体育分析市场－全球产业规模、份额、趋势、机会和预测（按类型、解决方案、解决方案类型、最终用户、地区和竞争格局划分，2021-2031年预测）

全球体育分析市场规模将从2025年的55.6亿美元成长到2031年的195.9亿美元，年复合成长率达23.36%。全球体育分析市场涉及将资料管理和预测建模系统地应用于职业体育，以优化运动员表现并简化业务运营。

主要市场驱动因素

人工智慧和机器学习演算法的融合，从根本上改变了资料的处理和使用方式，成为推动市场发展的主要引擎。这些技术能够实现玩家追踪和内容生成等复杂任务的自动化，使利害关係人能够获得以往无法获得的预测性洞察。

主要市场挑战

专业硬体、软体和技术人员的高昂实施成本是限制全球体育分析市场扩张的一大障碍。虽然顶级职业机构能够承担这些资本密集需求，但规模较小的俱乐部和低级别联赛往往难以拨出足够的预算来建立如此先进的技术基础设施。

主要市场趋势

电脑视觉技术在骨骼追踪和姿态估计中的应用，正透过将资料撷取方式从穿戴式感测器转移到非侵入式光学系统，彻底革新战术分析。与仅追踪单一质心资料点的传统GPS背心不同，这些先进的电脑视觉框架能够捕捉运动员体表数千个网格资料点，从而精确描绘肢体姿态和生物力学运动。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球体育分析市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按类型（场上和场下）
  • 按解决方案分类（影片分析、生物分析、智慧穿戴解决方案、其他）
  • 按解决方案类型（人工智慧、大数据、其他）
  • 按最终用户（团队和个人）划分
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美体育分析市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲体育分析市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太体育分析市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲体育分析市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲体育分析市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球运动分析市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• SAP SE
• STATS Perform, Inc.
• Zebra Technologies Corporation
• Catapult Group International Limited
• Hudl, Inc.
• Sportlogiq Inc.
• Genius Sports Limited
• Krossover, Inc.
• Second Spectrum, Inc.
• Opta Sports Limited

第十六章：策略建议

第17章调查会社について・免责事项

The Global Sports Analytics Market will grow from USD 5.56 Billion in 2025 to USD 19.59 Billion by 2031 at a 23.36% CAGR. The Global Sports Analytics Market involves the systematic application of data management and predictive modeling to professional sports for optimizing player performance and streamlining business operations.

Key Market Drivers

The integration of Artificial Intelligence and Machine Learning Algorithms serves as a primary engine for market advancement by fundamentally altering how data is processed and consumed. These technologies enable the automation of complex tasks such as player tracking and content generation which allows stakeholders to derive predictive insights that were previously inaccessible.

Key Market Challenges

The high cost of implementation regarding specialized hardware, software, and skilled personnel stands as a formidable barrier limiting the expansion of the Global Sports Analytics Market. While elite professional entities can absorb these capital-intensive requirements, smaller clubs and lower-tier leagues often struggle to allocate sufficient budget for such advanced technological infrastructure. This financial disparity creates a polarized market where the benefits of predictive modeling and performance data are monopolized by wealthy organizations, preventing widespread industry adoption and reducing the total addressable market.

Key Market Trends

The Adoption of Computer Vision for Skeletal Tracking and Pose Estimation is revolutionizing tactical analysis by transitioning data collection from wearable sensors to non-intrusive optical systems. Unlike traditional GPS vests that track a single center-of-mass data point, these advanced computer vision frameworks capture thousands of mesh data points on a player's body surface, detailing precise limb orientation and biomechanical movements. This granular level of detail allows coaching staffs to automate the quantification of complex tactical actions, such as defensive spacing and shot mechanics, without requiring athletes to wear physical devices. The commercial viability of this technology is evident in the financial performance of key infrastructure providers.

Key Market Players

• SAP SE
• STATS Perform, Inc.
• Zebra Technologies Corporation
• Catapult Group International Limited
• Hudl, Inc.
• Sportlogiq Inc.
• Genius Sports Limited
• Krossover, Inc.
• Second Spectrum, Inc.
• Opta Sports Limited

Report Scope:

In this report, the Global Sports Analytics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sports Analytics Market, By Type:

• On-field and Off-field

Sports Analytics Market, By Solution:

• Video Analytics
• Bio Analytics
• Smart Wearable Solution
• Others

Sports Analytics Market, By Solution Type:

• AI
• Big Data
• Others

Sports Analytics Market, By End-user:

• Team and Individual

Sports Analytics Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sports Analytics Market.

Available Customizations:

Global Sports Analytics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sports Analytics Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (On-field and Off-field)
  • 5.2.2. By Solution (Video Analytics, Bio Analytics, Smart Wearable Solution, Others)
  • 5.2.3. By Solution Type (AI, Big Data, Others)
  • 5.2.4. By End-user (Team and Individual)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Sports Analytics Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Solution
  • 6.2.3. By Solution Type
  • 6.2.4. By End-user
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sports Analytics Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Solution
      • 6.3.1.2.3. By Solution Type
      • 6.3.1.2.4. By End-user
  • 6.3.2. Canada Sports Analytics Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Solution
      • 6.3.2.2.3. By Solution Type
      • 6.3.2.2.4. By End-user
  • 6.3.3. Mexico Sports Analytics Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Solution
      • 6.3.3.2.3. By Solution Type
      • 6.3.3.2.4. By End-user

7. Europe Sports Analytics Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Solution
  • 7.2.3. By Solution Type
  • 7.2.4. By End-user
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Sports Analytics Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Solution
      • 7.3.1.2.3. By Solution Type
      • 7.3.1.2.4. By End-user
  • 7.3.2. France Sports Analytics Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Solution
      • 7.3.2.2.3. By Solution Type
      • 7.3.2.2.4. By End-user
  • 7.3.3. United Kingdom Sports Analytics Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Solution
      • 7.3.3.2.3. By Solution Type
      • 7.3.3.2.4. By End-user
  • 7.3.4. Italy Sports Analytics Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Solution
      • 7.3.4.2.3. By Solution Type
      • 7.3.4.2.4. By End-user
  • 7.3.5. Spain Sports Analytics Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Solution
      • 7.3.5.2.3. By Solution Type
      • 7.3.5.2.4. By End-user

8. Asia Pacific Sports Analytics Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Solution
  • 8.2.3. By Solution Type
  • 8.2.4. By End-user
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Sports Analytics Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Solution
      • 8.3.1.2.3. By Solution Type
      • 8.3.1.2.4. By End-user
  • 8.3.2. India Sports Analytics Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Solution
      • 8.3.2.2.3. By Solution Type
      • 8.3.2.2.4. By End-user
  • 8.3.3. Japan Sports Analytics Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Solution
      • 8.3.3.2.3. By Solution Type
      • 8.3.3.2.4. By End-user
  • 8.3.4. South Korea Sports Analytics Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Solution
      • 8.3.4.2.3. By Solution Type
      • 8.3.4.2.4. By End-user
  • 8.3.5. Australia Sports Analytics Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Solution
      • 8.3.5.2.3. By Solution Type
      • 8.3.5.2.4. By End-user

9. Middle East & Africa Sports Analytics Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Solution
  • 9.2.3. By Solution Type
  • 9.2.4. By End-user
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Sports Analytics Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Solution
      • 9.3.1.2.3. By Solution Type
      • 9.3.1.2.4. By End-user
  • 9.3.2. UAE Sports Analytics Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Solution
      • 9.3.2.2.3. By Solution Type
      • 9.3.2.2.4. By End-user
  • 9.3.3. South Africa Sports Analytics Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Solution
      • 9.3.3.2.3. By Solution Type
      • 9.3.3.2.4. By End-user

10. South America Sports Analytics Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Solution
  • 10.2.3. By Solution Type
  • 10.2.4. By End-user
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sports Analytics Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Solution
      • 10.3.1.2.3. By Solution Type
      • 10.3.1.2.4. By End-user
  • 10.3.2. Colombia Sports Analytics Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Solution
      • 10.3.2.2.3. By Solution Type
      • 10.3.2.2.4. By End-user
  • 10.3.3. Argentina Sports Analytics Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Solution
      • 10.3.3.2.3. By Solution Type
      • 10.3.3.2.4. By End-user

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Sports Analytics Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. SAP SE
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. STATS Perform, Inc.
• 15.3. Zebra Technologies Corporation
• 15.4. Catapult Group International Limited
• 15.5. Hudl, Inc.
• 15.6. Sportlogiq Inc.
• 15.7. Genius Sports Limited
• 15.8. Krossover, Inc.
• 15.9. Second Spectrum, Inc.
• 15.10. Opta Sports Limited

16. Strategic Recommendations

17. About Us & Disclaimer