葡萄酒和烈酒市场－全球产业规模、份额、趋势、机会和预测，按类型、最终用途、销售通路、地区和竞争格局划分，2020-2030年预测

2024年全球葡萄酒和烈酒市场规模为2,571.8亿美元，预计到2030年将以6.44%的复合年增长率增长至3,739.3亿美元。全球葡萄酒和烈酒市场涵盖以发酵葡萄为原料的酒精饮料（特别是葡萄酒）以及以发酵谷物、水果或蔬菜为原料的蒸馏产品（即烈酒）。市场成长的主要驱动力是全球可支配收入的增加、城市化进程、文化交流以及持续的产品创新。

主要市场驱动因素

可支配收入的成长以及对高端和奢侈品需求的不断增加是全球葡萄酒和烈酒市场的重要驱动因素。尤其是在新兴经济体，消费者购买力的提升使他们能够将更大比例的可支配收入用于购买更高品质的酒精饮料。

主要市场挑战

气候变迁对农业产量的影响日益加剧，对全球葡萄酒和烈酒市场构成重大阻碍，这主要是由于其对原料供应的直接影响。极端天气事件，包括干旱、霜冻和暴雨，会扰乱葡萄的收成，导致供应出现相当大的波动。

主要市场趋势

对无酒精和低酒精饮料的需求不断增长，反映出消费者持续转向适度饮酒和注重健康的生活方式。这种趋势并非暂时的生活方式改变，而是在产业内形成了一个永久性的细分市场。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球葡萄酒和烈酒市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型（葡萄酒、烈酒）
  • 依最终用途（企业招待、餐厅、酒吧）
  • 依销售管道（直销、线上销售、大型超市/超市、酒类专卖店、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美葡萄酒和烈酒市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲葡萄酒和烈酒市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区葡萄酒与烈酒市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲葡萄酒及烈酒市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美葡萄酒与烈酒市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球葡萄酒与烈酒市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Diageo plc
• Constellation Brands Inc.
• Anheuser-Busch InBev NV
• The Wine Group / Bacardi Limited
• Treasury Wine Estates Limited
• E. & J. Gallo Winery
• Brown-Forman Corporation
• Beam Suntory Inc.
• William Grant & Sons Ltd.
• Pernod Ricard SA

第十六章：策略建议

第17章调查会社について・免责事项

The Global Wine and Spirits Market, valued at USD 257.18 Billion in 2024, is projected to experience a CAGR of 6.44% to reach USD 373.93 Billion by 2030. The global wine and spirits market encompasses alcoholic beverages derived from fermented grapes, specifically wine, and distilled products originating from fermented grains, fruits, or vegetables, defined as spirits. Market growth is fundamentally driven by increasing global disposable incomes, urbanization, cultural exchange, and continuous product innovation.

Key Market Drivers

Rising disposable incomes and the increasing demand for premium and luxury products represent critical drivers within the global wine and spirits market. Enhanced purchasing power, particularly in emerging economies, enables consumers to allocate a larger portion of their discretionary income towards higher-quality alcoholic beverages. This shift is evident in markets such as India, where, according to Pernod Ricard's Third Quarter FY24 Sales and Results, in April 2024, organic sales grew by 8% in the third quarter of fiscal year 2024, reflecting robust consumer demand.

Key Market Challenges

The escalating impact of climate change on agricultural yields presents a significant impediment to the global wine and spirits market, primarily through its direct effect on raw material availability. Extreme weather events, including droughts, frosts, and excessive rainfall, disrupt grape harvests, introducing considerable volatility in supply. According to the International Organisation of Vine and Wine, preliminary estimates project global wine production for 2024 to average 231 million hectoliters, marking a 2% decrease from 2023 and a 13% reduction compared to the ten-year average.

Key Market Trends

The expanding demand for no- and low-alcohol beverages, reflecting a sustained consumer shift towards moderation and health-conscious choices. This trend extends beyond temporary lifestyle changes, establishing a permanent segment within the industry. Consumers are increasingly seeking alternatives that offer comparable flavor complexity and drinking experiences without the full alcoholic content.

Key Market Players

• Diageo plc
• Constellation Brands Inc.
• Anheuser-Busch InBev NV
• The Wine Group / Bacardi Limited
• Treasury Wine Estates Limited
• E. & J. Gallo Winery
• Brown-Forman Corporation
• Beam Suntory Inc.
• William Grant & Sons Ltd.
• Pernod Ricard SA

Report Scope:

In this report, the Global Wine and Spirits Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wine and Spirits Market, By Type:

• Wines
• Spirits

Wine and Spirits Market, By End Use:

• Corporate Hospitality
• Restaurants
• Pubs

Wine and Spirits Market, By Sales Channel:

• Direct Sales
• Online
• Hypermarkets/Supermarkets
• Liquor Stores
• Others

Wine and Spirits Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Wine and Spirits Market.

Available Customizations:

Global Wine and Spirits Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Wine and Spirits Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Wines, Spirits)
  • 5.2.2. By End Use (Corporate Hospitality, Restaurants, Pubs)
  • 5.2.3. By Sales Channel (Direct Sales, Online, Hypermarkets/Supermarkets, Liquor Stores, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Wine and Spirits Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By End Use
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Wine and Spirits Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By End Use
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Wine and Spirits Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By End Use
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Wine and Spirits Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By End Use
      • 6.3.3.2.3. By Sales Channel

7. Europe Wine and Spirits Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By End Use
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Wine and Spirits Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By End Use
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Wine and Spirits Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By End Use
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Wine and Spirits Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By End Use
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Wine and Spirits Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By End Use
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Wine and Spirits Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By End Use
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Wine and Spirits Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By End Use
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Wine and Spirits Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By End Use
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Wine and Spirits Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By End Use
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Wine and Spirits Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By End Use
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Wine and Spirits Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By End Use
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Wine and Spirits Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By End Use
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Wine and Spirits Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By End Use
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Wine and Spirits Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By End Use
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Wine and Spirits Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By End Use
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Wine and Spirits Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By End Use
      • 9.3.3.2.3. By Sales Channel

10. South America Wine and Spirits Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By End Use
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Wine and Spirits Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By End Use
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Wine and Spirits Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By End Use
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Wine and Spirits Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By End Use
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Wine and Spirits Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Diageo plc
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Constellation Brands Inc.
• 15.3. Anheuser-Busch InBev NV
• 15.4. The Wine Group / Bacardi Limited
• 15.5. Treasury Wine Estates Limited
• 15.6. E. & J. Gallo Winery
• 15.7. Brown-Forman Corporation
• 15.8. Beam Suntory Inc.
• 15.9. William Grant & Sons Ltd.
• 15.10. Pernod Ricard SA

16. Strategic Recommendations

17. About Us & Disclaimer