动画玩具市场－全球产业规模、份额、趋势、机会和预测，按类型、类别、配销通路、地区和竞争格局划分，2020-2030年预测

全球动画玩具市场规模预计将从2024年的398.7亿美元成长到2030年的582.8亿美元，年复合成长率达6.53%。动画玩具是指以动画电影、电视剧或其他媒体中的角色、场景和故事为灵感设计的玩具，旨在还原动画世界元素，并透过充满想像的游戏和粉丝文化吸引消费者。这类产品市场的成长主要得益于全球范围内动画内容的广泛消费以及成功的角色授权协议。

主要市场驱动因素

动画玩具市场主要受益于动画内容和系列作品日益增长的人气，它们持续带动消费者对相关商品的需求。动画电影、电视剧和数位内容的持续成功直接转化为消费者对角色玩具日益浓厚的兴趣。

主要市场挑战

智慧财产权侵权和假冒产品严重阻碍了全球动漫玩具市场的成长。未经授权的仿製品氾滥，直接损害了合法製造商建立的品牌价值，并可能削弱消费者的信任。

主要市场趋势

受不断壮大的成人收藏家群体推动，动漫玩具市场正经历显着成长。这群人越来越追求高端且具有怀旧情怀的产品。这种趋势反映了消费者行为的转变：成年人购买动漫主题玩具不仅是为了孩子，也是为了个人收藏和投资。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球动漫玩具市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型（定格动画、翻页动画、走马灯动画、其他）
  • 依类别（休閒玩具、益智玩具）
  • 依配销通路（线上、线下）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美动画玩具市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲动漫玩具市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区动漫玩具市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东与非洲动漫玩具市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美动漫玩具市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球动漫玩具市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Aoshima Bunka Kyozai Co., Ltd.
• Bandai Spirits Co., Ltd.
• Dream International Limited
• Good Smile Company, Inc.
• Hasbro, Inc.
• Kotobukiya Co., Ltd.
• Mattel, Inc.
• McFarlane Toys
• Spin Master Ltd.
• Toy Shed Toys, LLC.

第十六章：策略建议

第17章调查会社について・免责事项

The Global Animation Toys Market will grow from USD 39.87 Billion in 2024 to USD 58.28 Billion by 2030 at a 6.53% CAGR. Animation toys are playthings inspired by characters, settings, and stories from animated films, television series, or other media, designed to replicate animated universe elements and engage consumers through imaginative play and fandom. The market for these products is fundamentally driven by the extensive global consumption of animated content and successful character licensing agreements.

Key Market Drivers

The animation toy market is significantly propelled by the growing popularity of animated content and franchises, which consistently generate consumer demand for related merchandise. The sustained success of animated films, television series, and digital content translates directly into heightened interest in character-based toys. According to Licensing International, May 2024, "Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study", the Entertainment/Characters segment of licensed products grew 6.9% to reach $147.6 billion in revenue in 2023, underscoring the substantial economic impact of popular animated properties.

Key Market Challenges

Intellectual Property infringement and counterfeit products represent a significant impediment to the growth of the Global Animation Toys Market. The widespread availability of unauthorized replicas directly undermines the brand value developed by legitimate manufacturers and can erode consumer trust. Furthermore, these illicit products often fail to meet established safety standards, creating substantial health and safety risks for consumers, which in turn deters purchasing of all products within the category.

Key Market Trends

The animation toys market is experiencing significant growth driven by the expanding adult collector segment, a demographic increasingly seeking premium and nostalgia-driven products. This trend reflects a shift in consumer behavior where adults are purchasing animation-themed toys not just for children, but for personal collections and investment.

Key Market Players

• Aoshima Bunka Kyozai Co., Ltd.
• Bandai Spirits Co., Ltd.
• Dream International Limited
• Good Smile Company, Inc.
• Hasbro, Inc.
• Kotobukiya Co., Ltd.
• Mattel, Inc.
• McFarlane Toys
• Spin Master Ltd.
• Toy Shed Toys, LLC.

Report Scope:

In this report, the Global Animation Toys Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Animation Toys Market, By Type:

• Stop Motion
• Flip Book
• Zoetrope
• Others

Animation Toys Market, By Category:

• Recreational Toys
• Learning Toys

Animation Toys Market, By Distribution Channel:

• Online
• Offline

Animation Toys Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Animation Toys Market.

Available Customizations:

Global Animation Toys Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Animation Toys Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Stop Motion, Flip Book, Zoetrope, Others)
  • 5.2.2. By Category (Recreational Toys, Learning Toys)
  • 5.2.3. By Distribution Channel (Online, Offline)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Animation Toys Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Category
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Animation Toys Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Category
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Animation Toys Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Category
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Animation Toys Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Category
      • 6.3.3.2.3. By Distribution Channel

7. Europe Animation Toys Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Category
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Animation Toys Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Category
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Animation Toys Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Category
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Animation Toys Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Category
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Animation Toys Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Category
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Animation Toys Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Category
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Animation Toys Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Category
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Animation Toys Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Category
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Animation Toys Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Category
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Animation Toys Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Category
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Animation Toys Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Category
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Animation Toys Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Category
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Animation Toys Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Category
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Animation Toys Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Category
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Animation Toys Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Category
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Animation Toys Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Category
      • 9.3.3.2.3. By Distribution Channel

10. South America Animation Toys Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Category
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Animation Toys Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Category
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Animation Toys Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Category
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Animation Toys Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Category
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Animation Toys Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Aoshima Bunka Kyozai Co., Ltd.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Bandai Spirits Co., Ltd.
• 15.3. Dream International Limited
• 15.4. Good Smile Company, Inc.
• 15.5. Hasbro, Inc.
• 15.6. Kotobukiya Co., Ltd.
• 15.7. Mattel, Inc.
• 15.8. McFarlane Toys
• 15.9. Spin Master Ltd.
• 15.10. Toy Shed Toys, LLC.

16. Strategic Recommendations

17. About Us & Disclaimer