婴儿推车市场规模、份额和成长分析（按产品、年龄、通路和地区）- 2025-2032 年产业预测

预计到 2023 年婴儿车市场规模将达到 24.8 亿美元，并从 2024 年的 26.3 亿美元增长到 2032 年的 41.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.9%。

随着出生率的上升以及家庭结构向核心家庭和双收入家庭转变，婴儿车市场正在经历显着增长，这些家庭需要安全、便利的婴儿和幼儿运输方式。对于那些将婴儿的安全放在购买决定首位的父母来说，轻便、紧凑且具有增强安全功能的婴儿车越来越有吸引力。都市化和可支配收入的增加正在推动对高级产品的投资，而智慧婴儿车等技术创新由于安全性和便利性的提高而受到青睐。 Silver Cross 和兰博基尼之间的限量版婴儿车等最新合作体现了市场向奢华迈进的趋势。同时，UPPAbaby针对具有环保意识的消费者推出了环保婴儿车，进一步推动了市场动态。总体而言，生活方式的改变、健康意识以及网路零售对婴儿车购买产生了重大影响，刺激了市场的持续扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

婴儿车市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 轻的
• 慢跑
• 旅行系统
• 双倍的
• 标准

婴儿推车市场规模（按年龄和复合年增长率） (2025-2032)

• 市场概况
• 0 - 6 个月
• 6 - 12 个月
• 12至36个月

婴儿推车市场规模（依通路划分）及复合年增长率（2025-2032 年）

• 市场概况
• 大卖场/超级市场
• 专业零售商
• 在线的

婴儿推车市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Goodbaby International Holdings Limited（Shanghai, China）
• Chicco（Artsana Group）（Como, Italy）
• Peg Perego（Arcore, Italy）
• UPPAbaby（Hingham, Massachusetts, USA）
• Bugaboo International BV（Amsterdam, Netherlands）
• Silver Cross（Skipton, United Kingdom）
• Cybex（Hong Kong, China）
• Dorel Industries Inc.（Montreal, Canada）
• Newell Brands（Graco）（Atlanta, Georgia, USA）
• Evenflo（Piqua, Ohio, USA）
• Stokke AS（Alesund, Norway）
• Thule Group（Malmo, Sweden）
• Baby Jogger（Newell Brands）（Richmond, Virginia, USA）
• Joovy（Dallas, Texas, USA）
• Maclaren（Long Buckby, United Kingdom）
• Nuna（Amsterdam, Netherlands）
• Britax（Chertsey, United Kingdom）
• Combi Corporation（Tokyo, Japan）
• Mothercare plc（Watford, United Kingdom）
• Hauck GmbH & Co. KG（Sonnefeld, Germany）

结论和建议

Baby Stroller Market size was valued at USD 2.48 billion in 2023 and is poised to grow from USD 2.63 billion in 2024 to USD 4.15 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The baby stroller market is experiencing significant growth due to rising birth rates and a shift towards nuclear and dual-income families seeking safe and convenient infant transportation. Lightweight, compact strollers with enhanced safety features are increasingly appealing to parents, who prioritize their infants' safety in purchasing decisions. Urbanization and higher disposable incomes facilitate investment in premium products, with technological innovations like smart strollers gaining traction for their added safety and convenience. The recent collaborations, such as Silver Cross and Lamborghini's limited-edition stroller, exemplify market trends towards luxury. Simultaneously, UPPAbaby's launch of eco-friendly strollers targets environmentally conscious consumers, further driving market dynamics. Overall, lifestyle changes, health awareness, and online retailing are significantly impacting stroller purchases, fueling ongoing market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Stroller market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Baby Stroller Market Segments Analysis

Global Baby Stroller Market is segmented by Product, Age, Distribution Channel and region. Based on Product, the market is segmented into Lightweight, Jogging, Travel System, Double and Standard. Based on Age, the market is segmented into 12 - 36 months, 0 - 6 months and 6 - 12. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Specialist Retailers and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Baby Stroller Market

The baby stroller market is significantly influenced by rising disposable incomes, especially in developing countries. As dual-income households become more prevalent, particularly in urban areas, families are more inclined to spend on high-quality, multifunctional baby strollers. This trend reflects a growing willingness to invest in products that prioritize the safety, comfort, and convenience of both infants and their parents. The increasing emphasis on quality and functionality in baby strollers is driving the market forward, as more families recognize the value of investing in reliable and versatile solutions that enhance their daily routines.

Restraints in the Baby Stroller Market

The baby stroller market is experiencing significant constraints primarily due to elevated product costs and ongoing maintenance expenses. Premium strollers often come with a steep price tag, reflecting the costs associated with enhanced safety features, high-quality materials, and ergonomic designs. This financial burden can inhibit market growth, particularly for lower-income households, where the affordability of strollers becomes a critical factor. As the price of advanced stroller options remains high, potential buyers may be deterred, thereby limiting the overall expansion and accessibility of the baby stroller market to a broader audience. Such constraints necessitate a reevaluation of pricing strategies to foster growth.

Market Trends of the Baby Stroller Market

The baby stroller market is witnessing a significant trend toward digitalization, as manufacturers increasingly integrate advanced technology to improve convenience, safety, and user experience. This shift sees the incorporation of smart features like GPS tracking, temperature sensors, and seamless smartphone connectivity, allowing parents to monitor stroller locations remotely and manage functionalities through digital interfaces. As tech-savvy consumers demand more innovative solutions, brands are prioritizing these enhancements to differentiate themselves in a competitive market. With a focus on convenience and safety, the digitalization trend is poised to shape the future of baby strollers, catering to the evolving needs of modern families.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Baby Stroller Market Size by Product & CAGR (2025-2032)

• Market Overview
• Lightweight
• Jogging
• Travel System
• Double
• Standard

Global Baby Stroller Market Size by Age & CAGR (2025-2032)

• Market Overview
• 12 - 36 months
• 0 - 6 months
• 6 - 12

Global Baby Stroller Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket/Supermarket
• Specialist Retailers
• Online

Global Baby Stroller Market Size & CAGR (2025-2032)

• North America (Product, Age, Distribution Channel)
  • US
  • Canada
• Europe (Product, Age, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Age, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Age, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Age, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Goodbaby International Holdings Limited (Shanghai, China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Artsana Group) (Como, Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peg Perego (Arcore, Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UPPAbaby (Hingham, Massachusetts, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bugaboo International B.V. (Amsterdam, Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silver Cross (Skipton, United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cybex (Hong Kong, China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorel Industries Inc. (Montreal, Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands (Graco) (Atlanta, Georgia, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evenflo (Piqua, Ohio, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stokke AS (Alesund, Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thule Group (Malmo, Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baby Jogger (Newell Brands) (Richmond, Virginia, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joovy (Dallas, Texas, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maclaren (Long Buckby, United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nuna (Amsterdam, Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britax (Chertsey, United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combi Corporation (Tokyo, Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mothercare plc (Watford, United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hauck GmbH & Co. KG (Sonnefeld, Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations