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市场调查报告书
商品编码
1914693
水上运动用品及设备市场-全球产业规模、份额、趋势、机会及预测(依运动项目、产品类型、最终用户、通路、地区及竞争格局划分,2021-2031年)Water Sports Gear and Equipment Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Sports Type, By Product Type, By End User, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球水上运动用品和设备市场预计将从 2025 年的 501.2 亿美元成长到 2031 年的 641.2 亿美元,复合年增长率达到 4.19%。
这个市场涵盖了专为皮划艇、衝浪和潜水等水上活动设计的专用五金和服装,例如潜水服、安全背心和衝浪板。推动这一增长的关键因素包括全球对户外探险旅游日益增长的兴趣以及消费者对身体健康的日益关注。此外,基础设施的改善提高了沿海和内陆水域的可及性,有效地扩大了这些耐用消费品的潜在基本客群。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 501.2亿美元 |
| 市场规模:2031年 | 641.2亿美元 |
| 复合年增长率:2026-2031年 | 4.19% |
| 成长最快的细分市场 | 水上运动器材及用品 |
| 最大的市场 | 北美洲 |
然而,高性能装备的高昂零售价格是一大障碍,往往阻碍了可支配收入有限的消费者购买。这种经济障碍可能会抑制市场的广泛渗透,尤其是在价格敏感度较高的新兴经济体。为了更了解市场规模,美国国家船舶製造商协会(NMMA)在2025年的报告中指出,截至2024年,美国休閒船舶总数已达1,180万艘。如此庞大的船队凸显了对相关安全设备和水上运动配件的强劲且持续的需求。
全球休閒和竞技水上运动参与人数的不断增长是市场扩张的主要驱动力。这源自于社会对户外健身和健康日益增长的兴趣。随着消费者越来越重视积极的生活方式,从必要的安全装备到高性能潜水服,对专业水上运动装备的需求也随之激增。产业数据也印证了这个趋势。根据体育与健身产业协会于2024年2月发布的《2024年美国主要参与趋势报告》,预计2023年水上运动参与人数将年增超过9%。大量新爱好者的涌入需要持续供应各种技能水平的装备,促使製造商透过产品线多元化和升级来创造持续收入。
同时,沿海和探险旅游的兴起正在改变消费模式,「体验式旅游」吸引不同人群在休閒旅行中参与水上活动。这一因素与滨水地区的经济状况密切相关,因为零售商店和装备租赁点依赖季节性游客。该产业的经济意义重大:根据美国经济分析局于2024年11月发布的《2023年美国及各州户外休閒卫星帐户报告》,仅划船和钓鱼活动预计就能创造368亿美元的经济附加价值。为了支持这项生态系统的发展,布伦瑞克公司在其2023年年度报告(2024年2月发布)中指出,其发动机零件及配件部门2023年的净销售额将达到12亿美元,显示市场对休閒基础设施维护装备的需求持续旺盛。
高性能水上运动器材的高昂零售价格严重阻碍了全球水上运动用品及器材市场的扩张。由于製造商采用特殊材料来提升安全性和耐用性,导致产品价格往往超出一般消费者的自由裁量权预算。这种经济障碍有效地分割了市场,主要限制了富裕人群的购买力,同时也将价格敏感型新兴经济体中的潜在爱好者拒之门外。因此,潜在基本客群远低于预期,原本可能实现的大众销售沦为小众奢侈品交易,并阻碍了基本器材的普及。
这些经济逆风的影响在更广泛的海洋休閒产业销售下滑中显而易见。根据美国国家船舶製造商协会(NMMA)预测,2024年新船销售量将为238,117艘,零售下降的主要原因是经济压力和价格因素。船舶购买量的下降直接抑制了对配套水上运动配件和安全装备的持续需求,显示成本壁垒正在积极阻碍市场成长。
电动滑水和衝浪板的出现正在改变水上运动的格局,它们为传统的内燃机提供了高性能、零排放的替代方案。这项转变的关键在于电动马达效率的提高和电池能量密度的提升,这使得运作更加安静,并让使用者能够进入以往动力船隻无法进入的环保水域。製造商们正日益专注于高端电动水上摩托车(PWC),这些产品将瞬时扭矩与先进的互联技术相结合,从而开创了一个全新的豪华细分市场。例如,《国际游艇杂誌》(International Boating Magazine)2025年9月刊报导称,Taiga Motors发布了Orca WX3车型,起价为23,999美元,凸显了专用电动推进系统所带来的巨大提案。
同时,物联网感测器和可穿戴技术在装备中的集成,正透过即时分析彻底改变运动员与水环境的互动方式。抬头显示器(HUD)和扩增实境(AR)技术的进步,使潜水员和游泳选手能够直接在视野范围内查看心率、配速和导航数据等关键指标,无需再查看腕戴式装置。这一趋势催生了一种“量化训练环境”,其中硬体与数位教练平台无缝集成,从而优化技术。例如,Organics 在 2025 年 7 月发布的题为「FORM 采用康宁第三代大猩猩玻璃升级 AR 泳镜」的报导中指出,该公司推出了售价 329 美元的「Smart Swim 2 PRO」泳镜,该泳镜具备先进的 AR 功能,展现了智慧游泳设备日益增长的商业性可行性。
The Global Water Sports Gear & Equipment Market is projected to expand from USD 50.12 Billion in 2025 to USD 64.12 Billion by 2031, achieving a CAGR of 4.19%. This market encompasses specialized hardware and apparel, such as wetsuits, safety vests, and boards, specifically engineered for aquatic pursuits like kayaking, surfing, and diving. Key drivers fueling this growth include a rising global interest in outdoor adventure tourism alongside a consumer shift toward physical wellness. Furthermore, infrastructure developments are improving accessibility to both coastal and inland water bodies, effectively widening the potential customer base for these durable goods.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 50.12 Billion |
| Market Size 2031 | USD 64.12 Billion |
| CAGR 2026-2031 | 4.19% |
| Fastest Growing Segment | On-the-water Sports Gear and Equipment |
| Largest Market | North America |
Conversely, the substantial retail price of high-performance equipment poses a significant obstacle, often restricting adoption among consumers with limited discretionary funds. This economic barrier can impede broader market penetration, especially within emerging economies characterized by acute price sensitivity. Providing context on the foundational scale of the market, the National Marine Manufacturers Association reported in 2025 that the total number of documented and registered recreational vessels in the United States hit 11.8 million units for the 2024 period. This extensive fleet highlights the robust, recurring demand for compatible safety equipment and water sports accessories.
Market Driver
Rising Global Participation in Recreational and Competitive Water Sports serves as a major engine for market expansion, rooted in a societal pivot toward outdoor fitness and wellness. As consumers increasingly prioritize active lifestyles, there is a corresponding surge in demand for specialized aquatic gear, ranging from essential safety apparatus to high-performance wetsuits. This trajectory is supported by industry data; the Sports & Fitness Industry Association's '2024 U.S. Topline Participation Report' from February 2024 noted that participation in the water sports category grew by over 9% in 2023 compared to the previous year. This influx of new enthusiasts mandates a continuous supply of equipment across all skill levels, prompting manufacturers to diversify product lines and drive recurring revenue through upgrades.
Simultaneously, the boom in Coastal and Adventure Tourism is altering consumption patterns, as "experiential travel" motivates diverse demographics to engage in aquatic activities during leisure trips. This driver is deeply connected to the economic health of waterfront communities, where retail operations and gear rental hubs rely on seasonal visitor traffic. The sector's economic significance is substantial; the U.S. Bureau of Economic Analysis stated in its November 2024 'Outdoor Recreation Satellite Account, U.S. and States, 2023' that boating and fishing activities alone contributed $36.8 billion in value added to the economy. Reflecting the need to support this ecosystem, Brunswick Corporation reported in its '2023 Annual Report' from February 2024 that its Engine Parts & Accessories segment generated $1.2 billion in net sales for 2023, signaling a sustained requirement for maintenance gear within the recreation infrastructure.
Market Challenge
The high retail cost of advanced performance equipment creates a formidable barrier to the expansion of the global water sports market. As manufacturers utilize specialized materials to improve safety and durability, the resulting price points often exceed the discretionary budgets of average consumers. This financial threshold effectively segments the market, limiting access primarily to affluent demographics while excluding potential enthusiasts in emerging economies where price sensitivity is high. Consequently, the addressable customer base remains smaller than interest levels would suggest, effectively turning potential volume sales into niche luxury transactions and stalling the adoption of essential gear.
The impact of these financial headwinds is visible in the reduced transaction volume within the broader marine leisure sector. According to the National Marine Manufacturers Association, new boat sales in 2024 totaled 238,117 units, marking a decline in retail volume driven largely by economic pressures and pricing. This decrease in the acquisition of foundational vessels directly suppresses the recurring demand for compatible water sports accessories and safety equipment, demonstrating how cost barriers actively inhibit the market's growth trajectory.
Market Trends
The emergence of electrically propelled jet skis and surfboards is transforming the water sports landscape by offering high-performance, emission-free alternatives to traditional combustion engines. This shift is defined by improvements in electric motor efficiency and battery density, enabling silent operations that allow riders to access environmentally protected waters previously off-limits to motorized vessels. Manufacturers are increasingly focusing on premium electric personal watercraft (PWC) that blend instant torque with advanced connectivity, creating a new luxury segment. For example, the International Boat Industry's September 2025 article, 'Taiga Motors returns with new electric PWC,' reported that Taiga Motors introduced its Orca WX3 model with a starting price of US$23,999, highlighting the significant value proposition of specialized electric propulsion systems.
In parallel, the integration of IoT sensors and wearable technology in gear is revolutionizing how athletes interact with the aquatic environment through real-time analytics. Innovations in heads-up displays (HUD) and augmented reality (AR) now allow divers and swimmers to view critical metrics like heart rate, pace, and navigation data directly in their line of sight, removing the need to check wrist-worn devices. This trend fosters a quantified training ecosystem where hardware seamlessly syncs with digital coaching platforms to optimize technique. Exemplifying this technological leap, Auganix reported in July 2025 in 'FORM Upgrades AR Swim Goggles with Gorilla Glass 3' that the company launched its Smart Swim 2 PRO goggles with advanced AR features for USD $329, demonstrating the growing commercial viability of smart aquatic equipment.
Report Scope
In this report, the Global Water Sports Gear & Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Water Sports Gear & Equipment Market.
Global Water Sports Gear & Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: