婴儿推车和童车市场规模、份额和成长分析（按产品、分销和地区划分）－2026-2033年产业预测

预计到 2024 年，全球婴儿车和童车市场规模将达到 49.8 亿美元，到 2025 年将成长至 52.8 亿美元，到 2033 年将成长至 84.1 亿美元，在预测期（2026-2033 年）内，复合年增长率为 6%。

全球婴儿车市场反映了父母多样化的偏好，他们追求轻便、紧凑、便利的产品，以最大程度地减轻婴幼儿的负担。推车款式多样，功能齐全，能满足不同家庭的需求。消费者重视的关键因素包括易于存放和操控，这可以透过三轮或四轮配置以及折迭式设计来实现，使其能够轻鬆放入汽车后备箱和空间有限的家中。预计推车的需求将稳定成长，尤其是在发展中地区，这主要得益于出生率的上升和育儿产品支出的增加。这为推车市场的创新和扩张提供了巨大的机会。

全球婴儿车和童车市场成长要素

全球婴儿车市场的成长归因于生活方式的改变以及核心家庭和单亲家庭的增加，这使得父母在养育幼儿的同时，需要兼顾多项责任。因此，人们对能够提升便利性并支持这些父母积极生活方式的创新育儿产品的需求日益增长。随着家庭寻求简化日常作息、同时确保婴幼儿舒适安全的途径，对实用高效解决方案的追求正在推动市场发展。

限制全球婴儿车市场的因素

婴儿车和童车的使用寿命相对较短，这对市场成长构成了显着挑战。随着婴幼儿快速成长，调整出行设备以适应年龄、体重和体型的变化变得尤为重要。此外，知名品牌的高成本也阻碍了消费者随着孩子发展阶段的更迭而频繁地更换婴儿车和童车。这项经济因素导致许多父母干脆放弃购买，进而造成销售下滑，进一步阻碍市场扩张。因此，这些趋势为婴儿车和童车市场创造了一个限制性环境。

全球婴儿车和童车市场趋势

全球婴儿车市场正经历显着成长，这主要得益于消费者对环保产品日益增长的偏好。现代父母越来越注重永续性，他们希望购买无毒材料製成的推车，以最大限度地减少对环境的影响，同时确保孩子的安全。这种转变反映了更广泛的环保育儿趋势，消费者热衷于研究推车的材料来源和可回收性。因此，那些透过在设计中融入永续实践和材料来满足这一需求的製造商，更有可能获得更大的市场份额，并推动环保推车产品线的成长和创新。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球婴儿车和童车市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 轻便婴儿车
• 慢跑婴儿车
• 旅行系统
• 双人婴儿车
• 标准婴儿车

全球婴儿车和童车市场规模（按分销类型和复合年增长率划分）（2026-2033 年）

• 大卖场/超级市场
• 专卖店
• 在线的

全球婴儿车及童车市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Graco Children's Products（US）
• Britax Romer（UK/Germany）
• Bugaboo International（Netherlands）
• Stokke AS（Norway）
• Baby Jogger（US）
• Maclaren（UK）
• Chicco（Italy）
• Peg Perego（Italy）
• Evenflo（US）
• Summer Infant（US）
• Joovy（US）
• Hauck GmbH & Co. KG（Germany）
• ABC Design GmbH（Germany）
• Dorel Industries（Canada）
• Goodbaby International Holdings Limited（China）
• Combi Corporation（Japan）
• Aprica Kasai Corporation（Japan）
• Pigeon Corporation（Japan）
• Phil & Teds（New Zealand）

结论与建议

Global Baby Stroller And Pram Market size was valued at USD 4.98 Billion in 2024 and is poised to grow from USD 5.28 Billion in 2025 to USD 8.41 Billion by 2033, growing at a CAGR of 6% during the forecast period (2026-2033).

The global market for baby strollers and prams reflects diverse preferences among parents, who seek lightweight, compact, and convenient options that ensure minimal disruption to their infants. Various stroller designs are available, featuring multiple functionalities tailored to meet the needs of families. Key considerations for consumers include ease of storage and maneuverability, often aided by three or four-wheel configurations and foldable designs suitable for compact spaces like car trunks or homes. The demand for baby strollers is projected to experience steady growth, particularly in developing regions, fueled by increasing birth rates and heightened expenditure on infant care products. This presents significant opportunities for innovation and expansion within the baby stroller segment of the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Stroller And Pram market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Stroller And Pram Market Segments Analysis

Global Baby Stroller And Pram Market is segmented by Product, Distribution and region. Based on Product, the market is segmented into Lightweight Stroller, Jogging Stroller, Travel system, Double Stroller and Standard Stroller. Based on Distribution, the market is segmented into Hypermarket/Supermarket, Specialist Retailers and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Stroller And Pram Market

The growth of the global baby stroller and pram market can be attributed to the evolving lifestyles and a rise in nuclear and single-parent family structures. These family dynamics often require parents to balance multiple responsibilities while caring for their young children. Consequently, there is a heightened demand for innovative baby care products that enhance convenience and support the active lifestyles of these parents. The quest for practical and efficient solutions drives the market, as families look for ways to simplify their daily routines while ensuring the comfort and safety of their infants and toddlers.

Restraints in the Global Baby Stroller And Pram Market

The relatively short lifespan of baby strollers and prams presents a notable challenge to the growth of the market. As infants grow rapidly, the necessity for adjusting transportation gear to fit their changing age, weight, and size becomes apparent. Furthermore, the high costs associated with reputable brands deter consumers from frequently upgrading their strollers or prams to suit their children's developmental stages. This economic factor leads many parents to forgo purchasing these items altogether, resulting in diminished sales and further hindering market expansion. Consequently, these dynamics contribute to a restrained market environment for baby strollers and prams.

Market Trends of the Global Baby Stroller And Pram Market

The Global Baby Stroller and Pram market is witnessing a significant upsurge driven by a rising consumer preference for eco-friendly products. Modern parents are increasingly prioritizing sustainability, seeking strollers made from non-toxic materials that ensure the safety of their children while minimizing environmental impact. This shift reflects a broader trend toward environmentally conscious parenting, with consumers keenly investigating the sourcing and recyclability of stroller materials. Consequently, manufacturers responding to this demand by integrating sustainable practices and materials into their designs are likely to capture a larger market share, promoting the growth and innovation of eco-friendly baby stroller options.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Baby Stroller And Pram Market Size by Product & CAGR (2026-2033)

• Market Overview
• Lightweight Stroller
• Jogging Stroller
• Travel system
• Double Stroller
• Standard Stroller

Global Baby Stroller And Pram Market Size by Distribution & CAGR (2026-2033)

• Market Overview
• Hypermarket/Supermarket
• Specialist Retailers
• Online

Global Baby Stroller And Pram Market Size & CAGR (2026-2033)

• North America (Product, Distribution)
  • US
  • Canada
• Europe (Product, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Graco Children's Products (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britax Romer (UK/Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bugaboo International (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stokke AS (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baby Jogger (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maclaren (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peg Perego (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evenflo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Summer Infant (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joovy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hauck GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABC Design GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorel Industries (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodbaby International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combi Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aprica Kasai Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phil & Teds (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations