![]() |
市场调查报告书
商品编码
1792640
2025 年至 2033 年青少年产品市场规模、份额、趋势及预测(依产品类型、配销通路、年龄层及地区)Juvenile Products Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Age Group, and Region, 2025-2033 |
2024年,全球儿童用品市场规模达251亿美元。展望未来, IMARC Group预测,到2033年,市场规模将达到428亿美元,2025-2033年期间的复合年增长率为6.1%。目前,北美占据市场主导地位,2024年将占据超过36.2%的市场。该地区儿童用品市场份额的增长受到以下因素的推动:出生率上升、安全法规严格、高端化、电商扩张、可持续发展趋势以及对智能、符合人体工学和环保婴儿用品日益增长的需求。
市场成长的动力源于出生率上升、可支配收入增加以及对婴儿安全和品质标准的日益关注。技术进步催生了智慧设备,例如连网婴儿监视器和可转换婴儿车,而消费者对环保和永续产品的需求则推动製造商进行负责任的创新。严格的监管架构和安全标准鼓励企业投资高品质的设计,进而提升消费者信任度和品牌忠诚度。零售格局的转变,例如电子商务格局的扩张和直销模式的增加,对传统的实体店通路形成了补充。父母对便利性和效率的重视,以及社群媒体和名人代言的影响,进一步促进了儿童用品市场的成长,并催生了迎合现代育儿需求的高端产品。
美国婴幼儿用品市场受多重因素驱动。出生率上升和可支配收入增加,推动了婴儿车、汽车座椅和婴儿护理配件等必需品的稳定需求。严格的安全法规要求高标准,增强了消费者信心。此外,消费者对永续环保材料的偏好转变也影响着产品开发,而良好的品牌声誉和良好的口碑则进一步促进了市场成长。例如,2023年9月,全球领先的婴幼儿用品和婴儿护理品牌Dorel Juvenile宣布与首屈一指的数位化家庭服务平台Babylist建立合作伙伴关係,在全新的Babylist Beverly Hills旗舰展厅体验中心正式开业,该展厅于2023年8月正式开业。两个品牌携手合作,为父母提供各种价位的高品质产品,陪伴他们度过孩子从出生到成长的整个过程。
对环保和永续产品的需求不断增长
永续性是影响婴幼儿产品的另一个大因素。消费者环保意识的增强和环境法规的出台,迫使企业重新审视其政策和产品。如今,环保产品、有机棉、竹纤维尿布、不含双酚A的奶瓶以及环保包装等都成为家长的首选。 Mylo 2023年的一项调查显示,85.9%的家长倾向于为宝宝购买不含化学成分的产品,这表明消费者正在转向天然婴儿护理产品。为了回应消费者的需求,企业开始使用永续材料,减少碳足迹,并透过OEKO-TEX和GOTS(全球有机纺织品标准)等机构的认证赢得了信誉。同时,世界各地的监管机构正在加强对有害化学物质的使用监管,这为品牌创新开发更安全、无毒的替代品提供了机会。永续的选择涵盖了从家具到玩具、旅行装备以及产品原材料来源的各个方面:包括符合道德标准的木材和可回收塑胶。真正的绿色承诺将激发消费者的透明度,并更好地与注重生活方式的消费者产生共鸣。预计永续性将继续推动消费者的市场决策,因此,采用绿色创新的品牌将在经济中比整个竞争对手占上风。
智慧互联婴儿产品的兴起
在婴幼儿用品产业,科技正在引发一场革命,智慧互联的婴儿产品越来越受欢迎。家长们越来越多地使用人工智慧解决方案来获得更大的便利和安全:睡眠监视器、带温度感测器的奶瓶加热器、可连接应用程式的婴儿摇篮等等。智慧型婴儿监视器提供高画质摄影机、运动侦测和生物辨识追踪功能,即时更新孩子的健康状况,从而减轻家长的焦虑。越来越多的家长开始使用具有生物识别追踪功能的人工智慧婴儿监视器,像Owlet这样的品牌报告称,其销售额同比增长超过50%。智慧袜子和心率监测器等穿戴式装置已经进入市场,开始提供基于数据的健康洞察。随着人工智慧和物联网在婴儿护理产品中的协同应用,透过智慧型手机的智慧连接可以实现远端观察和自动化。由于千禧世代父母的购买力不断增强,製造商在研发方面投入了大量资金,而他们本身也精通科技。然而,随着人们对资料安全和隐私的担忧日益加剧,公司必须引入强大的加密技术并遵守全球的数位安全标准。
电子商务与DTC扩张
随着新的购物模式——线上购物、电商和直销品牌——的兴起,整个婴幼儿用品产业发生了翻天覆地的变化。家长不再前往实体零售店购买婴儿护理用品、婴儿车、婴儿床、玩具等,而是选择线上购物,因为线上购物更加便利、价格更低、产品选择也更加丰富。从尿布到有机婴儿食品,再到盒装订製服装,订阅服务正在兴起,为消费者提供轻鬆便捷的购物选择。无论订阅方式为何,都要充分融入社群网路和其他行销管道,将产品销售推向一般家庭。例如,一份2024年的报告指出,68%的千禧世代家长会根据社群媒体推荐进行购买。成熟品牌正在提升其线上影响力,而新晋品牌则依靠数位优先的策略来建立客户忠诚度。个人化、基于人工智慧的推荐引擎和虚拟试穿服务进一步提升了客户在线上旅游中的参与度。每当传统零售业面临挑战时,那些进行数位转型、制定全通路策略的企业,才能在竞争激烈的青少年市场长跑中占上风。
The global juvenile products market size was valued at USD 25.1 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 42.8 Billion by 2033, exhibiting a CAGR of 6.1% during 2025-2033. North America currently dominates the market, holding a significant market share of over 36.2% in 2024. The juvenile products market share across the region is propelled by rising birth rates, strict safety regulations, premiumization, e-commerce expansion, sustainability trends, and increasing demand for smart, ergonomic, and eco-friendly baby products.
The market growth is fueled by rising birth rates, increased disposable income, and a growing focus on infant safety and quality standards. Technological advancements lead to smart devices such as connected baby monitors and convertible strollers, while consumer demand for eco-friendly and sustainable products drives manufacturers to innovate responsibly. Strict regulatory frameworks and safety standards encourage companies to invest in high-quality designs, boosting consumer trust and brand loyalty. Shifts in retail dynamics, with an expanding e-commerce landscape and increased direct-to-consumer sales, complement traditional brick-and-mortar channels. Parental emphasis on convenience and efficiency, as well as the influence of social media and celebrity endorsements, further catalyze juvenile products market growth and the introduction of premium products catering to modern parenting needs.
The juvenile products market in the United States is driven by multiple factors. Increasing birth rates and higher disposable incomes contribute to a steady demand for essential items such as strollers, car seats, and infant care accessories. Strict safety regulations require high standards, boosting consumer confidence. Additionally, shifting consumer preferences toward sustainable and eco-friendly materials influences product development, while strong brand reputations and positive word-of-mouth further reinforce market growth. For instance, in September 2023, Dorel Juvenile, a global leader in juvenile products and baby care, announced a partnership with Babylist, the premier digital destination for expanding families, in the all-new Babylist Beverly Hills, a flagship showroom experience that was opened in August 2023. Both brands work together to provide parents with high-quality products at a variety of pricing ranges, guiding them through their child's journey from birth and beyond.
Growing Demand for Eco-Friendly and Sustainable Products
Sustainability is another tremendous influence on juvenile products. The growing consciousness among consumers and environmental regulations has compelled companies to rethink their policies and products. Eco-friendly options, organic cotton, bamboo diapers, BPA-free bottles, and eco-friendly packaging are what parents prefer these days. A 2023 survey by Mylo revealed that 85.9% of parents prefer to buy chemical-free products for their babies, indicating a shift toward natural baby care products. In response to the demands of the customers, companies have started using sustainable materials and reduced carbon footprints and earned credibility through certification from organizations like OEKO-TEX and GOTS (Global Organic Textile Standard). In contrast, regulatory bodies around the world are tightening their opinions toward the harmful chemicals used, which have become opportunities for brands to innovate with safer and non-toxic alternatives. Sustainable choice has everything from furniture to toys, travel gear, and the raw material sources for the products: both ethically sourced timber and recyclable plastics. A true green pledge will inspire transparency among consumers and resonate more with the lifestyle-conscious consumer. It is expected that sustainability will continue to drive the market decisions of consumers hence, brands that will take on green innovation will have an upper hand in the economy against their competitors at large.
Rise of Smart and Connected Baby Products
In the juvenile goods industry, technology is causing a revolution as smart and connected baby products are becoming more and more popular. Parents resort more often to AI solutions to attain more convenience and safety: sleep monitors, bottle warmers with temperature sensors, swing baby seats connected with apps, etc. Smart baby monitors provide high-definition camera feeds, motion detection, and biometric tracking, giving live updates on a child's well-being, thus reducing parental anxiety. Parents are increasingly adopting AI-powered baby monitors with biometric tracking, with brands like Owlet reporting over 50% growth in sales year-over-year. Wearables, like smart socks and heart rate monitors, have hit the market enough to begin offering data-backed health insights. With the synergetic use of AI and IoT in baby care products, smart connectivity through smartphones enables remote observation and automation. Manufacturers invest greatly in research and development due to the increasing buying capacities of the millennial parents, who are also tech-savvy in their own right. However, with increasing concerns for data security and privacy, the companies must introduce strong encryption and adhere to digital safety standards all across the globe.
E-Commerce and DTC Expansion
The entire juvenile products industry has been revolutionized with the new mode of shopping, which is online shopping, e-commerce and direct-to-consumer brands coming to find momentum. Parents do not visit any physical retail outlets for buying baby-care essentials, strollers, cribs, toys, etc., but buy them online with more convenience, lower pricing, and a wider array of product choice. From diapers to organic baby food to customized clothing in a box, subscription-based services are springing up, providing hassle-free shopping options. Whatever the subscription may be, be influenced sufficiently with social networks and other marketing channels to push product sales into common households. For instance, a 2024 report highlights that 68% of millennial parents make purchases based on social media recommendations. Established brands are improving their online presence, while newer entrants rely on digital-first approaches to build customer loyalty. Personalization, AI-based recommendation engines, and virtual try-on services further enhance customer engagement in online travel. Whenever traditional retail faces some kind of challenge, the companies that have digital transformed themselves, and developed an omnichannel strategy, will remain on top in the long-distance race in the competitive juvenile market.
Strollers and prams leads the market with around 27.1% of the market share in 2024. Strollers and prams dominate the juvenile products market due to their essential role in infant mobility and convenience for parents. Increasing urbanization, rising disposable incomes, and higher birth rates in emerging economies drive demand. Consumers prioritize safety, comfort, and multifunctionality, leading to innovations such as lightweight, foldable, and all-terrain strollers. Premium models with advanced suspension, smart connectivity, and ergonomic designs are gaining traction. Evenflo, a trusted pioneer in the design and manufacturing of infant and children's products, announced the launch of the Hummingbird(TM) Ultra-Lightweight Carbon Fiber Stroller. The Hummingbird, weighing only 9 pounds, provides parents with a game-changing combination of durability and simplicity because of its revolutionary carbon fiber frame, one-handed compact fold, and smooth maneuverability.
Offline leads the market with around 65.5% of the market share in 2024. The offline channel holds the largest share of the juvenile products market due to consumer preference for physical inspection before purchase, especially for safety-critical items like strollers, car seats, and cribs. Specialty stores, supermarkets, and brand-exclusive outlets provide hands-on product trials, expert guidance, and immediate availability. Retailers build trust through in-store promotions, warranties, and after-sales support. Premium and luxury brands leverage offline channels for brand positioning. Additionally, regulatory compliance and safety concerns drive parents to trusted brick-and-mortar stores. Despite e-commerce growth, offline stores remain dominant due to personalized service, product assurance, and the convenience of immediate purchases.
0-1 year leads the market with around 38.5% of the market share in 2024. The 0-1 year segment holds the largest share in the juvenile products market due to the high demand for essential infant care items such as strollers, cribs, car seats, feeding accessories, and diapers. Newborns require frequent product replacements, driving recurring purchases. Parents prioritize safety, comfort, and hygiene, leading to increased spending on premium and certified products. Hospital recommendations and government regulations further influence purchasing decisions, especially for car seats and sleep solutions. Additionally, baby showers and gifting culture boost sales in this category. The critical growth phase of infants ensures sustained demand, making this segment the most significant in the market.
In 2024, North America accounted for the largest market share of over 36.2%. The market in North America is driven by rising birth rates, increasing disposable income, and a strong focus on child safety. Stringent safety regulations from agencies like the Consumer Product Safety Commission (CPSC) and the National Highway Traffic Safety Administration (NHTSA) push demand for certified products. Parents prioritize convenience, leading to innovations in lightweight strollers, smart baby monitors, and ergonomic car seats. E-commerce expansion, brand loyalty, and premiumization trends further boost sales. Sustainability concerns are driving demand for eco-friendly materials. Additionally, the growing influence of social media and celebrity endorsements accelerates consumer awareness and preference for branded products. For instance, in February 2023, SleepOvation Baby, an FDA-registered medical device company, revealed that its crib mattress had been posted for sale. This listing allowed parents to shop with confidence, knowing that SleepOvation Baby's crib mattress is both safe and helpful for babies.
United States Juvenile Products Market Analysis
In 2024, the United States accounted for over 92.50% of juvenile products market in North America. The juvenile products market in the U.S. is witnessing phenomenal growth due to buoying spending from consumers and rising birth rates. As put forth by the Center for Disease Control and Prevention (CDC), as many as 3,596,017 live births in the United States, in 2023 alone, drive an increasing demand for essential baby products including car seats from Cradle Station, strollers, and cribs. An industrial report stated that the U.S. juvenile products industry was around USD 7 billion in 2023, which shows growing panic over safety and obsession towards high-end products, as well as an ever-expanding market. Demand is made to be smart and green while baby gear haunts thus stimulating innovation in this segment. E-commerce websites are still a priority along with online sales accounting for substantial revenue-continuing sales within the several products. The giants such as Graco and Chicco reign across the field while advancements in multifunctional and ergonomic designs take competitive performances to higher dimensions. State safety regulations and consumer awareness continue to suffice and thus mold growth in the market, ensuring an unending juvenile products demand.
Europe Juvenile Products Market Analysis
The juvenile products market in Europe is progressing steadily and steadily due to the rising awareness of child safety and increasingly stringent regulatory standards. According to an industrial report, approximately 3.66 million babies were born in the European Union in 2023, resulting in the demand for essential baby products. As per industry estimates, the European juvenile products market is valued at several billion dollars, and the sales accounted for Germany, France, and the UK. Besides, Germany's strong economy and high parental spending create demand for high-quality strollers, car seats, and baby monitors. Apart from that, the EU safety regulations like EN 1888 regarding strollers stimulate product innovation and premium offerings. Another trend being followed by parents who keep baby products safe and environmental-friendly is organic textiles and melt-graded feeding utensils or BPA-free. Such companies are Bugaboo and Britax, which invest in smart baby gear that is integrated with IoT technology for more solutions. Further government-backed incentives for child-rearing only work toward the further enhancement of the market in Europe.
Asia Pacific Juvenile Products Market Analysis
Increasing birth rates and growing disposable income are among the factors propelling the growth of juvenile products across the Asia Pacific. With 2023 marking the emergence of over 9 million newborns in China as recorded by the National Bureau of Statistics of China, demand for baby care items is further fueled. In India, too, supported by government schemes such as the Maternity Benefit Program initiative that promotes infant care-the juvenile products market is gaining traction. E-commerce, especially platforms like Alibaba & Flipkart, is doing extremely well in selling baby products like strollers, cribs, and feeding accessories. Premiumization is increasingly occurring in markets such as Japan and South Korea, where parents like buying high-end technologically sophisticated baby products. Local manufacturers are collaborating with global brands to enhance their product offerings, generating a favorable juvenile products market outlook. Yet another factor stimulating demand for compact, multifunctional baby products in the urban domain is the rising trend of nuclear families.
Latin America Juvenile Products Market Analysis
Latin America's juvenile products market is growing as birth rates stabilize and parents spend more money. Based on data available, in 2023 Brazil had around 2.6 million births, fuelling demand for fundamental infant products like baby strollers, cribs, and baby car seats. Brazil's baby care market had a size of USD 2.8 billion in 2023, leading the region in sales, based on an industry report. Mexico is a close second, with growing investments in infant safety products. Penetration of e-commerce is on the rise, with online platforms such as MercadoLibre facilitating greater access to international brands. Eco-friendly baby products are gaining popularity, especially in Argentina and Chile, where the use of eco-friendly materials and ethical manufacturing takes precedence. Local brands compete with international brands by providing low-cost yet quality products. Government policies requiring more stringent child safety measures, like Brazil's car seat regulations, also fuel market expansion. The working parents trend also creates demand for automated baby care technology, such as intelligent monitors and self-rocking cradles.
Middle East and Africa Juvenile Products Market Analysis
The Middle East and Africa youth products market is expanding due to high fertility rates and rising urbanization. Industrial report indicates that in 2023, Africa experienced about 46.1 million births, with Niger having the highest crude birth rate in Africa. Population growth is set to persist, with estimates counting more than 49 million births in 2030. Increasing disposable income in Gulf nations and growing retail networks in Africa underpin market growth. Premium baby product sales are dominated by the UAE and Saudi Arabia, with parents choosing quality and safety. E-commerce sites Noon and Jumia provide easy access to international brands, boosting product availability. African local manufacturers emphasize cheap and long-lasting baby necessities to meet price-conscious consumers. Government policies supporting maternal and child health further increase demand for regulated and certified children's products, which ensures continued market growth in the region.
The juvenile products market is driven by key players such as Dorel Industries, Artsana Group, Goodbaby International, Newell Brands, and Stokke. Companies compete on product innovation, safety compliance, brand reputation, and pricing strategies. Market trends show increasing demand for eco-friendly materials, smart baby products, and ergonomic designs. E-commerce is intensifying competition, with direct-to-consumer brands like BabyBjorn and Nuna gaining traction. Regional players in Asia-Pacific and Latin America are expanding, challenging established brands. Regulatory compliance, especially in North America and Europe, remains a critical factor. Mergers and acquisitions are shaping the competitive landscape, with companies investing in technology-driven solutions like IoT-enabled baby monitors and convertible strollers to differentiate their offerings and capture market share. For instance, in November 2024, Momcozy, the renowned pregnancy and baby brand trusted by over 3 million mothers worldwide, announced the release of two unique strollers that will alter family adventures just in time for the busy Christmas season.