婴儿推车和婴儿车市场规模、份额和成长分析（按产品、分布和地区）- 产业预测 2025-2032

预计 2023 年全球婴儿车和婴儿车市场规模将达到 47 亿美元，并从 2024 年的 49.8 亿美元增长到 2032 年的 79.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.0%。

婴儿车市场预计将稳定成长，主要原因是出生率上升以及消费者对幼儿照护产品的支出增加，尤其是在新兴国家。如今的婴儿车具有多种功能，可以满足现代父母的需求，他们喜欢轻巧、紧凑的设计，不会打扰熟睡的婴儿，而且易于运输和存放。大多数婴儿车都设计有三轮或四轮，以增加机动性，许多型号都提供方便的折迭式功能，可以在狭小空间内无缝存放。随着父母越来越重视功能性、舒适性和便利性，偏好製造商必须做出回应并进行创新，以在不断扩大的市场中占据更大的份额。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

婴儿推车和婴儿车市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 轻便婴儿车
• 慢跑婴儿车
• 旅行推车
• 双人婴儿车
• 标准婴儿车

婴儿推车和婴儿车市场规模（按分销类型和复合年增长率） (2025-2032)

• 市场概况
• 大卖场/超级市场
• 专业零售商
• 在线的

婴儿推车及婴儿车市场规模（依地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Graco Children's Products（US）
• Britax Romer（UK/Germany）
• Bugaboo International（Netherlands）
• Stokke AS（Norway）
• Baby Jogger（US）
• Maclaren（UK）
• Chicco（Italy）
• Peg Perego（Italy）
• Evenflo（US）
• Summer Infant（US）
• Joovy（US）
• Hauck GmbH & Co. KG（Germany）
• ABC Design GmbH（Germany）
• Dorel Industries（Canada）
• Goodbaby International Holdings Limited（China）
• Combi Corporation（Japan）
• Aprica Kasai Corporation（Japan）
• Pigeon Corporation（Japan）
• Phil & Teds（New Zealand）

结论和建议

Global Baby Stroller And Pram Market size was valued at USD 4.7 billion in 2023 and is poised to grow from USD 4.98 billion in 2024 to USD 7.94 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The baby stroller market is poised for steady growth, driven largely by rising birth rates and increased consumer spending on infant care products, particularly in developing nations. Today's strollers come with diverse features tailored to modern parents, who prefer lightweight, compact designs that facilitate easy transportation and storage without disturbing sleeping infants. Most strollers are designed with three or four wheels for enhanced maneuverability, and many models offer convenient folding capabilities for seamless storage in small spaces. As parents increasingly prioritize functionality, comfort, and convenience, stroller manufacturers must innovate and adapt to these evolving consumer preferences to capture a larger share of this expanding market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Stroller And Pram market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Stroller And Pram Market Segments Analysis

Global Baby Stroller And Pram Market is segmented by Product, Distribution and region. Based on Product, the market is segmented into Lightweight Stroller, Jogging Stroller, Travel system, Double Stroller and Standard Stroller. Based on Distribution, the market is segmented into Hypermarket/Supermarket, Specialist Retailers and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Stroller And Pram Market

The Global Baby Stroller and Pram market is experiencing growth driven by evolving lifestyles and a rise in nuclear and single-parent families. These households often face the challenge of balancing multiple responsibilities while caring for their young children. Consequently, parents are increasingly looking for baby care products that provide convenience and ease in their daily routines. This growing demand for functional and versatile strollers and prams reflects the changing dynamics of family structures and the need for solutions that help simplify parenting tasks, ultimately contributing to the expansion of the market.

Restraints in the Global Baby Stroller And Pram Market

The limited lifespan of baby strollers and prams poses a notable challenge to the global market's growth during the forecast period. As infants grow rapidly, it becomes essential for these products to be tailored to a child's changing age, weight, and size. Furthermore, the high costs associated with reputable brand strollers make it financially impractical for parents to frequently upgrade or replace these items. As a result, many consumers may opt against purchasing strollers or prams, leading to a decline in sales and potentially hindering overall market expansion throughout the anticipated timeframe.

Market Trends of the Global Baby Stroller And Pram Market

The Global Baby Stroller and Pram market is witnessing a significant trend towards eco-friendly products, driven by rising consumer awareness of health and environmental issues. Modern parents increasingly prioritize strollers made from safe, sustainable materials, reflecting a broader commitment to minimizing their ecological footprint. This shift is characterized by heightened interest in the manufacturing processes, chemical safety, and recyclability of these products. As environmentally conscious purchasing becomes a dominant factor for new parents, the demand for eco-friendly strollers is projected to surge, positioning them as a key segment within the market and potentially reshaping industry standards during the forecast period.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Baby Stroller And Pram Market Size by Product & CAGR (2025-2032)

• Market Overview
• Lightweight Stroller
• Jogging Stroller
• Travel system
• Double Stroller
• Standard Stroller

Global Baby Stroller And Pram Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Hypermarket/Supermarket
• Specialist Retailers
• Online

Global Baby Stroller And Pram Market Size & CAGR (2025-2032)

• North America (Product, Distribution)
  • US
  • Canada
• Europe (Product, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Graco Children's Products (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britax Romer (UK/Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bugaboo International (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stokke AS (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baby Jogger (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maclaren (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peg Perego (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evenflo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Summer Infant (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joovy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hauck GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABC Design GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorel Industries (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodbaby International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combi Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aprica Kasai Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Phil & Teds (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations