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市场调查报告书
商品编码
1741043

鬍鬚蜡市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Beard Wax Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 225 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024年，全球鬍鬚蜡市场规模达9.522亿美元，预计到2034年将以6.1%的复合年增长率增长，达到17.1亿美元，这得益于男性美容趋势的转变以及人们越来越认可面部毛髮作为时尚宣言的理念。鬍鬚蜡是男士日常护理中不可或缺的一部分，可用于塑造、保湿和提升脸部毛髮的质感。随着越来越多男性注重的外观和自我护理，全球对鬍鬚造型产品的需求正在不断增长。

鬍鬚蜡市场 - IMG1

推动鬍鬚蜡市场需求的另一个重要因素是永续性和健康趋势在男性日常护理中日益增长的影响力。随着越来越多的男性养成以皮肤健康和环保意识为中心的护理习惯，清洁标籤护理必需品的趋势明显。消费者不仅避免使用合成添加剂，还在积极寻求既能提供营养又不损害安全性或生态影响的配方。这种转变促使製造商使用植物油、天然奶油和芳香萃取物来配製兼具功能性和治疗功效的产品。无化学成分护理解决方案的吸引力增强了品牌与消费者之间的信任，并扩大了各个年龄层的市场接受度。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 9.522亿美元
预测值 17.1亿美元
复合年增长率 6.1%

除了配方之外，产品的呈现方式在塑造购买行为方面也起着关键作用。 2024年，圆形罐装产品占据了70.9%的市场份额，这主要归功于其实用性和美观性。其紧凑的结构确保了产品免受高温、潮湿等外部因素的影响，同时方便携带和使用。此外，其宽大的表面积使其能够展示富有创意、细节丰富的品牌讯息，使其在零售货架上脱颖而出。随着现代消费者越来越青睐视觉衝击力强且环保的包装，圆形罐装在不断发展的鬍鬚蜡市场中，将继续发挥其功能性和策略性的行销工具作用。

2024年，有机产品市场占据主导地位，产值达7.699亿美元，预计到2034年将以6.3%的复合年增长率成长。人们对更安全、更亲肤的美容产品日益增长的兴趣是推动这一增长的关键因素。有机鬍鬚蜡被广泛认为较温和，对使用者和环境更有益。有机油和奶油的使用日益增多，透过滋养和保护脸部毛髮和皮肤，提升了产品性能，从而提高了消费者满意度。

亚太地区鬍鬚蜡市场占31.3%的市场份额，2024年市场规模达2.986亿美元。不断壮大的中产阶级，以及印度、日本和中国等国家对男士美容的日益关注，共同推动了该地区鬍鬚蜡市场的蓬勃发展。本土和国际品牌正在调整产品线，以满足亚洲消费者的偏好，这些消费者对美容趋势和产品品质的关注度日益提升。西方时尚和数位行销的影响也在推动整个地区的消费需求。

活跃于鬍鬚蜡产业的公司，例如Beardbrand、Seven Potions、Honest For Men、Smooth Viking、Wild Willies、Detroit Grooming和Firehouse Moustache Wax，都专注于多种策略方法来保持竞争力。这些策略包括投资天然配方、推出可客製化的美容套装以及透过电商平台拓展分销管道。许多品牌正在优化包装，并透过社群媒体驱动的行销活动吸引消费者，并建立合作伙伴关係来提升知名度。其他品牌则利用区域洞察，专门针对当地髮质配製鬍鬚蜡，进一步巩固品牌忠诚度和全球影响力。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
  • 川普政府关税分析
    • 对贸易的影响
      • 贸易量中断
      • 报復措施
    • 对产业的影响
      • 供应方影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
      • 需求面影响（售价）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
    • 受影响的主要公司
    • 策略产业反应
      • 供应链重组
      • 定价和产品策略
      • 政策参与
    • 展望与未来考虑
  • 供应商格局
  • 定价分析
  • 技术与创新格局
  • 重要新闻和倡议
  • 监管格局
  • 製造商
  • 经销商
  • 零售商
  • 衝击力
    • 成长动力
      • 脸部毛髮趋势的成长
      • 人们对美容的认识不断提高
      • 偏好天然和有机产品
      • 社群媒体和影响者的影响力
    • 产业陷阱与挑战
      • 监理合规性
      • 原料采购与供应链管理
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：按类型，2021 - 2034 年

  • 主要趋势
  • 有机的
  • 合成的

第六章：市场估计与预测：依包装，2021 - 2034 年

  • 主要趋势
  • 圆形锡罐
  • 管
  • 其他（分配瓶等）

第七章：市场估计与预测：依价格区间，2021 年至 2034 年

  • 主要趋势
  • 低（最高 10 美元）
  • 中（10-20美元）
  • 高（20 美元以上）

第八章：市场估计与预测：依最终用途，2021 - 2034 年

  • 主要趋势
  • 个人
  • 商业的
    • 美容院
    • 沙龙
    • 其他的

第九章：市场估计与预测：按配销通路，2021 - 2034 年

  • 主要趋势
  • 在线的
    • 公司网站
    • 电子商务
  • 离线
    • 超市
    • 百货公司
    • 其他的

第十章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 11 章：公司简介

  • Badass Beard Care
  • Beardbrand
  • Bossman Brands
  • CanYouHandlebar
  • Detroit Grooming
  • Firehouse Moustache Wax
  • Grave Before Shave
  • Hawkins & Brimble
  • Honest Amish
  • Honest For Men
  • Mountaineer Brand
  • Proraso
  • Seven Potions
  • Smooth Viking
  • Wild Willies
简介目录
Product Code: 10265

The Global Beard Wax Market was valued at USD 952.2 million in 2024 and is estimated to grow at a CAGR of 6.1% to reach USD 1.71 billion by 2034, driven by shifting trends in male grooming and an increased acceptance of facial hair as a style statement. Beard wax is an essential part of men's grooming routines, used for shaping, moisturizing, and adding texture to facial hair. As more men focus on appearance and self-care, demand for beard styling products is rising across the globe.

Beard Wax Market - IMG1

Another significant factor driving demand in the beard wax market is the growing influence of sustainability and wellness trends in male grooming routines. As more men adopt grooming habits centered around skin health and environmental awareness, there is a clear shift toward clean-label grooming essentials. Consumers are not only avoiding synthetic additives but are also actively seeking formulations that offer nourishment without compromising on safety or ecological impact. This shift has encouraged manufacturers to formulate products using plant-based oils, natural butters, and aromatic extracts that offer both functional and therapeutic benefits. The appeal of chemical-free grooming solutions has strengthened brand-consumer trust and broadened market acceptance across all age groups.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$952.2 Million
Forecast Value$1.71 Billion
CAGR6.1%

Beyond formulation, the way products are presented plays a pivotal role in shaping purchasing behavior. Round tins segment held 70.9% share in 2024, largely due to their practical and aesthetic appeal. Their compact structure ensures protection from external elements like heat and humidity while offering convenience in portability and use. Additionally, the generous surface area allows for creative, detailed branding that stands out on retail shelves. With modern consumers gravitating toward visually engaging and eco-conscious packaging, the round tin continues to serve as a functional and strategic marketing tool in the evolving beard wax landscape.

The organic segment led the market in 2024, generating USD 769.9 million, and is expected to grow at a 6.3% CAGR through 2034. Rising interest in safer and skin-friendly grooming products is a key contributor to this surge. Organic beard wax is widely perceived as gentler and more beneficial for the user and the environment. The increasing use of organic oils and butter enhances product performance by offering nourishment and protection for facial hair and skin, thereby increasing consumer satisfaction.

Asia Pacific Beard Wax Market held a 31.3% share and generated USD 298.6 million in 2024. The growing middle class, along with an increasing focus on men's grooming in countries like India, Japan, and China, is supporting this regional surge. Local and international brands are adapting their product offerings to meet the preferences of Asian consumers, who are becoming more conscious of grooming trends and product quality. The influence of Western fashion and digital marketing is also playing a part in driving consumer demand across the region.

Companies active in the beard wax industry-such as Beardbrand, Seven Potions, Honest For Men, Smooth Viking, Wild Willies, Detroit Grooming, and Firehouse Moustache Wax-focus on several strategic approaches to stay competitive. These include investing in natural formulations, introducing customizable grooming kits, and expanding distribution channels through e-commerce platforms. Many brands are enhancing their packaging and engaging consumers through social media-driven campaigns and influencing partnerships to strengthen visibility. Others leverage regional insights to formulate beard wax specifically suited for local hair types, further cementing brand loyalty and global reach.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Research design
    • 1.1.1 Research approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimates
  • 1.3 Forecast model
  • 1.4 Primary research & validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Trump administration tariffs analysis
    • 3.2.1 Impact on trade
      • 3.2.1.1 Trade volume disruptions
      • 3.2.1.2 Retaliatory measures
    • 3.2.2 Impact on the industry
      • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.2 Price volatility in key materials
      • 3.2.2.3 Supply chain restructuring
      • 3.2.2.4 Production cost implications
      • 3.2.2.5 Demand-side impact (selling price)
      • 3.2.2.6 Price transmission to end markets
      • 3.2.2.7 Market share dynamics
      • 3.2.2.8 Consumer response patterns
    • 3.2.3 Key companies impacted
    • 3.2.4 Strategic industry responses
      • 3.2.4.1 Supply chain reconfiguration
      • 3.2.4.2 Pricing and product strategies
      • 3.2.4.3 Policy engagement
    • 3.2.5 Outlook and future considerations
  • 3.3 Supplier landscape
  • 3.4 Pricing analysis
  • 3.5 Technology & innovation landscape
  • 3.6 Key news & initiatives
  • 3.7 Regulatory landscape
  • 3.8 Manufacturers
  • 3.9 Distributors
  • 3.10 Retailers
  • 3.11 Impact forces
    • 3.11.1 Growth drivers
      • 3.11.1.1 Growth in facial hair trends
      • 3.11.1.2 Rising awareness of grooming
      • 3.11.1.3 Preference for natural and organic products
      • 3.11.1.4 Influence of social media and influencers
    • 3.11.2 Industry pitfalls & challenges
      • 3.11.2.1 Regulatory compliance
      • 3.11.2.2 Ingredient sourcing and supply chain management
  • 3.12 Growth potential analysis
  • 3.13 Porter's analysis
  • 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034 (USD Million) (thousand Units)

  • 5.1 Key trends
  • 5.2 Organic
  • 5.3 Synthetic

Chapter 6 Market Estimates & Forecast, By Packaging, 2021 - 2034 (USD Million) (thousand Units)

  • 6.1 Key trends
  • 6.2 Round tin
  • 6.3 Tubes
  • 6.4 Others (dispensing bottle, etc.)

Chapter 7 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Million) (thousand Units)

  • 7.1 Key trends
  • 7.2 Low (Up to USD 10)
  • 7.3 Mid (USD 10-USD 20)
  • 7.4 High (Above USD 20)

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2034 (USD Million) (thousand Units)

  • 8.1 Key trends
  • 8.2 Individual
  • 8.3 Commercial
    • 8.3.1 Beauty parlor
    • 8.3.2 Salons
    • 8.3.3 Others

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Million) (thousand Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 Company website
    • 9.2.2 E-commerce
  • 9.3 Offline
    • 9.3.1 Supermarkets
    • 9.3.2 Departmental stores
    • 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Million) (thousand Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 Badass Beard Care
  • 11.2 Beardbrand
  • 11.3 Bossman Brands
  • 11.4 CanYouHandlebar
  • 11.5 Detroit Grooming
  • 11.6 Firehouse Moustache Wax
  • 11.7 Grave Before Shave
  • 11.8 Hawkins & Brimble
  • 11.9 Honest Amish
  • 11.10 Honest For Men
  • 11.11 Mountaineer Brand
  • 11.12 Proraso
  • 11.13 Seven Potions
  • 11.14 Smooth Viking
  • 11.15 Wild Willies