雨具市场－全球产业规模、份额、趋势、机会和预测，依产品类型、最终用户、销售通路、地区和竞争格局划分，2021-2031年预测

全球雨衣市场规模将从2025年的28.1亿美元成长到2031年的40.2亿美元，复合年增长率为6.15%。雨衣是指采用防水或防泼水材质製成的专用服装，包括夹克、裤子和套装，旨在保护穿着者免受雨淋，同时通常还具有透气性，以确保穿着舒适。

主要市场驱动因素

户外休閒和探险活动的日益普及是全球雨具市场的主要动力。随着越来越多的人参与健行、露营和远足等活动，对能够持久抵御变幻莫测天气状况的专业服装的需求也随之激增。

主要市场挑战

严格的材料可持续性环境法规，特别是逐步淘汰全氟和多氟烷基物质（PFAS）的要求，对市场发展构成了巨大的障碍。製造商面临一项技术挑战：既要重新配製防水涂料，以满足严格的合规标准，也要确保消费者期望的高性能特性。

主要市场趋势

直接面向消费者 (DTC) 和数位化优先零售策略的扩张正在从根本上重塑全球雨具市场的分销格局。製造商越来越多地绕过传统的第三方批发商，直接与终端用户建立联繫，这种转变使他们能够更好地控製品牌故事、高端定价策略和客户资料获取。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球雨具市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依产品类型（夹克、西装、裤子、其他）
  • 依最终用户（男性、女性、儿童）划分
  • 依销售管道（超市/大型超市、专卖店、多品牌店、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美雨具市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲雨具市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区雨具市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲雨具市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲雨具市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球雨具市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• VF Outdoor LLC
• NZ Seasonalwear Pvt Ltd
• Stutterheim
• Ducktail Rainwear
• Fox Umbrella Ltd.
• Timberland
• Wildcraft
• Marmot Mountain, LLC
• Patagonia, Inc.
• Columbia Sportswear Company

第十六章：策略建议

第17章调查会社について・免责事项

The Global Rainwear Market will grow from USD 2.81 Billion in 2025 to USD 4.02 Billion by 2031 at a 6.15% CAGR. Rainwear is defined as specialized apparel, including jackets, trousers, and suits, engineered with waterproof or water-resistant materials to shield the wearer from precipitation while often offering breathability to ensure comfort.

Key Market Drivers

Rising participation in outdoor recreational and adventure activities acts as a primary catalyst for the global rainwear market. As more individuals engage in pursuits such as hiking, camping, and trekking, the necessity for specialized apparel that offers durable protection against unpredictable weather conditions has surged. This trend reflects a lifestyle shift where consumers prioritize performance-oriented gear capable of withstanding harsh elements, directly fueling sales of waterproof jackets and trousers.

Key Market Challenges

Strict environmental regulations regarding material sustainability, particularly the transition away from per- and polyfluoroalkyl substances (PFAS), present a formidable barrier to market progression. Manufacturers face the technical burden of reformulating water-repellent coatings to meet stringency compliance standards without sacrificing the high-performance attributes that consumers expect. This forced innovation cycle requires a substantial allocation of resources toward research and development rather than market expansion, effectively slowing the pace at which companies can launch new products or enter emerging regions.

Key Market Trends

The Expansion of Direct-to-Consumer (DTC) and Digital-First Retail Strategies is fundamentally reshaping the global rainwear market's distribution landscape. Manufacturers are increasingly bypassing traditional third-party wholesalers to establish direct relationships with end-users, a shift that allows for greater control over brand storytelling, premium pricing strategies, and customer data acquisition. This vertical integration enables companies to capture higher profit margins and rapidly adapt their product offerings based on real-time consumer feedback.

Key Market Players

• VF Outdoor LLC
• NZ Seasonalwear Pvt Ltd
• Stutterheim
• Ducktail Rainwear
• Fox Umbrella Ltd.
• Timberland
• Wildcraft
• Marmot Mountain, LLC
• Patagonia, Inc.
• Columbia Sportswear Company

Report Scope:

In this report, the Global Rainwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Rainwear Market, By Product Type:

• Jacket
• Suit
• Pants
• Others

Rainwear Market, By End User:

• Men
• Women
• Kids

Rainwear Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Multi Branded Stores
• Others

Rainwear Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Rainwear Market.

Available Customizations:

Global Rainwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Rainwear Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Jacket, Suit, Pants, Others)
  • 5.2.2. By End User (Men, Women, Kids)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores, Multi Branded Stores, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Rainwear Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By End User
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Rainwear Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By End User
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Rainwear Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By End User
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Rainwear Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By End User
      • 6.3.3.2.3. By Sales Channel

7. Europe Rainwear Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By End User
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Rainwear Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By End User
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Rainwear Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By End User
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Rainwear Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By End User
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Rainwear Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By End User
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Rainwear Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By End User
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Rainwear Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By End User
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Rainwear Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By End User
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Rainwear Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By End User
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Rainwear Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By End User
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Rainwear Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By End User
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Rainwear Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By End User
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Rainwear Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By End User
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Rainwear Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By End User
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Rainwear Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By End User
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Rainwear Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By End User
      • 9.3.3.2.3. By Sales Channel

10. South America Rainwear Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By End User
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Rainwear Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By End User
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Rainwear Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By End User
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Rainwear Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By End User
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Rainwear Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. VF Outdoor LLC
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. NZ Seasonalwear Pvt Ltd
• 15.3. Stutterheim
• 15.4. Ducktail Rainwear
• 15.5. Fox Umbrella Ltd.
• 15.6. Timberland
• 15.7. Wildcraft
• 15.8. Marmot Mountain, LLC
• 15.9. Patagonia, Inc.
• 15.10. Columbia Sportswear Company

16. Strategic Recommendations

17. About Us & Disclaimer