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市场调查报告书
商品编码
1914583
数位印刷包装市场-全球产业规模、份额、趋势、机会及预测(依印刷油墨、印刷技术、规格、包装类型、终端用户产业、地区及竞争格局划分),2021-2031年Digital Printing Packaging Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Printing Ink, By Printing Technology, By Format, By Packaging Type, By End User Industry, By Region & Competition, 2021-2031F |
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全球数位印刷包装市场预计将从2025年的390.9亿美元成长到2031年的610.4亿美元,复合年增长率(CAGR)为7.71%。这项技术采用喷墨或静电照相等方法将数位影像直接转移到承印物上,无需使用实体印刷版。市场成长的主要驱动力是消费者对快速上市和小批量生产的需求不断增长,这使得品牌能够优化库存管理并降低仓储成本。此外,可变资料印刷功能支援大规模客製化,满足消费者对个人化产品的需求。这一成长动能也体现在产业投资计画中:FESPA在2025年发布的报告显示,40%的全球印刷展会参展商计划在一年内购买新的印刷解决方案。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 390.9亿美元 |
| 市场规模:2031年 | 610.4亿美元 |
| 复合年增长率:2026-2031年 | 7.71% |
| 成长最快的细分市场 | 喷墨列印 |
| 最大的市场 | 北美洲 |
然而,数位印刷业在成本效益方面面临诸多障碍,这可能会限制其广泛扩张。耗材高成本,尤其是专用墨水和列印头,使得数位印刷在大批量订单的生产中,与传统的类比技术相比,往往在经济上并不划算。因此,儘管数位印刷方法具有柔软性,但大规模生产带来的经济影响仍然是其全面取代传统工作流程的一大障碍。
数位印刷机速度的提升和承印材料的多样性,缩小了与类比技术的生产力差距,显着扩大了数位包装市场的规模。过去数位印刷机仅限于小批量生产,而现代数位印刷机的处理能力足以经济高效地支援中等批量生产,从而促进了其在工业领域的广泛应用。例如,根据《标籤与标籤》(Labels & Labeling)杂誌2025年12月刊报道,惠普Indigo V12数位印刷机的生产速度可达每分钟117.5米,使加工商能够将大规模批量的生产从柔版印刷过渡到数位印刷。这种成熟度也体现在安装数量上。 2025年5月,WhatTheyThink报告称,惠普Indigo在全球完成了第400台软包装印刷机的安装。
对永续、减少废弃物的生产流程日益增长的兴趣是推动行业变革的第二大主要动力。随着品牌所有者越来越重视环境、社会和管治(ESG) 目标,数位印刷能够透过按需生产消除印版等印前耗材并最大限度地减少基材废弃物,从而带来关键的竞争优势。这种环境优势显着且可衡量,为品牌提供了检验其永续性努力所需的指标。根据惠普公司于 2025 年 7 月发布的《2024 年永续发展影响报告》,与传统类比技术相比,HP Indigo 25K 数位印刷机可将包装生产的全球暖化影响降低高达 65%,直接满足监管机构和消费者对更环保供应链的需求。
全球数位印刷包装市场面临成本效益的巨大障碍,主要原因是营运成本高昂,尤其是与专用油墨和印字头等耗材相关的成本。传统的类比印刷方式虽然单位成本较高,但会随着产量的增加而降低,而数位印刷的单位变动成本却始终居高不下。这种成本结构使得数位印刷技术在大量生产过程中难以实现,而大量生产恰恰占包装产业产量的绝大部分。因此,加工商被迫将数位印刷的应用范围限制在小批量订单和促销活动中,使其无法在核心的大批量市场中取代类比印刷方式。
由于整个行业都高度重视利润率,因此,更广泛的财务压力加剧了这种经济限制。数位印刷的高昂投入成本使得将标准、长版印刷作业迁移到数位平台的合理性难以充分论证。根据印刷联合联盟(PRINTING United Alliance)预测,到2025年,该行业的营运成本将平均成长2.9%,而这种财务压力已经超过了其提价的能力。在这种对利润率高度敏感的环境下,数位耗材持续高昂的成本限制了技术的普及,有效地限制了市场的扩张潜力。
人工智慧驱动的工作流程自动化和检测技术的应用,正透过提升品管和营运效率,改变生产环境。除了提高列印速度,人工智慧演算法还能实现预测性维护和即时缺陷检测,从而显着减少生产错误和材料浪费。对于希望简化复杂製造流程并减少对人工监管依赖的加工商而言,这项技术革新已成为关键策略重点。根据Esco于2025年3月发布的《2025年包装趋势调查》,73%的相关人员业者认为,自动化、人工智慧和机器学习是未来一年对包装产业影响最大的因素。
同时,智慧包装与互联技术的融合正将被动的包装容器转变数位资料载体,为品牌创造机会,使其能够更好地了解供应链动态,并与消费者建立新的连结。这一趋势是将RFID和NFC等技术直接嵌入包装本身,从而实现产品可追溯性,并在零售商店之外提供互动式数位体验。这些智慧解决方案的商业性应用正在加速,尤其是在大众市场。例如,艾利丹尼森在2025年1月发布的「2024年第四季及全年业绩」中报告称,其总销售额增长4.7%,达到88亿美元,这主要得益于服装和一般零售业对智慧标籤的强劲需求。
The Global Digital Printing Packaging Market is projected to expand from USD 39.09 Billion in 2025 to USD 61.04 Billion by 2031, registering a CAGR of 7.71%. This technology utilizes methods such as inkjet and electrophotography to apply digital images directly onto substrates, thereby removing the necessity for physical plates. The market's growth is largely fueled by the rising need for rapid market entry and short production runs, enabling brands to optimize inventory management and lower warehousing expenses. Additionally, the capacity for variable data printing supports mass customization, satisfying consumer demand for personalized items. This momentum is evident in industry investment plans; FESPA reported in 2025 that 40 percent of Global Print Expo attendees intended to purchase new printing solutions within the year.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 39.09 Billion |
| Market Size 2031 | USD 61.04 Billion |
| CAGR 2026-2031 | 7.71% |
| Fastest Growing Segment | Inkjet Printing |
| Largest Market | North America |
However, the industry encounters a major obstacle regarding cost efficiency that may limit widespread expansion. The high cost associated with consumables, specifically proprietary inks and printheads, frequently renders digital printing less economically feasible compared to traditional analog techniques for high-volume orders. Consequently, while digital methods offer flexibility, the financial implications of large-scale production remain a significant barrier to replacing conventional workflows entirely.
Market Driver
Advancements in digital press speed and substrate versatility are greatly enlarging the market for digital packaging by narrowing the productivity difference with analog techniques. While previously limited to short runs, modern digital presses now provide throughput capable of making medium-run production economically sound, thus fostering wider industrial usage. For example, Labels & Labeling reported in December 2025 that the HP Indigo V12 digital press achieved production speeds up to 117.5 meters per minute, enabling converters to shift larger volumes from flexographic methods to digital workflows. This maturity is highlighted by the installed base; WhatTheyThink noted in May 2025 that HP Indigo achieved a milestone by installing its 400th flexible packaging press globally.
A growing focus on sustainable and waste-reducing manufacturing processes serves as a second primary catalyst transforming the industry. As brand owners increasingly prioritize environmental, social, and governance (ESG) objectives, the ability of digital printing to eliminate prepress consumables like plates and minimize substrate waste through on-demand production offers a crucial competitive edge. This environmental advantage is both substantial and measurable, giving brands the metrics needed to verify sustainability efforts. According to HP's '2024 Sustainable Impact Report' released in July 2025, using the HP Indigo 25K digital press can lower the global warming impact of packaging production by up to 65 percent relative to traditional analog technologies, directly answering regulatory and consumer demands for greener supply chains.
Market Challenge
The Global Digital Printing Packaging Market encounters significant hurdles related to cost efficiency, particularly due to the high operational expenses linked to consumables such as proprietary inks and printheads. In contrast to traditional analog methods where unit costs drop significantly as volume increases, digital printing maintains a consistently high variable cost per unit. This cost structure makes the technology economically impractical for high-volume production runs, which represent the bulk of the packaging sector's output. As a result, converters are forced to limit digital applications to short-run or promotional tasks, hindering the technology from replacing analog methods in the core mass-production market.
This economic limitation is exacerbated by wider financial strains within the industry, where maintaining profit margins is critical. The high cost of digital inputs complicates the justification for moving standard long-run jobs to digital platforms. According to the PRINTING United Alliance, the industry experienced an average operating cost inflation of 2.9% in 2025, a financial pressure that outstripped the capacity to increase prices. In such a margin-sensitive climate, the substantial ongoing costs associated with digital consumables serve as a deterrent to broader adoption, effectively limiting the market's potential for expansion.
Market Trends
The adoption of AI-driven workflow automation and inspection is transforming the production landscape by improving quality control and operational efficiency. Beyond simply increasing print speeds, AI algorithms now facilitate predictive maintenance and real-time defect detection, which drastically reduces production errors and material waste. This technological evolution is a key strategic focus for converters seeking to streamline complex manufacturing processes and decrease dependence on manual supervision. According to Esko's 'Packaging Trends 2025 Survey' from March 2025, 73 percent of industry respondents identified automation, artificial intelligence, and machine learning as the factors likely to have the most significant impact on the packaging sector in the upcoming year.
Concurrently, the integration of smart packaging and connected technologies is converting passive containers into digital data carriers, providing brands with new opportunities for supply chain visibility and consumer interaction. This trend entails embedding technologies like RFID and NFC directly into packaging to enable product traceability and interactive digital experiences that go beyond the retail shelf. Commercial adoption of these intelligent solutions is gaining speed, especially in high-volume consumer markets. For instance, Avery Dennison reported in its 'Fourth Quarter and Full Year 2024 Results' in January 2025 that total sales rose by 4.7 percent to $8.8 billion, a performance bolstered by robust demand for Intelligent Labels in the apparel and general retail sectors.
Report Scope
In this report, the Global Digital Printing Packaging Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Digital Printing Packaging Market.
Global Digital Printing Packaging Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: