婴儿车市场：未来预测（2025-2030）

婴儿车市场预计将从 2025 年的 32.19 亿美元成长到 2030 年的 42.06 亿美元，复合年增长率为 5.50%。

婴儿车市场研究报告对全球婴儿车市场进行了全面分析，为行业专业人士提供有关市场动态、技术进步和竞争策略的可行见解。报告检验了影响产业发展的关键趋势、市场驱动因素和挑战，并专注于按类型、分销管道、年龄层和地区细分的婴儿车市场。报告旨在为相关人员提供数据主导的情报，帮助他们应对不断变化的市场格局。

市场概述

婴儿车市场研究将婴儿车市场定义为涵盖各种类型的婴儿车，例如标准型、轻量、旅行、慢跑等，以满足各种消费者需求。本报告深入研究了市场规模、成长潜力、线上线下分销管道、年龄层（新生儿、婴儿、幼儿）以及北美、欧洲、亚太、南美、中东和非洲等主要地区的细分情况。本节重点介绍了由于都市化以及越来越多的家长重视便利性和安全性，对轻便型和多功能婴儿车的需求日益增长。

商业状况

婴儿车市场分析的商业前景部分重点介绍了市场驱动因素，例如父母对儿童安全意识的提升、双收入家庭的增加，以及高昂的产品成本和合规性挑战。机会包括智慧科技与环保材料的整合。波特五力分析评估了竞争对手之间的竞争、议价能力和市场进入壁垒，而产业价值链分析则描绘了製造商、供应商和经销商的角色。策略建议着重于利用电子商务的成长和永续的产品创新。

技术展望

本节探讨婴儿车市场的新兴技术，例如具有温度检验和 GPS 追踪等物联网功能的智慧婴儿车，以及轻量材料和人体工学设计的进步，以提高便携性和舒适度，满足精通技术的父母不断变化的偏好。

婴儿车类型市场

报告将市场细分为标准型婴儿车、轻型婴儿车、旅行系统型婴儿车、慢跑型婴儿车和其他类型。轻便婴儿车和旅行系统型婴儿车因其便携性和与儿童安全座椅相容的特点，受到生活方式活跃的都市区父母的青睐。

婴儿车市集按通路划分

报告分析了分销管道，重点关注由电商巨头和品牌网站推动的线上平台的快速成长。虽然超级市场和专卖店仍然很重要，尤其是在线下零售网路强大的地区，但报告也探索了直销模式等新管道。

婴儿车市场依年龄层划分

市场按年龄细分：新生儿（0-6个月）、婴儿（6-12个月）及幼儿（1-3岁）。每个年龄层都有各自的需求，例如，新生儿需要注重安全的倾斜功能，而幼儿则需要耐用且多功能的设计，方便活动。

婴儿车市场（按地区）

婴儿车市场研究报告提供的区域分析涵盖北美（美国、加拿大、墨西哥）、欧洲（德国、法国、英国、西班牙等）、亚太地区（中国、印度、日本、韩国、印尼、泰国等）、南美洲（巴西、阿根廷等）、中东和非洲（沙乌地阿拉伯、阿联酋等）。由于出生率上升和可支配收入增加，亚太地区是一个高成长地区；而北美和欧洲则专注于高端和安全意识产品。

竞争格局与分析

婴儿车市场分析深入检验了竞争格局，重点在于主要企业及其策略。关键发展包括 Bugaboo International 推出的 Bugaboo Fox 5，该款产品整合了先进的悬吊系统和环保材料，巩固了其在高端市场的地位。同样，好孩子国际也透过策略性收购扩展了产品组合，强化了全球分销网络，并推出了针对都市区消费者的创新出行系统。报告还分析了市场占有率趋势、近期的併购和联盟情况，并包含一个竞争指标面板，根据创新性、市场覆盖率和产品差异化对 Baby Trend、Chicco 和 Doona 等主要企业进行基准测试。

公司简介

本部分详细介绍了 Baby Trend、Artsana USA (Chicco)、Baby Jogger、Bugaboo International、Brevi Milano、Hartan Kinderwagenwerk、Dorel Industries、Evenflo、Britax Child Safety、Peg Perego、Goodbaby International、Doona 和 FirstCry 等主要企业。每家公司都涵盖了产品系列、策略倡议和市场定位。

本报告的主要优点

• 深刻分析：获得涵盖主要地区和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
• 竞争格局：了解全球主要企业所采用的策略策略，并了解正确策略带来的潜在市场渗透。
• 市场驱动因素和未来趋势：探索动态因素和关键市场趋势以及它们将如何影响市场的未来发展。
• 可行的建议：利用洞察力进行策略决策，在动态环境中开闢新的业务流和收益。
• 适用范围广：对于新兴企业、研究机构、顾问公司、中小企业和大型企业来说，它都是实用且具有成本效益的。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

分析范围

• 历史资料（2022-2024）和预测资料（2025-2030）
• 成长机会、挑战、供应链前景、法规结构、顾客行为、趋势分析
• 竞争对手定位、策略和市场占有率分析
• 按部门和地区（国家）分類的收益成长和预测分析
• 公司概况（策略、产品、财务资讯、主要趋势等）

目录

第一章执行摘要

第二章市场概述

• 市场概览
• 市场定义
• 研究范围
• 市场区隔

第三章 商业景气

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策法规
• 策略建议

第四章 技术展望

第五章：婴儿车市场（按类型）

• 介绍
• 标准婴儿车
• 轻便婴儿车
• 旅行系统
• 慢跑婴儿车
• 其他的

第六章 婴儿车市场通路

• 介绍
• 在线的
• 超级市场
• 专卖店
• 其他的

第七章 婴儿车市场（依年龄层）

• 介绍
• 新生儿（0-6个月）
• 婴儿（6-12个月）
• 婴儿（1-3岁）

第 8 章：婴儿车市场（按区域）

• 介绍
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他的
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他的
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 泰国
  • 其他的

第九章竞争格局及分析

• 主要企业和策略分析
• 市场占有率分析
• 企业合併、协议、商业合作
• 竞争仪錶板

第十章 公司简介

• Baby Trend
• Artsana USA（Chicco）
• Baby Jogger
• Bugaboo International
• Brevi Milano
• Hartan Kinderwagenwerk
• Dorel Industries
• Evenflo
• Britax Child Safety
• Peg Perego
• Goodbaby International
• Doona
• FirstCry

第十一章 附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要利益
• 调查方法
• 简称

The Baby Stroller Market is expected to grow from USD 3.219 billion in 2025 to USD 4.206 billion in 2030, at a CAGR of 5.50%.

The Baby Stroller Market Study provides a comprehensive analysis of the global baby stroller industry, offering industry experts actionable insights into market dynamics, technological advancements, and competitive strategies. This study examines key trends, market drivers, and challenges shaping the industry, with a focus on segmentation by type, distribution channel, age group, and geography. It is designed to equip stakeholders with data-driven intelligence to navigate the evolving market landscape.

Market Snapshot

The Baby Stroller Market Study defines the market as encompassing various stroller types, including standard, lightweight, travel systems, jogging, and others, catering to diverse consumer needs. The scope includes an in-depth exploration of market size, growth potential, and segmentation across online and offline distribution channels, age groups (newborns, infants, and toddlers), and key regions such as North America, Europe, Asia Pacific, South America, and the Middle East and Africa. This section highlights the increasing demand for lightweight and multifunctional strollers driven by urbanization and rising parental focus on convenience and safety.

Business Landscape

The business landscape section of the Baby Stroller Market Study identifies key market drivers, such as growing parental awareness of child safety and the rise in dual-income households, alongside restraints like high product costs and regulatory compliance challenges. Opportunities include the integration of smart technologies and eco-friendly materials. A Porter's Five Forces analysis evaluates competitive rivalry, bargaining power, and market entry barriers, while the industry value chain analysis maps the roles of manufacturers, suppliers, and distributors. Strategic recommendations focus on leveraging e-commerce growth and sustainable product innovations.

Technological Outlook

This section explores emerging technologies in the baby stroller market, such as smart strollers with IoT-enabled features like temperature monitoring and GPS tracking. It also examines advancements in lightweight materials and ergonomic designs, which enhance portability and user comfort, addressing the evolving preferences of tech-savvy parents.

Baby Stroller Market by Type

The study segments the market into standard strollers, lightweight strollers, travel systems, jogging strollers, and others. Lightweight and travel system strollers are gaining traction due to their portability and compatibility with car seats, appealing to urban parents with active lifestyles.

Baby Stroller Market by Distribution Channel

Distribution channels are analyzed, with a focus on the rapid growth of online platforms driven by e-commerce giants and brand websites. Supermarkets and specialty stores remain significant, particularly in regions with strong offline retail networks, while emerging channels like direct-to-consumer models are also explored.

Baby Stroller Market by Age Group

The market is segmented by age groups: newborns (0-6 months), infants (6-12 months), and toddlers (1-3 years). Each segment has unique requirements, with newborns needing reclining features for safety and toddlers requiring durable, versatile designs for active use.

Baby Stroller Market by Geography

The Baby Stroller Market Study provides a regional analysis, covering North America (USA, Canada, Mexico), Europe (Germany, France, UK, Spain, others), Asia Pacific (China, India, Japan, South Korea, Indonesia, Thailand, others), South America (Brazil, Argentina, others), and the Middle East and Africa (Saudi Arabia, UAE, others). Asia Pacific is a high-growth region due to rising birth rates and increasing disposable incomes, while North America and Europe emphasize premium and safety-focused products.

Competitive Environment and Analysis

The Baby Stroller Market Study offers a detailed examination of the competitive landscape, focusing on major players and their strategies. Key developments include Bugaboo International's launch of the Bugaboo Fox 5, which integrates advanced suspension systems and eco-friendly materials, strengthening its position in the premium segment. Similarly, Goodbaby International has expanded its portfolio through strategic acquisitions, enhancing its global distribution network and introducing innovative travel systems tailored for urban consumers. The study also analyzes market share dynamics, recent mergers, acquisitions, and collaborations, alongside a competitive dashboard that benchmarks leading players like Baby Trend, Chicco, and Doona based on innovation, market reach, and product differentiation.

Company Profiles

This section provides in-depth profiles of key players, including Baby Trend, Artsana USA (Chicco), Baby Jogger, Bugaboo International, Brevi Milano, Hartan Kinderwagenwerk, Dorel Industries, Evenflo, Britax Child Safety, Peg Perego, Goodbaby International, Doona, and FirstCry. Each profile covers product portfolios, strategic initiatives, and market positioning.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Baby Stroller Market Segmentation

By Type

• Standard Stroller
• Lightweight Stroller
• Travel System
• Jogging Stroller
• Others

By Distribution Channel

• Online
• Supermarket
• Specialty Store
• Others

By Age Group

• Newborns (0-6 months)
• Infants (6-12 months)
• Toddlers (1-3 years)

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• Israel
• Others
• Asia Pacific
• China
• Japan
• South Korea
• India
• Thailand
• Australia
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. BABY STROLLER MARKET BY TYPE

• 5.1. Introduction
• 5.2. Standard Stroller
• 5.3. Lightweight Stroller
• 5.4. Travel System
• 5.5. Jogging Stroller
• 5.6. Others

6. BABY STROLLER MARKET BY DISTRIBUTION CHANNEL

• 6.1. Introduction
• 6.2. Online
• 6.3. Supermarket
• 6.4. Specialty Store
• 6.5. Others

7. BABY STROLLER MARKET BY AGE GROUP

• 7.1. Introduction
• 7.2. Newborns (0-6 months)
• 7.3. Infants (6-12 months)
• 7.4. Toddlers (1-3 years)

8. BABY STROLLER MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. USA
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. United Kingdom
  • 8.4.4. Spain
  • 8.4.5. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Others
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. India
  • 8.6.3. Japan
  • 8.6.4. South Korea
  • 8.6.5. Indonesia
  • 8.6.6. Thailand
  • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Market Share Analysis
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Competitive Dashboard

10. COMPANY PROFILES

• 10.1. Baby Trend
• 10.2. Artsana USA (Chicco)
• 10.3. Baby Jogger
• 10.4. Bugaboo International
• 10.5. Brevi Milano
• 10.6. Hartan Kinderwagenwerk
• 10.7. Dorel Industries
• 10.8. Evenflo
• 10.9. Britax Child Safety
• 10.10. Peg Perego
• 10.11. Goodbaby International
• 10.12. Doona
• 10.13. FirstCry

11. APPENDIX

• 11.1. Currency
• 11.2. Assumptions
• 11.3. Base and Forecast Years Timeline
• 11.4. Key benefits for the stakeholders
• 11.5. Research Methodology
• 11.6. Abbreviations