电动理髮器和修剪器市场－全球产业规模、份额、趋势、机会和预测（按类型、按最终用户、按销售管道、按地区和竞争，2020-2030 年预测）

2024年，全球电动理髮器和修剪器市场规模达59.2亿美元，预计2030年将成长至75亿美元，预测期内复合年增长率为4.06%。受不断变化的美容习惯、不断增长的可支配收入以及日益增强的个人护理意识的推动，全球电动理髮器和修剪器市场正稳步增长。消费者正在寻求便利、高效且专业的家用和美髮沙龙级美容解决方案。无线充电设备、智慧感测器、人体工学设计和多功能配件等技术进步，正在提升使用者体验并推动其普及。

线上零售通路和电商平台越来越受到消费者的青睐，它们提供了便利的购物体验和更广泛的选择。网红行销、明星代言和社群媒体活动进一步提升了品牌知名度。亚太地区的成长尤为强劲，印度和中国等国家的需求量庞大。然而，激烈的竞争、价格敏感度和经济波动可能会给製造商维持市场份额带来挑战。整体而言，市场前景仍然乐观，创新、便利性和消费者偏好将塑造未来的趋势。

关键市场驱动因素

消费者美容意识的提升与生活方式的改变

主要市场挑战

激烈的竞争与市场饱和

主要市场趋势

无线和可充电设备需求不断成长

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球电动理髮器与修剪器市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（有线、无线）
  • 按下最终用户（家庭用户、专业用户）
  • 依销售管道（超市/大卖场、便利商店、网路、其他）
  • 按地区
  • 按公司分类（2024 年）
• 市场地图

第六章：北美电动理髮器和修剪器市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲电动理髮器和修剪器市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太地区电动理髮器和修剪器市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼

第九章：中东和非洲电动理髮器和修剪器市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美洲电动理髮器与修剪器市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 15 章：竞争格局

• 公司简介
  • Koninklijke Philips NV
  • Wahl Clipper Corporation
  • Spectrum Brands, Inc.
  • Procter & Gamble Company
  • Panasonic Corporation
  • Conair Corporation
  • Andis Company
  • VEGA Industries Private Limited
  • Sunbeam Products, Inc.
  • Havells India Ltd.

第 16 章：策略建议

第17章调查会社について・免责事项

Global Electric Hair Clipper & Trimmer Market was valued at USD 5.92 billion in 2024 and is expected to grow to USD 7.50 billion by 2030 with a CAGR of 4.06% during the forecast period. The global electric hair clipper and trimmer market is witnessing steady growth driven by evolving grooming habits, rising disposable incomes, and increasing awareness of personal care. Consumers are seeking convenient, efficient, and professional-grade grooming solutions for both home and salon use. Technological advancements, including cordless and rechargeable devices, smart sensors, ergonomic designs, and multifunctional attachments, are enhancing user experience and driving adoption.

Online retail channels and e-commerce platforms are increasingly preferred for purchasing these products, offering convenience and a wider variety of choices. Influencer marketing, celebrity endorsements, and social media campaigns are further boosting brand visibility. Growth is particularly strong in the Asia-Pacific region, with countries like India and China showing significant demand. However, intense competition, price sensitivity, and economic fluctuations may present challenges for manufacturers in maintaining market share. Overall, the market outlook remains positive, with innovation, accessibility, and consumer preference shaping future trends.

Key Market Drivers

Rising Grooming Awareness and Changing Consumer Lifestyles

One of the most significant drivers of the global electric hair clipper and trimmer market is the increasing awareness around personal grooming and hygiene. Consumers are becoming more conscious of their appearance due to social media influence, celebrity trends, and professional requirements. According to industry data, more than 65% of global consumers consider personal grooming essential to their lifestyle, reflecting its growing priority. This awareness has transcended beyond urban centers, reaching semi-urban and rural areas, particularly in emerging markets. Changing lifestyles, such as busier schedules and the desire for convenient self-care routines, have further fueled demand. Electric clippers and trimmers allow consumers to perform grooming at home, saving both time and cost associated with professional salon visits.

Moreover, younger consumers, including millennials and Gen Z, are experimenting with diverse haircuts and styles, further driving demand for versatile grooming devices. The desire for aesthetic appeal, combined with convenience, ensures that grooming remains a high-priority expenditure for many households, creating sustained market growth.

Key Market Challenges

Intense Competition and Market Saturation

One of the primary challenges in the electric hair clipper and trimmer market is intense competition, resulting in market saturation in many regions. Numerous global and regional brands are offering similar products, often with comparable features, making it difficult for companies to differentiate themselves. Price wars are common, particularly in emerging markets, which can squeeze profit margins and reduce incentives for innovation. Additionally, new entrants and unbranded low-cost alternatives have increased consumer options but also heightened market fragmentation. Established brands must continuously invest in marketing, product innovation, and customer engagement to maintain their market share. Failure to do so can lead to brand dilution and reduced consumer loyalty, making sustained growth a challenge in an already crowded landscape

Key Market Trends

Rising Demand for Cordless and Rechargeable Devices

A major trend shaping the electric hair clipper and trimmer market is the increasing demand for cordless and rechargeable devices. Consumers are prioritizing convenience, mobility, and ease of use, favoring devices that eliminate dependence on power outlets. Cordless models allow users to groom themselves or others anywhere, whether at home, during travel, or in professional settings. Lithium-ion batteries and fast-charging technologies are further enhancing user experience by providing longer runtime, shorter charging durations, and consistent cutting performance. This trend is also driven by urban lifestyles where time-saving and portability are highly valued. Manufacturers are focusing on designing lightweight, ergonomic cordless devices that cater to both professional barbers and home users. The growing adoption of cordless technology not only increases consumer satisfaction but also encourages premium pricing strategies, driving market growth.

Key Market Players

• Koninklijke Philips N.V.
• Wahl Clipper Corporation
• Spectrum Brands, Inc.
• Procter & Gamble Company
• Panasonic Corporation
• Conair Corporation
• Andis Company
• VEGA Industries Private Limited
• Sunbeam Products, Inc.
• Havells India Ltd.

Report Scope:

In this report, the Global Electric Hair Clipper & Trimmer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Electric Hair Clipper & Trimmer Market, By Type:

• Corded
• Cordless

Electric Hair Clipper & Trimmer Market, By End User:

• Home Users
• Professional Users

Electric Hair Clipper & Trimmer Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Electric Hair Clipper & Trimmer Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Electric Hair Clipper & Trimmer Market.

Available Customizations:

Global Electric Hair Clipper & Trimmer Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factors Influence Purchase Decision

5. Global Electric Hair Clipper & Trimmer Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Corded, Cordless)
  • 5.2.2. By End User (Home Users, Professional Users)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Electric Hair Clipper & Trimmer Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By End User
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Electric Hair Clipper & Trimmer Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Electric Hair Clipper & Trimmer Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Electric Hair Clipper & Trimmer Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Sales Channel

7. Europe Electric Hair Clipper & Trimmer Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By End User
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Electric Hair Clipper & Trimmer Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. Germany Electric Hair Clipper & Trimmer Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. Spain Electric Hair Clipper & Trimmer Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Electric Hair Clipper & Trimmer Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. United Kingdom Electric Hair Clipper & Trimmer Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Sales Channel

8. Asia-Pacific Electric Hair Clipper & Trimmer Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By End User
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Electric Hair Clipper & Trimmer Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2.Japan Electric Hair Clipper & Trimmer Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. India Electric Hair Clipper & Trimmer Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Electric Hair Clipper & Trimmer Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Indonesia Electric Hair Clipper & Trimmer Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Electric Hair Clipper & Trimmer Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By End User
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Electric Hair Clipper & Trimmer Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. Saudi Arabia Electric Hair Clipper & Trimmer Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. UAE Electric Hair Clipper & Trimmer Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Sales Channel
  • 9.3.4. Turkey Electric Hair Clipper & Trimmer Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By End User
      • 9.3.4.2.3. By Sales Channel

10. South America Electric Hair Clipper & Trimmer Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By End User
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Electric Hair Clipper & Trimmer Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Argentina Electric Hair Clipper & Trimmer Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Colombia Electric Hair Clipper & Trimmer Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Koninklijke Philips N.V.
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Wahl Clipper Corporation
  • 15.1.3. Spectrum Brands, Inc.
  • 15.1.4. Procter & Gamble Company
  • 15.1.5. Panasonic Corporation
  • 15.1.6. Conair Corporation
  • 15.1.7. Andis Company
  • 15.1.8. VEGA Industries Private Limited
  • 15.1.9. Sunbeam Products, Inc.
  • 15.1.10. Havells India Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer