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市场调查报告书
商品编码
1914675
滑雪装备市场-全球产业规模、份额、趋势、机会及预测(依产品类型、应用、最终用途、通路、地区及竞争格局划分),2021-2031年Ski Equipment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type . By Application, By End Use, By Distribution Channels, By Region & Competition, 2021-2031F |
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全球滑雪装备市场预计将从2025年的170.9亿美元成长到2031年的234.6亿美元,复合年增长率(CAGR)为5.42%。该行业涵盖专为冬季运动设计的装备,包括雪鞋、滑雪板、固定器、雪杖和保暖服装。冬季旅游的日益普及以及全球对户外活动健康益处的认识不断提高,是推动该行业成长的主要因素。此外,度假村交通的改善和产业为提高参与度所做的努力也进一步强化了这些关键驱动因素。美国雪上运动产业协会(SSIA)的报告显示,2025年美国雪上运动参与人数增加了2.4%,也印证了这个持续成长的趋势。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 170.9亿美元 |
| 市场规模:2031年 | 234.6亿美元 |
| 复合年增长率:2026-2031年 | 5.42% |
| 成长最快的细分市场 | 在线的 |
| 最大的市场 | 北美洲 |
然而,气候变迁及其对雪质的负面影响构成了市场发展的一大障碍。全球暖化导致冬季缩短和天气更加不稳定,威胁着滑雪度假村的生存,并扰乱了设备的采购週期。这种波动迫使营运商在人工造雪设备上投入巨资,这可能导致价格上涨,并疏远注重预算的消费者。因此,自然造雪方面的环境不确定性是阻碍该产业实现稳定成长的主要挑战。
冬季旅游和滑雪度假村设施的扩建是推动该产业发展的关键引擎。设施升级直接转化为更高的利用率和消费者支出。营运商正积极投资建造速度更快的缆车、更舒适的旅馆设施和更先进的造雪系统,以确保雪季延长,进而提高滑雪者购买新装备的意愿。这种资本投资有助于在天气波动的情况下保持稳定的滑雪者数量,从而稳定零售商的市场。例如,Vail Resorts于2024年12月宣布了一项资本计划,将在2025年投资2.49亿美元至2.54亿美元,旨在改善旗下所有度假村的宾客体验和山区营运。
同时,冬季运动在全球的参与人数不断增长,正在改变消费群,尤其体现在多元化人群的参与上。该行业正经历着从传统核心人群向来自不同背景的新兴人群的转变,这推动了对租赁设备和入门级装备套装的需求。这种吸引力的扩大也体现在人口结构的变化上。 2024年12月,美国雪上运动产业协会(SSIA)报告称,西班牙裔女性占所有女性单板滑雪参与者的25%,在所有雪上运动项目中占比最高。此外,在装备更新换代週期中,留住现有客户群至关重要。正如《滑雪场管理》杂誌在2025年1月指出的那样,婴儿潮世代在2023-2024雪季占所有滑雪游客的15%。
全球滑雪装备市场面临的核心挑战之一是气候变迁导致的环境不稳定,尤其是对积雪稳定性和雪季长度的负面影响。随着天气模式变得更加不稳定,滑雪场自然降雪量减少,更依赖高成本的人工造雪。这种转变导致营运成本显着上升,推高了消费者的购买意愿,最终将注重预算的消费者排除在市场之外。此外,滑雪条件的不确定性也抑制了滑雪爱好者升级装备的意愿,因为冬季时间缩短且雪况不稳定意味着拥有专业装备的价值降低。
这项环境变化得到了业界最新气象数据的支持。根据美国国家滑雪场协会(NSAA)2025年的数据,预计美国国内滑雪场的平均降雪量将为150英寸,比前一年减少6.9%。自然降水量的减少直接削弱了消费者的需求,因为这限制了可滑雪的雪面积,并降低了休閒体验。当滑雪者面临恶劣的滑雪条件和受限的山区通行时,他们购买新滑雪装备和服装的意愿会显着降低,最终阻碍滑雪产业的持续成长。
随着越来越多的品牌优先考虑循环经济模式以减少对环境的影响,环保生物基材料的应用正在从根本上改变製造流程。大型设备製造商正在逐步淘汰原生塑胶的使用,并实施拆解旧设备并将其零件重新用于製造新耐用品的计画。这种转变减少了对石化燃料衍生原料的依赖,并透过将废弃物作为二次资源来降低整个产业的碳足迹。例如,欧洲体育用品工业协会在其2025年3月发布的《2024年滑雪靴回收情况说明书》中指出,主导的一个合作计划迄今已成功收集并回收了超过28,000双滑雪靴,透过材料再利用显着减少了碳排放。
同时,随着滑雪者寻求避开拥挤的滑雪场,对野外滑雪和越野滑雪装备的需求不断增长,这正在重塑产品开发格局。这一趋势推动了轻便、专业装备的销售,例如分离式滑雪板、固定器和雪板皮,这些装备使滑雪者能够进入未经压雪的地形,无需乘坐缆车即可攀登。在追求健身和身临其境型山地体验的爱好者的推动下,与传统的滑雪类别相比,这一类别持续保持强劲增长。为了佐证这一类别的增长,美国雪上运动产业协会 (SSIA) 在其于 2025 年 6 月发布的《2024-2025 雪季参与趋势预测》中指出,越野滑雪的参与人数将比上一雪季增长 1.9%,超过乘坐缆车即可到达的单板滑雪的参与人数预期。
The Global Ski Equipment Market is projected to expand from USD 17.09 Billion in 2025 to USD 23.46 Billion by 2031, achieving a CAGR of 5.42%. This industry encompasses specialized gear designed for winter sports, including boots, skis, bindings, poles, and protective clothing. Growth in this sector is primarily fueled by the rising popularity of winter tourism and increased global appreciation for the health benefits associated with outdoor activities. These core drivers are reinforced by improvements in resort accessibility and industrial efforts to boost engagement. Evidencing this sustained interest, Snowsports Industries America reported that the total number of snowsports participants in the United States grew by 2.4 percent in 2025.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 17.09 Billion |
| Market Size 2031 | USD 23.46 Billion |
| CAGR 2026-2031 | 5.42% |
| Fastest Growing Segment | Online |
| Largest Market | North America |
Nevertheless, the market faces a substantial obstacle stemming from climate change and its detrimental impact on snow quality. rising global temperatures result in shorter winters and erratic weather, which threaten resort viability and interrupt equipment buying cycles. This volatility compels operators to invest heavily in artificial snowmaking, creating costs that may drive up prices and discourage budget-minded consumers. Consequently, environmental uncertainty regarding natural snowfall stands as the principal challenge hindering the steady growth of the industry.
Market Driver
The expansion of winter tourism and ski resort infrastructure serves as a vital engine for the industry, as facility upgrades lead directly to higher equipment usage and consumer spending. Operators are aggressively investing in high-speed lifts, lodge improvements, and advanced snowmaking systems to ensure season duration, which in turn boosts skier confidence to purchase new hardgoods. This capital infusion stabilizes the market for retailers by maintaining consistent skier volume despite weather fluctuations. Demonstrating this commitment to modernization, Vail Resorts announced in December 2024 a capital plan to invest between $249 million and $254 million during the 2025 calendar year to enhance guest experiences and mountain operations across its properties.
Concurrently, rising global participation in winter sports is transforming the consumer base, particularly through the engagement of diverse demographic groups. The industry is observing a shift where new entrants from varied backgrounds are joining the traditional core audience, spurring demand for rental fleets and beginner gear packages. This broadening appeal is highlighted by changing demographics; according to Snowsports Industries America in December 2024, Hispanic women made up 25 percent of all female snowboard participants, the highest proportion in any snowsport discipline. Additionally, retaining established segments is crucial for equipment replacement cycles; Ski Area Management noted in January 2025 that Baby Boomers accounted for 15 percent of all skier visits during the 2023-24 season.
Market Challenge
The central challenge impeding the Global Ski Equipment Market is environmental instability caused by climate change, specifically regarding its negative effect on snow consistency and season length. As weather patterns become increasingly erratic, resorts experience reduced natural snowfall, necessitating a heavy reliance on expensive artificial snowmaking. This transition creates significant operational overhead that drives up consumer costs, effectively pricing out budget-conscious participants. Furthermore, the unpredictability of skiable conditions discourages enthusiasts from committing to equipment upgrades, as the value of owning specialized gear diminishes when winter seasons become shorter and less reliable.
This environmental volatility is confirmed by recent meteorological metrics from the industry. According to the National Ski Areas Association in 2025, average snowfall at ski areas nationally totaled 150 inches, representing a 6.9 percent decrease year-over-year. Such a decline in natural precipitation limits available terrain and degrades the recreational experience, directly weakening consumer demand. When skiers encounter inferior conditions and reduced mountain accessibility, the incentive to invest in new hardgoods and apparel significantly halts, thereby obstructing the consistent financial growth of the sector.
Market Trends
The adoption of eco-friendly and bio-based materials is fundamentally transforming manufacturing processes as brands prioritize circular economy models to lessen environmental impact. Major equipment producers are progressively moving away from virgin plastics, implementing programs to dismantle end-of-life gear and repurpose components into new hardgoods. This shift is reducing reliance on fossil-fuel-derived inputs and lowering the industry's carbon footprint by converting waste into usable secondary resources. Illustrating the scale of these reclamation efforts, the Federation of the European Sporting Goods Industry reported in March 2025, within the 'Recycle Your Boots Factsheet 2024', that the collaborative project led by Tecnica Group has successfully collected and recycled over 28,000 pairs of ski boots to date, preventing significant carbon emissions through material repurposing.
Simultaneously, the rise in demand for backcountry and touring equipment is reshaping product development as skiers seek to bypass crowded resort infrastructure. This trend is driving sales for specialized lightweight gear, such as splitboards, pin bindings, and skins, which allow users to access unmaintained terrain and ascend slopes without mechanical lifts. The segment continues to demonstrate resilience and growth compared to traditional alpine categories, fueled by enthusiasts looking for fitness-oriented and immersive mountain experiences. Highlighting this specific sectoral growth, Snowsports Industries America reported in June 2025, in the '2024-2025 Season Participation Preview', that participation in Alpine Touring increased by 1.9 percent season-over-season, outperforming the participation metrics seen in standard lift-accessed snowboarding.
Report Scope
In this report, the Global Ski Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Ski Equipment Market.
Global Ski Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: