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全球葡萄酒和烈酒市场按类型、最终用户和地区划分（2026-2032 年）

Wine And Spirits Market By Type (Wines, Spirits), By End-Use (Corporate Hospitality, Restaurants, and Pubs), And Region For 2026-2032

出版日期: 2025年05月08日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

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简介目录

葡萄酒和烈酒市场估值（2026-2032）

葡萄酒和烈酒市场充满活力且瞬息万变，种类繁多的产品迎合了不同的消费者偏好和文化影响。优质化是推动这一市场发展的动力，消费者追求高品质、手工独特的产品，精品和精酿生产商的数量也不断增加。根据 Verified Market Research 分析师估计，2024 年葡萄酒和烈酒市值将达到 2,732.4 亿美元，预计到 2032 年将达到 4,231.8 亿美元。

近年来，由于可支配收入的提高以及消费者对高端饮料的偏好日益增长，新兴国家的饮料市场不断扩张。全球化和技术创新持续影响市场的发展轨迹，预计2026年至2032年期间的复合年增长率将达到6.20%。

葡萄酒和烈酒市场定义/概述

葡萄酒和烈酒是指由葡萄或其他水果发酵製成的酒精饮料，而烈酒则是由谷物、水果或蔬菜发酵后蒸馏而成。葡萄酒包括红葡萄酒、白葡萄酒和玫瑰红葡萄酒，而烈酒则包括威士忌、伏特加、兰姆酒和金酒。

葡萄酒和烈酒市场多元化，受地区偏好、传统和潮流趋势的影响。它迎合了从普通消费者到鑑赏家等各类人群的需求，并受到创新、优质化以及对手工和精酿饮品日益增长的需求的驱动。葡萄酒和烈酒在社交、文化和庆祝活动中也扮演着重要的角色，促进了市场在全球范围内的稳定成长和吸引力。

我们的报告包含可操作的数据和前瞻性的分析，可协助您制定宣传方案、建立商业计划、组织简报或撰写提案。

优质化和精酿烈酒趋势将如何推动葡萄酒和烈酒市场的成长？

优质化和精酿烈酒趋势正在重塑消费者偏好：根据美国烈酒委员会 (DISCUS) 的数据，到 2021 年，高端和超顶级烈酒将占美国市场烈酒总销量成长的 77%，凸显出消费者向更高品质产品的转变。

电子商务和直接面向消费者 (DTC) 的兴起扩大了市场覆盖范围并提升了便利性。根据 IWSR 的饮料市场分析，2020 年全球十大酒类市场的电商交易金额成长了 42%，达到 240 亿美元。数位转型为销售和客户参与开闢了新的途径。

不断变化的消费者结构，尤其是千禧世代和Z世代的影响，正在推动市场成长。葡萄酒市场委员会的研究显示，2020年，千禧世代将消费掉美国42%的葡萄酒，超过X世代和婴儿潮世代。这些年轻的消费者对多样化和创新产品的需求，推动葡萄酒产业不断发展，并扩大其产品范围。

传统生产商在应对葡萄酒和烈酒市场不断变化的消费者偏好时面临哪些挑战？

传统葡萄酒和烈酒生产商在应对不断变化的消费者偏好方面面临巨大挑战。注重健康的消费者的崛起正在重塑需求。根据2022年IWSR报告，全球58%的消费者正在积极尝试减少酒精摄取量，迫使生产商创新推出低酒精和无酒精替代方案。这项转变导致2021年无酒精/低酒精类别的销量较与前一年同期比较成长了6%。

永续性问题正迫使传统生产商调整其生产方式。葡萄酒情报公司 (Wine Intelligence) 2021 年的一项调查发现，48% 的美国普通葡萄酒饮用者在选择葡萄酒时认为永续或环保的生产方式很重要。这种对环保产品的需求要求在永续生产方式和包装方面进行大量投资。

销售管道数位化对传统生产商构成了挑战。尼尔森的报告显示，受疫情影响，2020年美国线上酒类销售额较2019年成长了234%。许多传统製造商难以建立有效的电商策略或直销模式，面临市场占有率被更精通数位技术的竞争对手抢走的风险。

The wine and spirits market is dynamic and ever-changing, with a wide selection of goods to appeal to different consumer preferences and cultural influences. Premiumization drives this market, as customers seek high-quality, artisanal, and distinctive items, increasing to boutique and craft producers. According to the analyst from Verified Market Research, the Wine and Spirits Market is estimated at a valuation of USD 273.24 Billion in 2024 and is expected to reach a valuation of USD 423.18 Billion by 2032.

In recent years, the industry has expanded in emerging nations, driven by increased disposable incomes and a growing preference for premium beverages. Globalization and innovation continue to shape market trajectories. It enables the market to grow at a CAGR of 6.20% from 2026 to 2032.

Wine And Spirits Market: Definition/ Overview

Wine and spirits are alcoholic beverages prepared from fermented grapes or other fruits, while spirits are created by distilling fermented grains, fruits, or vegetables. Wines can be red, white, or rose, and spirits include whiskey, vodka, rum, gin, and others, each with its unique production processes and flavor profiles.

The wine and spirits market is diversified, and shaped by regional preferences, traditions, and current trends. It caters to a diverse audience, from casual consumers to connoisseurs, and is driven by innovation, premiumization, and the increasing demand for artisanal and craft beverages. Wine and spirits also play a significant role in social, cultural, and celebratory events, contributing to the market's steady global growth and appeal.

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

How the Premiumization and Craft Spirits Trends Surge the Growth of Wine and Spirits Market?

Premiumization and the craft spirits trend are reshaping consumer preferences. According to the Distilled Spirits Council of the United States (DISCUS), premium and super-premium spirits accounted for 77% of total spirits revenue growth in the U.S. market in 2021, highlighting the shift towards higher-quality products.

The rise of e-commerce and direct-to-consumer (DTC) sales has expanded market reach and convenience. The IWSR Drinks Market Analysis reported that the value of alcohol e-commerce across 10 key markets grew by 42% in 2020, reaching $24 billion. This digital transformation has opened new avenues for sales and customer engagement.

Changing consumer demographics, particularly the influence of millennials and Gen Z, are driving market growth. Wine Market Council research revealed that millennials consumed 42% of all wine in the United States in 2020, surpassing both Gen X and Baby Boomers. These younger consumers are seeking diverse and innovative products, pushing the industry to evolve and expand its offerings.

What Challenges do Traditional Producers Face in Adapting to Changing Consumer Preferences in the Wine and Spirits Market?

Traditional wine and spirits producers face significant challenges in adapting to evolving consumer preferences. The rise of health-conscious consumers is reshaping demand. According to a 2022 IWSR report, 58% of global consumers are actively trying to reduce their alcohol intake, forcing producers to innovate with low-alcohol or non-alcoholic alternatives. This shift has led to a 6% year-on-year growth in the no/low alcohol category in 2021.

Sustainability concerns are pressuring traditional producers to adapt their practices. A 2021 study by Wine Intelligence found that 48% of regular wine drinkers in the US consider sustainable or environmentally friendly production methods important when choosing wine. This demand for eco-friendly products requires significant investment in sustainable practices and packaging.

The digital transformation of sales channels poses a challenge for traditional producers. Nielsen reports that online alcohol sales in the US grew by 234% in 2020 compared to 2019, accelerated by the pandemic. Many traditional producers struggle to establish effective e-commerce strategies and direct-to-consumer models, potentially losing market share to more digitally savvy competitors.

Category-Wise Acumens

What Factors Contribute to the Dominance of Spirits Over Wine in the Global Market?

Spirit segment dominates in the wine and spirits market driven by the versatility and mixability of spirits have made them increasingly popular, especially among younger consumers. Spirits are used in a wide variety of cocktails, allowing for creativity and experimentation that appeals to millennials and Gen Z. This trend is reflected in the growth of the global cocktail market, which is projected to reach $1,884.24 billion by 2028.

Furthermore, Spirits often benefit from a longer shelf life and higher profit margins compared to wine. This makes them more attractive to both retailers and producers. Additionally, spirits are generally less affected by environmental factors like weather and soil conditions, leading to more consistent production and quality. The Distilled Spirits Council reported that supplier sales in the U.S. alone grew by 12% in 2021, reaching $35.8 billion, outpacing the growth in the wine sector.

What Role do Seasonal Trends and Events Play in Increasing Demand for Wine and Spirits in Pubs and Restaurants?

Restaurants & Pub's segment dominates in the wine and spirits market owing to the seasonal trends and events often leading to predictable spikes in consumption and sales. Holiday seasons and celebratory periods such as Christmas, New Year's Eve, and Valentine's Day typically see a substantial increase in alcohol consumption in social settings. For instance, according to the National Restaurant Association, December is often the most profitable month for many restaurants and bars, with alcohol sales increasing by up to 30% compared to other months. During these periods, consumers are more likely to indulge in premium spirits and wines, boosting overall revenue for establishments. The festive atmosphere encourages social gatherings and special occasions, where alcohol often plays a central role.

Furthermore, seasonal weather patterns and cultural events significantly influence drinking preferences and consumption patterns. Summer months typically see a rise in demand for refreshing drinks like white wines, roses, and cocktails, while winter tends to favour robust red wines and warming spirits. Rose wine sales in the U.S. peak in June and July, with sales during these months accounting for nearly 40% of annual rose consumption. Similarly, events like Oktoberfest or St. Patrick's Day can drive significant increases in beer and whiskey sales respectively. These seasonal trends allow pubs and restaurants to tailor their offerings and marketing strategies, capitalizing on changing consumer preferences throughout the year.

Country/Region-wise Acumens

What Factors Contribute to Europe's Dominance in the Global Wine and Spirits Market?

Europe is substantially dominating the wine and spirits market. The continent's rich historical and cultural heritage in alcohol production gives it a significant advantage. Many European countries, particularly France, Italy, and Spain, have centuries-old traditions in winemaking and spirit distillation. This legacy has resulted in protected designation of origin (PDO) status for numerous products, such as Champagne, Cognac, and Scotch whisky. According to the European Commission, the EU is the world's leading exporter of wine, with exports valued at €12.9 billion in 2020. This historical expertise and reputation for quality allow European producers to command premium prices and maintain a loyal global customer base.

Europe benefits from a favorable regulatory environment and strong governmental support for the industry. The European Union has established comprehensive policies to protect and promote its wine and spirits sector, including strict production standards and export assistance programs. The EU's Common Agricultural Policy (CAP) provides significant support to wine producers. The European spirits industry also contributes substantially to the EU economy, with spirits exports reaching €11.3 billion in 2019, according to SpiritsEUROPE. This combination of regulatory protection, financial support, and export promotion helps European producers maintain their competitive edge in the global market, despite increasing competition from New World producers.

How do Cultural Factors in Asia Pacific Countries Affect the Consumption Patterns of Wine and Spirits?

Asia Pacific is anticipated to witness the fastest growth in the wine and spirits market during the forecast period driven by the cultural factors in Asia Pacific countries that significantly influence wine and spirits consumption patterns in the region. Traditional drinking customs and social norms play a crucial role. In many Asian cultures, alcohol consumption is deeply intertwined with social interactions and business relationships. In China, the concept of "guanxi" (relationship-building) often involves shared drinking experiences. This cultural practice has led to a surge in premium spirits consumption, particularly baijiu. According to the International Wine and Spirits Record (IWSR), baijiu accounts for about 31% of global spirits consumption, with China being the primary market. Similarly, in Japan, after-work drinking sessions known as "nomikai" are an integral part of corporate culture, driving consistent demand for beer and sake.

The increasing Western influence and changing lifestyles among younger generations are reshaping consumption patterns. As Asian economies grow and globalization accelerates, there's a rising interest in Western alcoholic beverages, particularly wine and whisky. This trend is evident in the rapid growth of wine consumption in countries like China and India. The IWSR reports that China is now the world's fifth-largest wine market, with consumption expected to grow by 6.1% annually between 2020 and 2025. In India, changing perceptions about alcohol among the urban middle class have led to a 19.8% CAGR in the wine market from 2018 to 2024. These cultural shifts are creating new opportunities for both local and international wine and spirits producers in the Asia Pacific region.

Competitive Landscape

The Wine and Spirits Market's competitive landscape is characterized by diverse producers, premiumization trends, innovation in flavors and packaging, and evolving consumer preferences, leading to dynamic market strategies and a focus on brand differentiation.

Some of the prominent players operating in the wine and spirits market include:

Diageo plc, Pernod Ricard SA, Constellation Brands Inc., Anheuser-Busch InBev NV, The Wine Group, Bacardi Limited, Treasury Wine Estates Limited & J. Gallo Winery, Brown-Forman Corporation, Beam Suntory Inc.

Latest Developments

In September 2024. Diageo announced acquisition of Don Papa Rum Diageo, the world's largest spirits company, acquired Don Papa Rum for an initial €260 million. This move strengthens Diageo's position in the premium rum category and expands its presence in the Philippines and Southeast Asian markets.

In August 2024, Pernod Ricard announced the launch of the AI-powered cocktail creator Pernod Ricard and introduced "Mix Master," an AI-powered tool that creates cocktail recipes based on user preferences and available ingredients.

1 INTRODUCTION OF GLOBAL WINE AND SPIRITS MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL WINE AND SPIRITS MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL WINE AND SPIRITS MARKET, BY TYPE

5.1 Wines
5.2 Spirits

6 WINE AND SPIRITS MARKET, BY END-USE

6.1 Corporate Hospitality
6.2 Restaurants and Pubs
6.3 Family Dining

7 GLOBAL WINE AND SPIRITS MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Italy
- 7.3.5 Spain
- 7.3.6 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8 GLOBAL WINE AND SPIRITS MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Diago plc
- 9.1.1 Company Overview
- 9.1.2 Company Insights
- 9.1.3 Business Breakdown
- 9.1.4 Product Benchmarking
- 9.1.5 Key Developments
- 9.1.6 Winning Imperatives
- 9.1.7 Current Focus & Strategies
- 9.1.8 Threat from Competition
- 9.1.9 SWOT Analysis
9.2 Pernod Ricard SA
- 9.2.1 Company Overview
- 9.2.2 Company Insights
- 9.2.3 Business Breakdown
- 9.2.4 Product Benchmarking
- 9.2.5 Key Developments
- 9.2.6 Winning Imperatives
- 9.2.7 Current Focus & Strategies
- 9.2.8 Threat from Competition
- 9.2.9 SWOT Analysis
9.3 Constellation Brands Inc.
- 9.3.1 Company Overview
- 9.3.2 Company Insights
- 9.3.3 Business Breakdown
- 9.3.4 Product Benchmarking
- 9.3.5 Key Developments
- 9.3.6 Winning Imperatives
- 9.3.7 Current Focus & Strategies
- 9.3.8 Threat from Competition
- 9.3.9 SWOT Analysis
9.4 Anheuser-Busch InBev NV
- 9.4.1 Company Overview
- 9.4.2 Company Insights
- 9.4.3 Business Breakdown
- 9.4.4 Product Benchmarking
- 9.4.5 Key Developments
- 9.4.6 Winning Imperatives
- 9.4.7 Current Focus & Strategies
- 9.4.8 Threat from Competition
- 9.4.9 SWOT Analysis
9.5 The Wine Group
- 9.5.1 Company Overview
- 9.5.2 Company Insights
- 9.5.3 Business Breakdown
- 9.5.4 Product Benchmarking
- 9.5.5 Key Developments
- 9.5.6 Winning Imperatives
- 9.5.7 Current Focus & Strategies
- 9.5.8 Threat from Competition
- 9.5.9 SWOT Analysis
9.6 Bacardi Limited
- 9.6.1 Company Overview
- 9.6.2 Company Insights
- 9.6.3 Business Breakdown
- 9.6.4 Product Benchmarking
- 9.6.5 Key Developments
9.7 Treasury Wine Estates Limited
- 9.7.1 Company Overview
- 9.7.2 Company Insights
- 9.7.3 Business Breakdown
- 9.7.4 Product Benchmarking
- 9.7.5 Key Developments
9.8 E. & J. Gallo Winery
- 9.8.1 Company Overview
- 9.8.2 Company Insights
- 9.8.3 Business Breakdown
- 9.8.4 Product Benchmarking
- 9.8.5 Key Developments
9.9 Brown-Forman Corporation
- 9.9.1 Company Overview
- 9.9.2 Company Insights
- 9.9.3 Business Breakdown
- 9.9.4 Product Benchmarking
- 9.9.5 Key Developments
9.10 Beam Suntory Inc.
- 9.10.1 Company Overview
- 9.10.2 Company Insights
- 9.10.3 Business Breakdown
- 9.10.4 Product Benchmarking
- 9.10.5 Key Developments
9.11 William Grant & Sons Ltd.
- 9.11.1 Company Overview
- 9.11.2 Company Insights
- 9.11.3 Business Breakdown
- 9.11.4 Product Benchmarking
- 9.11.5 Key Developments

10 KEY DEVELOPMENTS

10.1 Product Launches/Developments
10.2 Mergers and Acquisitions
10.3 Business Expansions
10.4 Partnerships and Collaborations

11 Appendix

11.1 Related Research

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FAQ

全球葡萄酒和烈酒市场按类型、最终用户和地区划分（2026-2032 年）

Wine And Spirits Market By Type (Wines, Spirits), By End-Use (Corporate Hospitality, Restaurants, and Pubs), And Region For 2026-2032

葡萄酒和烈酒市场估值（2026-2032）

优质化和精酿烈酒趋势将如何推动葡萄酒和烈酒市场的成长？

传统生产商在应对葡萄酒和烈酒市场不断变化的消费者偏好时面临哪些挑战？

目录

第一章 全球葡萄酒和烈酒市场简介

第二章执行摘要

第三章：已验证的市场研究调查方法

第四章 全球葡萄酒和烈酒市场展望

第五章 全球葡萄酒和烈酒市场（按类型）

第六章 全球葡萄酒和烈酒市场（按应用）

7. 全球葡萄酒和烈酒市场（按地区）

第八章世界葡萄酒和烈酒市场的竞争格局

第九章 公司简介

第十章 重大进展

第十一章 附录

Wine And Spirits Market Valuation - 2026-2032