市场调查报告书
商品编码
1453919
到 2030 年数位印刷包装市场预测:按产品、技术、油墨、最终用户和地区进行的全球分析Digital Printing Packaging Market Forecasts to 2030 - Global Analysis By Product (Bags & Sacks, Bottles & Jars and Other Products), Technology (Inkjet Printing, Electrophotography Printing and Nano-Graphic Printing), Ink, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球数位印刷包装市场规模为 194.4 亿美元,预计到 2030 年将达到 333.2 亿美元,预测期内复合年增长率为 8.0%。
数位印刷包装是一种将数位影像直接转印到各种包装材料上的现代印刷方法,例如纸张、纸板、塑料,甚至金属。与胶印等传统印刷方法不同,数位印刷不需要印版,因此对于中短版印刷具有成本效益和效率。我们提供高品质、可自订的设计和快速的周转时间,使其成为满足您的个人化和按需包装需求的理想选择。
据世界银行集团成员国际金融公司(IFC)称,2015年至2020年间,东南亚的电子商务规模将成长两倍,达到1,050亿美元。
客製印刷
数位印刷包装市场按需客製印刷的驱动力是指对客製化、短版包装解决方案不断增长的需求。推动这一趋势的因素有很多,包括快速交货的需求、降低库存成本以及迎合利基市场。客製印刷使包装公司能够有效率且经济地生产少量包装材料,并快速回应不断变化的消费者偏好和市场趋势。
材料限制
数位印刷包装中的材料限制是由该过程中使用的材料的类型和特性所施加的限制。这些限制包括基材相容性,例如无法在某些不接受数位墨水的表面或材料上进行列印。所选材料也会影响耐用性、弹性和列印品质等因素。材料可回收性和生物分解性等环境问题也会影响包装数位印刷的可行性。
小批量印刷
小批量印刷使您能够快速且经济高效地生产少量包装材料。对于需要有限生产来进行客製化包装或季节性促销的企业来说,这一利基市场尤其有利。数位印刷技术可实现按需生产,并减少与传统印刷方法相关的废弃物和库存成本。此外,它还允许快速原型製作和定制,支援个人化消费者体验的成长趋势。这种弹性促进了创新和对市场需求的应对力,使短版数位印刷成为包装行业的优势领域。
有竞争力的成本
成本竞争源自于公司为了维持竞争力而面临的降价压力。随着数位印刷技术变得更加容易取得和普及,进入障碍降低,竞争加剧。随着越来越多的公司采用数位印刷解决方案,市场变得过度饱和,这可能导致公司之间的市场占有率竞争和价格竞争加剧。此外,技术进步可能会提高成本效率,使一些公司能够在不牺牲品质的情况下实现更低的价格。为了在竞争中生存,企业必须透过不断创新来降低製造成本,同时保持产品质量,从而在激烈的成本竞争中生存。
COVID-19 大流行对数位印刷包装市场产生了重大影响。这是由于封锁和限制导致对电子商务包装的需求激增,以及越来越多地采用数位印刷技术来满足客製化包装需求。供应链中断影响了原材料的供应和生产,导致订单履行的延迟和挑战。此外,远距工作和社交距离加速了通讯和交易向数位平台的转变,推动了对数位印刷包装材料的需求。
折迭纸盒产业预计将在预测期内成为最大的产业。
由于对客製化包装解决方案的需求,数位印刷包装市场中的折迭纸盒细分市场正在显着增长,特别是在化妆品、食品和饮料和饮料以及药品等行业。数位印刷技术的进步提高了印刷品质、色彩一致性和生产速度,使其在折迭纸盒应用中更加实用。此外,数位印刷提供的弹性使品牌能够快速迭代设计,快速回应市场趋势,并进行有针对性的行销宣传活动。此外,随着越来越多的公司意识到数位印刷对其包装需求的好处,预计扩张将继续。
预计个人护理和化妆品行业在预测期内复合年增长率最高
在消费者对客製化和视觉吸引力包装的需求推动下,个人护理和化妆品行业正在经历强劲增长,个人护理和化妆品行业的品牌正在创造独特的设计并创造个性化包装,他们被鼓励采用数位印刷技术来适应他们的需求。数位印刷技术的进步实现了更快的交货时间和更低的成本,使该领域内各种规模的企业更容易获得数位印刷。此外,数位印刷可以适应可变资料印刷,从而实现更大的产品个人化和有针对性的行销工作,这与个人护理和化妆品行业的消费者产生共鸣。
由于消费者偏好的变化和电子商务的繁荣导致对客製化和个人化包装解决方案的需求增加,北美地区的市场正在显着增长。数位印刷技术的进步使包装製造商能够快速印刷并满足不同产品线和行销宣传活动的需求。此外,对永续性的担忧正促使公司采用数位印刷,透过减少废弃物和使用环保油墨来提供环保的解决方案。
由于消费者对个人化和客製化包装解决方案的需求不断增加,亚太地区正在经历显着的成长。中国和印度等国家的快速工业化和都市化正在增加对包装商品的需求,进一步加速数位印刷包装市场的成长。该地区的电子商务行业不断发展,增加了对数位印刷包装的需求,以满足线上零售的要求。此外,亚太地区的数位印刷包装市场前景广阔,其特点是不断变化的消费者偏好和推动创新和成长的技术进步。
According to Stratistics MRC, the Global Digital Printing Packaging Market is accounted for $19.44 billion in 2023 and is expected to reach $33.32 billion by 2030 growing at a CAGR of 8.0% during the forecast period. Digital printing packaging is a modern printing method that involves transferring digital images directly onto various packaging materials, such as paper, cardboard, plastic, or even metal. Unlike traditional printing methods like offset printing, digital printing does not require plates, making it more cost-effective and efficient for short to medium print runs. It offers high-quality, customizable designs with quick turnaround times, ideal for personalized or on-demand packaging needs.
According to the International Finance Corporation (IFC), a member of the World Bank Group, e-commerce in Southeast Asia tripled in size between 2015 and 2020, growing to a value of US$ 105 billion.
On-demand printing
The on-demand printing driver in the digital printing packaging market refers to the growing demand for customized, short-run packaging solutions. This driver is fueled by several factors, including the need for quick turnaround times, reduced inventory costs, and the ability to cater to niche markets. On-demand printing allows packaging companies to produce small quantities of packaging materials efficiently and economically, responding swiftly to changing consumer preferences and market trends.
Material limitations
Material limitations in digital printing packaging are constraints imposed by the type and properties of materials used in the process. These limitations can include substrate compatibility, such as the inability to print on certain surfaces or materials that are not receptive to digital inks. Also, factors like durability, flexibility, and print quality may be compromised based on the materials chosen. Environmental concerns, such as the recyclability or biodegradability of materials, can also impact the feasibility of digital printing for packaging.
Short-run printing
The short-run printing opportunity gives the ability to produce small quantities of packaging materials quickly and cost-effectively. This niche is particularly advantageous for businesses that need limited runs of customized packaging or seasonal promotions. Digital printing technology allows for on-demand production, reducing waste and inventory costs associated with traditional printing methods. Additionally, it enables rapid prototyping and customization, catering to the growing trend of personalized consumer experiences. This flexibility fosters innovation and responsiveness to market demands, making short-run digital printing a lucrative segment within the packaging industry.
Cost competition
Cost competition happens due to pressure companies' face to lower prices to remain competitive. With digital printing technologies becoming more accessible and widespread, the barrier to entry for new players is lowered, intensifying competition. As more companies adopt digital printing solutions, oversaturation in the market can lead to price wars as businesses vie for market share. Further, advancements in technology may lead to cost efficiencies, allowing some players to offer lower prices without sacrificing quality. To stay ahead, companies must continually innovate to reduce production costs while maintaining product quality to navigate this intense cost-competition landscape.
The COVID-19 pandemic significantly impacted the digital printing packaging market due to surge in demand for e-commerce packaging because of lockdowns and restrictions, leading to increased adoption of digital printing technologies to meet the need for customized packaging. Supply chain disruptions affected raw material availability and production, causing delays and challenges in fulfilling orders. Additionally, remote work and social distancing measures accelerated the shift towards digital platforms for communication and transactions, boosting the demand for digitally printed packaging materials.
The folding cartons segment is expected to be the largest during the forecast period
The folding carton segment within the digital printing packaging market has experienced notable growth driven by the demand for customized packaging solutions particularly in industries such as cosmetics, food and beverage, and pharmaceuticals. Advancements in digital printing technology have enhanced print quality, color consistency, and production speed, making it more viable for folding carton applications. Moreover, the flexibility offered by digital printing enables brands to iterate designs quickly, respond to market trends faster, and engage in targeted marketing campaigns. Furthermore, with projections indicating continued expansion as more businesses recognize the benefits of digital printing for their packaging needs.
The personal care & cosmetics segment is expected to have the highest CAGR during the forecast period
The personal care and cosmetics segment has experienced robust growth driven by consumer demand for customized and visually appealing packaging, prompting brands in the personal care and cosmetics industries to adopt digital printing technologies to create unique designs and cater to individual preferences. Advancements in digital printing technology have enabled faster turnaround times and lower costs, making it more accessible to companies of varying sizes within the segment. Furthermore, the ability of digital printing to accommodate variable data printing has allowed for enhanced product personalization and targeted marketing efforts, which resonate well with consumers in the personal care and cosmetics sectors.
The North American region has experienced significant growth in the market due to a rising demand for customized and personalized packaging solutions, driven by changing consumer preferences and the e-commerce boom. Advancements in digital printing technology have made it more cost-effective and efficient for packaging manufacturers to produce short print runs with quick turnaround times, catering to the needs of diverse product lines and marketing campaigns. Furthermore, sustainability concerns have pushed companies to adopt digital printing, as it offers environmentally friendly solutions by reducing waste and using eco-friendly inks.
The Asia-Pacific region has witnessed substantial growth due to increasing consumer demand for personalized and customized packaging solutions. Rapid industrialization and urbanization in countries like China and India have bolstered the demand for packaged goods, further fuelling the growth of the digital printing packaging market. The growing e-commerce sector in the region has led to an uptick in demand for digitally printed packaging to cater to online retail requirements. Furthermore, the Asia-Pacific region presents a promising landscape for the digital printing packaging market, characterized by evolving consumer preferences and technological advancements driving innovation and growth.
Key players in the market
Some of the key players in Digital Printing Packaging market include Agfa-Gevaert Group, Bobst, Colordruck Baiersbronn, Domino Printing Sciences , DS Smith Plc , Durst Group, Konica Minolta, Landa Corporation, Mondi PLC, Printpack, Quad/Graphics Inc, Thimm Group, WS Packaging Group, Inc and Xeikon.
In February 2024, Quad, a marketing experience company, acquired North Carolina-based DART Innovation, an in-store digital media solutions provider. The strategic investment expands and seamlessly integrates into Quad's full suite of products and services, enabling brands and marketers to more effectively offer consumers an integrated purchasing journey, whether they are at home, online or in a physical store.
In January 2024, Koenig & Bauer and Durst Group have committed to build further R&D capability in the joint venture company they set up almost five years ago to capitalize on the significant opportunities in folding carton and corrugated segments. The parent companies of Koenig & Bauer Durst GmbH will expand its operations in Radebeul, Germany.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.