. As grooming becomes more gender-inclusive, shaving essentials are being tailored for diverse skin types and preferences.

The replenishment subscription segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the replenishment subscription segment is predicted to witness the highest growth rate driven by its convenience and cost-efficiency. Consumers increasingly prefer automated deliveries of frequently used grooming items, reducing the need for in-store purchases. Brands are leveraging predictive analytics to optimize delivery cycles and avoid overstocking. Subscription platforms are also integrating feedback mechanisms to adjust product quantities and preferences dynamically. The rise of mobile apps and digital wallets is streamlining subscription management, enhancing user experience.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share supported by high consumer awareness and established e-commerce infrastructure. The region's strong inclination toward wellness, clean beauty, and personalized care has created fertile ground for subscription-based models. Leading brands are investing in direct-to-consumer platforms, influencer marketing, and data-driven personalization to capture market share. Regulatory support for cruelty-free and sustainable products further enhances brand credibility and consumer loyalty.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rising urbanization, growing middle-class populations, and increased digital penetration. Countries like India, China, and South Korea are witnessing a surge in demand for affordable, high-quality grooming solutions tailored to local preferences. The region's dynamic beauty culture and emphasis on skincare rituals are driving innovation in minimalist product formats. Local startups and global entrants are experimenting with hybrid subscription models that combine e-commerce with social commerce.

Key players in the market

Some of the key players in Minimalist Grooming Subscription Market include Dollar Shave Club, Harry's, Birchbox Grooming, The Man Company, Bombay Shaving Company, Geologie, Scentbird, Manscaped, Beardo, Ustraa, Cornerstone, Horace, gruum, The Personal Barber, and Quip.

Key Developments:

In July 2025, Dollar Shave Club launched a line of College Razor Handles in partnership with Walmart, offering team-color handles aimed at students and sports fans. The release positions the SKU drop as part of Dollar Shave Club's expanded retail strategy to reach shoppers in big-box channels.

In April 2025, MANSCAPED announced a partnership as the Official Male Grooming Partner of the Natural Selection Tour. The press item highlights experiential marketing and brand placement at major action-sports events to reach an outdoor/sporting audience.

In February 2025, Quip launched the "Ultra," its first professional-grade sonic toothbrush, marking a product-category step up for the oral-care brand. It emphasizes design and engineering improvements (sonic tech) and positions Ultra as a premium upgrade for quip customers.

Product Types Covered:

  • Shaving Essentials
  • Skincare
  • Hair Care
  • Body & Hygiene
  • Oral Care
  • Other Product Types

Subscription Models Covered:

  • Replenishment Subscription
  • Curated Subscription

Gender Demographics Covered:

  • Men
  • Women
  • Gender-Neutral / Unisex

Price Points Covered:

  • Economy / Value
  • Mid-Tier / Premium
  • Luxury

Distribution Channels Covered:

  • Direct-to-Consumer (D2C)
  • Online Retail
  • Offline Retail

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Minimalist Grooming Subscription Market, By Product Type

  • 5.1 Introduction
  • 5.2 Shaving Essentials
  • 5.3 Skincare
  • 5.4 Hair Care
  • 5.5 Body & Hygiene
  • 5.6 Oral Care
  • 5.7 Other Product Types

6 Global Minimalist Grooming Subscription Market, By Subscription Model

  • 6.1 Introduction
  • 6.2 Replenishment Subscription
  • 6.3 Curated Subscription

7 Global Minimalist Grooming Subscription Market, By Gender Demographics

  • 7.1 Introduction
  • 7.2 Men
  • 7.3 Women
  • 7.4 Gender-Neutral / Unisex

8 Global Minimalist Grooming Subscription Market, By Price Point

  • 8.1 Introduction
  • 8.2 Economy / Value
  • 8.3 Mid-Tier / Premium
  • 8.4 Luxury

9 Global Minimalist Grooming Subscription Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Direct-to-Consumer (D2C)
  • 9.3 Online Retail
  • 9.4 Offline Retail

10 Global Minimalist Grooming Subscription Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Dollar Shave Club
  • 12.2 Harry's
  • 12.3 Birchbox Grooming
  • 12.4 The Man Company
  • 12.5 Bombay Shaving Company
  • 12.6 Geologie
  • 12.7 Scentbird
  • 12.8 Manscaped
  • 12.9 Beardo
  • 12.10 Ustraa
  • 12.11 Cornerstone
  • 12.12 Horace
  • 12.13 gruum
  • 12.14 The Personal Barber
  • 12.15 Quip

List of Tables

  • Table 1 Global Minimalist Grooming Subscription Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Minimalist Grooming Subscription Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Minimalist Grooming Subscription Market Outlook, By Shaving Essentials (2024-2032) ($MN)
  • Table 4 Global Minimalist Grooming Subscription Market Outlook, By Skincare (2024-2032) ($MN)
  • Table 5 Global Minimalist Grooming Subscription Market Outlook, By Hair Care (2024-2032) ($MN)
  • Table 6 Global Minimalist Grooming Subscription Market Outlook, By Body & Hygiene (2024-2032) ($MN)
  • Table 7 Global Minimalist Grooming Subscription Market Outlook, By Oral Care (2024-2032) ($MN)
  • Table 8 Global Minimalist Grooming Subscription Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 9 Global Minimalist Grooming Subscription Market Outlook, By Subscription Model (2024-2032) ($MN)
  • Table 10 Global Minimalist Grooming Subscription Market Outlook, By Replenishment Subscription (2024-2032) ($MN)
  • Table 11 Global Minimalist Grooming Subscription Market Outlook, By Curated Subscription (2024-2032) ($MN)
  • Table 12 Global Minimalist Grooming Subscription Market Outlook, By Gender Demographics (2024-2032) ($MN)
  • Table 13 Global Minimalist Grooming Subscription Market Outlook, By Men (2024-2032) ($MN)
  • Table 14 Global Minimalist Grooming Subscription Market Outlook, By Women (2024-2032) ($MN)
  • Table 15 Global Minimalist Grooming Subscription Market Outlook, By Gender-Neutral / Unisex (2024-2032) ($MN)
  • Table 16 Global Minimalist Grooming Subscription Market Outlook, By Price Point (2024-2032) ($MN)
  • Table 17 Global Minimalist Grooming Subscription Market Outlook, By Economy / Value (2024-2032) ($MN)
  • Table 18 Global Minimalist Grooming Subscription Market Outlook, By Mid-Tier / Premium (2024-2032) ($MN)
  • Table 19 Global Minimalist Grooming Subscription Market Outlook, By Luxury (2024-2032) ($MN)
  • Table 20 Global Minimalist Grooming Subscription Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 21 Global Minimalist Grooming Subscription Market Outlook, By Direct-to-Consumer (D2C) (2024-2032) ($MN)
  • Table 22 Global Minimalist Grooming Subscription Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 23 Global Minimalist Grooming Subscription Market Outlook, By Offline Retail (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.