婴儿车市场 - 全球产业规模、份额、趋势、竞争格局、机会及预测（按产品类型、技术、分销管道、地区和竞争情况划分，2021-2031 年）

全球婴儿车市场预计将从 2025 年的 27.3 亿美元成长到 2031 年的 38.4 亿美元，年复合成长率为 5.85%。

婴儿车是一种带轮子的推车，旨在让婴幼儿以坐姿或半躺姿乘坐，既能确保儿童安全，又能看护者移动。推动婴儿车市场成长的关键因素包括加速的都市化和日益频繁的家庭出行，这两方面都催生了对坚固耐用、便于携带的交通工具的需求。此外，开发中国家可支配收入的增加也使父母能够购买更高品质、更耐用的产品。近期的数据也印证了这一成长趋势；例如，根据中国玩具和儿童用品协会预测，到2024年，中国婴儿车零售额预计将达到169.8亿元人民币，年增17.5%。

儘管存在这些积极因素，但由于全球出生率下降，该行业仍面临严峻的挑战。主要已开发地区新生儿数量的减少限制了新产品的潜在市场总量，迫使製造商更依赖产品更新换代週期而非销售成长。人口结构的萎缩迫使企业透过溢价定价模式来确保利润，而不是只依靠销售成长。

市场驱动因素

随着已开发经济体和新兴经济体越来越多的父母将安全、美观和耐用性置于价格之上，可支配收入的增长和对高端婴幼儿产品的支出增加成为全球婴幼儿产品行业的关键驱动力。这种转变迫使製造商拓展其高端产品线，并利用优质材料和先进技术来支撑更高的价格。这项策略的成功体现在产业领导者的财务表现上。例如，好孩子国际于2024年3月发布的《2023年财务报告》指出，其高端品牌Cybex的销售额创下约37亿港币的纪录，成长12.5%。同样，图乐集团于2024年10月发布的《2024年第三季中期报告》指出，婴幼儿和宠物产品类别的销售额增长了15%，证实了儘管面临经济逆风，但市场对高端户外运动产品的需求依然强劲。

同时，消费者对环境永续材料的日益青睐正在推动供应链的结构性变革，各大品牌积极采用生物基塑胶和再生材料以满足消费者的期望。现代父母正在严格检验其购买行为对环境的影响，并敦促企业超越基本的合规要求，转向循环经济模式。这种永续性的承诺正在带来可量化的营运变革。根据Bugaboo于2024年8月发布的《2023年影响报告》，该公司透过整合物料平衡的生物基材料，在2023年将其每件产品的平均碳足迹降低了22%。随着法规结构的不断改进和消费者意识的日益增强，能够展现如此切实的环境进展正成为企业维持市场份额的关键差异化因素。

市场挑战

全球出生率下降正从根本上限制全球婴儿车市场，因为新生儿数量系统性地减少，而新生儿是婴儿车市场的重要客户群。主要已开发经济体和新兴经济体出生率的下降正在缩小新婴儿车的潜在市场规模，直接限制了自然成长的机会。这种人口结构的变化减少了首次为人父母者的数量，迫使製造商在较小的消费群体中竞争。因此，企业无法再依靠人口成长来提升销量，而必须依赖婴儿车的更换週期，这导致销售停滞不前，阻碍了整体市场扩张。

终端使用者群体萎缩的影响在近期相关的婴幼儿用品产业表现中显而易见：根据玩具协会统计，2024年美国婴幼儿产品零售额下降2%，至约34亿美元。这一萎缩凸显了新生儿数量的减少如何直接降低了对特定年龄层婴幼儿产品的需求，也表明在人口减少的情况下，婴儿车行业面临着保持增长势头的持续挑战。

市场趋势

随着国际观光的復苏，越来越多的家庭寻求符合现代航空规定的出行方式，对超紧凑型可随身携带旅行婴儿车的需求激增，正在重塑市场格局。越来越多的父母不再选择笨重的传统婴儿车，而是倾向于轻鬆、折迭式的款式，以便放入随身行李空间。这种对符合航空旅行要求的旅游工具的特殊需求，正为专业製造商带来显着的收入成长。例如，根据Stokke AS于2024年3月发布的2023年度报告，其超紧凑型「YOYO」系列婴儿车的销量较上年增长了14%，显着优于该公司整体销量持平的情况。

同时，我们看到消费者正明显转向模组化和可转换的多儿童安全座椅系统，他们希望透过灵活的产品生命週期获得长期价值。父母不再为每个孩子的发展阶段购买多辆安全座椅，而是选择一体式底盘设计，这种设计可以从单人模式扩展到双人模式，并整合诸如儿童推车模式等独特功能。这种对多功能性的偏好正在推动那些超越标准单座车型的创新品牌的发展。例如，根据好孩子国际控股有限公司于2024年5月发布的“截至2024年3月31日止三个月的审核的收入业绩报告”，Evenflo品牌凭藉一款可同时容纳儿童和宠物的创新模组化旅行系统，实现了6.9%的收入增长。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球婴儿车市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（轻量、标准型、慢跑型、旅行系统）
  • 依技术（智能、非智能）分类
  • 依分销管道（专卖店、超级市场/大卖场、线上、多品牌商店、其他（批发商/零售商等））
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美婴儿车市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲婴儿车市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章 亚太地区婴儿车市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲婴儿车市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲婴儿车市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球婴儿车市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Britax Child Safety, Inc.
• Artsana USA, Inc.
• Dorel Industries Inc.
• Peg Perego
• Baby Jogger, LLC
• Baby Trend, Inc.
• Combi USA, Inc
• Evenflo Company, Inc
• Mamas & Papas（Holdings）Ltd
• Mothercare PLC.

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Baby Stroller Market is projected to expand from USD 2.73 Billion in 2025 to USD 3.84 Billion by 2031, reflecting a compound annual growth rate of 5.85%. A stroller is defined as a wheeled carriage engineered to transport infants or small children in a seated or semi-reclined orientation, providing both safety for the child and mobility for the caregiver. Key factors propelling this growth include accelerated urbanization and a rise in family travel, both of which create a demand for robust and portable transportation options. Additionally, growing disposable incomes in developing economies are enabling parents to purchase higher-quality durable goods. This upward trend is substantiated by recent data; for instance, the China Toy and Juvenile Products Association reported that domestic retail sales of strollers in China reached 16.98 billion yuan in 2024, marking a 17.5 percent year-on-year increase.

Despite these positive indicators, the sector faces a substantial hurdle due to falling global fertility rates. A decrease in the number of newborns across major developed regions restricts the total addressable market for new units, compelling manufacturers to depend heavily on replacement cycles rather than volume growth. This demographic contraction places pressure on companies to secure revenue through premium pricing models rather than banking exclusively on increased unit sales volumes.

Market Driver

Rising disposable income and increased spending on premium baby equipment act as major catalysts for the global sector, as parents in both developed and emerging regions increasingly prioritize safety, aesthetics, and longevity over cost. This shift has pushed manufacturers to broaden their luxury portfolios, utilizing superior materials and advanced engineering to justify higher price points. The success of this approach is reflected in the financial results of industry leaders; for example, Goodbaby International's '2023 Annual Results' from March 2024 highlighted that its premium Cybex brand achieved a record revenue of approximately HK$3.7 billion, representing a 12.5 percent growth. Similarly, Thule Group's 'Interim Report Third Quarter 2024' from October 2024 noted a 15 percent sales rise in the Juvenile & Pet category, underscoring robust demand for premium active-lifestyle products despite economic headwinds.

Concurrently, a growing consumer preference for eco-friendly and sustainable materials is driving structural changes in supply chains, with brands aggressively adopting bio-based plastics and recycled fabrics to meet buyer expectations. Modern parents are scrutinizing the environmental impact of their purchases, urging companies to move beyond basic compliance toward circular economy models. This dedication to sustainability is yielding quantifiable operational changes; Bugaboo's 'Impact Report 2023', released in August 2024, revealed that the company reduced its average product's carbon footprint by 22% in 2023 through the integration of mass-balanced bio-based materials. As regulatory frameworks tighten and consumer awareness deepens, the ability to demonstrate such tangible environmental progress is becoming a critical differentiator for maintaining market share.

Market Challenge

Declining global fertility rates present a fundamental constraint to the Global Baby Stroller Market by systematically shrinking the population of newborns, who constitute the primary customer base. As birth rates drop in key developed and emerging regions, the total addressable market for new units contracts, directly limiting opportunities for organic volume expansion. This demographic shift results in fewer first-time parents entering the market, forcing manufacturers to compete for a smaller pool of consumers. Consequently, companies cannot rely on population growth to drive unit sales and must instead depend on replacement cycles, creating a stagnant volume environment that hampers broader market development.

The repercussions of this shrinking end-user demographic are apparent in the recent performance of related infant sectors. According to The Toy Association, in 2024, retail sales for the Infant, Toddler, and Preschool supercategory in the United States fell by 2 percent to approximately $3.4 billion. This contraction highlights how smaller cohorts of newborns are directly reducing demand for age-specific juvenile products, signaling a persistent challenge for the stroller industry in maintaining growth momentum amidst a contracting population.

Market Trends

The market is being reshaped by a surge in demand for ultra-compact and cabin-approved travel strollers as families resume international tourism and seek mobility solutions that align with modern airline regulations. Parents are increasingly prioritizing lightweight designs with folding mechanisms that fit within overhead compartments, moving away from bulky traditional prams for travel contexts. This specific demand for air-travel-friendly mobility gear has translated into significant revenue gains for specialized manufacturers. For instance, according to Stokke AS, March 2024, in the 'Annual Report 2023', the ultra-compact YOYO stroller range recorded a sales increase of 14 percent year-on-year, significantly outperforming the company's broader portfolio which remained flat.

Simultaneously, there is a distinct shift toward modular and convertible multi-child systems, driven by consumers seeking long-term value through adaptable product lifecycles. Rather than purchasing multiple units for different developmental stages, parents are investing in single chassis designs that can expand from a mono to a duo configuration or integrate unique functionalities like wagon modes. This preference for versatility is fueling growth for brands that innovate beyond standard single-seat models. For instance, according to Goodbaby International Holdings Limited, May 2024, in the 'Unaudited Revenue Performance for the Three Months Ended 31 March 2024', the Evenflo brand achieved a 6.9 percent revenue growth, bolstered by the launch of a novel modular travel system accommodating both children and pets.

Key Market Players

• Britax Child Safety, Inc.
• Artsana USA, Inc.
• Dorel Industries Inc.
• Peg Perego
• Baby Jogger, LLC
• Baby Trend, Inc.
• Combi USA, Inc
• Evenflo Company, Inc
• Mamas & Papas (Holdings) Ltd
• Mothercare PLC.

Report Scope

In this report, the Global Baby Stroller Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baby Stroller Market, By Product Type

• Lightweight
• Standard
• Jogging
• Travel Systems

Baby Stroller Market, By Technology

• Smart
• Non-Smart

Baby Stroller Market, By Distribution Channel

• Specialty Stores
• Supermarkets and Hypermarkets
• Online
• Multi-Branded Stores
• Others (Distributors & Dealers, etc.)

Baby Stroller Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baby Stroller Market.

Available Customizations:

Global Baby Stroller Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Baby Stroller Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Lightweight, Standard, Jogging, Travel Systems)
  • 5.2.2. By Technology (Smart, Non-Smart)
  • 5.2.3. By Distribution Channel (Specialty Stores, Supermarkets and Hypermarkets, Online, Multi-Branded Stores, Others (Distributors & Dealers, etc.))
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Baby Stroller Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Technology
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Baby Stroller Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Technology
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Baby Stroller Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Technology
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Baby Stroller Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Technology
      • 6.3.3.2.3. By Distribution Channel

7. Europe Baby Stroller Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Technology
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Baby Stroller Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Technology
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Baby Stroller Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Technology
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Baby Stroller Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Technology
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Baby Stroller Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Technology
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Baby Stroller Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Technology
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Baby Stroller Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Technology
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Baby Stroller Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Technology
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Baby Stroller Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Technology
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Baby Stroller Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Technology
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Baby Stroller Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Technology
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Baby Stroller Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Technology
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Baby Stroller Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Technology
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Baby Stroller Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Technology
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Baby Stroller Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Technology
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Baby Stroller Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Technology
      • 9.3.3.2.3. By Distribution Channel

10. South America Baby Stroller Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Technology
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Baby Stroller Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Technology
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Baby Stroller Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Technology
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Baby Stroller Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Technology
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Baby Stroller Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Britax Child Safety, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Artsana USA, Inc.
• 15.3. Dorel Industries Inc.
• 15.4. Peg Perego
• 15.5. Baby Jogger, LLC
• 15.6. Baby Trend, Inc.
• 15.7. Combi USA, Inc
• 15.8. Evenflo Company, Inc
• 15.9. Mamas & Papas (Holdings) Ltd
• 15.10. Mothercare PLC.

16. Strategic Recommendations

17. About Us & Disclaimer