糖果甜点市场－全球产业规模、份额、趋势、机会及预测（按类型、通路、地区和竞争格局划分，2021-2031年）

全球糖果甜点市场预计将从 2025 年的 2,334.2 亿美元成长到 2031 年的 3,253.4 亿美元，复合年增长率为 5.69%。

这个市场由一个专注于富含糖和碳水化合物食品的行业构成，包括巧克力、糖果甜点、口香糖、烘焙点心等。推动这一市场成长的关键因素是全球可支配收入的增加，使消费者能够消费偏好，以及在节日和社交场合赠送糖果甜点的传统由来已久，这创造了稳定的收入来源，不受口味和包装趋势变化的影响。

然而，由于监管机构和消费者对高糖摄取导致的肥胖和糖尿病等健康问题的日益关注，该行业面临巨大的挑战。这种压力迫使製造商进行复杂的产品配方调整，并遵守更严格的标籤法规，推高了生产成本。儘管面临这些挑战，市场仍展现出强大的财务韧性。美国国家糖果甜点协会 (NCA) 报告称，2024 年美国糖果甜点销售额将超过 540 亿美元。这一数字表明，即使在健康意识日益增强的环境下，主要市场对传统糖果甜点的需求仍然强劲。

市场驱动因素

消费者对高级产品和手工产品的日益青睐是推动产业价值创造的关键因素。随着消费者越来越注重品质而非数量，他们追求可可含量更高、工艺更精湛、风味更独特的巧克力和糖果甜点。这股趋势促使製造商突破大规模生产的配方，提升产品标准，力求打造独特的感官体验。瑞士莲 (Lindt Sprüngli) 2023 年年度报告（将于 2024 年 3 月发布）印证了这一成功：其有机销售额增长 10.3%，主要得益于高端产品线的强劲增长。知名品牌正积极拓展其奢侈品产品组合，以确保更高的利润率。

同时，对永续采购和道德生产的关注正在改变供应链策略和企业定位。现今的消费者要求了解偏好产品背后的环境和劳工状况，这迫使企业在负责任的可可采购和不涉及森林砍伐的价值链方面投入大量资金。例如，雀巢公司发布的《2023年创造共用价值与永续发展报告》（2024年3月）重点介绍了其收入加速计画的扩展，该计画旨在改善象牙海岸共和国1万个可可种植户家庭的生计。这项措施在遵守监管规定和维护品牌忠诚度之间取得了平衡，并展现了企业适应性调整的规模，好时公司2023财年的合併净销售额达到111.6亿美元。

市场挑战

监管机构和消费者日益关注糖摄取带来的健康风险，尤其是肥胖和糖尿病，这对全球糖果甜点市场构成了重大障碍。这一趋势迫使製造商进行高成本的产品配方调整，并遵守严格的标籤法规，直接增加了营运成本。此外，日益增强的健康意识正在降低主要消费族群对偏好的消费频率，从而威胁到整体消费。这种转变可能导致收入成长更依赖价格上涨而非实际需求成长，从而掩盖消费者购买意愿的潜在疲软。

这项挑战的影响在近期数据显示的销售量与收入脱节中显而易见。根据美国糖果甜点）统计，2024年巧克力类别的销售量下降了3.3%。这一销量下滑反映了实际消费水准的下降，显示健康方面的顾虑正在积极限制市场扩张。因此，该行业正面临由健康问题驱动的销售成长瓶颈，阻碍了市场仅依靠消费者需求实现扩张的能力。

市场趋势

消费者偏好正受到多感官和丰富口感体验趋势的影响，需求也从简单的口味享受转向复杂的口腔感受。製造商们正透过软糖、果冻和耐嚼产品进行创新，以增强消费者的持续参与度，并提供传统融化巧克力往往缺乏的「可食用娱乐」。这种转变在市场趋势中也显而易见。美国国家糖果甜点协会 (NCA) 于 2025 年 3 月发布的《2025 年糖果甜点现况报告》预测，2024 年非巧克力糖果甜点的销售额将成长 4.9%，显着高于同期巧克力类别仅 0.4% 的成长率。

功能性和营养保健糖果甜点的兴起标誌着人们对糖果甜点的看法正在策略转变，从单纯的偏好转向促进健康。各大品牌正透过添加维生素、蛋白质和植物成分，模糊糖果甜点和营养补充品之间的界限，以吸引註重健康的消费者。这种「更健康」的提案让消费者能够将糖果甜点与身体益处联繫起来，而不仅仅是空有热量，从而为衝动消费找到合理的理由。根据亿滋国际发布的《零食市场现状报告》（2025年6月），74%的全球消费者将优先选择提供高品质营养的零食，这凸显了兼具功能性和美味性的强化零食的商业性潜力。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球糖果甜点市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按类型（巧克力、糖果甜点和口香糖）
  • 按分销管道（超级市场/大卖场、独立杂货店、便利商店/加油站零售商、百货公司、非实体零售商（网路商店））
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美糖果甜点市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲糖果甜点市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太糖果甜点市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲糖果甜点市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美糖果甜点市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球糖果甜点市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Mars, Incorporated
• Ferrero Group
• Mondelez International, Inc.
• The Hershey Company
• Nestle SA
• Lindt & SprUngli AG
• Meiji Holdings Co., Ltd.
• Pladis Global
• Perfetti Van Melle Group BV
• Lotte Confectionery Co., Ltd.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Confectionery Market is projected to expand from USD 233.42 Billion in 2025 to USD 325.34 Billion by 2031, registering a CAGR of 5.69%. Defined by sectors dedicated to sugar and carbohydrate-rich food products, this market includes chocolate, sugar confectionery, gum, and baked sweets. The primary factors driving this growth are increasing disposable incomes globally, which enable consumers to spend on indulgent items, and the enduring tradition of gifting sweets during festivals and social events, creating a steady revenue stream independent of changing flavor or packaging trends.

However, the industry faces a significant hurdle due to growing regulatory and consumer attention on health issues like obesity and diabetes associated with high sugar intake. This pressure compels manufacturers to undertake complex reformulation efforts and adhere to stricter labeling laws, which can raise production costs. Despite these challenges, the market shows strong financial resilience; the National Confectioners Association reported that U.S. confectionery sales exceeded $54 billion in 2024. This figure suggests that consumer demand for traditional treats remains strong in key markets, even amidst a generally health-conscious environment.

Market Driver

The increasing consumer shift toward premium and artisanal products serves as a major catalyst for value creation within the industry. As shoppers become more selective, they are prioritizing quality over quantity, seeking chocolates and confectioneries with high cocoa content, superior craftsmanship, and unique flavor profiles. This trend has pushed manufacturers to raise their standards beyond mass-market formulations to provide distinct sensory experiences. Highlighting this success, Lindt & Sprungli's 'Annual Report 2023' (March 2024) noted 10.3% organic sales growth driven largely by premium lines, prompting established brands to aggressively expand their luxury portfolios to secure higher margins.

Concurrently, the focus on sustainably sourced ingredients and ethical production is transforming supply chain strategies and corporate positioning. Modern consumers demand transparency regarding the environmental and labor conditions behind their treats, driving companies to invest heavily in responsible cocoa sourcing and deforestation-free supply chains. For instance, Nestle's 'Creating Shared Value and Sustainability Report 2023' (March 2024) highlighted the expansion of its income accelerator to 10,000 cocoa-farming families in Cote d'Ivoire to improve livelihoods. This approach satisfies regulations and builds brand loyalty, a scale of adaptation reflected in The Hershey Company's reported consolidated net sales of $11.16 billion for the fiscal year ending in 2023.

Market Challenge

The growing regulatory and consumer focus on health risks linked to sugar consumption, particularly obesity and diabetes, presents a substantial obstacle to the Global Confectionery Market. This trend forces manufacturers into expensive reformulation initiatives and strict labeling compliance, directly increasing operational costs. Furthermore, heightened health awareness is reducing the frequency of indulgence among core demographics, threatening overall consumption volumes. This shift creates a dynamic where revenue growth may rely more on price inflation than on actual demand expansion, potentially masking underlying weaknesses in consumer uptake.

The impact of this challenge is visible in recent data showing a divergence between volume and revenue. According to the National Confectioners Association, unit sales in the chocolate category dropped by 3.3 percent in 2024. This decline in volume indicates a contraction in actual consumption levels, suggesting that health-related hesitation is actively limiting market expansion. Consequently, the industry faces a scenario where volume growth is constrained by health concerns, hindering the market's ability to scale based solely on consumer demand.

Market Trends

Consumer preferences are being reshaped by a desire for multi-sensory and textural product experiences, moving demand beyond simple flavor appreciation to complex oral sensations. Manufacturers are focusing on innovation in gummies, jellies, and chewy items that offer prolonged engagement, providing a type of edible entertainment that traditional melting chocolates often lack. This shift is evident in market performance; the National Confectioners Association's '2025 State of Treating' report (March 2025) noted that non-chocolate candy sales grew by 4.9% in 2024, significantly outperforming the chocolate category, which saw only a 0.4% increase during the same period.

The rise of functional and nutraceutical-infused confectionery represents a strategic shift from treating candy purely as an indulgence to viewing it as a vehicle for wellness. Brands are increasingly blurring the lines between confectionery and supplements by fortifying products with vitamins, proteins, and botanicals to attract health-conscious buyers. This "better-for-you" proposition allows consumers to justify impulse purchases by associating sweet treats with physical benefits rather than just empty calories. According to Mondelez International's 'State of Snacking' report (June 2025), 74% of global consumers now prioritize snacks that offer high-quality nutrition, highlighting the commercial viability of fortified treats that deliver functional value alongside enjoyment.

Key Market Players

• Mars, Incorporated
• Ferrero Group
• Mondelez International, Inc.
• The Hershey Company
• Nestle S.A.
• Lindt & SprUngli AG
• Meiji Holdings Co., Ltd.
• Pladis Global
• Perfetti Van Melle Group B.V.
• Lotte Confectionery Co., Ltd.

Report Scope

In this report, the Global Confectionery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Confectionery Market, By Type

• Chocolate
• Sugar Candy
• Gum Candy

Confectionery Market, By Distribution Channel

• Supermarkets/Hypermarket
• Independent Grocery Stores
• Convenience Stores/Forecourt Retailers
• Departmental Store
• Non-Store Retailing (Online Store)

Confectionery Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Confectionery Market.

Available Customizations:

Global Confectionery Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Confectionery Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Chocolate, Sugar Candy & Gum Candy)
  • 5.2.2. By Distribution Channel (Supermarkets/Hypermarket, Independent Grocery Stores, Convenience Stores/Forecourt Retailers, Departmental Store, Non-Store Retailing (Online Store))
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Confectionery Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Confectionery Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Confectionery Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Confectionery Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Confectionery Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Confectionery Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. France Confectionery Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. United Kingdom Confectionery Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Confectionery Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. Spain Confectionery Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia Pacific Confectionery Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Confectionery Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2. India Confectionery Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. Japan Confectionery Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. South Korea Confectionery Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. Australia Confectionery Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Confectionery Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Confectionery Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. UAE Confectionery Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. South Africa Confectionery Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Distribution Channel

10. South America Confectionery Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Confectionery Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Colombia Confectionery Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Argentina Confectionery Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Confectionery Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Mars, Incorporated
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Ferrero Group
• 15.3. Mondelez International, Inc.
• 15.4. The Hershey Company
• 15.5. Nestle S.A.
• 15.6. Lindt & SprUngli AG
• 15.7. Meiji Holdings Co., Ltd.
• 15.8. Pladis Global
• 15.9. Perfetti Van Melle Group B.V.
• 15.10. Lotte Confectionery Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer