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市场调查报告书
商品编码
1934284
行动身分管理市场 - 全球产业规模、份额、趋势、机会及预测(按解决方案、服务、部署、公司规模、产业、地区和竞争格局划分),2021-2031年Mobile Identity Management Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution, By Service, By Deployment, By Enterprise Size, By Vertical, By Region & Competition, 2021-2031F |
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全球行动身分管理市场预计将从 2025 年的 43.2 亿美元成长到 2031 年的 83.8 亿美元,复合年增长率达到 11.68%。
该领域涵盖了在行动装置上验证、配置和维护用户身份所需的技术和策略,从而确保对应用程式和资料的安全存取。推动该市场发展的关键因素包括以行动为中心的工作流程的快速普及、远端办公环境中对强大安全性的需求,以及对无缝无密码身份验证日益增长的需求。各组织机构正在优先采用这些解决方案,以遵守严格的资料隐私法规并降低资料外洩风险。身分定义安全联盟 (IDSA) 强调了先进身分管理框架的紧迫性,该联盟报告称,到 2024 年,90% 的组织机构在过去一年中至少遭遇过一次与身分相关的事件。
| 市场概览 | |
|---|---|
| 预测期 | 2027-2031 |
| 市场规模:2025年 | 43.2亿美元 |
| 市场规模:2031年 | 83.8亿美元 |
| 复合年增长率:2026-2031年 | 11.68% |
| 成长最快的细分市场 | 服务 |
| 最大的市场 | 北美洲 |
儘管发展势头强劲,但市场在平衡增强安全性和用户便利性方面仍面临许多挑战。实施严格的身份验证通讯协定可能会影响使用者体验,导致使用者感到沮丧并放弃使用服务。此外,在作业系统和设备生态系统各异的碎片化环境中整合行动身分解决方案在技术上也十分复杂。如何在不牺牲速度或易用性的前提下实现互通性,是阻碍其广泛应用的一大难题,尤其对于那些希望将这些系统扩展到全球多元化行动工作者的企业而言更是如此。
针对行动装置的网路攻击日益频繁,是推动行动身分管理解决方案普及的主要动力。随着攻击者从传统终端转向行动平台,企业被迫实施先进的身份验证措施,以保护透过智慧型手机和平板电脑存取的敏感企业资料。这种威胁环境的特征是复杂的网路钓鱼宣传活动,这些活动利用萤幕大小小来增加URL验证的难度。根据Zimperium于2024年8月发布的《2024年全球行动威胁报告》,82%的网路钓鱼网站专门针对行动装置以欺骗用户。因此,企业正在部署强大的行动身分框架,以侦测异常情况并实施即时存取控制,确保只有核准使用者才能存取企业资源。
同时,先进的生物识别技术的普及正在重塑市场格局,推动安全环境转向无密码模式。企业正以脸部认证和指纹认证等硬体支援的生物识别标记取代安全性较低的字母数字密码,从而提升安全性和使用者体验。领先的技术供应商正透过推广Passkey等加密标准来支持这项转型。 2024年5月,Google在《Passkey:年度回顾》中宣布,自Passkey广泛应用以来,已有超过4亿个帐户使用该技术。安全措施不足带来的财务风险也促使企业加大投资。 IBM在2024年发布的报告显示,全球资料外洩的平均成本将达到488万美元,促使企业采用这些行动优先的安全防御措施。
全球行动身分管理市场成长面临的一个关键障碍是难以在严格的安全措施和使用者便利性之间取得平衡。企业在实施严格的身份验证通讯协定以确保远端存取安全时,往往会在无意中增加使用者体验的复杂性。这种复杂性会导致用户不满、员工生产力下降以及客户流失。因此,企业往往不愿在整个业务范围内推广此类身分框架,担心引入复杂的安全层会扰乱关键业务流程并降低客户参与度。
这种摩擦对市场普及构成了实际的障碍,因为使用者流失的成本往往超过增强安全性所带来的预期效益。当身分验证流程过于繁琐时,使用者往往会放弃交互,而不是完成复杂的检验步骤。根据FIDO联盟2024年的调查,56%的消费者曾因为忘记密码或身分验证流程过于复杂而放弃使用线上服务。如此高的放弃率表明,安全方面的摩擦如何直接限制了行动身分解决方案的有效性和接受度,并导致必要的升级因避免营运瓶颈而被迫推迟。
政府颁发的行动数位身分钱包的普及正在重塑市场格局,使其从依赖私人身分提供者转向依赖国家担保的数位认证。这些可互通的钱包允许用户直接透过智慧型手机出示检验的身份讯息,例如国民身分证,这迫使供应商重新设计其平台,以接受政府检验的声明,而不是管理专有凭证。这种转变减轻了企业独立检验身分的负担,同时确保了国家担保所提供的高度信任。泰雷兹集团2024年6月发布的报告《数位身分采用:2024年及以后的基础生态系统》也强调了公共部门的优势,该报告显示,目前流通的数位身分中有70%是由政府颁发的。这标誌着向国家担保框架的决定性转变。
同时,将行为生物辨识技术整合到持续用户身份验证中,正推动安全防护从静态的入口点检查转向贯穿整个会话的动态监控。与仅在登入时使用的标准生物辨识技术不同,行为解决方案会分析独特的互动模式,例如滑动速度和打字节奏,从而即时检测帐户盗用企图。这种方法解决了诈欺者劫持已认证会话的漏洞,并确保使用者在整个互动中都是合法所有者。这些控制措施的有效性促使金融机构和企业组织迅速采用。 Biocatch 在 2024 年 11 月发布的《2024 年北美数位银行诈骗趋势》报告中指出,实施包括行为生物辨识分析在内的控制措施已使开户诈骗年减了约 60%。
The Global Mobile Identity Management Market is projected to expand from USD 4.32 Billion in 2025 to USD 8.38 Billion by 2031, achieving a compound annual growth rate of 11.68%. This sector encompasses the technologies and policies required to authenticate, provision, and maintain user identities on mobile devices, thereby ensuring secure access to applications and data. Key drivers of this market include the rapid adoption of mobile-centric business workflows, the essential need for robust security in remote work environments, and the growing demand for seamless, passwordless authentication. Organizations are prioritizing these solutions to comply with strict data privacy regulations and mitigate risks associated with data breaches. The urgency for advanced identity management frameworks is highlighted by the Identity Defined Security Alliance, which reported in 2024 that 90% of organizations faced at least one identity-related incident in the preceding year.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 4.32 Billion |
| Market Size 2031 | USD 8.38 Billion |
| CAGR 2026-2031 | 11.68% |
| Fastest Growing Segment | Service |
| Largest Market | North America |
Despite this strong momentum, the market encounters a significant hurdle in balancing enhanced security measures with user convenience. The implementation of rigorous authentication protocols frequently introduces friction into the user experience, causing frustration and potentially leading to service abandonment. Furthermore, integrating mobile identity solutions across a fragmented landscape of diverse operating systems and device ecosystems presents substantial technical complexities. The challenge of achieving interoperability without sacrificing speed or usability hampers widespread adoption, particularly for enterprises seeking to scale these systems across a global, heterogeneous mobile workforce.
Market Driver
The rising frequency of cyberattacks targeting mobile devices serves as a primary catalyst for the adoption of mobile identity management solutions. As threat actors pivot from traditional endpoints to mobile platforms, enterprises are compelled to implement advanced identity verification measures to safeguard sensitive corporate data accessed via smartphones and tablets. This threat landscape is defined by sophisticated phishing campaigns that exploit small screen sizes to make URL verification difficult; Zimperium's August 2024 "2024 Global Mobile Threat Report" noted that 82% of phishing sites specifically targeted mobile devices to deceive users. Consequently, organizations are deploying robust mobile identity frameworks to detect anomalies and enforce real-time access controls, ensuring only authorized users can access enterprise resources.
Simultaneously, the market is being reshaped by the proliferation of advanced biometric authentication technologies, which are facilitating a transition toward passwordless security environments. Businesses are replacing vulnerable alphanumeric passwords with hardware-backed biometric markers, such as facial recognition and fingerprints, to improve both security posture and user experience. Major technology providers are supporting this shift by scaling cryptographic standards like passkeys; Google announced in May 2024, in its "Passkeys: A year in review," that over 400 million accounts have used passkeys since their widespread launch. The financial risks of inadequate security further drive investment, with IBM reporting in 2024 that the global average cost of a data breach reached USD 4.88 million, incentivizing firms to adopt these mobile-first defenses.
Market Challenge
A primary factor impeding the growth of the Global Mobile Identity Management Market is the difficulty of balancing rigorous security measures with user convenience. As enterprises adopt stringent authentication protocols to secure remote access, they often inadvertently create friction within the user experience. This complexity can result in user frustration, reduced employee productivity, and service abandonment by customers. Consequently, organizations frequently hesitate to scale these identity frameworks across their operations, fearing that the implementation of complex security layers will disrupt critical business workflows or diminish customer engagement rates.
This friction creates a tangible barrier to market adoption, as the cost of lost engagement often outweighs the perceived benefits of tighter security. When authentication processes become overly burdensome, users frequently terminate their interactions rather than navigating complex verification steps. According to the FIDO Alliance in 2024, 56% of consumers abandoned an online service because they could not remember their password or found the authentication process too difficult. This high rate of abandonment demonstrates how security-induced friction directly limits the effectiveness and acceptance of mobile identity solutions, causing businesses to delay necessary upgrades to avoid operational bottlenecks.
Market Trends
The proliferation of government-issued mobile digital identity wallets is restructuring the market by shifting reliance from private identity providers to state-backed digital credentials. These interoperable wallets enable users to assert verified attributes, such as national IDs, directly from their smartphones, compelling vendors to re-engineer platforms to accept government-verified assertions rather than managing proprietary credentials. This transition reduces the burden on enterprises to independently validate identities while ensuring higher trust levels through sovereign backing. The dominance of the public sector is evident in Thales Group's June 2024 report, "Digital identity adoption: the ecosystem underpinning it in 2024 and beyond," which notes that 70% of digital IDs currently in circulation are government-issued, signaling a decisive move toward state-guaranteed frameworks.
At the same time, the integration of behavioral biometrics for continuous user verification is moving security beyond static entry-point checks to dynamic, session-long monitoring. Unlike standard biometrics used only at login, behavioral solutions analyze unique interaction patterns-such as swipe speed and typing rhythm-to detect account takeovers in real time. This approach addresses gaps where authorized sessions are hijacked by fraudsters, ensuring the user remains the legitimate owner throughout the interaction. The efficacy of these controls is driving rapid uptake among financial and enterprise institutions; BioCatch reported in November 2024, in the "2024 Digital Banking Fraud Trends in North America," that account-opening fraud declined by nearly 60% over the last year as institutions implemented controls including behavioral biometric intelligence.
Report Scope
In this report, the Global Mobile Identity Management Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Mobile Identity Management Market.
Global Mobile Identity Management Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: